Found White Flash from a diamond discussion forum that really deals with super ideal cut diamonds. Spent a lot of time vetting them and reviewing their site. I am not new to Ideal cut diamonds but their ACA H&A Super ideal cut diamonds are the BEST you will find. I had a couple AGS 000 diamonds already and my wife's original 1ct. diamond was an AGS 1. I thought they were all great, now these were purchased 20 years ago before super ideal cut diamonds were as well known, and before the internet. So on our 20th wedding anniversary my wife chipped her wedding ring diamond pretty badly on the edge of a glass table. Thank goodness we had insurance, so the search began. I tried my local jewelers in So. CA, but nobody, I mean NOBODY had anything close to the quality of White Flash, sure they had AGS 000, but the light performance suffered. WF would have rejected these for their top tier ACA branding. I have purchased diamonds on-line, it's 100% safe when dealing with a highly reputable place like White Flash. What separates WF from everyone else is 1. The quality of the diamonds. There grading process to get an ACA grade is much higher than your normal AGS 000 or GIA XXX, folks there is a lot more to it. Spend the time to review the ton of information on their web site. 2. The level of service I received at White Flash is beyond compare. Thank you Brittany!! You are the best!! Vera and the rest of the team were just the most pleasant to work with. I worked with Brittany for a long time to find the perfect diamond and ring for my wife. It really helps to have all the photos, videos, etc they provide to ensure you get the "perfect diamond". I spent DAYS on their site and they sent me MANY photos and videos. I had been working with WF for a while via email and phone calls. When Brittany let me know they just received some diamonds that were in the range I was looking at. So since I have business out in TX, I stopped by for a visit. I live in CA. The store is so nice, I only went to the store as I had work there and was decided between 2 color grades. When I arrived Brittany had the stones out and I ended up being there for 2 hours comparing several diamonds. In the end Brittany was correct and I could have saved the trip and just went off her recommendation. However, being so OCD it was worth it. For any "normal" person out there, TRUST WF, you will not find a better Super Ideal Cut H&A diamond and pricing you will also not get anywhere else, oh and service, they wrote the book on customer service!!!! Trust me, I am about as picky as they come and I was so impressed with WF I tell everyone I know about them. Now the diamond performance? The ACA Super Ideal cut diamonds they sell BLOW AWAY my wife's other AGS 000 ideal cut diamond, and I thought there was nothing better, there is. Seeing both side by side there is an absolute difference unless you are completely blind! You do get what you pay for and if you are looking for the BEST OF THE BEST, look no further. If you are worried about an on-line purchase of a diamond, read their reviews and BBB ratings, also remember AGS laser inscriptions are on the side of the diamonds so you can match the stone to the cert but you will not to worry about that, just saying. There is zero risk, and you are getting such a better quality diamond and much better pricing. If this did not convince you to give WF a chance, review their trade up policy, it's a no brainer! Now, the only negative thing I will say about them. They have ruined every other diamond I see as the WF ACA is the standard of perfection! My wife has already asked to change out her other AGS 000 diamonds, lol!! Thanks again WF!!! Here is a photo of her new ACA diamond in a Verragio setting. People can't take their eyes off it! She calls it the "beacon of light" and it's just blinding!!!! read more

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"when you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible." - from when harry met sally people always want to know when i first fell in love with my fiance. i raise my eyebrows and just smile since i can never give them a straight answer. truth to be told, i don't believe such thing as "falling" in love and i seriously can't remember the "moment". it just happened...quietly, slowly and fatefully, thanks to brad pitt. yes, brad pitt the movie star, the man chosen by angelina jolie to father her kids, the man who illuminated the screen half naked in thelma and louise, the man who has been an object of my obsession for last 20 years. on one of our first dates, we were watching "fight club" after a quiet dinner and the bf admitted that brad pitt was indeed good looking. right then and there, i fatefully knew that i could possibly have a life-long relationship with this man. i knew he wasn't gay (gay man would say "beautiful" or "hot", not "good looking") and i knew he understood my unconditional love towards brad. once he earned my trust, love slowly, yet infinitely grew. after watching a countless movies featuring brad pitt together, we decided to spend the rest of our lives together. naturally the bf went shopping for an engagement ring all by himself and not surprisingly, the first store he went to was tiffany's. don't get me wrong...i do love the blue box, but that box carries some serious premium which i just can't swallow with my conscience. i did some research on internet and came across pricescope.com which is a wonderful forum for anything related to diamonds and gemstones. one of the vendors highly recommended by the users was whiteflash and i decided to give it a shot. the bf was very skeptical since most of the transactions needed to be done on internet, but after our initial contact with their customer specialist and the owner brian, i was thrilled to work with them to get the best for the least. we settled on splitting the work, the bf concentrating on finding the diamond and i on the design of the ring. although whiteflash had many pre-designed selections of engagement rings, i wanted something more simple, classic and dainty so we decided to collaborate with their design team to incorporate all my ideas to blend in with their knowledge of precious metals and diamond. the designer went through a few changes in cad images until i was 100% satisfied with the final design of the ring. the bf said his part of transaction went very smooth with prompt and thorough responses. we could tell that these people truly cared about making customers happy by providing the best service and quality products. the bf loved the design so much he even got a matching wedding band from them. i greatly appreciate their patience and ability to put us at ease with such huge purchase (they don't say that diamond is an investment, so they rather stress that you stay within your budget and needs). a few weeks ago, a friend and i went to de beer's to just scout men's wedding band selections. a saleman approached me and asked me if the diamond was from their store upon a first glance at my engagement ring. i shook by head and took the ring off my finger when he wanted to examine it closely. he then asked me if it was from tiffany's which my ring setting closely resembles. i fessed up and told him where and how much we bought the ring for. he practically kicked me out of the store and asked me to keep the secret to myself. he said i got a bargain of the decade :) i can't wait to spend the rest of my life with my man. ok, so he's not brad, but i am not angelina either... read more

