I scheduled a service appointment for an oil change and tire rotation. At the time I made my appointment I was told I had 3 services left on my CarDoc plan. when I got to the dealership the service advisor told me my plan expired in April and the cost will be $138. I will not be back. read more

Fantastic experience with Marci when I purchased my 2019 Toyota Tundra this month, the staff is professional, friendly and accommodating, I definitely recommend this group as they made the purchase very easy read more

Tower Honda placed deceptive ads and then gave a lot of false promises via message prior to my arrival. This place is being ran by young men who will do anything to get someone in and then not fulfill their promises. Be aware of this place and scams. read more

ask yourself , if I have a scheduled appointment , why would it take twice as long to do a service (oil change) why you all but force people to take a service contract when you can't deliver the service, why would your service salesman make excuses about the service they are suppose to provide , why would the salesperson that calls you back make even more excuses about the service (we already paid for to make there paycheck ) that they can uphold. needless to say this will be the last 2 vehicles I will purchase from this dealership. how about try this , don't break a promise to your repeat customers!! Be better Tower maybe try this , all of our salespeople that are outside smoking , see if they maybe could come lend a hand in 30 minute increments so it's fair , that's what team do , when they are short handed or short minded to figure things out ( or just maybe can we bring you the car when we are done read more

I cannot put into words how absolutely phenomenal every person working for this dealership is. If you're thinking about shopping here and are on the fence, take this as your sign to go ahead and do it. I am beyond grateful for all of the compassion and kindness I was shown while shopping for a vehicle at Tower Honda. Thank you, to each and every person that helped me and my niece during a difficult situation, I am thankful and grateful for everything you guys have done for me. Please give this dealership your business, they 1000% deserve it. read more

Wanted $8,000 over MSRP for a 2024 hybrid CR-V and wouldn't negotiate. Don't waste your time here this year.

I decided to buy a Honda because I liked the looks of them, the price, and the reviews I had heard other people giving. I chose Tower of Honda because they had the largest inventory of the Civic EX. My grandfather and I did thorough research of the prices of the them before going to the dealership. When we walked into the dealership, the salesmen were very friendly. After talking for alittle bit, our sales man brought back a price for the Civic Ex, and it was $3,000 higher than the MSRP for that trim model. After talking and setting things straight, we were able to get a fair price on the car. I was not impressed with the way things were handled at the start, but after talking with the sales manager we were able to clear things up and I found the perfect car for me! Also, the financing guy was extremely pushy. I turned down any warranty/financing through Honda, and after making myself very clear on it, he continued to talk about it the entire time we were in his office. All this being said, Tower of Honda had a GREAT selection of cars, my visit just wasn't up to standards with customer service. read more

Never in my long life have I seen a more efficient and friendly dealership. We were on a long road trip from OK to MS in our previously trouble-free Honda CRV. We developed a problem near Longview with 5 more hours to drive. We identified Tower Honda as the nearest option. We drive up, entered a green lighted service bay and were affably and professionally greeted. Shannon Gonzales who was the epitome of customer-friendly and competent greeted us and kept us informed throughout, but everyone we met was friendly and helpful. Our problem was thoughtfully and expertly evaluated while we were comfortably accommodated in their spacious waiting room. Within an hour our issue was resolved and we were on our way. I'm thinking the next time we need to buy a car, we'll make a road trip. I don't know exactly what allows this place to be so much better than any of the dozens of car dealers-service centers I have visited over the decades, but the apparent difference is the people, the culture and their organization. Highly recommended. read more

Just bought a 2019 Honda Insight from Jarrard. Wonderful customer service from start to finish. We noted some small scratches on trunk and they stated they will schedule to get it buffed out. They were able to find one in the color I liked at a nearby dealer. Thanks to Jerrard and front desk for excellent service! read more

STAY AWAY! Found a car online and wanted to negotiate via email. I had the unfortunate pleasure of dealing with Carlos Gonzalez. Once I gave him my price he wanted me to justify it with my research and started with the slimy sales techniques. He back handed insulted me and my intelligence once I wasn't falling for his slimy sales techniques. Called and complained to the GM. This is not the level of customer service and professionalism expected from a Honda dealership. I will not be doing business with Tower Honda. read more

