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    Threshold Enterprises

    3.2 (5 reviews)
    Closed 7:30 am - 5:00 pm

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    Wild Roots Market

    Wild Roots Market

    3.9
    (88 reviews)
    3.6 mi

    This is a nice local market with an awesome deli and a few tables and chairs outside. They are…read moresimilar to Whole Foods, but a little smaller and more heavily leaning in the natural/organic direction. As you enter, you'll see the produce section, which is neat and very fresh looking. I bought a pack of avocados and each one was perfect. There are the usual market items (like meats, seafoods, chips, etc.), but few (if any) national brands. They also have some dinnerware, like bowls and such, made by local artisans. They looked really nice, and I was tempted to buy some but resisted. The star, though, is their deli. There's a good selection of premade sandwiches, salads, sushi, baked goods, and some hot food items. You can also have sandwiches made to order. They have a few "signature" sandwiches, but you can also build your own. My only small complaint is they only have vegan mayo. It's not bad, and not very noticeable, but it lacks the creaminess and flavor of real mayo. What we ordered: + Roaring Camp signature sandwich - this is turkey with cranberry relish on your choice of bread (I chose sliced sourdough). It was excellent. + Custom sandwich on sourdough roll - the roll was fantastic; slightly soft and chewy. Sandwich was excellent. + Potato salad - this was very dill heavy and a little runny (vegan mayo?), but after a few bites, it really grew on us. By the end, we were loving it. Everyone we encountered was very chill and friendly.

    Outstanding local market in tiny Felton…read more This has a great crunchy vibe. Natural and healthy foods and loads of craft beer ( if you are feeling crafty). Organic all the way for many products here. I got a sandwich for a picnic. What a wonderful experience. The service was friendly and efficient. They don't add a lot of salt and pepper on the same, so feel free to pick up some packets if you are feeling particularly salty.

    Photos
    A big fat veggie sandwich! It was delicious
    A big fat veggie sandwich! It was delicious
    Felton mural on the side of the building
    Felton mural on the side of the building
    Large mural in parking lot

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    Large mural in parking lot
    Wild Roots Market

    Wild Roots Market

    4.0
    (26 reviews)
    7.9 mi

    Extremely poor customer service by an older worker -- very rudely was told to leave almost yelled…read moreat. If I could give a negative review I would. Treating customers like this will not generate income and if the guy wasn't so aggressive and almost starting a fight I'd be reporting him to management. I definitely wouldn't come here again and absolutely shouldn't be worried about someone trying to start a fight while browsing in a grocery store.

    Awesome local market with a very wide selection of all kinds of products. I came across a different…read morebrand of potato chip which I hadn't seen before called Hardbite and walked out with a bag of Black Truffle and a bag of Sweet Ghost Pepper. Pretty unique flavors that aren't that easy to find elsewhere. It's right next to Johnnie's Super, so you can park your car in either location and check out both stores at the same time. Pretty convenient! Honestly, almost everything in the town of Boulder Creek is all in that one clump. You could totally grab a drink at Wild Roots or Johnnie's and sip away while checking out antiques at Boulder Creek Antiques nearby. Wild Roots does seem to be a chain as I noticed another one in neighboring Felton. For me personally that's not an issue but if you're a stickler for "local" local then you might want to try other stores.

    Photos
    My go to custom sandwich- always hits the spot!
    My go to custom sandwich- always hits the spot!
    Wild Roots Market
    Henry Cowell Club Sandwich. YUM!!! (Sorry, I ate the other half before taking the photo)

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    Henry Cowell Club Sandwich. YUM!!! (Sorry, I ate the other half before taking the photo)

    Threshold Enterprises - healthmarkets - Updated July 2026

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