Hi - I'd like to give this place a big thumbs up. I purchased a stunning engagement ring from here and just purchased the wedding band. I started my engagement ring hunt at the mall and also at the standard luxury jewelry stores. I came to the conclusion that I knew nothing about diamonds, the stone selection at the mall sucked and the stones themselves looked unimpressive, and I was intimidated at making such a large purchase with just a few moments of contemplation. I like to do research before I buy something major, so I went online and came across White Flash and several other online retailers. Who knew you could buy a diamon on Amazon.com? I also checked out Bluenile.com. I immediately liked shopping online in the sense that I believed a diamond was a commodity item - as long as the stone was certified, you could somewhat compare whatever stats you felt was most important. I was concerned about buying sight-unseen, but at least I would have had a much wider range of stones to pick from. As you can probably guess, my gf loved the engagement ring. I feel like I was able to get a lot of ring my what I spent - much more so than if I had gone to one of the luxury jewerly stores. White Flash offers additional discounts if you wire the money, you can save on sales tax if you don't live in TX, and they are very friendly and helpful over the phone and through email. I appreciate an e-retailer that responds promptly (like almost instantly during regular business hours) to my emails. They provide free fedex shipping, wihch makes sense. I would prefer that they send the items directly to my place since I have doormen who can sign for the package and keep it safe, but I understand their policy of sending it to a fedex depot. As far as price range, they have diamonds at all price ranges. The stones are priced very aggressively - a simliar stone is less expensive here than on Bluenile.com or the mall and certainly a place like Tiffany's. They emphasize perfectly cut stones and these seem to be priced without a crazy premium. If you are in the market and are willing to buy online, then try this place. read more

Spend the extra money and work with someone that is willing to work for you!!!! With such an expensive and important purchase, Whiteflash is quick to work with you and get your money, but soon after they could care less. I worked with Vera and Sheerah in processing my bank wire and they assured me that if received by a certain cut-off time my package would be sent out that day as I am on a very tight time crunch. I got an email later in the night from Vera that it was not possible to send out because it was passed their cut-off of 2PM CST, even though they said by 3PM CST would be fine. NO EFFORT WAS MADE TO SEND OUT MY DIAMOND!!! They sent it out the next day, which I come to find out is at 6PM CST (leaving them plenty of time to ship the day before) BUT guaranteed by 10:30 AM! I thought great, I can have the stone set before my trip and proposal. BUT of course there is a delay with shipping (I think they cheeped out on the shipping and didn't bother sending it priority overnight!, FEDEX always reported the delivery time at 3:00 PM!!!) and now I am left to propose to my girlfriend with an empty setting...they have ruined what was to be a very special weekend. read more

This is a terrible company to attempt to work with. My boyfriend (now fiancee) bought a stone from them in a temporary setting, so that I could find a setting that I liked (very thoughtful!). But -- settings take 5+ business days to create (not including shipping both ways), and Whiteflash won't or can't send you a setting without the stone in it, and they weren't willing to extend the 30-day return window, which effectively meant that they were forcing me to commit to keeping their st one and buying a setting from them without being able to actually see any other settings. They were completely inflexible (do they realize that they're selling a commodity?) and so condescending. They actually told me that my boyfriend had gotten a good deal, and so it would be in my best interests to keep the stone and just pick a setting. They were awful in process in addition to attitude. I tried to pick a setting but the web site wouldn't let me place an order for the option I wanted, even though it clearly said that option was available. So, I called for help and the person confirmed that the option was available but said that she couldn't take the order directly over the phone, and that I should go ahead & place the order for the 'wrong' option through the web site and then to call back and she would be able to fix it once the order was in the system. I should have stopped there, but I went ahead and placed the order, called back, and then she said 'oops, looks like I can't change it after all, and I can't cancel your order.' It took several phone calls to get them to cancel the order. Avoid these people at all costs. They made what should have been a great experience into something miserable that dragged out for over a month. read more

