Great products and great people! I look forward to being able to buy more oils and moisturizing products from them.

They are nice people and generally well stocked, organized inventory, with fair prices. Will even make special orders when necessary.

They have only old supplies, LA has the worst beauty supplies in the history of beauty supply store. They all need an upgrade. You can get better on. Amazon. The human hair products are overpriced. You can get a full lace human hair wig on Amazon for half the price in this store. I brought 99cent gold colored earrings that cost $2 a piece. They have braiding hair and old fashioned wigs. I would only go here for supplies like rubber bands etc. read more

Alice Beauty Supply - I did see this Shea Butter. - Cosmetics & Beauty Supply Near Me - Los Angeles, California

What a fantastic beauty supply!! My new local fav! I stopped in here for some Rastafari braid hair and boy oh boy was I surprised at how big and organized this place was ! They literally have EVERYTHING you could possibly need, and at fair prices, too! As for the rastafari hair, girl they have a wide variety of colors from your basic #2, to various shades of ombré, to some wild colors I would personally never wear, but I digress. My point is: very wide selection. Honestly, though, I was more impressed by the fact that they carry the rastafari brand more than anything else, as many of the shops in Inglewood have stopped selling it because the packs feel light. The reality is: rastafari hair is designed to be lightweight. It is by far thee BEST braiding hair and is super easy on the hands. Again, I digress. The customer service was outstanding. A very precious lady behind the counter helped me. She was so kind and friendly and outgoing. I loved her energy. It's always nice spending money at an establishment with good customer service. It really matters, and a smile can go a long way. In light of their very fair prices, fantastic customer service, wide selection, and organized shelves, I will absolutely be back! read more

I've been shopping here for more than a decade.Always great . Customer service is good and they have almost everything ! ZERO attitude like I have found in a lot of beauty supply places (eew) Alice is worth the drive. Thank you Alice ') read more

They usually have everything I need. Their supply is solid. I get an answer on the phone if I'm checking on inventory. Inventory is 80% hair things. From weave to dyes. There's parking. That's watched over. Not sure if for your car's safety or people using their spots without shopping. Been going here for at least 5 or so years. I cannot really complain about anything. Except the slight feeling of being watched while shopping... And the fact that I've been regularly going there and don't feel any connection to the staff. read more

AMAZING SELECTION. I went here to pick up some Rasta Fri ( my first choice for braiding hair). The hair was cheap, Running $3-4 a pack other places literally rob you with their prices. The hispanic man who was stocking up the hair was friendly and helpful. I didn't feel like all eyes were on me like other beauty shops I've been too. Was impressed with selection. Will be back read more

After countless times I spent driving by Alice Supply, I decided to stop by to see what they have to offer. I parked in the convenient little lot outside and walked right inside. Immediately I could tell this place was probably a go-to if you're looking for hair supplies as it covered a good 3/4 of the entire store. A little lost, I went to the front and asked the lady where the nail supplies were. She pointed to a few different areas around the store, sending me on a mini treasure hunt throughout the store where all the nail supplies were dispersed. I was shocked at how little quantity and low quality the supplies were. Going through the small acrylic powder selection, I noticed quite a bit of dust collecting on the top- these definitely must have been here for a while. The prices were reasonably cheap so I gave a few products a go, however when trying out the product I was severely disappointed. Maybe the pink powder I purchased was really old, because there was absolutely no color to it and was clumpy and unusable at the bottom. The bristles of the acrylic brush I purchased also completely fell out towards the end of my set. I had to throw away all the products I purchased! I am sure this beauty supply is great to supply all your hair care needs, however I wouldn't recommend Alice beauty supply if you're looking for nail supplies because the selection is small, old, and very low quality. read more

The customer service in this beauty supply store is not very pleasant. I feel is though the beauty supply store market is specifically cater to black Women but this store along with other beauty supply stores do not seem to understand that they should be buttering up their primary customers. I wanted to go to the store and then when I attempted to go in the store they said they were closed due to some arbitrary holiday but when I asked them what holiday it was they just ignored me and laughed and kept on walking into the cars and drove off and said that they were closed. They follow you around like you're going to steal some thing and they don't answer questions when you have a question about an item because they figure if you're serious about buying you'll just buy it. they don't like to answer questions about common items they're not knowledgeable on the items that they have. I just wish that more beauty supply stores that cater to black women were more excepting of black women as their primary customer. It's like as though as soon as we enter the store we're not met with respect kindness and open arms even though they know that if we go to a Sally's beauty supply they won't have items that cater to black hair. It is what it is, that's why I choose to get most of my black hair care products from Amazon. read more

