Feeling compelled to say something, so when you see it, say it... right?! I am grateful for AIM! When I knew I wanted to bring fitness and strength training into my life, I finally listened to my girlfriend, Bre, and we joined AIM. She was an OG, and I already knew of the owners through UFC and their training and reputation. From November 2025 to present, I can honestly say I feel AIMAZING! And I caught myself telling my dad last night something that is HUGE for me: There has not been ONE -- yes, ONE -- day that I have felt dread getting ready to go to the gym. That is HUGE!!! As workout friends and family at AIM, we feel the love and support the coaches bring every single day. I notice the check-ins, the "How are you feeling?", the technique and form adjustments that help us get more out of each movement, the knucks, the "Let's go, Brett!" -- all of it. And I love the FUN we have too! We build our muscle groups for endurance and then get to test ourselves in fun ways -- high jumps, speed sprints, challenges, and even the occasional silly reward. It's awesome seeing the results of the work we put in. AIM has truly been God-sent for me, and I am incredibly grateful for how I feel, how I look, and most importantly, how much I genuinely enjoy taking care of myself. Thank you to the AIM family and all of the coaches for what you do! You guys are making a difference, and I am grateful to be part of this family. AIMAZING! LET'S GO! read more

I joined this gym in January 2025 and it has been great the entire time. The staff, especially Sam, is very personable and they all truly want to see you reach your goal, whatever it may be. There are people of all shapes and sizes and every time I go, it's hard but fun. Sam is a wonderful trainer and a really good listener. Time spent at AIM is well worth the investment. read more

Good news...if you have been searching for the perfect gym then you just found it! After my previous gym closed I did a free trial at various gyms all over OC and AIM came out the winner. Trust me, I'm picky so that right there says something. I've now been at AIM for just over two months and they are just as amazing as I hoped. The owners, Jake and Marla, are kind, caring, professional and knowledgeable. The programming is excellent with workouts divided into lower, upper, conditioning, push and pull days. I've already improved so much in just a few months and everyone is encouraging and kind. There is definitely a sense of community and their PR parties have everyone cheering you on. The other coaches there Aaron and Sam are incredible as well so you can't go wrong at any time slot. They obviously do private training, but I've been happy with the classes. They keep them small so you get plenty of help and you can get everything done in about an hour. There are lots of times and I've always been able to take the class that works best for me. The gym is clean and they have all the equipment you need. Plus with an unlimited membership you get open gym which is an extra benefit. I often get there early to use the treadmill for example or you can do the workout independently. You probably won't want to because everyone in the classes are so kind and supportive though! The positive environment is important to me because I'm relatively new to strength training (started at age 47 a year ago) and I'm still learning everything. They do a free trial so you have nothing to lose and plenty to gain! If I could give them more than 5 stars I definitely would. Thank you AIM...you guys are the BEST! read more

AIM Fitness - Gyms Near Me - Costa Mesa, California

I was a client of Jake/AIM when Jake & Marla were still operating their gym out of their home garage! Let me say I did really enjoy working out in an intimate environment, but it's an amazing space that they have now off of Baker. The whole AIM Fitness fam (Jake, Marla, clients) are so welcoming and encouraging. It's really fun to work out with everyone in small groups. I like that AIM has a lot of packages available (small groups only, mix/match small group & a variety of personal training sessions) to help you to meet your fitness goals. Jake and Marla are super awesome, kind humans who genuinely care about you and want to help you live your life to the fullest. They keep you accountable, all while still having fun working out. If I was still living in OC, I would still be going here. There's a much more personal feel here at AIM than training at commercial gyms like 24 Hr or LA Fitness. If you're not into personal training regularly and just want to look amazing for summer or something else, keep on the lookout for their short summer boot camp specials! read more

VALUE! Condensing all I could share about this gym is simply in the value it offers! I've had many gym, fitness, health communities throughout my life and AIM sets the bar. If your looking to improve your life walk through these doors. At Aim I have personally found a genuineness, an atmosphere that breeds not only physical strength but mental and dare I say emotional. They are consistent, considerate business owners busting at the seams with knowledge. They live and breathe what they preach. The facility itself is clean, housing up to date equipment, available supplements and apparel for purchase. Parking is always available. My son also loves the gym and enjoys hanging out in the kids room while I workout. read more

