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    ThirdLove - San Francisco

    4.0 (32 reviews)
    Closed 11:00 am - 7:00 pm

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    Lizzie S.

    So lucky we have a ThirdLove in the city! I came to get fitted and service was so helpful, knowledgeable, and friendly. I love the interior decor (the color palette, the curtains, the seating..everything.) It's very welcoming. I got fitted and bought 2 bras--there's a deal where the more you buy, the bigger the discount! I'll be back to buy more. They have such a nice selection--my size is not commonly available in most department stores. I walked there, but they're conveniently located near a few bus stops and I sometimes bike to the area (Fillmore district) to shop, so it's very accessible!

    Their statement on this signage is spot on. Great experience. Great products. Feels great life a second skin. Highly recommend!
    Jena F.

    I'm so grateful we have a local store we can go to! I'd been trying to find bras that fit me through trial and many returns shopping the internet. Finding the location & parking was really easy. As I entered the store I was warmly greeted by Marie. I told her what my challenges were and that I was clueless on what size or styles I required. Marie provided education, kindness, great recommendations and really listened to my needs. I'm very happy with all my purchases. I saw some of the other reviews here. I'm sorry if you were having a bad day and projected that into your experience with Marie. Our experiences are often mirrors of ourselves. If we see life is phenomenal or life is shit, either way we're right, and universal law will magnify that in our face. It's rarely about the other person. Something to consider. Thank you Third Love SF! Grateful.

    Interior
    Lorie N.

    Thanks to Instagram, you find out about the latest and greatest just by scrolling. Third Love has been a company that I had been intrigued by because of how they marketed their bras. Touted as the "most comfortable" to wear is a lot to prove given that so many other brands claim the same. In the end, we as women have the ultimate say because we're the ones having to wear them. The most unique thing about these bras is that they also include half cup sizes. I don't know any other brand who does this. For me, it was only a matter of time before I would walk in and try out some of their offerings. You would think that I would come in to purchase a bra, but I didn't have the time to try one on this past Saturday when I walked in. What did I walk away with you ask? Granny panties. The bikini kind-- Exactly what I needed. Chelsea was the associate on hand and her immaculate display of underwear in a color wheel had me not wanting to mess it up by pulling and prodding my way through. I explained that my current rotation of granny panties were at the point of being tattered and over worn. It was just time for something new. Since I also didn't have time to go into a fitting room, I told her my size and pulled a pair over my leggings. They were a pair of the "Comfort Stretch Bikinis." The sizing was perfect and I had her grab 5 pairs since they were having a deal: 5 for $45 (Regularly priced at $16 each). The first thing I noticed about these undies is that they felt pretty sturdy even though they are seamless. Sometimes when you get seamless, it's really thin which lends to having them be ideal for no show panty lines. These are not like that. The material itself is on the thicker side and the elastic that runs alongside the waist and through the holes felt that they were going to last more than a few washes. As for being completely seamless underneath leggings, I beg to differ. You could still see panty lines. But, these are still better than your traditional cotton ones. Overall, I'm pretty happy with my purchase because they are comfy and will definitely work when I need them for my non- thong days.

    Wrong under line fit. Im curing cancer. Company should contact me.
    Christina M.

    I AM MAD at my first 2 bras. They do not fit. I went online and into store. Both do not fot correctly.

    Inside
    Kristi G.

    I've been a fan of thirdlove for a while now. One of the only places I know that has bras in half cup sizes and it's headquartered in SF. Happy to see a brick and mortar on Fillmore in PAC Heights. You can get fitted for free and everyone who needs a bra can attest to the glory of having the right size. Staff was super nice and helpful. Was there on opening day in the opening hour. The line was about 45 minutes because they were limiting how many could be in the store. Once inside there was a bra donation bin in which you could trade an old bra for a code for a new t-shirt bra online $68 value for the first 1,000. They also had a coffee cart with 2 awesome baristas to keep you caffeinated while you shop.

    I like Kate (on the right) as much (if not more) as the Princess of Wales. Also Sandra on the left was great too!

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    I am happy to report that I heard from the corporate office regarding my complaint. I was issued a full refund.

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    Ask the Community - ThirdLove - San Francisco

    Review Highlights - ThirdLove - San Francisco

    My good friend suggested Third Love as her favorite brand of bras, which prompted me to check them out.

    Mentioned in 7 reviews

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    A lacey La Perla Pizzo push up with removable cookie padding and a Wolford Flashdance t shirt bra.
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    ThirdLove - San Francisco - lingerie - Updated August 2026

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