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    VibesUP

    4.1 (20 reviews)
    Closed 10:00 am - 8:00 pm

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    Review Highlights - VibesUP

    I found out about this company from the New Living Expo.

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    Botanic and Luxe

    Botanic and Luxe

    4.8
    (58 reviews)
    0.1 mi
    $$

    Botanic and Luxe combines all my favorite shoppable things into one place: gorgeous healthy…read moreplants, local delicate jewelry, pillows, baskets, handcrafted goodies, candles and other scented gifts, wall art, travel and cook books, fine kitchenware. I mean seriously, did someone read my journal of Favorite Things and create this store just for me?!! L-O-V-E! There is no walking around downtown Santa Cruz without stopping by Botanic and Luxe. I have purchased gifts here as well as framed art (with a locally-made wooden frame) that hangs in my home, and recently attended their anniversary event where they had local vendors serve matcha and desserts, and they provided 20% off the entire store, so naturally I went home with another plant baby. Even though the store was PACKED with customers, they asked me if I needed help twice and also spent time giving me plant care instructions! Botanic is a higher-end plant shop, so expect to see some matching "luxury" prices as well. But people don't usually come here to get the best deal; they come to feel a certain way while they peruse a beautiful shop that sources many items locally, to get a certain level of service, and to be ensured a certain quality of product.

    I absolutely love this cute little spot in Santa Cruz. I have a little tradition that every time I…read morecome here I buy a new plant. The day I bought the cutest little mini monstera. They also have a wonderful variety of different artisan crafts and very delightful scented oils. If you want to uplift your mood, come into botanic and lux. In a good mood immediately with all their soothing music and they're gorgeous atmosphere. The service is always very friendly and I plan to patron this place very often.

    Photos
    Gorgeous house plants
    Gorgeous house plants
    Gorgeous dried flowers up front
    Gorgeous dried flowers up front
    Botanic and Luxe

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    Paper Vision

    Paper Vision

    4.5
    (91 reviews)
    0.1 mi
    $$
    Established in 1990
    Family-owned & operated

    Such a fun little paper + gift shop in Santa Cruz. This place is packed with the coolest cards,…read moregame boards, quirky toys, and playful finds you didn't know you needed. Everything is well-organized, so it's easy to browse without feeling overwhelmed. Located on a lively, busy street that's great to walk around, with street meter parking nearby. Perfect spot to pop into while exploring the area and looking for a unique card or gift.

    On 06/19/21, The dude calls Station businesses "Princess Places" as I have an obsession with…read morestationary - it's my hobby (that's what I tell myself to feel better a out it xD). I love everything about it. I was hesitant on coming in as I had my mind set on getting cookies a block away and he convinced me to stop in so we can look for Princess things for me and my bestie!! I was ALL in at that point. Upon entering in, I knew I didn't want to go. They had cute cards you can mail out which I'm so old school I love it. I spent a good 30 minutes trying to find the perfect Santa Cruz card!! I grabbed so many and started narrowing it down and down. I ended up not picking any of them and found a really small unique card I fell in love with which was perfect for the theme I was going for!! This place has so many hidden TREASURES. I was rummaging through everything from vintage games, books, puzzles, trinkets, unique items and the dude found a mermaid shell the actually hatches a mermaid. I knew that was the perfect item to pair with my cute card!! A unique find in Santa Cruz which was awesome. While I was in awe of the store the dude found a Coney cup *insert love emoji eyes* I literally squealed my princess skirt off!! There was no way I was walking out the store without it. I think the dude and I spent about an hour in the store until I realized we had to go pick up my hat that was being done. The line wasn't too long for check out and the owners informed us that they barely put the Coney Line Friends cup out two or three days ago!! Just my luck. I let them know they need BROWN BEAR - CONEY'S true love! So they were pleased that someone bought it. The owners were incredibly friendly, knowledgeable and helpful. Their store made me fall in love with Santa Cruz and make the trip very special! It was clean organized and such unique items you won't find! I highly recommend you come and check it out. Something for everyone!

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    Paper Vision
    Paper Vision
    Paper Vision

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    Sun Shops

    Sun Shops

    3.0
    (23 reviews)
    0.8 mi
    $$

    This place is filled to the brim with all kinds of souvenirs! They had way more mens t shirts than…read morefor ladies. For women they had a lot of sweatshirts which is kinda crazy considering it's a beachy place and most people are looking for clothes that will keep the cooler in the summer sun. I will say they have the most darling collection of vintage postcards and only .75! That's so cheap! Water bottle stickers are locked in a glass cabinet and $5.99, which is expensive compared to other local stores. The fellow who rang me up was not super helpful, but did ask if i wanted my breakable coasters wrapped which i appreciated.

    Came here on a Friday after arriving in Santa Cruz, parking on the wharf, (how is this a thing?!)…read morealong came a breeze and my southern CA child having goose bumps and me being a bad mom forgot the sweatshirt at our friend's house in the bay area. Wandered into here (it was one of 2 places to get sweatshirts on the boardwalk). It was crowded with stuff (not so much people). They sell a good variety of things. I was able to find a sweatshirt and bought a magnet for a souvenir. It was expensive ($40) but to be expected since it is probably geared towards tourists. The only interaction I had with staff was at checkout and it was fine. The guy wasn't overly talkative, rang up my stuff, told me my total and I paid. He did listen when I told him I did not want a bag so yay. Overall this is not the type of store I would shop in but when on vacation right?

    Photos
    Sold! Friendly staff and cute SC store.
    Sold! Friendly staff and cute SC store.
    Sun Shops

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    Bookshop Santa Cruz

    Bookshop Santa Cruz

    4.5
    (424 reviews)
    0.1 mi
    $$

    This place is so cute! It reminds me of Powells Books in Portland. Its open and full of little…read morenooks and has fun recommendations and stands. You can spend the whole day looking around and exploring. It also has tons of fun stationary, or kitchen decor things, like the fun stuff for your home or office, not necessarily the stuff you need, but the stuff thats going to make you smile (so, the things you need). I also loved that there were two doors. I know that is silly, but I liked that you can park in the back, walk in, go shopping, then walk out the front and you're now in downtown. It is a bit overwhelming, but, super cute and I would recommend any age stopping by for something you'd like.

    This bookshop is one of the stores I *must* stop into when I'm downtown. It calls my name! It has…read morea huuuge variety of books -- the usual suspects, but also some interesting subjects that are very à la Santa Cruz, like LGBTQ themes, and then there are the huge number of gift items as well as a UCSC section, which is always fun to look through. The staff is lukewarm-friendly, but overall I find them talking amongst each other behind the register like they're at a Sunday backyard BBQ, so if I have a question, I am disrupting their conversation. They'll help me out but they aren't too happy about it. That's how it feels anyway. I wish there was a self-price scanner and a way to find books more easily, so it takes out the need for customer service. All in all, the Santa Cruz Bookstore is a place you can easily spend an hour or longer to kill time or to meander after dinner. It's really fun, and is a perfect place for the loner types who don't like people talking to them... because usually staff won't approach you here on their own. (See? This can be a positive!)

    Photos
    Inside (4/27)
    Inside (4/27)
    Inside (4/27)
    Inside (4/27)
    Inside (4/27)

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    Inside (4/27)

    VibesUP - giftshops - Updated August 2026

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