Maria, the owner, knows her stuff! I'm 49 and she was able to fit me correctly into a bra for the…read morefirst time in my life. She asked what I was looking for and gave me a large selection to choose from. I was buying items for a boudoir photo shoot, so she had plenty of suggestions. Aside from being incredibly friendly and helpful, it was comforting to know that I was in good hands!

I am so impressed by this locally-owned shop that's been around for 38 years! Shout out to Samantha…read morefor helping me pick out a gift for a bachelorette party I had just a few hours after I stopped in. I am quite a frugal person, so there was a period in my life where I'd been wary of boutique shops because of the possibility of high prices and low selection. I've grown out of that wariness somewhat and have been trying to shop as local as possible, so when I found Underthings on Yelp when I needed to buy a gift for that party, I was psyched to give it a try. I told Samantha a little bit about my friendship with the bride, and she was able to work with my pretty random tidbits of information to help me find something absolutely perfect. The thing I appreciated the most, though, was the variety in prices. I knew going in that there would be affordable pieces inside, because I'd read others' reviews on Yelp. There were super-fancy pieces that were pricier, along with more casual, affordable pieces as well. They also do a panty club, where for six months or more one can sign up to receive a panty from them. I love this added touch, and am considering it after how much I enjoyed my stop in! Shop local and shop Underthings, folks!

Great service. Huge selection of items. And really friendly customer service. Fun place to browse.read more

Great variety of selection, amazing prices, and above and beyond customer service. I would…read morerecommend this place to anyone!

Great experience. The person who helped me was super encouraging, body positive, patient, and…read moreinformative. Measured me, listened to me. I wear size 12 pants and they had my sizes and above. It's real lingerie so it is expensive but the quality is there. Recommend.

I think this may actually be my first Yelp review, ever. I worked boutique retail for years as a…read moresales associate/sales manager/manager, etc., and my sympathies and solidarity always lie with workers anyway. But ... that's also part of why I was so horrified by the customer service here. I came in at 5:15ish. The store closes at 6pm. I said I would be fast and just wanted to try a few on because I'd lost weight recently, they gave me two of the same bra and I went in the dressing room to try them on. Asked for one more size, tried that on and when I came out to see if I could try another kind of bra, *the lights were actually off.* I looked at the time. *It was 5:35.* IN MY LIFE, I have never seen it. I'm glad things are different now from when I worked retail and you couldn't even tell customers you were closing soon -- because there were times I'd end up staying for two hours after close with a customer who didn't end up buying anything at all. But turning the actual lights off a half-hour before close? While someone is in the dressing room? That's bananas. I was like "Oh my gosh, did I mess up? Are you closing now?" (knowing full well they had a half hour before close) and they were like, "Yeah, come in another day around 5 and you can get properly fitted." I must have looked confused, because I literally *did* come around five, and she says "actually 4:30 at the latest." Sorry, no. If you don't want customers arriving in your store after 4:30, and you want to close down at 5:30 ... don't say you close at six. Put that up on the door. Because no other store *on earth* has that policy. There are maybe four options in the whole city for those of us with a small band size/large cup size situation -- and anything we can find is going to be expensive as hell. This place, Busted, Rigby & Peller and Nordstrom. Loved that this place was close and regularly recommended it to others who had trouble finding non-standard sizes. Never again.

Maggie was such an amazing help! She was knowledgeable, kind and had great attitude. She was…read morerespectful and made me feel uncomfortable throughout the whole fitting and process of finding a bra!

This was formerly Bras Galore. The location and inventory seems to be the only thing transferred to…read moreBusted Bra Shop. There are many changes between the two businesses. My personnel file is no longer available. I came in a while back and called which the representatives were unable to pull previous notes. My new current file has my name spelled wrong which makes it difficult to location my information. I gave my correct spelling which no one has updated my file to date. Busted Bra Shop will not repair or adjust any bras purchased at this location. That was one perk I loved about Bras Galore given these Bras were pretty pricey! If you purchased a bra (Bras Galore) and have to make adjustments later on they would do it free of charge. I found this useful when you realize after purchasing you need straps adjusted especially if you lose weight or hooks need to be replaced. I recently called about maternity bras which seemed to be a challenge to obtain info. The rep was not clear and I had to ask to speak to someone else. Let's be clear if you never purchased maternity bras your hope is to obtain clear guidance. I wanted to know when to come in to be fitted for a maternity bra the clerk said, "are you at your fullest". I wasnt sure what she meant by fullest. The other representative explained woman come in a few weeks before or after they birth their child. However if you need to special order a bra I can take up to 8 weeks. They will do their best to fit you pregnant but I doubt they will be willing to make any adjustments given they are not honoring Bras Galore policy.

This was our first time going into Early to Bed. The store itself always gives me a tickle on the…read moreoccasions The Doctor, The Queen and I have seen people go into the store, only to run out...HAHAHAHAHAHA! Guessing the name may have led them to think that it was a bed linen store. Anyway me and The Queen popped in there after leaving The Hopleaf as we saw a make shift sign on their door advertising a flea marker, so we decided to pop in to see what was going on. As it was my first time in the store, I can say it is well organize and they seem to have something for everyone for the most part. The overall vibe is chill and light, and the staff was friendly. I was not even aware that the store had a back area, so we were directed through a door and saw several vendors selling their products. There was a mixture of items being sold, from panties to stickers. I ended up purchasing two very cute purses and some stickers to pass out to some of my co-workers who are high performers who are not being appreciated that simply stated "You deserve more than survival", which they loved as it made them pause and think about what their value was. The prices were not too crazy and the two purses I got were well made. Again going back to the vibe of the store, it is very welcoming and feels safe from judgment. Me personally, I felt like this would be a store to come to for recommendations and questions it you were unsure of what you were looking for. And now that I know they have these market days, I am going to keep an eye out for that to see if there are any more cute purses I can purchase.