My experience with Whiteflash was an A+ from beginning to end. Making such an important and significant purchase as an engagement ring can be daunting, but from my first contact to my last, the team at Whiteflash (with special recognition to Becca) made me feel comfortable, valued, and always informed. Further, I had a few special requests that the team accommodated without hesitation and they went out of their way to ensure my needs were met and my experience was first rate. I have since told several people about this extremely well-run company and I will certainly do business with them in the future if the situation arises. Friendly and knowlegable people, top notch products and selection, timely communication and thorough follow-through, and great use of technology - this company has it all! Thank you to Becca, and the rest of the WF team that made my experience stress-free and enjoyable. Your business stands out from the rest and you all should be proud of what you've created! read more

from a recommendation of a friend i trust in these matters, i contacted whiteflash for a ring. it was going to be a nice gift for someone special. the purchasing process was as simple as can be, they answered the WAY too many questions i had and when the package finally arrived, i was amazed at how beautiful it was. the better half work works with some fairly important people, c level corporate folks, and they ALL mention how gorgeous the ring is. SOOOOO of course when it was time to buy an engagement ring, there was NO OTHER PLACE TO GO. again, they answered every single question i had, they were true professionals while i was all over the place. they made a custom made ring that literally makes people do that OMFG face. jaws drop. time stops. people stop you in the middle of the street to ask about the ring. THANK YOU WHITEFLASH FOR MAKING LOOK LIKE A GREAT BOYFRIEND....er finacee! read more

I love Whiteflash! They have the a fantastic bench, best cut diamonds, awesome service and great prices to boot. Whenever my friends are looking to buy jewelry I try to steer them here because you cannot go wrong with this business. read more

We ordered a semi-custom engagement ring and wedding band set from Whiteflash. We shopped around with a few jewelers before coming to Whiteflash, so had several comparison points for both the diamond and custom setting. We were beyond impressed with Whiteflash's A Cut Above diamond. The cut is amazing and not only does it bring out so much brilliance to the diamond, but it also does a fantastic job of hiding the flaws in the diamond. Even under a loop, it was a little hard to see the flaws for a SI1 because the cuts were made right above the flaws to hide them. We were able to use one of Whiteflash's in-house settings and customized it for thousands cheaper than going with a fully custom ring from another jeweler. The final products are gorgeous. Our sales associate was Michelle Adams and she is beyond knowledgeable, helpful and always prompt in responding to our many follow-up emails. We are extremely pleased with both the service and the products from Whiteflash and would highly recommend them. read more

Whiteflash was great to work with. I purchased my wife's engagement and wedding ring from them 10 years ago and recently worked with them on an upgrade and it turned out awesome! Great people, service and products! read more

After trying all the retail outlets looking at rings and dealing with annoying salespeople that just wouldn't leave you alone until you were forced to walk out, exhausted (Jared's was the WORST!), I decided to try online shopping. Whiteflash was very professional. I ended up dealing with the same representative through my entire process; she was prompt at returning emails, was available on the phone, and was never pushy. She listened to what I was looking for, helped narrow down my choices, and ultimately I found the beautiful diamond and ring that my wife is wearing today. The representative even periodically sent me pictures of the ring being made, which was a nice personalized touch. It's been 7 years since I purchased, and my wife still gets comments on it. The appraised value was nearly twice the purchase price, which compares favorably to any other company. Surprisingly (it's white gold), we've only had to have the ring redipped once. None of the diamonds have ever loosened. I would certainly buy from this company again. read more

I have bought from Blue Nile, James Allen and Whiteflash. My experience with Whiteflash was the most seamless purchase and the "A Cut Above" diamond is by far the most beautiful diamond I have ever owned. I highly recommend that cut for "wow factor". They are cautious about making sure that you are who you say you are, so they asked for identification, but that is quite understandable. The turn around time for my order, from placement to having the ring on my hand was less than a week! read more