I have been a customer here for over 12 years, I have always bought my weaving hair, my braiding hair, and my ponytails and even took my mom here when she visited, any hair needs I have gone here. I will absolutely NEVER enter this store because of the treatment I received today from the Hispanic guy that works there, my husband goes in with me and I believe that is his problem because he is a perve!!!! I went in to buy several items but wanted to start out with the ponytails, he absolutely did not want to help me, when he came back with the color I wanted it was dark and I asked him if he could get a #4 vs. #2 and he literally "snatched" the package out of my hand, I told him he did not have to help me if he did not want to that the owner could help me, he told me "Whatever" and some other rudeness and walked off, my arm hurts really bad from the way he snatched the package out of my hand as my shoulder is dislocated! I am REAAAAALLLLLLLLLLLLLY upset about this!! He is always rude when he is there when I go in and I always spend at least over $100 usually $300 when I go in, it does not matter if I go in to buy a bobby pin! NO ONE DESERVES THIS TREATMENT!!! I don't understand why he is there with this attitude!! read more

I like it here, big store and alot of great selections of hair products and hair extensions. One stop shopping. read more

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Really great service and variety. I was looking for a specific brand of braiding hair and it was one of 2 beauty supplies I could find in my area that had it. They didn't have all the packs I needed out and they immediately pulled some from the back for me. Will definitely return. read more

Very unprofessional. I walked into the store 10 minutes before closing. There was a gentleman who worked there at the front door and instead of telling me they are closed he let me shop around for 2 minutes(I gathered about 5 items I needed) and then told me I needed to go because they are closed. Why even let me walk in if this was the case? Terrible customer service for that. read more

This is one of my fav spots for beauty and hair needs braiding hair always in stock! And they're nice people!

Great staff and a wide selection! Parking is usually pretty good, plus they have designated parking for customers in front. I came looking for crochet box braids because a lot of shops did not have them. They have everything in this store and they even have different braid accessories and not just the basic ones you always see. Thank you Alice Beauty Supply! read more

It is a really nice place to find what you need when you can't find it where you are, hence why I am giving it three stars. But if it wasn't for the pervish actions of the customer service associate, Roger, I would suggest this place to the highest hilt! I went in last week on a Thurs. to but afro kinky human hair, something I could not find in my own neighborhood. Roger, the sales associate, helped me find it. But I noticed he was very much in my personal zone. At one point, while talking about Denman brushes, he tapped my thigh area and that is a big no no for me.I noticed before then he kept looking at my rear area (I wore short shorts). If my pelvis was turned around any further, he could of touched that! I punched his ass on his arm for good measure in case a formal complaint would not work (seeing it was family owned, I thought not!) But, just in case, I of course still told him, (who I believe was) the owner, about it in a formal letter. Now, again, it is an okay place to find hard to find stuff. But with creepy employees like that, I would steer clear. I didn't even find EXACTLY what I was looking for (I was looking for kinky 4a hair weft that was 18 inches). Being that it is near South Central, you can find plenty of stores like it with the same type of stuff. I was though excited to get the afro kinky hair and I wear it with pride! I love it but...I ain't going back to that place. read more

I have been purchasing from Alice beauty supply for over 20 years. She provides excellent quality hair products and has wonderful prices. I will continue to go there and patronize her business as long as she stays in our community. read more

Been shopping with Alice for more than 25 years. I drive all the way from Orange County to shop here. read more

Alice Beauty Supply - Always a pleasure shopping with Alice!!! - Cosmetics & Beauty Supply Near Me - Los Angeles, California

Alice, the owner, is helpful, friendly and always in good spirits. They have a great selection and lots of fun wigs - everything is quite affordable. read more

This place has improved since they opened the extra space in the back. As an LA transplant who does her own braids, I had to find find some local hurr stores eventually. Of course they have a multitude of weaves and various styling products. This place also carries an ok selection of bulk hair - mostly Rast-afri -. They even have a few brands of Marley hair. They also carry high-end salon-quality and natural products. Think: CHI, Joico, Mixed chicks, and Kinky-curly. If you're looking for a wig though, this is not your spot.(unless it's a novelty wig for halloween). Ever since target and the like wised up and started carrying more black haircare products I've visited less often BUT, those big chains CAN'T beat prices on many of the basics here. Check them out. read more

The best BS store I've been to in years. I drive many miles just to get my supplies from Alice. They are very helpful and honest. Alice tells you exactly what looks good and what doesn't. She won't let you walk out with something that doesn't look good on you without reassurance questioning. She's good and she cares! read more

Recently moving out to LA I was kind of worried about finding a good beauty supply store near my home. One that has everything I need, (or don't need haha) and a great price. This place is a gem! Will definitely be my home base for hair care! read more

These are some of the nicest most accommodating people! Every time I come in here they are kind, polite and super helpful. They are always well stocked and up on the new trends and products. read more

Good deals on braiding hair been going for awhile I like this location nice people that work here

