Kara is not only a sweetheart she's cute as a button! I remember this store years ago on College Ave in Rockridge. I should have been shopping there or kept shopping there after they moved, now I will. This store is chic, fashion forward and worth that drive! read more

I was in town for less than 6 hours for my daughter's sport event and popped into this store. From the moment I walked in until I left they were friendly, attentive, complimentary, and even suggested quick dining options without being prompted! Lovely store and super fabulous customer service. Beyond impressed. read more

Viva Diva - Viva Diva - Women's Clothing Near Me - Corte Madera, California

Cutest clothes & fun selection from casual to dressy and great accessories! Great service! I called ahead to purchase a gift certificate, it was packaged so cute and all I had to do was pop In and grab it on my way to a birthday dinner. Thank you!! read more

I popped in today without any specific ideas but wow! Great selection- all price points- and very kind and helpful staff. I will be back!

If you're looking for fabulous and comfortable clothes and accessories, look no further. The selection at Viva Diva is the best around! Amy and Kira are the absolute best with style and personal attention. Highly recommended. read more

I never realized how emotional buying clothes could be until I went to Viva Diva. The woman who helped me was Kira Winningham. I am a very short, curvy, 53 year old. But Kira had a soft and creative flair. She had me trying on many things that actually made sense for my age, height, and style. Everything fit like it was made for me. Suddenly I looked taller thinner and less Ross dress for less. I looked very fancy Marin in an effortless way. Kira was like a fairy Godmother and I felt like Cinderella without even realizing what had happened. This is the power of really great clothes and having an expert on hand to style you. In Europe people only own a few things. They wear the same things over and over again. I kept thinking I can be fabulous! Kira just made this happen. By the time I got home I had a new pair of jeans and a beautiful top for spring and summer. Timeless pieces to enjoy. I was almost in tears I was so happy. The brands they sell are: Mother Denim, Velvet, Free People, Hudson, Bella Dahl, Rails, Micheal Stars, and beautiful under garments by Cosabella. They also had belts from Italy and Holland that were simply gorgeous. They were under $100 and by Embrazio and Amsterdam Heritage. All to die for. This concept of treating everybody like they can be beautiful and look amazing is alive and well here at Viva Diva. Thanks Kira and Amy! read more

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One of my favorite spots to shop in Marin! If you like on trend fashion and just fun beautiful shopping, go in! You just have to. Nordies just gets boring after a while, but you can always find some gems in here! Happy shopping ladies. Nice selection!!! read more

Hands down my favorite place to shop! You can get fancy cocktail dresses to low key jeans/boots/sweaters. Everything's well made. Mix of pricey to moderate. read more

I couldn't NOT stop in at this sweet little boutique on 4th. My weary boyfriend was exhausted from our day of exploration and was SO not in the mood to shop. ...But like I said, couldn't not. So under the promise of "Just a peak... Pleeeeeeese", we ducked inside. Ahhhhhhhhhhhh. A deep breath of beautiful! I immediately recognized my favorite earrings on display in colors I've never seen, and a top or two that I already own. I felt right at home. Literally. Like I was in my own bedroom... And then out pops Sammy. Love her! Really. Super friendly and informative as I grill her with questions about San Rafael and the surrounding area. (Sammy if you're reading this and I DO relocate... can we seriously hang out!?) I did a fast lap as my uber-patient boyfriend camped out on a little dressing room stool. I caught the pained "taking too long" look in his eye, so we hit the road. But. There was a way cute pair of boots on the back table... I have thought about them at least once a day since I left. I have no idea how much they were.... but they will be mine. Somehow. A trip back is in the works. (I think a few lower priced items would round Viva out to 5 stars) read more

I am so disappointed with Viva Diva. After shopping there for over 10 years, and never walking out without spending at least 500, I was completely shocked by there unwillingness to return a pair of jeans. I specifically asked if they would stretch out. They didn't have my size so they gave me next size up, since I was in a rush, I wasn't able to try them on. They said they would only stretch a little bit, but after getting them home and wearing them for 15 minutes, it was clear they sold me wrong size. The very next day, I went back to return them, with no luck. I think their return policy sucks, and I'm out 200.00. Their return policy sucks. I will not be going back again. read more

