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    Apple Fifth Avenue

    3.4 (1.2k reviews)
    Open Open 24 hours

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    Recommended Reviews - Apple Fifth Avenue

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    Frank G.

    The 5th Avenue location is probably the most beautiful or the second most beautiful Apple store that I have been too. The design and layout are eye-catching. I liked a lot the natural light fixtures on the ceiling, that's a nice and modern touch. What I didn't like from my visit, was the customer service. No one approached me to ask if I needed help. Apple does better at other locations I have been to.

    IPAD Air
    Bob A.

    We just showed up and Alexis took good care of us- we were in and out in about 20 min no appointment. Very efficient and of course, everyone LOVES an Apple product. The new iPads are worth upgrading to.

    Agnes P.

    The only Apple Store open 24/7 located on 5th Avenue. The store itself is literally underground; what can be seen above ground is a glass box illuminated with GlowMode that's integrated with Apple's Intelligence system. Upon entering, there's a choice to either take the elevators or the stairs. If you need to stop to take a photo, make it quick because Apple Staff will reprimand whoever that does. Maybe not reprimand.. more, like strongly suggest. The whole floor on either side of the staircase is lined with products. Get to know a product, charge your device or seek assistance. Pick a function!

    Airpods display
    Kevin C.

    An art piece masquerading as an Apple store. This flagship location is a testament to the extraordinary lengths Apple goes to create the ultimate premium feel from their products to their stores. Walking down the spiral staircase, you can see the expansive underground vault of tables and displays of the newest Apple product. Amidst all the electronics are nature, plenty of trees and greenery surround the store with a light refreshing ambiance. This greenery looks all well maintained and is calming to see. There is a large seating area to rest and free charging from magsafe pads. Plenty of staff to balance the huge flow of visitors and buyers here getting their new products set up or asking questions about their next purchase.

    Elianny S.

    This store is open 24/7, which is extremely convenient if you need to purchase something or need an urgent repair. The store is brightly lit, a lot of greenery and plenty of seating available. l brought my laptop due to a battery and keyboard issue. I did not have an appointment and the wait was about an hour an a half. All of the staff I interacted with were very friendly and gave me detailed explanation about what the issue was with my laptop. The time they quoted me was 4-6 days but my laptop was ready faster than that. Shortly after I got my laptop there was an issue with the keyboard that was not fixed correctly and they replaced the entire keyboard. I was very happy with the customer service and that they fixed my laptop in a short time.

    The cube!!
    Chris H.

    The Fifth Avenue Apple Store is the flagship retail location for NYC. It's big and it's below street level in the plaza of the GM building, which is located directly across from the Plaza Hotel and Central Park. The retail floor space is very large. The Genius Bar is located on one side and the retail "grab and go" items are along the walls. As expected, the store was bustling. There were a lot of people here but because the space is so large, it didn't feel overwhelmingly crowded. The iconic tempered glass cube that sits over the spiral staircase entry way is a tourist attraction of sorts. There will be people snapping pictures of the glowing Apple logo that is suspended over the center of the entrance. They've added LED lighting to each side since my last visit. A personal admission. I worked a side security gig here in '11 when the cube was being remodeled. It cost a fortune to construct and I heard that each panel was over a million dollars to produce. They built a whole structure around the previous cube which had lattice work and the final product was hidden from public view. When it was unveiled it was quite impressive. The store is open twenty four hours for the City that never sleeps.

    iPad
    Max B.

    -- Theater, not utility. Designed for first-timers, not professionals. Walked in knowing exactly what I needed: * iPad Pro 13" * Cellular * eSIM transfer * Out the door What I got instead was a retail employee trying to choreograph a ritual, complete with box-opening theatrics, cloud setup suggestions, and an unsolicited Apple sermon. I'm not here to be sold on the ecosystem. I'm not here for joy, magic, or curated vibes. I'm here because I need a mission-critical device to work now, not after a full configuration ballet. Told the staff multiple times: I have 2% battery left, I need the Spectrum app to move the eSIM, I'm already on a tight schedule. The first associate was helpful. The second seemed offended that I didn't want the "Apple moment", as if skipping the performance somehow disrespected the altar. I don't need to "own the experience." I need to own the device and deploy it immediately. That's it. If your store can't adapt to a customer who knows what they want and instead tries to reclaim control under the guise of helpfulness, you're not offering service. You're staging a play. I'm not a character in your show.

