Found this place on the way to the hotel and it became our go-to during our Big Bear stay due to the friendly staff and above-and-beyond help while we were shopping. highly recommend stopping by, they also offer a separate area for cigars in a humidor setting, not only that, check out the clearance or discounted section near the register! You can also grab other items, water, juice or Gatorades as well. They offer a VARIETY of mini shots if you want to grab a couple different types. The store was clean and well kept, and very organized. Would definitely go back again when in the area. This became our go-to liqour store in the area. read more

Alpine Liquor Store - Front 12/2025 - Beer, Wine & Spirits Near Me - Big Bear Lake, California

Bought two cigars from this place. I figured that since they had a humidor that the cigars would be fresh. I lit one 2 hours later and it was completely dried it, falling apart. The next one I had a couple days later and same thing, basically came apart on the bottom at the end. I did buy the lower priced ones here but that's still pretty bad. Then again it is big bear, which is very dry, so will cut them a little slack. read more

Great spot on the mountain! Tons of good beer, liquor and cigars. Eli is the nicest guy and they remodeled the store so much better than it was before. read more

Great selection of cigars, worth the trip and priced right, I would go back again The humidor is off the front door to the right check it out read more

Great ambiance, whether you need alcohol or cowboy boots. Didn't have a lot of options for alcohol, but had exactly what I was looking for. Service was 10/10. Great prices too! read more

Well, the nice folks at Alpine Liquor Store have done yet another community service win again! To celebrate their 7th anniversary they offered a customer appreciation day! We enjoyed tacos and some free swag! Janelle dished up street tacos in carne asada and carnitas, plus there were hot dogs, desserts and complimentary waters and Gatorades. Thank you to Dan and Janelle for your kindness and generosity! Cute little Cindy the pup helped clean up all the hot dogs that rolled off the table. Good dog! read more

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Loved this liquor store. Has all your normal liquor store stuff but seriously what other liquor has lederhosen for women? That was so fun. read more

Alpine Liquor Store - Seriously? Loved finding this at a liquor store. - Beer, Wine & Spirits Near Me - Big Bear Lake, California

Great spot to search one of many cigars they have in their humidifier, highly recommend. read more

Alpine Liquor Store - Romeo and Julieta cigar - Beer, Wine & Spirits Near Me - Big Bear Lake, California

Best place of its type! Great assortment and a huge walk-in humidor for cigars. Friendly people and a welcoming atmosphere. I live here full time and will gladly pass several liquor stores on the way to Alpine. Two thumbs up! read more

Shelby R. below must've been having a REALLY bad day to interpret things the way she did. I really like this store. I rarely spend much money but am always treated in a friendly and appreciative manner, by the owners and staff alike. A great selection of food and goodies, little cigars, etc. and the prices are reasonable. GOOD vibes. read more

Great humidor and fair cigar prices. I was in here Monday and bought two Monte Cristos, they were in excellent shape and smokable right out of the store . The owner was in the store and was very helpful and a charming guy. I lucked out as he also had two bottles of Jameson 12 Yr old which is difficult to find these past 18 months. These were also priced fairly so I bought them both. read more

Dishonest thieves. This place gave us the creeps from the moment we walked in. I was with my boyfriend and the two men working still managed to make me feel like I was on display. No "hello," "welcome," or any kind of greeting to speak of, just an uncomfortable stare. That's something I can easily look past because that's life I guess, but then they thought they could rip us off!! We came through this store to pick up some beer to take back to camp. Grabbed a 12-pack of Michelob Ultra Amber, and the dishonest a-hole at the register rang us up for $32!!!!!! Without staying the total, he held his hand out for payment. My boyfriend noticed the total on the till, took his card back, and asked "Is that how much this costs??" Again, without saying a word, the cashier changed the total to $14 and some change. Really?? No apology, just a smirk that seemed to confirm for us that he'd been caught. If you look like you might have money or might not be paying attention, they will overcharge you without apology. Keep your eyes wide and watch what these people do (and what they DONT say)! read more

Forgot my cigars back home, they had a nice humidor with good selection given we are up in the mountains. The owner was very friendly offered me great service with a issue I had on my purchase from the day before. Very good local business! read more

Giving a five star because they were the only place on the mountain that was able to get me a keg. On top of that it was cheaper than going down the hill! read more

I have only bought wines & Red Bull here. The staff was pleasant on 2 visits last summer. I like the extensive selection of wines. The food selection is also extensive. read more

The nicest people up here prices are really good. Way better than 7-Eleven The huge selection of alcohol for you vacationers and faster then going to the market easy access right off the Big Bear Boulevard:) Will not be disappointed read more

One of the places to get your lottery tickets,and they have a respectable humidor for the cigar lover.

After stop in multiple places throughout Big Bear to find an Adventure Pass my boys decided to call around to see if they can find one... (it was a holiday week most places were SOLD OUT). They called Alpine Liquor and what do you know they had them. They were really nice to my 8yr old on the phone and even nicer in person. The older gentleman who was working (may have been the owner) was so hospitable and kind to my boys he really left a positive impression on them. It what a great experience. As we left I told my boys that I would leave them a good review... They responded leave them a GREAT REVIEW! Keep up the Kindness! read more

I Really recommended this store my fist day here I stop by a different store and I felt the prices where over the top drove by alpine liquor and prices are really good and reasonable ...friendly staff felt like a local... read more

Wow, purchased 2 Series Rs cigars. Never seen them for sale in Big Bear, definately the Best Cigar Humidor in Big Bear! Great selection of cigars. read more

The new "owners".. very odd.. go elsewhere.. try Vons Stater brothers... They have great selections and much better pricing... There's no need to be overcharged when you can drive right down the road read more

Manager is extremely rude, made me re park my car in an empty lot while holding a crying child.

this place has all the best alcohol you can consume a wide variety of tequila and all the goodies to make your party happen!!!!!!!!!!!!!