1. Wholesale Direct

    1. Wholesale Direct

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    Wilmington, NC

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    Coastal Kia

    Coastal Kia

    2.4
    (45 reviews)

    Customer service and professionalism Having a sense of…read moreurgency Anticipating customers needs Providing options for ALL customers

    UPDATE: Following my initial review, I was contacted multiple times by the sale staff, including…read moretext messages, phone calls, and even an uninvited visit to my home. They requested that I remove this review, stating it would result in someone losing their job. I have since filed a formal complaint with Kia's corporate office regarding this behavior. Unfortunately, I have yet to receive any follow-up or apology from the dealership regarding these concerning and invasive actions. *** I recently visited Coastal Kia to test drive a car, but the experience left me frustrated due to high-pressure tactics and a lack of transparency. Although I ultimately purchased a car I'm happy with, I was pressured to make a decision immediately, despite expressing that I wanted to leave and think about the purchase. Following the transaction, I was surprised to find $6,000 in "packages" and "plans" included in the total cost, which were never discussed with me. When I called the dealership to address this, I spoke with both Uber and my salesperson, Riley. Riley explained that the packages included things like paint touch-ups, but I was still disappointed that these fees weren't clearly explained upfront. I was also frustrated that other car options weren't shown to me, which made me feel pushed into a decision that stretched my budget. At Riley's suggestion, I returned to the dealership to discuss the details. Since Riley was unavailable, I met with Uber, who confirmed that the "packages" were essentially dealer markups, with the paint touch-ups being part of a $0 exterior protection plan. Noting my frustration, Uber offered to refund the credit card fee on my down payment and provide all-weather mats--on the condition that I sign an agreement not to share my experience publicly. This request made me uncomfortable, and I didn't feel right about it. I was then referred to Peggy, the Operations Manager, who offered several goodwill gestures, including all-weather mats, a cargo cover, a roof rack, and a refund of my credit card fee. She even asked if I wanted to return the car. I told them I needed to think about it and would make a decision when I came back for my tags. Not twenty minutes later, Peggy called to offer an additional $1,000 as part of the resolution. While I verbally accepted this offer, the written agreement to not speak about my experience, which I reviewed a few days later, felt overly restrictive. After requesting clarifying changes, I ultimately decided not to sign. Another concern was the purchase process itself. Jan, who handled financials, showed me a diagram explaining how to complete the company survey and offered to fill my gas tank if I completed it at the dealership. This felt like undue pressure to provide positive feedback, which only added to my discomfort. While I'm happy with the car, the buying experience at Coastal Kia was upsetting. The lack of transparency and high-pressure tactics detracted from what should have been an exciting milestone. I hope Coastal Kia takes steps to improve their practices, prioritize transparency, and create a better experience for future customers. (Attached are photos of the car sticker detailing the additional "packages" and "plans" and the survey diagram provided by Jan.)

    Wholesale Direct - usedcardealers - Updated July 2026

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