Great store! I purchased a couple pairs of Pro Club sweatpants. I had tried a couple places in…read moreCapitola/Santa Cruz, but they didn't have the sizes I needed. I was so grateful to find this place nearby! Not only was the customer service 5 stars, but they had a plenty of inventory-all the colors and sizes of Pro Club.

Very helpful, HUGE selection, reasonable prices and even some great discounted items. Will return1read more

My partner and I came here recently both looking for a pair of boots. The employee that helped us…read morewas very welcoming and helpful, she said it's been her family's business for a long time. Lots of options for any type of western wear you could want, as well as different price ranges to fit whatever your budget is. Shirts, jackets, pants, boots, hats, belts, accessories, etc... Would recommend and would go back!

Rude young man at the door. I wish the management could understand that bad staff drives dollars…read moreaway. I came to buy a pricey jacket I've wanted for several weeks, and needless to say that's not happening now. Dear El Dorado, if you can't keep your staff from bringing their personal baggage to work, you are to blame, not the rude employee. Bad hire, this one young man.

Total lifesaver! I recently bought a Western hat at an event, and they rushed to put it together…read moreand ruined it. I thought it was beyond saving, but then I brought it to Primo Western Wear and they were able to restore it beautifully. It looks amazing, and I absolutely love it! Their craftsmanship, attention to detail, and talent are incredible. If you need your hat cleaned, restored, or reshaped, I highly recommend Primo Western Wear.

My friend, who's a busy attorney, wanted to shop for western wear while she was in town, so I…read morebrought her here. The store was very busy because of the rodeo, so we waited a bit before someone was available to help us, which was completely understandable. Once Kimberly came over, she was incredibly kind, welcoming, and had such a positive attitude. We asked her for help several times, and even though the store was busy, she was always more than happy to assist us. She took the time to explain the different Wrangler jean styles that would be the best fit for my friend and even offered to check another store for my boot size. Kimberly's customer service was outstanding, and she made our shopping experience such a positive one. We'll definitely be back!

If you're looking for nice handbags this is the place! Great attentive service from Alex, I will…read morereturn.

No vengan aqui they are cutting and stealing your gold diamonds and switching it. They do it to…read moreeveryone. They also make you sing a 3 sheet contract then they go in the back room come back with a single sheet that's not the same . People who are desperate won't notice . But now I know tha they are running an illegal business. They will chop and trim the gold . They know exactly what they are doing. Be ware they will go out of business. Employees are in on its

Saturday. 10:00am. They open. And it is super peaceful and mom can walk through the entire store…read moreeasily. We will be shopping early from now on.

My favorite thrift store!! Employees are nice and they have a large women's section. The prices are…read morelower than other stores as well which is great.

What a great selection!!! Lots of boots for everyone, great clothing, and good deals.read more

Sammy has been amazing to help me find the right straw hat and get it shaped how I wanted. He…read morecommunicated great and sent me pictures of the hat through the process. Top notch store and customer service that is above and beyond. Grateful for good people like this. I will only get my hats from this location. Thanks guys!! A+++++++++++

The Outlet Store on Mission in Santa Cruz: Excellent,…read moreservice, selection, and valued. Staff friendly and helpful.

Stopped in to pick up some surf booties and was pleasantly surprised. Service was quick and…read morehelpful, and parking was easy. The staff were friendly--none of the usual attitude you sometimes get at surf shops. Prices were fair and about what I'd pay online, and they had a solid selection of sizes and thicknesses to choose from.

We had a great time wandering around Santa Cruz last week, and one of the cute little shops we…read morevisited was Bunny's. It's not all shoes, but you know places with shoes where you always find something adorable that you can't resist, because the management does such a great job curating the place? That's Bunny's. There are pretty dresses on the wall, stuff on shelves all around, and tables with jeans and all kinds of things. Really, you end up looking all over, because the place is so eclectic. The prices were reasonable, and be sure to check in on Yelp, you might get a couple like we did!

I had such a great experience at Bunny's today. The sales person Liz was there to get me what I…read moreneeded when I came in and did not have time to figure it all out on my own. She brought me options that I didn't think of when I told her what I was looking for. I am feeling good in what I bought as I head out for an event this evening. You do not get this king of help at larger stores and that is why I shop local! Thank You Liz!