I found this place after doing a ton of diamond-related research from the Beyond 4Cs website (highly recommend the site for any/all jewelry research). Note that I didn't actually make a purchase from the store itself, my experience was entirely online-based. After doing extensive research for several weeks, I ended up choosing to go with Whiteflash because 1) the Beyond 4Cs website highly recommended them, especially for perfect cut diamonds, 2) the Whiteflash website was the best of all the online sites I looked at (this included Blue Nile, Brian Gavin, and James Allen, amongst others) in terms of the search tools, pictures and videos of the products, and responsiveness/thoroughness of the website overall, and 3) the prices were in line if not better than other places I looked at when all was said and done. After researching/debating/defining the parameters of what I wanted to buy and especially the amount I was willing to spend, I ordered my 4C's as such: 1) cut, 2) carat, 3) clarity/color (tie). Whiteflash has a grade of diamonds they call "A Cut Above" in which the diamond cuts are pretty much perfect, and once I saw these, I knew that's what I wanted. After searching through their inventory of all the diamonds that fit my criteria and narrowing it down to about three or so, I contacted Whiteflash to begin a discussion with them. Megan from Whiteflash got back to me via email shortly after I submitted my inquiry. She was really wonderful to work with. She was detailed, professional, accommodating, honest, nice, and most importantly, patient. She never once tried to push anything or convince me one way or another. And she never hurried me... ever. After working through all the details and finally singling out one of the three diamonds that I wanted (this included picking out the setting), the purchasing process was very straightforward and effortless. They have an option to wire the payment directly from your bank to theirs, not only does this protect both the buyer and seller, you also get a slight discount if you take advantage of this. The delivery process is extremely safe and secure. They ship only via FedEx, and will only ship to a local sorting facility so you must go and pick up the package. The item is packaged extremely well, with no indications of the contents of the package on the outside. Along with everything I've said so far about Whiteflash, the best part is the amount of communication they provide at every step of the way. From the selection of items, to the purchasing and payment of the items, to the shipping of the items, and even to the follow-up that they do. This all boils down to the buyer feeling extremely safe purchasing from them, especially when there's the stigma of online jewelry shopping. The only thing I can say about Whiteflash that is not in their favor is, if you ever need to send something back to them (I did because we ended up having to resize the ring), you'll need to pay for the return shipping, and when you talk about something like a diamond ring, it isn't cheap to ship. There are other competitors out there that will pay for the return shipping, but overall I prefer Whiteflash's policies and the reason why I chose them in the first place. Just make sure that you're fully aware of all of their policies before you make any decisions, I was. And yes, the entire resizing process was extremely wonderful and effortless. One last comment about the quality and value of Whiteflash's diamonds, I went to get the diamond ring appraised at a local professional jewelry appraiser for insurance purposes, and both me and my fiance were shocked at what the ring appraised for, it was way higher than I anticipated. Not to mention the laser inscription on the diamond so that you know it is yours, and if you're crafty enough like I am, you can even buy a handheld microscope from Amazon that allows you to see the inscription right at home. Keep up the awesomeness Whiteflash! read more

Customer service are good (they even had a gemologist called me to show me how to use ideal scope) 1. Very very nice ABA diamond, very well cut. 2. price is ok, ok not the cheapest 3. Hate the fact they charged me for shipping (my refund was the price of my diamond minus the amount they paid to ship to me ($57)). Blue nile and james allen pays for both ways. All other places paids for shipping, and you just have to pay your own shipping if you decided to return. This place makes subtracted $57 from my refund to paid for the cost that they shipped the diamond to me, and obviously I had to pay for return. So I am charged two way shippings. this discouraged me from getting a couple more diamonds/setting from them in case I changed my mind. If they didnt do this, I may ended up getting a ring from them. I can understand if they dont pay for return shipping, but to deduct for shipping to me, that is untolerable. I was pretty close to getting a diamond from them because I liked the diamond I got, but wanted something slight bigger, etc.. However if you dont mind the shipping fee, I would recommend giving their diamonds a try, they are very very well cut. read more

I've been meaning to write this review for awhile now- so let's get to it. The whiteflash website is intimidating (very dark, a lot going on, so many dang links) but i found the stone i wanted. Some other sites had 360* images of the diamonds which initially had my interest, but let me tell you that it means nothing. Just get the diamond in your hand and see for yourself. I spend A LOT of time selecting just the right diamond, and when it arrived for the inspection, my jaw literally fell open and I laughed like an idiot because of how good it looked. No matter what, don't pass up the inspection period.... PERIOD! I also opted for a grade lower in color (H rather than G)... it's very very very clear... don't be a sucker for the G+ colors. Also, I opted for a bit higher clarity (VS1 rather than SI1) and went a bit higher than 1ct (1.2ct instead- takes away the small feeling)... also a good move. Worked primarily with Brittany Gibson through-out the entire process, she was very attentive and answered all 592 of my questions. She also gave me her honest input when I asked for it, and didn't just try to sell me BS. I appreciate that. The ring was a Verragio (which was incredible btw... i mean really)... and just FYI, it took 4-5 weeks to make and ship... WOW! It says this on the site, but again, the site is very 'all over the place' and I missed it. Not a HUGE deal, but just keep in mind. Also, regarding the verragio, the engraving (free) was smaller than a gnats !@$%... another FYI.. i mean I knew it was there, but still had a difficult time finding it. Only superman can see it without a magnifying glass. (whiteflash did not do the engraving AFAIK, but just saying) As for the price... I did not get much room to negotiate (probably because both the diamond and the ring came from outside vendors). No big deal really... the price was reasonable and the ring is just 'POW!'. Anyway, bottom line is they are legit. Price is very very fair (not a steal mind you, but fair) and the service was very good. True story- every jewelry store I go to guesses that I paid 40-60% more than I really did... which is a sign of how marked up their junk is. If you go with whiteflash, you'll be happy... just don't skip the inspection period (for the 5th time) read more