    Plant wall with seating
    Karen S.

    Bring back the Genius Bar because what you're doing here now is a mess. In other Apple stores you're greeted at the entrance by staff. Here... you wander around looking for an associate not in the middle of helping someone. Then you see in the rear corner 2-3 Geniuses standing checking in people. No sign directing you there, no designated spot. This is a very busy location. What they do in other stores doesn't work here, at least not during the day. The best thing about this location is that it's 24 hours and so is their repair service. Now whether you can just walk in at any time might be a problem but it's easy to book an appointment online or via the Support app. I was a walk-in so I had to wait for about a half-hour for my appointment. This is where the problem comes in. There's lots of seating. So if you're waiting for your appointment you think you can sit anywhere. You think wrong. The majority of the tables with seats are reserved for customers being serviced. I watched as people were repeatedly shooed away from those tables. I ended up sitting on the planter. There was also seating on the plant wall (you'll know what I'm talking about when you see it). My Genius was very thorough. She told me that my battery replacement would also require a speaker to be replaced. I would have never suspected that unless she told me (it's an iPhone XS thing I think). When she wasn't sure of the speaker thing she was quick to confirm it. The whole interaction was quick and pleasant. I was told the repair would take 40 mins. but I gave it 50 just to be sure. It wasn't ready. The Genius doing the check-ins had to go check the status of my repair. I waited maybe 20 mins. to get my phone from the associate assigned to me. It was very busy so I had no problem being patient. I get my phone back and look... 100% battery health! I really should have gotten my battery replaced sooner. With the new battery, the iOS update and a new case, I felt like I got a new phone! This location is busy and a little disorganized but the fact that it's 24 hours makes it my go-to store even though there's one closer to me. I've had multiple issues with the Broadway store so never again. For all its flaws the 5th Ave flagship store is better.

    Amos S.

    This Apple Store is pretty much like every other Apple Store you've ever been to. I think that's on purpose too, as Apple makes their stores the same lol (like a Footlocker is a Footlocker right?) What is cool about this one? It is right at Central Park! It's on the iconic 5th Ave. It is directly across from the even more iconic Plaza Hotel... oh and it's underground. So, looking to see at least 3 major NYC landmarks all at the same time AND you need a new Apple watch band? This is your spot. The staff was super helpful too. But gooood grief this place gets busy. Oh, which actually leads me to my next bit of info: BUSY? Just come back at 0300am! That's not a typo: this Apple Store is 24/7 (that's kinda cool)

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    4 months ago

    Arturo was super helpful, friendly, and quick at resolving my issue!! No appointment, just walked up.

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    6 months ago

    I recommend it but I definitely recommend you booking an appointment before hand to avoid the long wait. By phone not in person.

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    Page 1 of 31

    Apple Fifth Avenue Reviews in Other Languages

    Ask the Community - Apple Fifth Avenue

    Do you iPhone cellphone how much is the 2022 iPhone and iPhone 2021?

    depends on the model. you need to check their website.

    Are the giving out gift cards if you buy a product because they did that last year for Black Friday?

    I think that this year will also be, And maybe even better.

    Review Highlights - Apple Fifth Avenue

    I love taking the glass elevator down into the store and just taking in the awesome architecture and design.

    Mentioned in 31 reviews

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    Metro by T-Mobile

    Metro by T-Mobile

    3.6
    (5 reviews)

    It was hard to communicate but In the end, it was ok. The location is very small as well as no…read morechair inside. store close at 7pm at night. honestly, I don't recommend here.... :( customer service is not so good.

