This is the first surf shop I was introduced to when I first started surfing on one fateful Sunday,…read moreJune 5, 2011...I believe. The owner Marty is amazing, friendly, funny, knowledgable, insightful, and has great surfing stories to tell. His son is just as nice and you can see him out near the local break teaching. Sometimes you can pull a "Bridesmaids" and get close enough to learn with ;) hahaha My times learning last year with my best friend and her then boyfriend were definitely made, especially with the help from Marty. They were the first ones that discovered this little gem and have passed on the little secret to me. This shop has everything. When I needed anything even though at the time I lived in Hollywood, my best friend and I only trusted Marty and his spot. He's always lookin' out for the surfers and if you go enough he offers his parking space in the back if there are none on busy days. He helped me find my second board when I was ready, letting me rent out different boards until I found "The One". This little gem has made an impression in my life the way surfing has. Beginner friendly and he added to my experience with my first time surfing. I will never forget this shop and I hope this shop is around for a long time so I can take my kids here. It holds such a dear place in my heart and hope to return when I'm in the area soon. SUPPORT YOUR LOCAL SURF SHOPS!

I should have trusted the reviews. Paid for the board…read morerental...before seeing the board. Waterlogged, creased, broken nose, duct taped tail and rails, tar patch repair job. 2/5 stars because it floated and somehow remained in one piece through head high thrashing.

Walden makes boards that surf really good, super stoked on the magic modle 9.0, looking forward to…read moretrying the 8.0 , much aloha

Racist shop , me and my friend walked in this shop looking to buy a new bored and we were getting…read morestarred at and followed thru out the whole store and as we were about to walk out the lady proceeded to unlock the door , meaning they thought we were going to steal something so when we walked in they locked the door man this is insane I was really disappointed . This shop needs to do better .

Came here for my boyfriend since he wanted to go surfing and they do rental boards. This is a great…read morespot for beach clothes, chanclas, and everything for surfing. They have all equipment for boards and outfits. It's 40 dollars to rent out a board for the entire day. All the employees seem to always be doing something and keeping busy. Great cool spot.

Customer service was good.... cashier was attentive location looked clean, they had some good…read morebathing suits, material and fit was awesome I love the color, I bought more online a bit expensive but worth the value

The last time I dropped by the shop, four years ago, Randy had to let to go of his shop crew, I'm…read moresorry to say. He'd had an amazing staff of surf-savy people working for him. Fortunately, Randy was still alive and well, and able to design a board for me, send the specs to the shaper, and get me my new stick, including packing and boxing it up for me within the twelve days I had before heading back to South America. I've been surfing for more than 60 years, surfed and lived all over the surfing world, and I either purchased or had Randy design boards that I'm fortunate to have in my quiver. He's a great guy, fun to be around, and Wave Front has the vibe of surf shops from back in the days when they did nothing but talk surfing and make finely crafted surfboards.

What a great experience! I don't know, zip about surf stuff. So I went to multiple surf shops with…read moremy kids who are about to participate in a surf camp because I wanted to get pricing and this was the only shop where someone approached me asking if I needed any help and dropped some great surf gear knowledge on me. Randy was so informative and kind. He enjoyed sharing the info about material and brands. I feel like I know so much more now and can look with confidence. I'll be back for the gear! Surfs up!

I returned a pair of swim trunks that was outside of their normal return policy. They were very…read morereasonable and were able to make an exception for me which I really appreciated. Love their products and appreciated the great customer service.

I had an extremely disappointing experience today at Patagonia. I came in for what should have been…read morea very simple exchange of an unworn jacket, but the interaction was immediately made uncomfortable by an employee named Maddie. From the start, she was rude, combative, sarcastic, and unnecessarily aggressive throughout the entire process. Instead of simply helping resolve the issue professionally, I was met with attitude, condescending remarks, and an overall hostile demeanor that made the experience far more difficult than it needed to be. As a customer, I expect basic courtesy and professionalism -- especially from a company that prides itself on customer service and brand values. The exchange itself was straightforward, yet Maddie handled it in a way that felt confrontational and unwelcoming from beginning to end. It honestly left a terrible impression of the store and the company overall. After being a customer for nearly 30 years and a brand ambassador for this company, I truly never expected to be treated this way. If this is the type of people Patagonia chooses to employ to represent their brand, I do not believe I will be moving forward with purchasing their products in the future. I rarely leave negative reviews, but this experience absolutely warranted one.

10/10 experience. As a new surfer I went in to look for a wet suit, not knowing too much about what…read moreI was looking for... Laurie took her time giving me a crash course on wet suits, answered all my (new guy) questions, and helped me grab what I needed to surf later that afternoon. This store is truly awesome, and gave me a killer deal. Get there!!

Lori stayed late to help me - with a board, rash guards, shirts, hats and a beach umbrella! Good…read moreprices and very courteous treatment - highly recommended.

A must stop for everyone's favorite surf brands (Former, Channel Islands, DOOM Traction). Dane and…read morethe boys will most likely be there designing and making surf gear and talking stories. Really sick vibes!

Cool new store featuring a mix of old and new. Beautifully curated items ranging from furniture to…read moreglasses to art work to clothing. A wonderful addition to the Ventura shopping landscape. It's becoming a destination! The stuff isn't cheap, but it will charm you all the same. Feel like you stepped into Sunset Magazine circa 1960s.

Best ever! Love this place! I highly recommend supporting a local business that supports facts &…read morescience during a global pandemic. their insistence on masks makes me feel safe and comfortable. i'll be supporting them forever.