AIM Fitness - Gyms Near Me - Costa Mesa, California

I have been a member at AIM since they opened and this is the best gym I've ever been too. Prior to joining AIM I was not consistent with my workout routine, but since joining I have gained so much strength and enjoy working out. I can't say enough good things about this place. The culture and environment is inviting, motivating and family like. All the trainers push you to be your best and genuinely care. Jake and Marla are the best! I highly recommend anyone wanting start a training program or progress with your current fitness journey to come to AIM. read more

Highly recommend this gym! The owners, Jake and Marla, are the best! They take their time to get to know you, your fitness goals and help you train. It's a fantastic community and everyone there holds you up. So get out there and get what's best. read more

As much as I despise working out, I actually enjoy and look forward to working out at AIM. The community they've built combined with their extensive experience and incredible knowledge creates an environment that you can't help but enjoy. Also, having worked out with "trainers" at "gyms" before, I can honestly say that nothing I have experienced compares to the attention you get at AIM. Top notch. I feel stronger then I ever have and have so much energy after working out with Marla and Jake. Thanks guys! So glad I found you! Highly recommend to anyone that's serious about getting strong! read more

This is an awesome gym! It's fun, clean, spacious and has all the cool equipment that you need. The classes are amazing and I recommend the one on one training. I currently train with Marla and she's awesome. Gives good advice, amazing training, and nutrition. I've tried many trainers and she's the best thus far. I am getting results and loving it. Jake is also awesome and his classes are hard but manageable! You need to join asap! read more

I love AIM! Jake and Marla are beyond awesome and knowledgeable. They have completely transformed my life by working with me and teaching me the correct form, nutrition and personalized workouts! You will never get bored of this place. Each day you walk into a unique and very thought-out workout! Everyone here is extremely supportive and you will never find a better gym than AIM! THE BESTTTTT!!! read more

Highly recommend this gym the owners really care about your concerns they are highly educated and you get results . The members are also awesome love this place . read more

Jake is a fantastic trainer! He has an extremely positive attitude paired with superior weight training and nutritional knowledge. I've had many personal trainers over the years and he is different because he is really engaged and not just counting reps. Any run of the mill trainer can take a week long course and count reps... and most don't help you achieve your goals. If you see Jake's clients, everyone is killing it and in great shape. I'm so happy they have a new facility for one on one training finally. Jake and his wife make a great training team, and I'm glad I found them! read more

Nice, clean and spacious inside the gym. I've been working with Mac - who has been great. Mac does an excellent job with his training. What allows Mac to excel is his ability to listen to the feedback provided to him as to how your body is feeling - and adjust the workout / movements accordingly. read more

Cannot say enough great things about how positive my experience was here. AIM fitness transformed my life. Before I met the owners, Marla and Jake, I could not stay consistent with my workouts. I hated working out and was chasing a number on the scale. I never thought of myself as an athlete, let alone a strong one. But they showed me that everyone is an athlete. They taught me the how and the why behind every movement and motivated me to not only continue on my journey but to believe in my capabilities. The classes at AIM are not only fueled workouts but they are a blast. I promise this is more than a gym, it's a movement. Because of my experience working with these amazing coaches, I was able to exceed my goals and hit goals I didn't even know I had. Most of all, AIM helped me fall in love with my body. Not because I was a certain number on the scale but because now I know what she is capable of. If you're like me and you are a beginner or struggle with consistency. Give AIM a chance, I promise you will not be disappointed. read more

A 10/10 MUST!! I could go on and on about why AIM is so good. In the 2 years I've been coming my body has changed drastically. The programming is incredible. I'm never bored and always pushed past my comfort zone. I've gained a gym family here. Friends that I'll have for life. I am beyond grateful and can't recommend them enough. read more

Jake and Marla Harfman have created a true gym family! They are so knowledgeable, motivating and inspiring! From strength training to group classes - they have built a safe, positive environment!! I highly recommend this gym, and I am so proud to be a member of the AIM Fitness Family!! read more