I purchased a pair of 2 carat, platinum hoop earrings. The cut, symmetry, polish, and quality of their CUT ABOVE diamonds are among the best. The customer service was awesome, responsive and very personable via email, chat and phone. The earrings came fast and brought all the sparkle the photos and description promised. I will never go to another brick and mortar store to purchase fine jewels ever again. I received appraisal, invoice and all I need to insure my jewels. I've spent over $39k on fine jewelry in the last 2 years. Online is the answer to my prayers. I will purchase more from Whiteflash. No doubt. I received timely updates, photos, etc... Yes, I got what I paid for in accordance to the promised description. Highly recommended! !! I would buy more, but since I'm in Texas I pay sales taxes. If they offered discounts to negate taxes, I would be getting my wedding jewelry too. Thank you Bob H. read more

Whiteflash - 2 carat huggie hoops in platinum - Jewelry Near Me - Sugar Land, Texas

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After being married for decades, I finally decided to purchase a wedding band for DH to replace his old 18K gold Tiffany band (which had had to be sawed off in the hospital after a break). We wanted something unique and designed just for us. I have always loved W.H. Auden's poem, "Stop all the clocks", especially the lines: He was my North, my South, my East and West, My working week and my Sunday rest. Because I'm a bit of a romantic I wanted a ring that would remind me of this kind of love -- whichmade me think of lodestones, the North Star and the Milky Way. In the end, we decided on a random scattering of A Cut Above diamonds mixed with sapphires around the entire band to evoke the Milky Way and the North Star. We chose a custom 6MM platinum comfort band for beauty and wear-ability. The Whiteflash design team worked patiently with us to come up with the perfect design. My schedule was crazy and I was hard to reach during much of the design period, but Vera at Whiteflash was very understanding and accommodating -- she was always there when I needed her and didn't bug me when I was occupied elsewhere. We had to tweak the initial design to get a truly random scattering of stones and stone placement, and Vera helped us choose slightly larger diamonds so that the eye would read them as being the same size as the darker sapphires. We couldn't be happier with the finished design and the ring. The platinum is getting a nice patina, which really makes the stones pop out. The sapphires are dazzling in the sun. The diamonds sparkle even in very low light. DH admitted yesterday that he looks at his new ring all the time. So do I. A stellar design and finished product from a stellar company! read more

Bought a bracelet for my fiancée, solid quality and good reviews online. Very responsive to email inquiries. I did a lot of research as I guess everyone is nervous about buying jewelry online but everything went well and I survived another holiday... I would buy from them again. read more

My Whiteflash experience was about as good as you can get for an online purchase of jewelry. Like many people I was initially hesitant about ordering such an important highly priced item online (engagement ring), but after a friends recommendation I decided to check out the site and spent hours and days trying to poke a hole in their process. The first important thing to me was that the diamond I purchased was humanly mined and obtained,which Whiteflash seems to go a little further than other sites to prove this is the case. Next the customer service was great. The sales person I spoke with several times was very accommodating towards my initial hesitations and I never felt pressured to make a purchase, nor did I ever feel I was being duped. When I had made the purchase I was part of every aspect of the rings construction and they updated me during each step. When it came time to pick up the ring I was very happy with the security measures that were taken. Even though I had to drive to the airport to pick up the ring I was very happy that they don't just sent it to you with just any service under circumstances where a person could easily switch out the diamond. The ring itself I couldn't ask for a better outcome and was presented very nicely in the packaging along with the diamond inspection tools I also received. Not that I'm planning on ever needing to propose again, but given the opportunity I would defiantly go with Whiteflash again. read more

I recently purchased a custom diamond engagement ring from Whiteflash.com. I had ordered the "A Cut Above" diamond separate and shipped it back for it to be set. I had a certain style setting in mind which they were able to cast themselves. Let me tell you the results were no less then stunning! Not only were the "A Cut Above" diamonds, Center stone and Melees so impressive, but the craftsmanship of the casting was also impeccable! Needless to say my now fiancee was extremely pleased. I love to hear her stories about compliments she gets. I can also say the service matched the quality of the product. The staff was there for anything I needed through every step of the process. Courteous, Kind and Helpful! I'm sure we will be back for our bands. So Thank You Victoria Maestas, Mike LaCombe, Vera Wages and Megan Roccaforte for help you gave with an important decision and purchase like this. read more

My Whiteflash online shopping experience was superb! From the time I started narrowing down my ideas to my final decision on a new wedding ring, their diamond consultants were amazing in providing suggestions, and even took photographs of e-rings and wedding rings together that I was considering. Their customer service is really top notch, which you would expect in store at a high-end jewelry store--it is hard to find online, though! They have a great selection of items and a lot of variety in styles. I believe they make a lot of their rings based on order, but the turnaround was very quick. Once I made my purchase, several people from Whiteflash communicated with me---providing beautiful photographs of my actual ring when it was completed (yeah!), verifying funds went through, and providing estimated and then actual shipping dates. When the ring arrived, it literally took my breath away--the quality of the diamonds in the 7-stone shared prong platinum band and the metal workmanship is amazing! It feels like a good substantial ring, while still being quite feminine and not overdone. Their website, too, really reassured me that I was purchasing a quality product--the photographs make such a difference in comfort level--you can see the quality and clarity of the diamonds and finish very clearly, unlike some other websites. They also provide several views, which is helpful. Only thing is that they could provide more stats/specs on the height of their rings, but they probably would give them to you if you asked for those stats. Overall--A++ shopping experience and I wish I could find something else to buy! (Will remind my husband on our next anniversary! :) read more