I think I'm done with this great store. The owner & staff are definitely nice & I always get great service no matter if I'm dressed to impress or look like a frump. My problem is I'm typically in a hurry & I'm told that everything looks great on me. This absolutely cannot be the case & I end up bringing things home that don't work later on or rush out in a pricey pair of new jeans from which the staff quickly & happily remove the tags because "they look fabulous!" well, the last pair did look fabulous for an hour or two. The $140 Citizens had so much stretch that I couldn't wear them for a day without them falling off my frame. The return policy has Viva Diva down to two stars. They just don't accept returns for anything worn (even once) without tags (even if they insist on removing them). I hate that I've got to knock off another star since this is our area's only boutique with some great labels, but I've been disappointed too many times & for too many reasons now. Nordstrom it is & being much bigger, they can handle returns for nearly any reason. I need that insurance. read more

I can usually find something to suit my taste here, no problem. Fall shopping is my fav. & Viva Diva usually has the perfect chunky sweater picked out from the Free People catalog. I would say this place is a little too girly girl for my taste (boob tops, clingy jersey, etc.) but I still stop in once a month to see what I can't live without. The jewelry selection is awesome in affordable and splurge price ranges. Nice work! read more

I bought my dearest and most favorite pair of juicy jeans here when I moved to Marin in 2003. This boutique has saved me quite a few times from having to head to Mill Valley or the city to find some unique items. Their sales are fabulous when you shop the right day. I was able to pick up an A pocket denim jacket on sale. I am always treated well when I stop in however I was in the shop one time close to closing and the lady working was extremely rude to a customer wanting to stop in and take a look around. I smiled politely and exited. Viva Diva gives you a wide selection of brands with the same type of style. read more

My home away from home. My wallet devourer. My weakness and pure saving grace. Viva Diva has been apart of my life and downfall of my finances for nearly three-ish years now, and I can only thank God I didn't stumble upon it before, otherwise I'd be living under the San Rafael overpass. I can not begin to express how in lust I am with this store. And I do mean lust. Heaven, urrrrr Viva Diva, has given life to my sense of style, fashion and quality of my closet. I don't know if I've ever walked into this store, and walked out of it without a bag in my hand and a dent in my bank account. I am never disappointed. Not only is this store full of chipper, amazing, down-to-earth sales-divas, it is also full of chic, classy, modern but edgy clothes that have forever improved my life. What feels better than a good pair of jeans, or a new pair of boots? Really? Nothing. Hudson, Michael Stars, Splendid, Velvet, Mother, J-Brand, Paige, Jach's Girlfriend, Rails, the brand names could fill my vocabulary. The jewelry, the wallets, the accessories, the shoes, the everything. Bring a couple extra quarters for this San Rafael 4th St. parking adventure, cus it'll be hard to leave. Trust me. read more

For over 20 years I have relied on this sweet haven of girl power and style. Aimee has a great eye for fashion that fits well, looks great and has a sexy fun practical edge for every age and type of woman. Aimee also has an incredible heart for her customers and hires THE GREATEST staff. I always feel the love in there. Rather than feeling cornered and pushed into buying, I feel understood, heard, supported and encouraged, and without fail manage to walk away damned glad that I came--- and usually not empty handed. Especially during this weird Covid era when retailers have so little on the floor, Viva Diva should be appreciated and supported as they manage to keep their nest feathered for us---despite the challenges of this time on small retailers. So I encourage you to stop by and grab something that makes your day and closet better for it. read more

I stopped by on a mission to find a new pair of shoes. I ended up walking out with a new top and pair of jeans. The owners were great, they helped keep an eye on my toddler while I tried a few things on. I live an hour away, but am definitely planning to squeeze some Viva Diva time in the next time I'm seeing my in laws. Great brands, great visual merchandising, great vibe. read more

Their clothes Rock! My only problem with them is that they tend to cater to the smaller sized girls, and although I'm not huge I do have a fair amount of booty that usually does not fit into Viva Diva clothes. So I just go and dream about how great I would look if any of their pants fir me. I have bought some amazing scarves, hats, shirts and jewelry from there. If I was rich it would be my main shopping destination. read more

I love Amy and all of the ladies that work here. It is a great atmosphere and experience shopping here. High quality clothing, great for presents for others or myself. Super soft luxurious fabrics, every piece of clothing seems to be perfect. So many great coats, sweaters, or items for the season... I have gotten so many great dresses here! If you are going to a party and don't have anything to wear, this should be your first stop! read more

Strange that I read the reviews that say that the girls that work there treat you like crap if you don't come in dressed appropriately. I always wind up going to Viva Diva looking like crap (usually right after the gym ) and I am always treated with a smile and a hello! I love this store and most of my wardrobe is compliments of Viva Diva...I do wish they had some things at a smaller price point, so I could afford more..but whats a girl to do! read more

