Prices and selection was pretty decent. I actually found crotchet here that I am in love with!!! Definitely worth a slide down the 101 for.

Closed in the middle of the day, in the middle of the week, when hours say open. Not only that they never are in stock with 1B braiding hair. read more

I was excited by the idea of a beauty supply shop in Hollywood but this place is a travesty. Either it is closed for business or it should be. First off, the hours are not listed on the door. Second, Maps has their hours listed as 11-6 on Monday. I arrived at 11:15 to a locked and dark building. Yelp said noon so I said okay I'll wait. It is not 12:22 and it is still closed. Three other customers have shown up and by the casual way they walked off I can tell they were not surprised by the unprofessionalism. I do not understand why professionalism is so hard. Basic rule of business: honor your hours. Oh and before someone replies with the same line given to a previously disgruntled potential customer, there is absolutely no sign on the door and no update on the Instagram page. read more

I love this beauty supply. 10/10 I love it here I come here after week! They're so sweet

For a place that has such limited stock it sucks they don't answer their phone. ESPECIALLY when every single time I go in the girl at the front is constantly on the phone. Let's be real, a beauty supply like this is probably servicing 85-90% black woolen. It's a shame that the service is so poor. read more

I'm sad that this is supposedly a black owned business because the "no hoods" sign posted on the door does not give a welcoming feel. I'm trying to understand what has that much value that a customer could possibly fit in their hood that enforces this rule onto all your customers. I'm also sure that most of the people wearing hoods are black women whose hair isn't done and popped into the beauty supply really quick to finish their hair or are on their way to get their hair done. I completely understand wanting to protect your business from I'm assuming theft is the reason for the sign, if not correct me if I'm wrong, but telling your customers to not wear their hoods seems extremely racially charged. Not to mention the women in there were not friendly. I'll be buying from another black owned business from now on who could care less if I'm wearing my hood. read more

Hours are not correct. Came around 2pm and they were closed on a Tuesday. Came all the way from Silverlake to get adore dye.

10/10 MY FAVORITE store great prices and honest employees! clean environment. I love everything about this place read more

Divas Beauty Supply - hair extensions - Cosmetics & Beauty Supply Near Me - Los Angeles, California

the hair is high quality and a good deal it's a small shop with a lot of options for hair and lashes read more

Divas Beauty Supply - hair bundles - Cosmetics & Beauty Supply Near Me - Los Angeles, California

The selection is good and the prices are great plus the sales associate is so helpful :-)

amazing place. Super love Them. They always helpful. I am always coming back. They are amazingly supportiv.

I'm so happy came into this place ! I'm just now starting to have my hair long enough to put in a pony tail! And I don't know if you all know this but black hair doesn't just go up like our lighter counter parts ! It's a process . I had no idea what to do to get my edges to be a part of the process ! They was having there own ideas Thank fully the girl at the counter was very helpful in giving me advice on what to use. And it worked excellently ! Catherine was beyond educated on her products ! Believe me it was a god send . I came back the next week and got all that I needed. Also it's good to find products for black hair in the area ! You don't see that a lot ! And don't forget to say hi to princess !!! read more

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Very limited selection of items. Not an urban beauty supply store. This is a store front with a few black girl hair products. Not sure how they're in business. read more

First time coming, Catherine helped me & showed me options.10/10 customer service! quick & easy shop!

I called before I went here to make sure they had what I wanted. I was very excited to find a beauty supply store in the neighborhood I just moved to. But my experience was very disappointing. Immediately, when I walked in the girl at the front told me I needed to remove my hood. This was very strange and confusing. It is not a crime to have a hood on. Unless, you're Black apparently. She said it was their "policy". This made me really uncomfortable and I will NOT be coming back here ever again. read more

Everyone was super helpful, it was my first time buying hair. Very patient and talked me through everything.

Love love love these ladies.!! Come here for really great prices and selections of products. Super helpful and sweet. Amazing place. Check It out. read more

Found what I needed for my boho style! Smells good inside and it's clean the staff were helpful!!

I LOVED my experience here at Divas Beauty Supply! They've got it all! Products to Service! Everything I was looking for was found in this store. I'm extremely pleased with the wide selection of hair and hair products they have, and not the mention very affordable prices! The staff is awesome! They helped me with everything I needed to do my boho braids and came out perfect! Thank you girls! I will be back! read more

Back here again !!! Love this place !!! The quality of The to the best customer service always blessed!

My new go-to beauty spot! They have everything! such a wide variety of hair care products and braiding hair! Costumer service is amazing! They helped me with everything I needed. I will be back! Thank you divas! read more

This place is an absolute gem! this was my first time coming and read the reviews about "rudeness" and its all just a bunch of baloney! the girls that work here are amazing! Great customer service and they have everything you can possibly think of and have a huge selection of braiding hair. endless options. I was so relieved to discover that there was a beauty supply in Hollywood that had Rastafri & Ezbraid for my clients! They have every single color and color combo you can think of. The prices are extremely affordable not sure what the other girls are talking about? edge control starts as low as 4.99 and many more. love this place! read more

my favorite hair shop!!! I had the best experience and got all my extensions that I needed and I got so many new hairbrushes and hair glue