RUDE!!! I went to this beauty supply to look for a curly hair extensions that would match my curly hair. The hispanic man (I didn't get his name) "helped" me. Since there is no return policy for hair, I wanted to make sure to find and purchase the right hair that matched mine. I don't have $200 to throw away. I was interested in the Remy Italian Curl,14 & 16 inch in the color 1b. Since they didn't have what I wanted, he tried to convince me to purchase wavy hair, 18 inches in black. (my hair is not black and it is spiral curly NOT wavy). After handing him back the hair and saying "I don't think this will work but thank you", He snatched the pack of hair and turned away with a nasty look on his face. I repeated "thank you" and he looked at me and rolled his eyes and turned away. I'm assuming he was mad because I didn't buy anything. But you can't expect everyone that comes in your store to buy something, especially if they're looking for a specific thing and you don't have it. I'm a very nice person and I give and expect respect in return. I will never shop at Alice's Beauty supply. read more

Very rude customer service agents. The first time k came here, they made me go find the products myself and yet I asked for help. Here today and the guy brought out two pieces, I was still looking, trying to decide what to get and he walked away, took the hair with him. Am here standing without hair so I decided to find another place. Will never come back to this place. I drove all the way from the valley for nothing. read more

I come all the way from NoHo, to come to this beauty supply. Great place and they have all the hair, in every color that you're looking for. They are a bit on the pricey side, but its worth it. Friendly and helpful staff also. Alive beauty supply has exactly what you need! read more

My bfriend sent me here to buy him gel for his hair. I thought they were pricey. I told him find another place that is cheaper, like Target etc. read more

Gave me great service and has alot of different hair supplies and weave hair brands and textures, it was extremely far from my home but it was worth it! If I need hair this place and LAX is the place to go read more

They carry Sofn' Free products, a plus!

I alwayssss come here for dramatic false lashes ! They have some niceee ones for only $3 / pair

I love the hair I got here. I'm eating married so I wanted extensions for fullness because my hair is very thin. I have my hair colored and we got a perfect color match. I'm very happy and can't wait to see the pictures. read more

The location was pretty easy to find. I found what I needed and it was cheap. The people working there were nice, but I didn't get any help/assistance (I did know what I wanted - only took me a few min of navigating the store to find it). I bought RastaAfri hair, beauty supply locations can be 50/50 when it comes to carrying hair with textures similar to Black hair. Noted that they did and appreciated! read more

They have a large selection of hair. When I get my hair braided, I only get the hair from here. The staff is helpful and kind. I always find things that I can't find elsewhere (hair styling products that are usually sold out or not carried at chain stores like Sally's). Prices are pretty fair too. read more

This is a great place to shop for all of your hair needs. It's a great location and has parking which is a huge plus. The prices are not too steep but it is a smaller location based on other locations that I have been to. This is your one stop shop for hair products for all races and ages. read more

So I like that it's a huge beauty supply & the older guy at the door greets you is the only reason I'm giving 3 stars. Other than that I'm disappointed with this place because I drive over 15mins to the beauty supply& the Hispanic guy in there is RUDE PERIOD ...But it seems like he picks & choose who he's going to be nice to I say that because I asked him for service& he was just a smart mouth & rude then I heard him say to another customer "HI! HOW ARE YOU DO YOU NEED HELP?"after he just walked away from me ..Then it was a colorful pack of hair & he said why you don't get this but I didn't find his underline joke funny because he didn't want to look for what I was asking him. His service is just bad he has a very smart mouth he's not good for the store because of him working the floor I want return & it would be nice if whoever working the floor had more customer service& Alice you should move around on the floor & help to not just stand behind the counter & let him work the floor .I complained but I know all thing I can do is not return. read more

This place I have been going to for 2 years during my transition to natural to buy wigs they have consistently changed prices on me for the same wig that I buy and was never friendly they are simply crooks and Thank God I found another beauty supply that will order the same wig for me I Never felt good spending my money there read more

Love the selection here. I came to yelp specifically to find this place because I forgot the name! Very hard to find places like this in SoCal that aren't crazy expensive. I was recommended to go here by a braider, and now it's the only place I go to for extensions. Also love the beauty products. I got a nice silk cap and castor oil that smells phenomenal. read more

Alice beauty always has what You need. Showroom floor offers a variety of hair products , hair supply, and other beauty supply needs. Choices of dyes for the enthusiast or every possible brand of natural hair shampoos, conditioners, locs &twists products. Also,can't forget the normal inexpensive makeup medley of eye liners, powders, & foundations! read more

This is my usual shop when I shop for beauty products which I am usually satisfied. Bought Silicon Mix here a couple weeks ago, 2nd time purchasing and both time received fake poducts. I don't know who their vender is for Silicon Mix but they are indeed fooling them because weren't at all real silicon Mix. I've been buying this product for many years. Love it because of its fragrance and r leaving the hair silky smooth. This product wasnt at all fragrant and didn't leave the hair soft at all. A waste of $15.99 read more