I've never really trusted car dealerships just from the horror stories and having worked in a sale environment I know how most salesmen work. Now my salesman was a great guy. He followed up on everything he promised and was able to do. Now with that said let me tell you about their absurdly ran finance department. My wife and I were looking around for a new car for her and we decided on a 2011 Kia Optima. The finance rate started out at 18 to 19%. We weren't having any of that kool aid. After some negotiating and 2500 down the apr they got us was 12.99%. Not all that good but far better than 18%. We took that deal. We drove off the lot with temp dealer plates and came back 3 time for the 72 hour plates because something was keeping them from giving us the actual state plates. So we get a call from them saying they have a surprise for us. We of course are thinking they have our real plates ready. When we get there instead of finalizing it with our plates they take us out to the lot and show us a fucking go kart. Talking about how do we like this beauty. I'm 6'2, 260 pounds. And they showing me a fucking Kia Forte with a hatchback. Me and my wife look at each other like "what is their problem". We tell them we don't like that and want the plates for the car we have been driving for 3 weeks. After 3 hours they say to us there was a problem with the deal and they couldn't get us financed for the car we already purchased and they showed us the go kart because they could get us in that little thing. I can't get in that little thing. Major problem. Telling us about the finance problem should have been the first thing they said. So my wife and I said we just wanted our down payment back. They started sending over all these people to talk to us and even pitched a fucking Ford Focus. Fuck that shit!! That's the same size as the Forte. 5 hours later they say they found a bank that would finance us. To add I work nights so it's past 3pm and I'm tired as hell. We walk back into the finance office to sign our 3rd set of documents. I forgot to add the first contract we signed they had me as the consignee when I was suppose to be the primary. I pointed that out at the time and he looked at me and said no your wife is the primary. Assholes. So on this 3rd contract first glaring thing I see is a big fucking 18% apr. Instead of turning into the Hulk I kindly turned that poisonous kool aid contract back around and said give us our money back. If they would have said 18% from the get go we could have told them no, got our money back and maybe considered coming back because I like the salesman. This dealerships finance department is horrendous. Stay the hell away from this place to keep your sanity. Up yours University Ford!!! read more

BEWARE Ford Warranty Customers! I dropped my 2014 Ford Fiesta ST with only 13,000 miles on it at University Ford Dealership, Downtown Durham on a Thursday in April around lunch for an electrical issue and to get a quote to repair a scratch (about an inch) and a loose body panel. I was told I would have to leave my car there overnight, which I expected because I didn't make an appointment. I was sure I would get a call the next day at some point to let me know what was going on. When 4pm rolled around on Friday and I still hadn't heard anything, I decided to call over there before I was left without a vehicle all weekend. I was told that they had reset the electrical under warranty but no explanation for why it had occurred in the first place. I then asked about the quote for the body work and was told the mechanic had that information and they would call me back before closing. That person never called back. Monday I call over in the morning, at first they told me they didn't have my car. I reminded the person that we had already spoken about this car on Friday. I asked if that quote was finally ready and if I could pick up my car during my lunch break and he said he didn't know and would have the mechanic call me back. I never got that call. I called over again on my lunch break and I was told that now the mechanic was on his lunch break. As a result of never getting that call, I had to skip my lunch because I needed to use that hour to pick up my car. At the end of the work day I decided to just go get my car and take it somewhere else. When I walked in, I was handed an outrageous quote (1/8 of the cars worth) and was asked if the mechanic had ever called to go over the quote with me. I told him that I never even once received any incoming calls from anyone on their staff, took my keys and left. In a nut shell, their customer service in addition to their outrageous quotes is crap. This was brought to their attention and they didn't seem to care. I still have the scratch but was able to fix the panel on my own for about $10 in parts. I feel that they abuse that fact that local Ford customers have to use their auto shop because they are the only certified Ford auto shop in Durham. Next time I will make the commute to Cary or Hillsborough. read more