I have only side walk shopped due to the fact I had my giant stroller with me.. I noticed they carried seven jeans and lots of really cute tops. I am planning on going back for a new shiny tunic top! I went back today and I am only adding this due to the fact that the staff was so outwardly nice and genuine... The top I wanted was gone but they went over the top to double check and then show me other similar items! I could not be more pleased by the way the treated everyone in the place! I was a little intimidated after reading the one review of how the clerk had looked her up and down... but that was not the case today! I purposely did not wear sevens or carry any of my really nice bags.. just to see how I would be treated. I thought it was cute when the clerk complemented a $5 bag I had picked up at IKEA! I will be back anytime I need a trendy outfit! read more

I can't believe that this is my first time reviewing Viva Diva as I've been shopping there for over a decade, but here we go! Viva Diva is nestled in on 4th street, and upon walking in the door (pre-and post-covid), the ambiance is so cozy and welcoming. Whether you are a regular customer or a first-timer, Amy and the Viva gals exude warmth and hospitality, and when it comes to fashion, they have the perfect selection. It's so clear that Amy is passionate about her store, because each item is hand-picked carefully with different styles, trends, and budgets in mind. Not only that, she is always ahead of the season and ready to present the newest choices ahead of the bigger corporations. One of my favorite things about Viva, is that their service is always personalized. Whether it's doing personalized shopping and order delivery throughout covid, or being honest about how well a piece is going to fit or how something will look, they go above and beyond to prove that their clients come before their sales goals. Try finding that at a chain! Viva Diva is everything you want in a boutique, whether you are looking for a dress for your holiday party, or the perfect sweats to work from home, they have it all. Do yourself a favor and visit them, or their website or Instagram next time you need a closet update, you won't be disappointed! read more

Wow, I truly believe this was the best shopping experience I have ever had on this planet. No kidding. I am someone who hates to shop and has little ability when it comes to creating an outfit. Re-entering the job force as a "mature" person, and wanting to feel relevant, I decided to give this place a try. Enter Kira and Jaylana! These lovely and talented women took an incredible amount of time, making certain I had everything needed. They were honest, kind and a wealth of information. They successfully adorned me from head to toe and I could not be happier with the outcome. They did not try to put me in less than age appropriate attire but truly heard the parameters and concerns I shared. Their skills left me feeling contemporary and fabulous. Tremendous job! read more

I love Via Diva and have shopped there for years. I miss Maryann and John who always made me a fantastic deal on furniture. Its a great place where you can negotiate price a little. Lately Ive found great deals on jewelery there and Im sooooo thrilled with my latest piece of silver with a carved intricate flower of mother of pearl. My price at 75% off was 11.00 !!!!! I dont know about you ladies, but I love a bargain and this place is filled with lovely little jewelery treasures you will miss if you dont ask about them. I have my christmas list filled and all will get something beautiful for a price I can afford to be generous with. Great business and very nice sales people. read more

I love Viva Diva! Whenever I need and little pick me up, I know I can always find something cute, and have so much fun with the girls there. Thank goodness for a great shop so close to home. I love me some viva girls!!!!! read more

I love this boutique! It runs a little pricey, but you can usually find things for cheaper price points as well. Also the girls who work there are not only extremely sweet and helpful, but they are also honest. You could shop there by yourself and have them help you decide on what looks good on you. It's nice that their main concern isn't selling you everything you try on, but finding something that you love and look amazing in. They have great quality clothes too! And the boutique is clean and well put together. read more

Great selection of clothing and very fun salesperson. I have been shopping here for years and highly recommend you stop buy for some fun hip clothes. read more

I am a shopper that typically only goes to chain stores such as Nordstrom, Juicy Couture, Bloomingdales, etc. so when I found this store, I was so excited!! It doesn't have any of the typical "boutiquey snobbiness" that I find at so many Marin stores. Not only are the prices affordable, they have AMAZING clothes and the nicest workers I have ever met in my life. They make me want to come everyday!! To my knowledge, all of the women who work there have been there for years and I think that is what makes this store so unique. They are open, nonjudgemental, and have such a positive vibe. I honestly couldn't say anything negative whatsoever. I love it!! read more

Viva Diva is an incredible place to shop. Every time I visit, there's always a smile and a hug and I know that I'm never going to pay "boutique prices" for clothes that I love. The collections there can only be described in one way. It's like they read your mind, looked at your personal style and created a store just for you. At Viva Diva there are no bad shopping trips! read more

San Rafael is not exactly a fashion destination, but Viva Diva rocks. I started shopping here about 6 years ago when I stumbled upon it while trying to find a dress to wear to a friend's wedding. I hadn't found anything I liked in the big department stores and after wandering in here I couldn't decide among about half a dozen options. Since then I have periodically shopped here and always manage to leave with several interesting, fashion forward (but not over the top), and classy items. The last time I was in it seemed they had adjusted their price point for recessionary times, and I appreciated this. Their buyer deserves applause for finding great clothes and accessories while minding a budget. read more