Early to bed is such a fun place to stop in Chicago! The staff made a very relaxed atmosphere and…read moreare very welcoming. I was really impressed by the variety of inclusive toys, not just cis and straight focused. And I also loved the mixing in of non-intimate items that are fun and cute to look at! I have a loyalty card and definitely coming back!

joslyn was so helpful and amazing when it came to finding my outfit aswell as nice small…read moretalk 10/10 will be back! spend 80 on 3 outfits definitely worth the price

This place is a neighborhood staple and it's no wonder why! Right off state street, you may be…read moremistaken when you walk into formerly known "frenchy's" as it's indeed not a French restaurant. This store is very well kept and clean. There is a lot of bachelorette and gag gifts as well as lingerie, toys and smoking products. Highly recommend stopping in and speaking to Eric as he is very knowledgeable and friendly. All the staff here don't make you feel weird or uncomfortable for asking a question, they truly are there to help. It's also nice supporting a local small business!

This is a one of a kind place, with elite and upscale merchandise unlike anything that I've ever…read moreseen. Renee is the person to ask for. She is truly transformative with a vision that will change up your wardrobe completely! She is a perfectionist, with stylistic attention to detail and she knows the intricacies of each and every designer that is carried in the shop. Perfect for gifts as well, great selection. Thanks again!

Do not recommend. Two issues. I explained what I wanted in terms of what I wanted coverage for and…read morewhat could be more revealing. The salesperson didn't really listen and kept recommending things that didn't fit my preferences in either direction. She kept pulling things way too small for me. I'm size 12, usually wear large bottoms and medium tops. I told her that more than once. She pulled a bunch of stuff that was medium or even small that clearly would not fit and put it in my room. It was very confusing. After asking numerous times she finally admitted that they just didn't have anything in my size "in stock." Might as well post a sign that you don't carry sizes for real women and save us the time. Not the place for that unless you're a size 0 and okay with a very limited set of options and a bit of a prissy vibe. (I was here in March, btw, this is a late review). Found another place where I had a much better (night and day) experience.

****New Post from Feb 2020::****…read more Had an absolute blast shooting our maternity shoot with Magdalena at her amazing downtown studio and partially outdoors (yes in the middle of Chicago winter) this past weekend. It was SO worth it for the incredible shots she caught. Her perspective is so unique and captivating. We have done our engagement, wedding, boudoir and now maternity all with WASIO/PURE Boudoir and wouldn't have it any other way! The session just flowed incredibly well, and couldn't have asked for a better experience. Magdalena was extremely mindful and accommodating throughout if I needed a water, snack or restroom break at all. Even at 36 weeks pregnant, she made me feel more beautiful than ever! To anyone on the fence about having a Maternity shoot done because you aren't sure you feel up to it, I promise you, its totally worth it! ****Original Post from Aug 2017:: [ALSO 5 STARS!!!]**** What an incredible experience! I chose Magdalena of Wasio for two reasons. One, I've worked with her before for my engagement and wedding photography, and two, for her incredible prospective when it comes to boudoir photography! I was nervous at first but Magdalena was very reassuring and made me feel extremely comfortable. She offered many suggestions on outfits and ideas, and worked with what I had in mind as well. Throughout the session Magdalena would show me a few glimpses of photos on her camera as encouragement. She has a great eye that could make a woman of any shape or size feel beautiful. I chose to do mine as a surprise gift to my husband for our 5 year wedding anniversary and a gift to myself for my 30th birthday. This was a very rewarding experience and I definitely recommend Magdalena. Every woman should do this at least once, even if it is just for yourself!

I booked a boudoir session with Magdalena to get some photos as a wedding present for my fiancé…read more Before the session, Magdalena sent detailed instructions on what to expect and how to prepare. The morning of the session I had also booked hair and makeup through someone she recommended, and their services were great! The session itself was also wonderful. Despite the fact that I had never done something along the lines of boudoir before, Magdalena gave a lot of instruction on how to pose and ensure my facial expressions also conveyed the right tone. She stopped to show me photos along to way so i could see how they were turning out. She promptly shared the unedited proofs with me, and they were all so good it was so hard to decide which ones I liked the best! If you are considering doing a boudoir shoot, do not hesitate to book with Pure Boudoir!

Love this place. They have the cutest stuff and have such friendly staff. Prices are reasonable as…read morewell. Bought this cutie and it looks soooo good on.

Always such an amazing experience at this store i travel often to visit because the customer…read moreservice is always top tier today beautiful Handsome Saul helped me and was so helpful this place is 10/0

Helpful staff. Would have liked to see more products …read more Fair prices and easy to get to location

Service was excellent! Let me try out one of the Abella danger flashlights in the bathroom before…read morepurchase. I would've swallowed the cashier's (Jimmy) kids behind the counter if he let me but besides the point. Great place and environment I loved the aroma of sweaty nuts. Will be back ASAP!