Carlos I love you and thanks for putting up with my dad lol Great experience!! Made the process super easy. Love my new car. Will definitely be recommending this location. read more

Ask for Lenny Thomas when you go to Tower Honda! Lenny just transferred form Ocean Honda Santa Cruz in California. He has worked with Victory Automotive group for over 3 years and has Great reviews on the Ocean Honda page just go check! Lenny's number one goal is to have happy customer. If your in the market for a New or Pre-Owned car Lenny is your man! read more

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Buyer beware. They advertise cars online at a much cheaper price to lure you in. I was looking at a car on their website that they had on the lot. The online listing included the VIN number, so it's the same car. They won't tell you the "best" price until you come in. Then when you get there, they've added a bunch of dealer add ons that aren't listed online and the price is $15,000+ more than what was advertised as the MSRP for that same car online. I drove over 60 miles only to find out about their crooked games. Don't fall for it. read more

My wife & I agreed to sell our 2015 Honda Accord to Tower Honda. Our salesperson was Chris Walker & everything seemed to be going fine. I instructed her to take him the car so he could inspect it and offer a price. She did just that & following Mr Walkers inspection she left the dealership & headed to the bank to get a check made out for the amount he had given us. After returning with the check he then stated there is some newfound damage that would require $2,000 more from us. HE ADMITTED that he made a mistake but made no effort to even attemp to make another deal to fix HIS error. This was by far the most terrible car buisiness I had ever experienced. You say one thing then say another & the only thing you can offer to fix your HUGE mistake is "I'm sorry" I would'nt recommend an enemy to enter this dealership! Obviously, this place is NOT in the buisiness or pleasing it's customers! The only reason I selected one star is because there is not an option of a 1/2 Star. read more

The service department at Tower Honda does not service much with any semblance to quality work. Brought it in where a window seal had totally came loose (see before), I had stuffed it back mostly, but came out looking like they felt I had done a great job they didn't want to improve on. They did replace the part on my seat that had come loose, but managed to lose one of the control buttons for the seat. They couldn't adjust the door the door switch, ("can't be fixed"), so warning light keeps coming on. I stuck a piece of duct tape on the door where the switch contacts, problem solved, proving the switch is out of adjust. Once my warranty expires, they won't see me again. The general manager came up with the solution of maybe I should trade it in on a different model, of course with my wallet taking the hit. Guess that explains the overall attitude problem there. read more

Tower Honda lives up to the name... they soar over any other car buying experiences I have had. No high pressure salespeople, the staff listens to your car needs and wants and helps you drive home with the right vehicle. Ask for Jake when you go, you can't miss him, and he is a super salesman and genuinely nice guy. He knows the cars he is selling and he will work to get you the car, trade, value you're looking for. Danny Benage runs a great floor at tower Honda with a great team!! read more

I was in the market for a new car but had no intentions of getting one that day. Tower Honda made me an offer I just could not walk away from!! There was no "pressure" like I was feeling at other dealerships I had visited that week. In the end I got one of the best cars I have ever owned! read more

Purchased a new vehicle yesterday ! Have to admit I couldn't have been more impressed from the sales staff Tyler and Jake to the GSM Chris and the whole buying experience. They were all very patient and throughly explained everything on the 2 vehicles I was looking at. We walked out with the perfect deal and the perfect vehicle for me a new Honda CR-V. I would highly suggest checking out Tower Honda in Longview when your ready to purchase your next vehicle . We had plans to go to several different dealerships like Toyota, Ford and Hyundai. But when we arrived there was no doubt we would be choosing to buy a Honda and to be buying from Tower Honda! Ask for Tyler or Jake and you will not be disappointed. MDukes read more

Service tech, Shannon Gonzales, goes above and beyond to deliver top of the line and excellant service! Always feel welcomed and at home! Makes having a Honda an even better experience! Very professional and works with the best integrity! Thank you! read more