SUCH AN AMAZING BEAUTY SUPPLY! Great location Very vice customer service! I will be returning! read more

Divas Beauty Supply - Braiding hair - Cosmetics & Beauty Supply Near Me - Los Angeles, California

Very helpful, got some good braiding hair!! Good prices too, thanks a lott they helped me pick out the hair colors I needed based on a reference pic! Thanksss read more

I really like this store but they are NEVER OPEN ON TIME. I have been waiting for the store to open since 10:45 and they are supposed to open @ 11 it's currently 11:15 and still nobody is here. It's not like 11 am is a super early time your employees should be here on time or they shouldn't have a job here. I gave them 4 stars @ first but they only deserve 1 star so im gonna change it. read more

This is the worst beauty supply you could ever go to, I try to give them the benefit of the doubt but it's never fails to disappoint. They either have empty shelves or they are not open at all so don't even waste your time. It's 11am on a Saturday and they were supposed to be open and off course it's pitch black inside so I rest my case read more

Doris gave excellent customer service. I felt very exclusive. I told her what I was trying to do and hushed helped me shop and offered great ideas. I'm so happy I found this store. I can't believe I didn't know it was here all this time! read more

Since the owner wants to bypass all of customer service constructive criticism and focus on the discount that I did not receive as in that being the reason for my review .. I will update that I go to the beauty supply on La Brea whom does not give discounts as well for professionals but did was kind in their reply of No but to again be helpful courteous . Again I say Keep driving walking or running past this beauty supply. So I'm an LA native been going to beauty stores all my life , I am aware of the ethnic hair care and how Black women spend millions of dollars on this industry so naturally this venture would attract entrepreneurs and people with capital to open this type of business. But what isn't right that you would have someone assisting your customers who is rude , not helpful , nor has the ability to deliver customer service to the consumer you are marketing too ! ME A BLACK WOMAN. I first came in and asked where is the edge control no greeting by the Latina woman sitting behind the desk , I speak and ask where is edge control located She states "all over the store " when in fact the edge controls are behind the counter " smh she then says they are back here . They were out of the one I was looking for so I looked around the store and noticed some nice braiding hair colors and hair . I said you guys have some cool colors she just silent but when I ask do they provide discounts for professional cosmetologist . She was extremely verbal in telling me "WE DONT GIVE NO DISCOUNTS" I was done with this energy and will not be spending my hard earned dollars here where they obviously don't care who is reflecting their business to black women which the marketing for us is on the front door and a disclaimer that states " BLACK LIVES MATTER" but I guess that only is for show because the way DIVA customer service was set up she clearly doesn't agree. Get rid of her and employ someone who is happy to see BLACK WOMEN and willing to give customer service to your targeted market. I ll go back to my regular beauty supplies where they are respectful at least to their customers and give me my little 10% discount. read more

Divas Beauty Supply - Black women on the door to get treated poorly inside . - Cosmetics & Beauty Supply Near Me - Los Angeles, California

Amazing vibes, great customer service! Thank you so much for the excellent hospitality!

Never actually open when they're supposed to be. Selection is very limited. There are way better stores in LA... don't go to this one!

I love this shop, great products and the staff is super nice and helpful. They always have what I'm looking for!

Always has the best selection for braiding hair for a good price! Super friendly staff!

I would recommend this beauty supply store, it has a great variety of things and good quality products. Not to mention the customer service is amazing and they are very helpful. I always come here:) read more

Says the open at 10:30, its now 11:05. No response with door locked. Customers shouldnt be waiting outside for a random time

Me and my sister came here and one of the owners or manager. Not sure she was standing there with an attitude proceeding to try to follow us around like we were going to steal something and like we look suspicious we're not stealing anything out of no beauty supply store everything that we got we paid for it. we didn't look suspicious. We weren't doing anything trying to support their business while she sat there with an attitude proceeding to try to follow us. This is ridiculous will never come here ever again!!!!!! The young girl, who checked us out, was very nice and respectful but the other lady that came in was very rude ridiculous read more

DONT WASTE YOUR TIME LIKE I DID. Poor business practices. Says outside it's supposed to open at 10 am. I come at 10:30 and it's still closed. On Google it says it opens at 11 so i wait for it to open. It's still not open at 11:15. This is just bad business if you can't reliably count on a store to be open! Especially in LA getting around is a time invest. This place wasted my time. I will never come back. Mainly because who knows if it will even be open. read more

Great customer service everytime I come in, everyone's nice and the store has about everything I need for my hair.

I came to this place based on the decent reviews I read. I was looking for a new wig and wasn't too impressed with the selection but found something I liked regardless. The sales associate was helpful but there was a 3 wig try on limit which I hate because I'm pretty indecisive. I was relieved that the store was small and empty and that I wasn't followed around the store like I usually experience in Asian owned beauty stores. I was glad that I was able to use a Yelp check in coupon so I saved money too. Overall good experience shopping here. The pic attached is the new wig I bought :) read more

Divas Beauty Supply - Cosmetics & Beauty Supply Near Me - Los Angeles, California

This is the 3rd time I've shown up to this supply months in between services and they're not even open despite claiming they are. Doors locked with a bolt lock in the gate on the inside. Not sure how they're operating still when there's never anyone there. read more