About a month ago, my daughter and I purchased a vehicle from University Kia of Durham, and the experience was absolutely wonderful. Our salesperson, AJ, was phenomenal. From the moment we walked in, we felt heard--he took the time to understand our needs and helped create an offer that truly fit our situation. Unfortunately, just two weeks after purchasing her brand-new 2027 Telluride, my daughter was involved in an accident when a young, new driver in his own new car sideswiped her and totaled the vehicle. We were devastated, and suddenly she found herself without transportation. Once everything was resolved with the insurance companies, we returned to the dealership on May 30th and met with Thomas. He stepped in and helped us get into another brand-new 2027 Telluride with the utmost professionalism, compassion, and ease. He made what had been a stressful and emotional situation feel manageable and positive again. We truly felt we received one of the best deals in town along with exceptional customer service from start to finish. The entire team made us feel valued and supported through an unexpected situation. If you're looking for a new vehicle and a dealership that genuinely cares about its customers, we highly recommend University Kia of Durham. Go check out the new 2027 Telluride today--you won't be disappointed! read more

Normally I don't write reviews, but I had to due to my experience. I recently bought a car from University Ford KIA in Durham and my sales person was Wayne Saylor. Wayne was the BEST car sales associate I have ever worked with. He made buying a car very easy and stress free. My past experiences have been nightmares, you know, all the waiting and back and fourth. With Wayne he was the complete opposite. He asked me in advance what cars I was interested in and had a few pulled up when I arrived (I told him color, style, and low mileage was very important to me and he didn't bring anything other that that). Then we went on a few test drives. When it came to finalizing the price it was easy and to the point. I was never left sitting too long waiting, nor did I feel rushed. I must say if I could buy another car tomorrow I would go buy one from Wayne! People often joke about how car salesmen are sleazy and that is a shame because this man was nothing but professional, honest, and had my best interest in mind the entire time. Oh, and he made sure my car was gassed up and super shinny when I was ready to drive it off the lot. Wayne- if you ever read this I want to say THANK YOU for changing my view about buying a car and helping me make a great investment! :) I will be sure to send anyone looking for a car your way! read more

Short Summary: I'm going to call Terrence at University Ford the next time I need to buy a car. I am skeptical of car dealerships, but UF has really earned my trust. Terrence (the sales associate I worked with) was really pleasant without being 'slick', and we were able to agree on a price without any high-pressure tactics or gimmicks. That means a lot to me - part of the pain of buying a car is feeling like someone is trying to take advantage of you to make a sale. Terrence was interested in knowing what *I* wanted to buy, and what I wanted to spend, and worked with me to make that happen. I went to a big dealership because I wanted to be *sure* that the car was in good shape when I drove it off the lot. In this case, the back tires had warped a little from sitting on the lot, and they made a loud road-noise that only became noticeable at higher speeds. Terrence and I both missed that noise during the test drive due to rain and traffic. University Ford had me bring the car in the next day, replaced the tires, and gave me a rental car to use in the meantime. Who else provides that kind of service? I was a little shocked, frankly. I have friends who were told by other dealerships to go pound sand in similar situations. UF did right by me, and then some. I believe they'll do right by you too. read more

I have to say University Ford/Kia in Durham is a fantastic dealership and if you are fortunate enough to find yourself working with Dan Antonios consider yourself very lucky. After being fumbled around by every usual car salesmen/women at other dealerships, Dan was a breath of fresh air. He is highly knowledgeable about automobile financing and what the different finance companies are looking for. As someone trying to rebuild his credit, it was important to me not to have my credit app blasted out to 20 different lenders. Dan knew what to do and who to work with to find the best financing options. This was a completely different approach to purchasing a car, I wasn't walking around the lot aimlessly looking for a car. Dan listened to my situation, we figured out what kind of budget would work best for my situation, and Dan showed me some amazing cars that I could afford. This was the best car buying experience I have ever had. I could not be happier with the vehicle I chose or the whole experience of working with Dan and all the University crew. A huge thank you goes out to all you guys! Keep up the amazing work and you will definitely be seeing me and my friends and family in the future! Samuel S. read more