Went to get a battery for my Honda 9:20 am Around noon they came & told me battery didn't fix it a technician would look & see why A little after came back & told me it was the negative ground wire They didn't have one It would take a couple of days to order one So I ask them to jump my car off so I could leave & was told that was impossible!!! So then I was told they could get an after market one That would take a couple more hours So I waited only to find out at 3:00 that it wouldn't work either!!!! Ask for car again & was told they couldn't release it because they would be liable!!!! After talking to my husband & son they told to insist they get my car At that point I got my car & paid out for the battery & my car is cranking every time !!!!! I was flat out lied to today !!!! Not understanding why they they didn't want to release my car!!!! Will never step a foot back in this dealership!!!!! Wondering how many women they do this to???! SMH!!!!!!! read more

Excellent buying experience. Jeremy is great to work with makes the process is so smooth and easy. I love my new ride! Professional and make every attempt to get you in the vehicle you want. This was my best car buying experience in my life. read more

This dealership is excellent! I live in North Dallas but I have gotten my last 2 vehicles from Tower Honda of Longview because they have excellent service, staff, prices and inventory! I even have a Honda 5 minutes from my home, but that doesn't even matter because Tower Honda brought me my last two new vehicles to my home, so i did not have to drive to their dealership. read more

Made appointment with service department for check up on car. I had been quoted basic prices day before. Upon arrival, I double checked the prices with the same person I had talked to on the phone and everything was now more expensive. I will drive to another town for service where I can get a quote I can rely on. read more

I'm not one for buying new cars often but when my 2002 BMW 330ci finally started costing me more than it was worth, I knew it was time to let go. Originally, we had planned to look at Honda's and Toyota's but we never even made it past the first stop at Tower Honda. Our sales associate, Jerrard Johnson, was awesome! In fact, the whole Tower Team made our buying experience easy and seamless. While we had planned to buy, after learning about all the benefits of leasing, we decided to go that route. We are loving our new 2018 Honda Accord Sport 2.0 T and look forward to what will hopefully continue to be a positive relationship with the good folks at Tower Honda. read more

The whole dealership was spotlessly clean and the staff was extremely helpful and knowledgeable. Chris Walker and Pirom Pruski both did a great job! I would definitely recommend this dealership to anyone! read more

I had an excellent experience purchasing my vehicle at Tower Honda! Tyler Jones has patience and walked me through setting up my new car settings. I would definitely suggest you go see Tyler when shopping for a new vehicle! read more

Was a pleasure working with all the guys at Tower Honda. Jeff took his time letting me drive several different cars until I was set on one. I would recommend this dealership to anyone. Great customer service all the way around. I love my new Accord! read more

The service department is terrible. The two times I have taken my car in to get an oil change and tires rotated it has taken them about 4 hours. The first time I waited longer because the guys doing the servicing didn't care to let anyone know they didn't have the right oil filter. They also don't check any fluid levels under the hood so don't be surprised if you run out of coolant. There is no point to have an appointment time because they won't start at that time and you will wait forever. I will not go back for any kind of service. read more

outside Warranties confuse them I called to make an appointment to have some outside warranty work done and the guy in Service said I'd have to deal with my warranty company myself prior to having any work done. That didn't impress me in the least. While I was making an appointment, I was reading reviews. Yeah. I think I'll skip that appointment. read more

Had a great experience purchasing my car! Paul Magness was great! He helped us with everything I needed. I would recommend anyone go here to get there next car!!! read more

Every car dealership has reputations for being shady, but this is by far the most shady dealership I have ever been to. They completely messed us over. They make you think they are helping you while you're there and then they figure out some way to completely mess you over. We will never go back to this dealership and I would not recommend them to anyone. read more

I want to share to the public a very horrible experience I just had with Tower Honda in Longview TX. The mislead of information and the way the General Manager approached to the situation was a disaster. I just want to warn the great East Texas community to make sure not let Tower Honda employees treat you like you are just a piece of meat with no value. Honda cars are very valuable and it is sad to see how money hunger employees representing a great brand damage its reputation. Thank you ETX consumers for your valuable time. Have a great day. read more

My neighbor purchased a new car trading in his old one in the process. The agreement he made with the dealer was they would sell me his car for what they gave him on trade. When I showed up at the dealer the next day to complete the transaction, the dealer added $500 to what they gave my neighbor for trade. When confronted with the difference, the salesperson denied making the agreement. My senior neighbors (husband & wife) assured me that the salesperson agreed to sell the car for their trade value. Then they changed the price when I got there knowing I was purchasing the car at below market value and that I would not walk away from the deal for $500. They took advantage of the situation and did no honor their word. Do not trust anything they say at this dealership and get everything in writing. I would not purchase another car from Tower Honda and I suggest you do not either. Very dissatisfied long time Honda owner. They lost my business FOREVER. read more

