Jeff at Play It Again Sports was awesome to work with. He was super friendly, really knowledgeable,…read moreand took the time to help me find exactly what I needed without making me feel rushed. You can tell he actually cares about helping customers instead of just making a quick sale. Great customer service like that is hard to find these days. If you stop by, definitely ask for Jeff -- he'll take good care of you. Thanks again for the great experience!

What an experience! I purchased a slightly used 2024 Capita BOAF board, and the shop shipped it the…read morevery next day. Unfortunately, USPS lost my dream board (yes... they had one job!). After waiting a month, the shop stayed in constant communication and was incredibly kind throughout the entire process. Even though the situation was completely out of their control, they offered a full refund. They also gave me the option to upgrade for a small additional cost to a brand-new 2026 BOAF at a great discount. Both options were thoughtful and more than fair. Dustin went above and beyond with his customer service, and I truly appreciate how helpful and supportive he was from start to finish. I can't thank him enough! The new board was successfully delivered to TEXAS!

I wanted to get a local shirt for a friend's birthday and I seen these keep Capitola salty…read moreT-shirts, which I knew would be a big hit for my friend This is a charming little store in Capitola. The staff was super friendly and helpful and they also did gift wrapping for free! Total beach vibe, they live up to their name. If you haven't been down to the Capitola Beach company go check it out.

I don't know who is worse. Matt or Jill. Really despicable business owners. They need to be…read moreeducated.

I visited the Santa Cruz REI on a Monday around 7pm. The store was a little busy, but I was…read moreimmediately greeted by someone friendly at the registers, which made me feel welcome right away. I wandered around for a bit and appreciated being able to browse on my own before heading back to the register to ask for help. I wanted to try on the Osprey Fairview and Sojourn packs with weight added so I could get a realistic feel for how they'd carry. I was directed to the fitting counter and met Kira -- and she is amazing. To give you an idea of how much she was juggling: she was already helping another customer with a backpack fitting, assisting me, and keeping an eye on two additional customers on the floor. Despite being clearly busy, she was calm, attentive, and intentional with each of us. She truly took the time to understand our individual needs and concerns. When I explained that I wanted to try the packs with added weight, she suggested going through a proper fitting to ensure the best ergonomic setup. While the Osprey fitting didn't go as planned Kira immediately shifted gears and offered an alternative option without hesitation. She was incredibly supportive, validating, and encouraging throughout the entire process. What could have been a disappointing experience turned into a positive one because of her empathy and professionalism. I cannot recommend her enough for anyone needing backpack fitting support or guidance. She went above and beyond -- truly exceptional customer service. Please give her a raise. She absolutely deserves it.

Another trip in, another terrible customer service experience. There is no one available and one…read moremust search for assistance to open a fitting room. Employee - "Are you staring at me because you need a fitting room?" Me - "yes. It's not an efficient system." "It's not efficient for any of us!" Haha thanks for the help dude. I found everything on my own just fine. Sorry to bother you...

Many of the reviews here are not in line with my experience at Perry's. I did my FSC, purchased 3…read morefirearms (used and new) over a month period, bought hundreds of rounds of ammo, and felt the process was very reasonable and straight forward. I'm not new to firearms but new to ownership. Perry is knowledgeable, personable enough, and straight forward. If you're expecting to be treated like you're buying a wedding dress then perhaps gun shops generally aren't for you. Know basic firearms laws around purchasing, pick up, and transport, know what you want to buy, and then go buy it. There's a large selection of firearms and ammo on hand. If the shop doesn't have what you're looking for he'll order it for you at minimal charge. I received calls when my orders were in, paperwork was quick and straight forward, and pick up was easy.

I would stay clear of this establishment. Perry ripped me off years ago when he closed the shop…read moreovernight took everybody's guns and deposits. Then a year later opens up somewhere else and acts like nothing happened when I called. I got different statements from all employees but never

Very poor customer service. I called to ask about a certain jersey in a specific size which they…read morehad and and agreed to hold for me. When I came to pick it up I noticed it was damaged. As they had no more in stock, I asked the two men working there if they could order me one from a different store, and they said they had already done that for someone today so they weren't going to do it again. What kind of customer service is that? So lazy. I called the Gilroy store, which was very friendly and has my item in stock. They also told me the Capitola store could have easily request it be transferred but rather that deal with those two knuckleheads again I'm making the drive to the outlets today.

I'm very unhappy with Sports Fever in the Capitola Mall. I bought a $90 raiders jacket, walked…read morearound the mall for bit, and then changed my mind and tried to return it. They refused pointing to a policy about not refunding items greater than $65. They offered an exchange. They pointed out a small sign below the cash register that called this out. The sales associate mentioned nothing of this policy. It's poor business practices and awful customer service like like this that is killing brick and mortar businesses. And the sales associate who refused the return even called the store manager to confirm and no exception was made. If you want to buy sports merchandise at the Capitola Mall, skip Sports Fever and head a little further down to M@trix Santa Cruz. Their prices seem better anyway.

This Target is an interesting contrast to the empty building formally known as Sears. The place…read morewas easy to access and to get back on the road, once we finished our business. We were here to buy clothes for a granddaughter, owing to a forgotten suitcase back in Danville. While I was waiting for Gayle and the girls to pick out those items, I wandered over to buy a new razor blade set and specialty mouthwash. After that, I waited patiently and uninspired at Starbucks. Surprisingly, Target didn't carry a number of things that Gayle was looking for, but she managed to make due. Check out was "torture" as the clerk's slow scanning skills and chattiness made it a long process.

Time to downgrade this to a single star. Went over today to buy a small electronic device, waited…read morein the massive line, checked out, went home, and then....the box is totally empty! Somebody swiped the device and put back the empty box. I was out $42 for nothing. I will not shop here again. This place is a joke. It's just better to order household goods on Amazon.

I've been here twice now over the past few months, and have had similar experiences both times…read more I haven't fished in years and my fiancé wanted to get into the sport with me. I went in by myself with just a couple questions on how best to get her started. The gentleman behind the counter immediately seemed defensive and automatically assumed I wanted to sign up for lessons, and said,"This is a pro shop, we don't do anything like lessons here". I explained to him that I was not after lessons, just some tips for a beginner to the sport. The entire time I was in the shop, I had to probe extremely hard to get any kind of answers out of him, who was very short and crass with me the entire time. Apparently, this pro shop is not the place for people with questions even regarding the sport. Just go in, buy your gear and leave is what they want. 1star for good selection, but I would give zero to how rude he was, even to a local.

A great, well stocked tackle shop the obviously caters more to ocean fishing, but with plenty of…read moregear for any fishing adventure. I needed some gear for an upcoming catfish trip. Solid selection of everything from jigs to poles, the one issue was the prices were a bit high, by about 50 cents per bag of hooks and sinks. Doesn't sound like much unless you're buying 5 bags of 4 different sizes after a big trip of losing gear to the trees at Lake Del Valle. Still, a great local shop with some great advice from the salesmen.

Obviously, the go-to experts for 20(?) years. Really care about the right shoe for you…read more Recently, I needed very specific, corner case shoe. We figured it out, and their distributor couldn't get it, even though they carry that brand! Tim just said, "Order it online, we'll catch you again someday." That'll be the very next pair!

Today Evie helped me with some beautiful comfortable hokas today! She helped me by recommending the…read moreextra comfort version hoka. I'm in-service industry and on my feet all day and I appreciate her attention to detail on what I need. Thank you!