I didn't get her name but my receipt says Jill. She was amazingly helpful when my son needed socks…read morefor his fins. I was just stopping in as we are from out of town. Some places just need to know how wonderful they are. I would definitely go back if I weren't so far away.

This is an absolutely wonderful business for all swim needs including rentals, ownership, and…read moreadvice. The owner Adriana is a remarkable and passionate open water swimming aficionado . The assortment in this small space is fantastic! Plus Adriana's lifelong swim expertise (both as a young competitive pool swimmer and a seasoned ocean swimmer) guarantees that she will understand your needs, advise you on nuance of equipment and brands, and help you get in the water, appropriately equipped. But the real synergy comes from Adriana's galvanizing encouragement and positivity! I am a lifelong runner who is just dipping his landlubber toe (see what I did there?) into swimming as my aging joints mount louder and louder complaints about land exercise. I found myself in LJS&S to rent a wetsuit for a swim race I had foolishly signed up for. A triathlete friend said "You have to go to this store and talk to Adriana", which I did. She helped me rent a wetsuit, dissuaded me from buying one until I tried it out (the sign of a caring merchant for sure) and then encouraged me to go swimming with her group at La Jolla Cove. Long story still long, I now swim with her group and realize there is a whole open water community that I know about because of this magical store and its charismatic proprietor. But whether you want to change your relationship to the aquatic world, or just simply get a new pair of swim goggles for your pool training, this is a place to go! You will NOT be disappointed! Inventory, knowledge, advice, and value; it's all there. It may change your life for the better !! Finally, you will be supporting a true single owner small business in the heart of La Jolla! Multi-win.

Always a pleasure going to Bird Rock area and stopping to the coolest boutique. Bobbi Rocco…read moredelivers great outfits and good prices. Mostly earthy times and now more animal prints as they are back in fashion. I like most of the clothes they sell, although I am more into bright colors, but this is my place for neutrals. Nicely organized and always get welcomed with wine and flowers!

This is a really cute shop. They often have sales going on. The staff is friendly. The clothing is…read moreall good quality. Their stuff is really cute.. I try and stop by every time I am in the area.

I had a great experience. The bikini top that I purchased fit me perfectly. Im a 34ddd so its…read morereally hard to find anything that fits and covers. I bought 1 top and I will be back for another one. Friendly service.

The ladies were lovely! I found tops to mix and match with bottoms I purchased online. Customer…read moreservice was 15/10 and pricing is reasonable.

Just popped in to check the shop out. Lots of boards, wide variety of surf accessories, and tons of…read moreclothes. Decently priced from what I saw. Staff was chill. Snagged a coffee at the adjoining cafe.

Seriously the veggie Brekkie sandwich was so amazing. I think it's the best breakfast sandwich I've…read morehad in San Diego and I absolutely love that watermelon comes with all the breakfast items. Perfect breakfast after a yoga class at riffs :)

Chloe was so sweet! She grabbed me extra sizes and was super helpful! The selection was amazing…read moreand the suits were all beautiful. Will definitely be back

Best service ever the girls were SO kind, made my experience great I was so pleasantly surprised…read morewhen i was helped so much with so much kindness:)

Great yoga and dance wear. Mika yoga wear is a small woman ran eco-friendly company doing all the…read moreright things for sustainability. I was looking for something different to wear to my yoga classes. I purchased a pair of shorts and a yoga top. A problem I have with a lot my yoga pants is that the top rolls over and creates a bulge and the yoga tops move around as I'm in all kinds of positions. Mika Yoga Wear clothing is made of quality materials. My white top was completely soaked by the end of my hot yoga class, yet all of my boobies and my nipples were contained and concealed by the thick sturdy fabric. Nothing shifted during class and I didn't have to spend any time adjusting my clothes. I was able to truly be present and focus. The clothes came quickly and packaged nicely.

Amazing little boutique shop! Full of joy and positive energy:) Super kind and helpful staff. My…read morefavorite place to shop for all my yoga and swimwear clothing needs. Absolutely love this place!