Carlos helped us BEFORE we even arrived! I told him what our budget was and the only two vehicles we were interested in, and he had them waiting up front for us to test drive! So kind and knew everything about the cars. We had an excellent experience! read more

I reached out for more information about the Honda Civic sport. Carlos González reached out and we set up an appointment for a test drive. Carlos was very friendly and respectful, I test drove the car and went to the office where Carlos then went over the monthly payments and down payment. literally that's all never explained the add ons or anything else. I left a deposit on a car that would be arriving in a month or so. I left and the following day I asked to see what all that consisted of the total price . The total price had came out to 38K . 13K over the sticker price. I let him know next time i went in I would be removing some add ons. He let me know that was fine. He called me a month or so later and let me know the car was here. I went to the dealership and went with the finance consultant Naaman. I let Naaman know I would be removing some add ons I proceeded to remove the VSP&GAP add ons but was told by Naaman he could not remove the 3K pro pack (nitrogen tires&tmint) add on due to how the market was???? Remind you i was already paying 4K for mark adjustment. I let him know I would not be purchasing the car if the pro pack could not be removed . He then went to get another I'm assuming finance consultant (African American only because I did not get his name) . They let me know they could not remove the pro pack, and that if I didn't buy it someone else would. I told them that was fine and I wouldn't be purchasing the car. When he (African American finance consultant) left the office he yelled in the lobby WE HAVE A CIVIC FOR SALE NOW. I was walking right behind him but doubled back due to forgetting to get my deposit . After discussing how to get my deposit back with Naaman I was walking through the main lobby with my children i over heard the other consultant (African American finance consultant) speaking ill about me and the situation to several other car salesman. I'm not upset at all about not being able to remove the extra add ons i understand . I'm upset at how the finance consultant conducted himself and the disrespect that was shown to me. I do recommend this dealership at all. read more

Do NOT do business with Tower Honda! They take advantage of elderly customers, and their Manager, Danny Benage, supports this! After buying 5 cars at this dealership, we WON'T BE BACK! read more

This is a dishonest dealership, especially the salesman Pirom Purski!! I went there on a Saturday because that was the only dayI had off. I am a nurse and it was last November 2021. I have posted a negative rating regarding this business on BBB. There was only one new car on the lot, and it had a sport pack added with a tremendous markup. We had to have one by Monday for my son due to him being involved in an accident. Pirom told us that due to Covid and chip shortage that they were having to get sticker price for their new cars. When he went and figured total he added an additional $3000 to the price! We pointed this out and he claimed it was an error. They also said they were giving gift cards and we picked an Amazon card, which they said they were out of!! We never received the gift card. We were lied to about the car price and this is one place that nobody should trust to treat anyone right! The salesman, Pirom Purski not only lied about the car price, The gift card!, He also tried to cheat us out of an additional $3000.00!! Beware! read more

Service department nightmare!!! Original estimate was $500 for diagnosis of (1) front wheel bearing. Promised within 2-3 hours. Mechanic and service advisor finally came to talk to me, after 5-5 hours had elapsed. "We have bad news...it's now both front wheel bearings. It will be another $500 and 2-3 hours." Called to speak to the general manager. Have not be able to reach him on a live call. Avoid Tower Honda at all costs!!! read more

We went in to purchase a vehicle and thought they were doing a great job but after purchase, the brakes and transmission started acting funny. Took it in once and they "turned" the Rotors. After a couple of days, the brake issue returned...squeaking and acting funny. Transmission slipped when slowing then regaining speed.We were informed that they saw no issue with either the brakes or transmission. We wound up trading it because we were so unhappy and found out THEN that the vehicle had been in an accident! That was not disclosed to us. This was a 2016 CPO Honda Pilot Touring with 11,000 miles on it. That fact should have been disclosed. We will never buy from Tower Honda and discourage anyone from dealing with them. read more

Look up the NADA value of the car you are interested in and the value of your trade. Beware of price gouging.