    0 star experience at this location!. I've been a MetroPCS customer since 2014 and have dealt with…read moremany corporate and 3rd party authorized MetroPCS stores over the years with pretty good success. My dissatisfaction is with this specific store and is beyond a mere complaint, it's consumer fraud in my opinion. I purchased a phone at this location from Kiara, who has lied time after time making commitments which ended up being nothing but total fraud. I was told when porting a new number onto the new phone that I would not be double billed since I had just paid a month for the old phone and didn't want to be double billed during the port. That ended up being a total lie! She stated "Don't worry, you won't be double billed. Then 7 days later when I was billed for the two lines during the port she refused to respond to multiple emails with a written response. In fact, when I sent the 3rd email, I stated that if you don't respond to the specific issues in the email, I'll be filing a complaint with the NY Department of Consumer Protection, MetroPCS corporate and would also bring a lawsuit against the store and naming her her as a defendant. I never received a reply. When I called the store, which I did over a period of 2 months, the phone was never answered and the voice mail greeting was "This mailbox is full and cannot take any messages because the mailbox has not been setup" What business in this day and age operates like this?? When I brought this to the attention of MetroPCS, they confirmed that she was making false statements and asked me who owned the store which at the time I did not know. When attempts were made by my colleagues to visit the store, Kiara claimed she didn't know who the owner was, another total lie! Who doesn't know who their boss is? When attempts were made to take a picture of the business license as per New York Department of Consumer Affairs requires (A business license shall be displayed at the entrance or another conspicuous location where the licensed activities are performed) Kiara then turned to verbal and physical threats towards this individual who visited the store on my behalf. This was unprofessional and illegal. I now have a phone that I cannot obtain spare parts for nor obtain any tech support because of this stores refusal to provide what was asked for in multiple emails. I now have to take this matter to Senior management at Metro PCS, The New York Department of Consumer Affairs and Nord, the phone manufacturer for resolution. I strongly recommend that you deal with MetroPCS directly or through a corporate store in lieu of this place.

    Fix and Go NY

    Fix and Go NY

    4.9
    (101 reviews)

    I stopped in on a Saturday to get the battery replaced in my wife's iPhone. I was greeted when I…read moreentered the store and I spoke to the representative about the problem and was told it would take 20 minutes to fix. I left the store to stroll around the mall and twenty minutes later I returned to the store and the job was complete. I couldn't be happier.

    I'm so glad I came across the reviews for Fix and Go because finding them was a total lifesaver. I…read morestopped in the day before to ask about a phone repair, and I was honestly pretty stressed out. I hoped it was just a damaged screen, but I wasn't entirely sure if there was deeper damage. The gentleman at the counter gave me a price quote and assured me it would only take about an hour, so I told him I'd be back the next day. ​I returned as planned and handed the phone over. Thankfully, it turned out to just be a screen issue after all! The repair itself was done incredibly quickly and efficiently. He even let me know to come back if I ran into any issues with his work, but everything has been perfect so far and I highly doubt I'll have any problems. ​The quality of work and the speed make it worth it, but the prices were definitely a bit higher than I initially expected. I ultimately decided on 4 stars because they charge an extra fee if you pay with a credit card, on top of the regular tax. Depending on what you're getting fixed, that credit card fee plus tax can easily add an extra $20+ onto your quoted price. I know a lot of restaurants are starting to do this nowadays, but I wasn't expecting it at a repair shop and wish I had known in advance so I could decide if I wanted to use a different payment method to avoid the surcharge. Fortunately I was able to do so. ​Overall, they do fantastic, fast work, and the customer service is great! Just be sure to bring cash or an alternative payment method if you want to save a few bucks on the fees!

    New York Computer Help

    New York Computer Help

    4.8
    (500 reviews)

    As a former Wall Street and audio/visual technology director for Fortune 500 and 1000 corporations,…read moreI've dealt with a lot of vendors for over 20 years. I can quickly spot great or poor customer service and professionalism. My work was extremely high profile focused on live event production. Very stressful. The staff is sharp, professional and articulate in their communication. I can honestly say I've found "my premier vendor" to service both my personal and professional needs without any worry.

    Because of the stellar reviews on Yelp, I brought my computer with a disc problem in to NY Computer…read moreHelp. They told me it would take 5 days to recover my data.. and that they would keep me informed on their progress. As I've had this problem before, this sounded reasonable to me, because it has taken about 5 days in my past experiences. It has now been 30 days. They have not done one thing that they say they are going to do with the exception of a return phone call today. They've told me many times: in fact about 10 times, my data would be ready to be picked up tomorrow or the next day. They also say they'll call with updates. Friday they told me it will be ready Monday, and so I took time off work Tuesday to pick up toward the end of the day. Now they are telling me 3 more days! WHAT?? I have no idea how they got this many 5 star reviews. They have done nothing trustworthy so far in this 30 day experience. At least be honest with people. I know enough about computers and data transfer to know bullsh*t when I hear it. 1 star. Beware.

    Apple Fifth Avenue - computers - Updated July 2026

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