It was a pleasure to do the business of buying a good used vehicle with University Ford. Matt Duffy is a very good sales and service representative for University Ford. He did an excellent job by us! He is cordial, attentive, competent, cooperative, flexible and patient with our search, test drive and negotiation. He helped to make us a very good deal and we are very pleased with his calm, capable customer care and service! I also have to commend MJ Cooke for his competence, knowledgeable financing service and assistance with warranty selection and our deal negotiations. He made the process easy and satisfying even with our haggle demands and endless extras requests. I am pleased with the outcome of our entire process and am enjoying driving my 2012 Ford Escape. I look forward to a long relationship with University Ford! There is a very good chance that we will be back in very short order to do it all again with University Ford when Jim moves on trading in his Ford Van. We look forward to working with you all again! read more

My recent experience purchasing a Kia Sorento Hybrid from University Kia in Durham was nothing short of excellent. From the moment I stepped onto the lot, I was impressed by their commitment to competitive pricing and a truly customer-centric approach to car buying. What truly set University Kia apart was the sales executive, AJ McKoy. His professionalism, helpful nature, and genuine enthusiasm made the entire process a breeze. He was incredibly knowledgeable about the Kia Sorento Hybrid, patiently answering all my questions about its features, performance, and efficiency. He never pressured me, instead focusing on understanding my needs and finding the perfect vehicle to match. The competitive price offered on the Kia Sorento Hybrid was a major factor in my decision, and University Kia delivered. There were no hidden fees or last-minute surprises, and the negotiation process felt fair and transparent. This honesty, coupled with the outstanding service from AJ McKoy, gave me complete confidence in my purchase. read more

I bought a new 2013 Kia Optima and I have to say it was the easiest experience in buying a car I have ever had. The whole process was stress free from the tests drive all the way through to the finance office. Thank you to Eric in the Kia side and my salesman Jayson Goodman for putting up with me changing my mind so many times; I drove two Kia optimas and two Kia Sorentos and a used Forerunner. Jayson did all the leg work to get the deal done so quickly and efficiently that all I had to do once I made my decision was to sign the papers and wait for my car to get detailed and I was ready to go. Also thank you to Jeff in the finance department who also was very pleasant and efficient. Everyone at this dealership that I came i contact with was very professional and friendly. Again, easiest experience I have ever had. So thank you to everyone involved in this sale directly or indirectly; I appreciate such a stress free experience. I will definitely recommend University Ford and Kia to my friends and family. read more

I visited University Kia on October 11, 2019. I went to test drive a used vehicle that I had seen on the business website. I liked the vehicle, but, I felt that the size was too big for me. I was just looking, and I wanted to shop around at other dealerships. I retreated to the restroom before leaving, when I came out car salesman, Mr. Jose Torres, had parked a beautiful 2020 Pacific Blue Kia Sportage at the exit door. He had me take a look inside of the vehicle and it was a wrap! That smooth move by Mr. Torres let me know that he was listening to my wants and needs from the time I walked on the lot, until the time I was "trying to leave." #lol - This car buying experience was one of my best experiences yet! Much respect to Mr. Torres, may you sell many more vehicles ... I like your style!!!! Mr. Davis, Mr. Joseph and the General Manager, you all factor in to the scheme. Thank you for your professionalism. read more

I am writing a review so that I can share my wonderful experience with you. I had a friend that had a hard personal situation occur. She was left without transportation for three months. She had friends taking her to work. She had a daughter to take care of and no help. In my efforts to help her we looked long and hard at many dealerships. University Ford saw through her hard situation to the hard working person that she is. Nick Bell and Joe Billingsley went the extra mile to put her in a dependable used car that fit her budget. They went the extra mile to find her financing. in short... they changed her life. My friend loves her car and has her independence back. They treated her like family. They showed her so much respect. I am so grateful for the time and attention that they showed her. I would not hesitate to go back to them when I purchase my next car!!! read more

I purchased a used Kia Optima from University Kia. The car was in excellent condition. There were some things that had to be fixed/replaced which was not an issue as the Sales person (Matt Duffy) already ordered for a new part without even asking me which was a great gesture. He also helped me in understanding things that I did not know about. In regards to the Matt I also have a good review about the finance person who helped me in getting the extended warranty on the used car. He explained me very patiently which warranty is more useful and which ones could be avoided and also helped me with getting the prices reduced for the warranty which helped me with my monthly budget. I will surely recommend my friends to Matt Duffy. I hope to get the same type of service when I take my vehicle for oil changes in future. :-) read more