Okay, so you're thinking about buying a ring or diamond from Whiteflash. I was in your shoes about 4 months ago. Why I considered and finally bought from Whiteflash. Firstly, online jewellers offered much more competitive prices than local stores here in Vancouver, BC. At the beginning I was very hesitant at the thought of ordering online and visited a good dozen stores here hoping to find a competitive business. The closest I could find that offered a similar product cost at least 25% more for the diamond and much more for the ring. Like many other people here, I found Pricescope fairly early on in my research and spent countless hours reading. I narrowed my list of candidates down to JamesAllan, Brilliant Earth and Whiteflash. After chatting online to these businesses over a period of weeks I became very comfortable with Whiteflash. However, I still had a preference for buying local if I could. I was caught between buying both ring and setting from Whiteflash or ordering the diamond and having it locally set. Whiteflash representative Liza Horowitz was awesome. She didn't pressure me in the least and presented herself as someone who wanted me to be happy with whatever decision I made. Awesome! This is what I really like about higher end businesses. No pressure...they know they are good anyways ;-) I finally decided to order a loose diamond and have it set here locally. The diamond arrived without duties in less than 48 hours. It was shipped to the FEDEX office downtown (no worries about it arriving at my house where my fiance could have found out). It looked awesome. I ordered an ACA Si1 clarity diamond. It was completely eye clean. My local guy who set it helped me stare at it under a 30 or 40x microscope and it was still hard to see the inclusions. Great sparkle too. I know that ACA are priced with a bit of a margin compared to some other online stores. However, I was willing to pay a bit more for the extra quality control. I was not disappointed. It's been about a week since I proposed and my fiance stares at her ring all the time =) And, oh ya, it appraised for double what I paid for it. 6 out of 5 stars. read more

Wonderful experience in purchasing a beautiful engagement ring. I did my research on where to buy and what elements of a ring it was most important to put the most of my budget into. Whiteflash came up in every search for best online jeweler. When I asked questions about the ring and diamond recommendations, those recommendations were inline with my own research. They don't try to up sell you and they don't try to lead you in the wrong direction. Highly recommend Whiteflash! read more

Great experience. Bought my wife's engagement ring here. It was great to be able to look at everything online at my own pace. Comparing prices everywhere else (online and brick and mortar) this was the place to be. I live in Houston so I was able to come in and look at everything. No pressure, the salesman was a huge help, and it was overall a great experience. I highly recommend it! read more

From start to finish the experience was amazing. The website makes it easy to breakdown exactly what you want and has so many choices. When I finally was ready the customer service through the chat was awesome. I was assisted throughout my entire ordering process and was given constant updates about the status of the purchase. When it was ready they even email photos of the purchase in high quality. The pick up proceaa was smooth and easy. It looks even better in person. The follow up after purchase and after a month or so was very nice. Whiteflash has ensured that they will always be my firat choice in diamond and jewelry purchases. A big thank you to everyone who assisted me with my transaction! read more

Great service and beautiful diamonds. I was referred to this place by diamond lover forums and I'm happy I used this place.

I own two Whiteflash diamond pendants and get compliments on them every time I wear them. One hangs on a "wheat chain" and it has a good weight and feel to it (love the chain as much as the pendant!). Their "A Cut Above Diamonds" live up to their name (look into the details on these-you gain So Much knowledge in regards to "Quality"). I encourage anybody interested in purchasing diamond jewelry to visit their site, www.whiteflash.com. Do your homework/comparisons but you'll find yourself right back at the Whiteflash web site. read more

Simply amazing!!!! I cannot say enough good things. I rarely if even write reviews but I am blown away by this company. I was very apprehensive about buying an engagement ring, especially ONLINE. I did ALOT of research (like 8 months) and tried to prep myself about the 4C's but if you've been looking you will find out too that there is soooo much more to it. Whiteflash helps with all of it. I had many many questions and they were patient and understanding. They took time explaining everything and there was no pressure. They are up front about everything, and seem to only carry the best of the best diamonds. I got her a solitare with 3/4 eternity band and it is amazing. Sparkles like no other. My fiance is constantly getting compliments about it. That was a year ago. Recently we were looking at wedding bands (elsewhere), but none of them seemed to be what we were looking for. We decided to have a custom wedding band made for her. After sending in a picture of what we liked, we were sent back a CAD design of what the ring would look like. After some more questions which they were happy to answer we decided to go through with the design. We received it last week and it is better than we could have ever imagined. Take your time when searching of course but don't let Whiteflash miss your list. They are honest, caring and exceptional jewelers. We hope to make it to Texas to see the showroom sometime and maybe meet the people that made our dreams a reality. read more