The coaches are so welcoming and the facility is super clean. I enrolled into the bjj class. prof. Jose creates an encouraging environment for ALL levels. Jose and the aim jits fam have motivated me on and off the mats. As an outcome, I am meeting my fitness goals, staying consistent and just feel more intelligent and prepared to charge the day! read more

FIVE STARS! AIM fitness has changed my life and body overall. Throughout working out at AIM Fitness I have seen a change in my overall physical ability to work out. The coaches at AIM Fitness dedicate their time to creating effective workouts that target specific body parts. The workouts are designed in a fashion where each month the members and I are working on alternative strength training activities. Monday is leg day, Tuesday is upper body, Wednesday is HIIT training, Thursday is a push, Friday is a pull, and Saturday is conditioning. As a result, the members and I are not only building muscle but doing it in the most effective and beneficial structure. Marla, Jake, Ashley, Alex, and Aaron are all excellent coaches that support and motivate you to reach your goals. I feel blessed and grateful to be a member of AIM Fitness. Highly recommended gym. I guarantee if you keep showing up and dedicate yourself you will see positive changes in all areas of your life most importantly PHYSICALLY. Thank you AIM Fitness for existing hope to see you in class :) read more

Jake and Marla have an awesome gym and a really amazing community through it. All the coaches are super knowledgeable, professional and dedicated. Just came back after having a baby through C-section, and within a month I was lifting heavier than I ever expected. This is a very uplifting environment and very well equipped gym. read more

I've been coming here for about three weeks now and wish I would've found this place years ago! I have already dropped an inch or two! Excellent owners Jake and Marla really take it to the next level. I am so happy with this community, everyone always pushing one another to give it your best. This gym community is one of the finest I have been in and really enjoy the hard workouts. Thank you for helping me with my goals. read more

Though there are many gyms in So Cal, none tie in all the aspects of individualized fitness plans, state-of-the-art equipment, knowledgeable Coaches, and genuine camaraderie like AIM Fitness. Being a competitive runner and cyclist, I presented with specific needs, as well as muscle imbalances, that go with repetitive sport-specific training. AIM Fitness personnel (shout out to Andy) were not intimidated but ready to take on those challenges. As a sign of gratitude, I fully expect to drag Owners Marla and Jake as well as Trainer Andy up on the podium with me at my next race! read more

AIM has some of the best fitness coaches in Orange County. If you want results and a challenge, look no further. Whether you're trying to lose weight, get stronger or work on your speed, they will tailor your programming to your goals. Amazing coaches and people! read more

I have known Jake since 2017. Not only is he just a solid guy, but he is knowledgeable, passionate and genuinely cares about helping you meet your health and fitness goals. Since beginning with Jake in 2020, I have made more performance and aesthetic improvements than I did in years prior combined. I have been to many gyms and trained with multiple coaches, and Jake and the AIM crew are as good as it gets! I highly recommend AIM if you want an uplifting community and quality coaching to take your fitness to the next level! read more

AIM Fitness is the best environment I've come across for individual as well as group training. The owner Jake is so inspirational with his "you can do this" training attitude and his daily thoughts that he posts. His wife trains too and also helps with nutritional training. One look at her and you know she knows her stuff. They both definitely practice what they preach. The periodic partner and individual challenges are why I like best: competitions that really appeal to my competitive nature and allow me to compete with others while achieving new personal goals. I would strongly suggest giving AIM Fitness a try !! read more

Yooo!!! I have nothing but great things to say about this place. The coaches here have transformed my body, mind, and soul! I'd been morbidly obese for most of my life then would lose a ton of weight(unhealthy way) then the pandemic came and here we go again...back up to 240 lbs. Since all the big box gyms were closed I had no options, but to walk and try workouts that I thought were good from bodybuilding.com, but I would see no results since I didn't know what I was doing and would get injured often. Then one day I got tired of second guessing everything in terms of food and workouts that I asked my good friend Loni (my barber) where she was working out because she was in extreme shape and I needed to be on that plan! and that's how I found out about AIM Fitness! Whether your an experienced gym goer or beginner, this place will get you right. There's never ending levels and it's all up to you to put in the work and discipline, but you also need the proper guidance, which is what I was lacking. That being said, the small group classes and community here is amazing. I'll never go back to a big box gym (period). read more