My wife and i were in the market for a new/slightly preowned vehicle. Found many dealerships and sales men to be pushy. Even though this dealership was further than we wanted to travel we found a vehicle on their website that we liked. We made an appointment to see the vehicle and with having small child something came up and we missed the appointment. Received a call from Chris Hill not to question us on why we did not show but to make sure we were alright. He genuinely seemed like he cared and show interest in helping us. He even offered to bring the car to us to show us. We eventually made it up there and ended up with the SUV we wanted at the price we wanted. Even though they are a distance for us we will return when we need a new vehicle again to see Chris Hill and his associates. read more

I'm a long-time KIA vehicle owner, and I found myself at this dealership looking for a new or used electric or plug-in hybrid to think about. Customer service, attention to detail, flexibility... all of them exceptional. Never had an easier and more customer-centered experience making such a high-ticket purchase ever, let alone at a car dealership of all places. Nothing but praise to the University KIA Durham team, especially Tracy Nickels for moving anything out of her way to make my family feel welcomed and listened to on a really hot summer weekend afternoon. But the proof is in the pudding: we didn't simply walk out of there satisfied -- we drove out of there in a brand new car on that same day, happy as can be. Thank you for your outstanding service! read more

I want to commend 3 men over at University Kia for a flawless job well done and the hard work they did to get me into a 2017 Kia Forte. I walked into University Kia not sure of what the outcome would be, all I knew was I needed a new car with no credit. I want to say that it was amazing how Mario Dawson (Sale Consultant) walked me through the process and explained to me what my options were, Joe Billingsley (Finance Director) along with Aric Swanger (General Sale Manager) worked very hard to bring everything together for me. Today I drove off the car lot with my 2017 Kia Forte and I am so grateful for these 3 professional men. Yes, I highly recommend you to visit University Kia, you want be sorry! I had a top of the line experience. A+ for University Kia! read more

Fantastic car buying experience. We worked with Matt Duffy and Louis (sorry forgot his last name). Matt helped us narrow down exactly what we were looking for IN OUR DESIRED PRICE RANGE and didn't pressure us at all to expand our criteria. He listened and found what we needed and went over to Chapel Hill to pick it up. When we put an offer in, he gave a little wiggle room on the price so we walked out feeling like we had gotten exactly what we wanted for the price we felt comfortable paying. They gave us a fair trade in value for our car too. Also, Matt, Louis and Shelton were just generally nice guys. They also did not try to "mansplain" car stuff to me. They gave me the information I needed based on what I wanted. Couldn't ask for more than that! read more

Mike Worthy was friendly, personable, and courteous from start to finish. He made sure he knew what I wanted and discussed my options with me in full detail. He answered all of my questions about the vehicle which showed how knowledgable he was about the products he sold. I was comfortable with him and he made this car-buying experience memorable because I didn't feel like he was trying to take advantage of me at any time. Mike Cooke(MJ) was also an unexpected pleasure to work with. He listened to my concerns and was very patient with me throughout the financial process. I was equally impressed with his knowledge and how courteous he was with us. I truly am satisfied with my experience at University Kia. read more

After getting the high pressure sales treatment in Raleigh, I decided to check out University Ford in Durham. I am very happy I did. Chris Hill gave me a great deal! I asked him for a simple "out the door price". He gave me one and stuck to it without pressuring me into an upsell. There was also no pressure to "buy it today". Thanks also to Jeff, the finance manager. He quickly and expertly walked me through the finance options and extended warranty options with no pressure at all. So, when you get tired of all the yakkity yak car salesmen in Raleigh, make the short drive to see Chris Hill at University Ford in Durham. Thanks, Chris! I'm lovin' the Mustang! read more

University Kia of Durham Sales department back at it again. My new 2022 got totaled. Sales and Finance worked hard to get me the best offer . Come see sales advisor Michael Bennett if u want to see the impossible happen..Let's not forget Sales manager Rod Davis also worked hard and without his back up and approval ..Let me add Nick Bell the Finance Manager coming in with save. The impossible would just be that without them three men. Kia of Durham is the place to be, where they work hard to make the impossible possible. Thank you Rod, Michael, & Nick !! Thank You University Kia of Durham! Wonderful Sales Team & Financial Team Ever, you can not go wrong!! read more