Amy and the ladies are the best! Great fashion and they are always friendly, knowledgeable and helpful. They have great design style and will go all out to help you find the perfect outfit! read more

This store is really cute and super well merchandised. They have a lot of really great options. That aside, the customer service is fantastic! They were friendly, helpful, funny, and genuinely cared about each of the customers who were in their store. I overheard them helping a mom buying a gift for her daughter, a woman going to a reunion, and some ladies just out shopping. All that and they still had time to help me pick a shirt and when I needed another color - sales person knew exactly where to find it. They also gave me a couple tips to find a local hike. In a day when clothing is easy to find online, the customer service really stands out as the reason to go to this store! read more

Visited here with some friends and the staff was so lovely and helpful. Super cute store too!!

Meany-poos!!! The people who work here are snooty little snoots! they look you up from your feet and then grimace if you're not wearing sevens and gucci! read more

Could I spend MORE money here? Every bday, xmas, friend's bday - this is where I buy/spend gift certificates. My girlfriends & I have a tradition of all pitching in & taking each other here for champagne shopping sprees. Not sure it gets any better than that! Amy & the girls are always enthusiastic & helpful, showering you with compliments & helping you find just the right thing. From perfect fitting jeans to a new summer party dress - this is your place. read more

Nice selection of contemporary fashion clothing line with selections of jeans such as Paper Denim, Paige Premium, Joe's Jeans, Seven for all Mankind, True Religion, Citizens for Humanity. Dresses by Laundry, T- bags, Rose & Lula and many other handbags and cute accessories. read more

Viva Diva is more than just a shopping experience. It's a place to fill up your spirit. Amy, the owner, and the rest of the staff always make me laugh and feel beautiful. I love the style and the atmosphere but most of all I love the women that work there. They always give an honest opinion. They really don't want you walking out the door unless your booty is lookin' good. There is always a fun conversation going on about pop culture or some hilarious personal issue that you are always encouraged to throw your 2 cents into. I just feel at home there. It's as if I just spent an hour with my best girl friends. I always leave with the confidence that my purchase was the right one. I have been shopping their for years and I still have most of the clothes I have bought. They stand the test of time and are of great quality. That, to me, makes them worth the price tag. They have the best denim selection and seem to be experts in the laws of the way your jeans are supposed to fit. I have never been steered in the wrong direction. They really know what they are talking about. I can't live with out all the basics and yummy cotton they sell too. Velvet, Splendid and Free People are some of my fav's. The jewelry case is something to drool over. Amy always has her finger on the pulse of what is new and cool. Viva Diva Rules!! read more

I LOVE the idea of champagne shopping sprees here! Viva Diva has GREAT clothes and I wish I could buy more - either for my non-petite size or price range, but I LOVE every piece I've bought and YES, the girls are really nice and helpful. I've never felt like Julia Roberts in Pretty Women - only twice at Sunrise Interiors around the corner - I can't believe I went back! read more

I dream of Viva Diva all the wonderful items inside. I currently covet one of their disc necklaces, and some of their new jeans cut for petites. I love love love this boutique but the prices keep me at an arm's length away! When it isn't busy it's great, the sales staff will give you an honest opinion and the name of the best seamstress in Marin! Whoever is buying for Viva Diva is doing great cause it remains a favorite "drooling" spot for me! read more

This boutique is a gem. I love everything in here. Who ever is in charge of buying for this store is awesome. I always find what I'm looking for and then some. From jewelry to shoes and everything in between, they have it all. I wish she would open a store in SF! read more

Best place to shop hands down. You will always find something to love and the staff is fantastic! You will always find a friendly person waiting to help you. They will give you an honest opinion on how something looks if you want it, and they'll pull stuff for you if you need help. Amy the owner is fabulous, Stefanie and Natalie are equally wonderful. I always get into trouble here because they carry wonderful things ranging from tart, true religion, velvet, michael stars, joes jeans, J brand, etc... Another thing, they always have great dresses ranging from casual to cocktail to prom and back. You won't be disappointed by their selection. The list would go on and on but I won't bore you. It's worth the drive up north to check it out! As for the people who said that the staff looked them up and down and grimaced if they weren't wearing true religion or gucci, I can guarantee that it was all imagined. These girls are as good as they come with not a mean bone in their body. I don't own one item made by Gucci and they still gave me the time of day if not better. read more