My fiancé purchased my beautiful engagement ring here back in March. It is the most beautiful ring, from the design, clarity, etc. My fiancé researched for a while and chose white flash because of their quality and superb service. I have a hearts and arrows cut diamond and it shines like no other! When I got the ring it was a little big, got it resized and it was too tight. I dealt with Vera and she was able to get my size customized and got it back to me in a timely fashion. I called and emailed quite a bit and she always was on top of everything. I appreciate all of the extra effort and expertise that went into my ring. Sure they are pretty pricey, but these people know their diamonds and let me tell you, the service you get with it is incredible! Thank you white flash for the ring of my dreams! read more

White Flash is not your average Jeweler by any means. The quality and service is unmatched from anywhere I had personally visited or shopped with online (and believe me, I visited over 5 physical locations and inquired with 10+ websites). They got back to me quickly, answered all of my questions, and worked with me to find the perfect ring. Hands down, fabulous response from my bride-to-be!! She absolutely loved the the setting and the style we had chosen. Their "a cut above" diamonds are absolutely beautiful.. very brilliant. I am so happy that I decided to stick with the solitaire rather than the halo. It is a very classic and timeless look on her hand (of course this is just personal preference). Not to mention, the center stone really pops. Very very beautiful. Additionally, I want to thank Michelle Adams for working with me throughout the selection process and answering all of my questions. My experience with Whiteflash has been incredible and I have told several of my friends and family about you guys! read more

Beyond thrilled. Every step of the way, I wasn't just happy with my experience, I became whole-heartedly confident there was not possibly a better option for an engagement ring. From the website to the initial interactions with customer service, to the recommendations I received, to the phone consultation, price, delivery, final product. It was literally perfect. I will tell anyone and everyone to go here. Thank you so much. read more

I wanted to write an update since I had them reset a stone for me in a new setting. Michelle Adams went above and beyond once again, working with the suppliers and production team numerous times to ensure that they could work with my stone as well as sending me a mock up to try it out to see if I'd like the new setting with my wedding band. I cannot say enough positive things. I received the ring this morning and not only is it stunning, it's beyond my wildest expectation. Thank you Michelle, Vera, and team for all of your help and for being so wonderful. I highly, highly recommend Whiteflash! read more

First let me say that working with Brittany throughout the Whiteflash experience was absolutely fantastic. I started my diamond search back in August 2020 looking at numerous well-known online diamond retailers. Once I made it known that I needed a really tight turnaround, all of the retailers except Whiteflash were not interested in continuing the conversation. Matter fact, it was difficult if not impossible to even speak with someone. I was just merely told to go to their site and I could view the turn around times there for the various diamonds and rings. Personally I did not like that type of customer service so I continued to look and very fortunately stumbled across Whiteflash and Brittany. She was not only willing to discuss turnaround times, but spent a lot of time with me on learning and understanding the 4 c's of diamond purchasing. I told her what I liked and she sent me rings/diamonds that could meet my deadline and we finally arrived at one. My plan was to give this to my lady while on vacation so Brittany even arranged for the ring to be shipped to my vacation destination and I picked it up there. Now that's customer service! It is also worth mentioning that Vera at Whilteflash was also excellent to work with and always responded to my emails and answered my questions. I just got the ring back from them after re-sizing and Vera worked me thru that process. Great team there and I would highly recommend and would even ask for Brittany! read more

I had a great experience with liza horowitz at whiteflash. I was looking for a loose stone, that I would then have a local jeweler set into an engagement ring. after talking with her, I initially decided on a whiteflash ACA (a cut above) stone, which is their brand of "superideal" cut, hearts and arrows diamonds. however, in the pre-shipping inspection, they found a small inclusion in the stone that wasn't in the grading report. although not a big deal, I decided to go with a different stone that I had been considering, a whiteflash "expert selection", which means it had just missed out on being ACA. since whiteflash provides so much information about the stones: (AGS or GIA) grading report, 40x photo, idealscope image, AGS ASET image, hearts image, and sarin report, I knew that the expert selection was extremely good and the hearts and arrows were still outstanding. the stone is awesome. the price was great, the same stone at a brick and mortar jeweler would've cost about 50% more (I know because I checked). liza was great to work with. whiteflash is a trustworthy business offering the highest quality diamonds. be sure to sign up for and mention your pricescope account (great forum for advice about diamonds) to get an additional discount from whiteflash. one caveat is that the return period is only 10 days, whereas some other online businesses have a 30 day return period. so don't waste time deciding if you want to keep the item or getting it appraised, once you receive it. also you'll have to pick up the item from a fedex location; it won't be delivered to your address. read more

After a horrible experience with another jeweler in Houston (I Buy Luxury) who damaged my first stone and setting, I turned to Whiteflash after all the rave reviews I read. I wish I would have dealt with them from the get go. Everything was so easy and it was a no pressure situation, which is something I was getting very tired of with every other jewelry store. Every single person I spoke with at Whiteflash was extremely helpful and went out of their way to make sure I was happy. I didn't like any of their selections for settings and I really wanted the same one I had on my prior stone, which was from another vendor. They purchased the setting for me and set my stone in it, no questions asked. I am VERY meticulous, have a good eye and review everything with a fine tooth comb, so I was halfway expecting something to be wrong after my prior nightmare experiences. I was pleased to find absolutely nothing wrong with this ring. Flawlessly executed. Bravo! read more