Dawn at Everything But Water in Fashion Valley was absolutely amazing. She was so friendly and…read morewelcoming from the moment I walked in. She helped me step out of my comfort zone and encouraged me to try styles I normally wouldn't pick -- and they ended up being so flattering! I felt truly taken care of and never pressured. I left so happy with my purchase and even more grateful for the experience. I will definitely be coming back to see her!

Dawn was so sweet and knowledgeable! Bathing suit shopping can be intimidating and she made the…read moreexperience great! Thank you Dawn! I will be in again soon! The only problem was that I wanted to buy too much!

I went in here a few years ago on a whim and was so glad I did. Ana herself helped me find the…read moreperfect bikini, gave me a discount, and the bikini has lasted me years!

Best bikini shop in San Diego. Just off the main strip of PB…read more Brazilian style bikinis that show off your curves. Super soft materials that stay soft after multiple wears. Make sure you wash the bikinis off in the shower and let them air dry (no washer). They have every color in all of their styles. Kelly green, light green, blue, teal, light pink, hot pink, pinkish purple, orange, red, yellow, mustard yellow, black, white etc.

Thank you, thank you, thank you, thank you!!!! We wend to EVERYBODY in the neighborhood and NOBODY…read morelet us rent their kayak at 3:30 pm Dec 9, except these guys. Awesome service and forever grateful to Nicolas - you saved our 1 year anniversary! Amazing service - quick clear instructions, very considerate, warned us about any possible problems explained how to row in the kayak as it was our first time and we had a tandem kayak. After he explained us how to put it in the water and not to roll over, we went and did it first try - no problems. We locked the wheels to the wooden fence so that nobody steels them (they are used to transport the kayak easier so that you don't have to carry it in your hands). We saw the sunset and peaked in the cave which was very exciting. Don't go inside the caves if you are renting on your own as the tides can be very unpredictable and you can roll over or hit the rocks - this is also illegal and only allowed during guided tours. Value point is amazing too. For a tandem it's 35$ (39.22$ with tax) and solo is 30$. All the guided tours were 80$+ and I don't really see the point them if you can go with these guys for only 35$. We did a full one hour but I am not sure how long you can usually go we came pretty late before the closing time. If you want to get the guided tours during the winter times the last ones usually depart at 2:30 so make sure you make it in time!

Great selection of gear and great rentals. Closest shop to the beach which is awesome to bring…read morestuff down to the beach. Been there since the 70s they have done a good job changing it.

I was recommended to come here by a friend of mine who loves to surf a lot. This one is apparently…read morethe 'outlet' edition of their usual store. When we walked in, there was lots of sales being advertised on a lot of the racks when we walked in. Definitely makes a big difference since the clothing products here are definitely on the pricier end. My first time shopping at this retail store and they have a great selection related to swimwear!!! I was interested in buying a wetsuit and was also informed on the differences between the 4/3 and the 5/3 millimeters of the wetsuits. A 4/3 (4mm for the torso and 3mm for the arms) is better for moderate to cold water with higher flexibility, while the 5/3 is warmer and designed for colder, winter waters, and is slightly less flexible. My goal is to be warm as I don't want to feel too cold so I went with the 5/3. There's a good amount of fitting rooms that are good sized to be trying them on. My first time trying on wetsuits and I felt like a seal LOL!!! I purchased one but keep in mind that even with the clearance sale I got it for, it was $120+. My girlfriend tried finding bikinis but there was little sizing for her and lots of the two pieces were separated and the designs weren't matching so she didn't get any.

Best outlet in San Diego. I absolutely love this store! The prices are great! We always come here…read moreto buy presents for (ourselves) friends and family. They have a nice selection for both men's and women's merchandise. Everything from bathing suits, dresses, tshirts, shorts, flip flops, wetsuits, backpacks, hats, etc... The sales staff are SO friendly! Shout out to Vanessa and Ryan! They are sooo personable, friendly, outgoing and helpful!!!! On this day I purchased a Birthday present for my friend! A RipCurl bag with a bathing suit, romper, scrunchie, and a dress. She absolutely LOVED everything. She even went back the following week with her kids to shop and purchase more!