Repeat customer. I am really impressed with Whiteflash quality and SERVICE. Their signature A CUT ABOVE Hearts and Arrows Diamond's have me hooked. read more

It's simple, really: if you're looking for the best diamonds available on the market, you have to look at Whiteflash. A minimal amount of diamond research will reveal that there is a wide range in diamonds out there, and they're nowhere equal. Even two diamonds that have the same carat weight, color, and clarity rating can both look and perform very differently. The reason, of course, is cut. And that's where Whiteflash comes in - their "A Cut Above" diamonds are about as good as it gets. I worked with Michelle to purchase a set of diamond stud earrings for my girlfriend. They had a variety of diamond pairs that fit my budget, and selecting the setting was super easy. I like that I could see pictures of the actual diamond (not always the case with online vendors), as well as ASET and Idealscope and H&A images. Bottom line, you know what you're buying. My girlfriend was blown away by the earrings. We had shopped quite a few brick and mortar stores in New York City (Tiffany, Cartier, HW, London Jewelers, etc), and there's no doubt that the pair from Whiteflash outperform everything else. These ACA diamonds reflect back light like nothing else I've seen. Even in the darkest restaurant they have fire and brightness. She has received countless compliments in the past couple weeks. Lastly, I appreciate how much they go out of their way to educate consumers with many, many articles on cut, grading, shapes, imagery, etc. This transparency is really important in 2015. No doubt, I plan to purchase from Whiteflash again. read more

My fiance surprised me with a beautiful ring from Whitefish, and I absolutely love it. The setting is unique and well made, and they offer 18k rose gold, which many places do not. The diamond was also of great quality--they offer beautiful, ideal cuts. I love wearing it! The customer service is also outstanding. Would recommend Whitefish to anyone looking for a quality, beautiful ring. read more

I am a business man working in accounting/finance for 8 years and consider myself very wise with money and investments. I have visited mall jewelry stores many times and am often amused at how a diamond ring can retail for $10,000 and sell for any where between 5 and 10 depending on how smart/stupid the buyer is. However, I didn't know until 2 years ago that a very similar and often better ring can be purchased at Whiteflash for about $3,500 without the hassle. There is so much more value at Whiteflash because they do not have all of the expenses that these mall stores have. Just think how much it costs to rent a store in the mall. The mall jewelry store passes the cost, along with many other cost, to you. I was very fortunate to work with a financial analyst who educated me on diamonds when I was looking for an engagement ring for my wife. He had done days and days of research before he purchased from Whiteflash. He explained to me that the AGS report is essentially like the DNA of the diamond. DO NOT buy an expensive diamond without this report. The sarin report is also key. I learned which specs were most important to me and then I went to visit a manager of a local Rogers in the mall (who was a friend of my fiance at the time). He promised her to give a great deal when the time came for the big purchase. I wasn't surprised to learn that the best price he could give me for a ring that was close to, but not quite as good as, the ring I was looking at online was $7800. I told him that I could get a ring with a slightly better rating for $5000 and he started by saying that it wasnt as nice. Then he ended up swallowing his tongue when he discovered how educated I was, so he switched to the risk angle. Risk is the only reason that every semi-intelligent person does not save thousands and shop online. However, there is really no risk involved with Whiteflash. WF has a great history and will give you a free trial period to have your ring independently appraised (my friend before me had his appraised during this trial period). Also, my diamond was laser incribed so I took it to a jeweler to ensure that the number matched what was on the AGS report. Whiteflash staff was very friendly and helpful. I knew the setting that my wife liked because we saw it at Jareds. They were able to find a similar setting with higher quality diamonds for about half the price of Jareds, who BTW will not negotiate their prices. In the end, I got my wife the most beautiful engagement ring that she, my mom, her mom, her friends, other nurses at her hospital, etc have ever seen. We recently purchased a matching wedding band from WF, as well. A local jeweler told her that the set would retail for $15K. WOW! I hooked my wife up for less than half of that price. I still find myself cleaning her rings for her because it is one of the few investments that I have ever felt so completely satisfied with. She gets compliments every day and sometimes I even feel a little guilty when cloudy diamond girls with misguided husbands are admiring it. Oh well, those men were not smart enough to read these reviews and buy from Whiteflash. read more

I highly recommend Whiteflash for their quality and attentive professionalism. The two pieces of jewelry (a ring and a diamond pendant) that I commissioned were done in a timely manner with expert craftsmanship. Their prices for their loose diamonds beat any of the local jewelers I contacted in L.A. They respond to questions sent by email promptly and they go the extra step to insure security in all transactions. I will use them again as soon as I can rationalize buying more bling. read more