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    Ballroom Connection

    4.3 (100 reviews)
    Closed 12:00 pm - 4:00 PM

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    12 years ago

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    10 years ago

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    17 years ago

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    8 years ago

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    9 years ago

    Just bought my first ballroom shoe there, super friendly service and very helpful! highly recommended

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    14 years ago

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    11 years ago

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    14 years ago

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    10 years ago

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    17 years ago

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    9 years ago

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    19 years ago

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    14 years ago

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    16 years ago

    The sales lady seemed knowledgeable but cold (rude, actually). I will not go back to that store again.

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    15 years ago

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    Page 3 of 3

    Ask the Community - Ballroom Connection

    Review Highlights - Ballroom Connection

    Stephanie, the owner, knows dance shoes and sells a variety of styles - from swing, to salsa, to tango, to...

    Mentioned in 35 reviews

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    Needle To The Groove

    Needle To The Groove

    4.7(79 reviews)
    9.7 miDowntown
    $$

    Great variety of records! I came on a Friday afternoon and was easily able to get street parking in…read morefront of the store. All the records are well organized so it's easy to find what you are looking for.

    One of the worst selling experiences I've had at a record store…read more I dealt directly with one of the owners, AJ, and the entire interaction felt disrespectful, evasive, and extremely shady. I brought in records to sell and simply asked what he was valuing a couple of them at individually. Instead of giving me a straight answer, he got defensive, kept saying he could find them elsewhere, and repeatedly tried to steer the conversation back to one bundle price. The biggest red flag was my East Side Story record. AJ clearly had a strong interest in it, but when I asked what he valued that specific record at, he still refused to give me a direct number. If you know enough about a record to specifically want it, you should be able to tell the person standing in front of you what you're valuing it at. I do not care if a store offers me less than market value. Businesses need to make money and I understand that completely. What I do care about is transparency. Don't act like someone is stupid just because they're young. Don't dodge basic questions and expect someone to blindly accept a bundle price without understanding what you're assigning value to. The whole interaction left me feeling like he was hoping I didn't know what I had so he could get a much better deal for himself. If your prices and offers are legitimate, there should be absolutely no reason to be secretive when a customer asks how you arrived at them. Being an owner doesn't give you an excuse to talk down to people, become defensive over basic questions, or make a customer feel like you're trying to pull one over on them. Young does not mean naive. I knew enough to ask questions, and the fact that those questions were met with attitude instead of answers told me everything I needed to know. I walked out with my records, and I'm glad I did.

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    Needle To The Groove - Vinyl LPs

    Vinyl LPs

    Needle To The Groove
    Needle To The Groove - Extensive collectible section.

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    Extensive collectible section.

    Streetlight Records

    Streetlight Records

    4.0(143 reviews)
    27.8 mi
    $$

    Well, where do I begin? The service streetlight provides is great!!! Got to hand their enthusiasm…read moreand care for their customers and the store itself, they have lots of good selections of records, games and movies. Although the layout is average for a store itself kinda cramped when walking through the store. Downtown Santa Cruz, definitely needs to keep this store around I know Santa Cruz wants to tear everything down and build apartments everywhere it seems. I always raid their movies section, because I still collect physical media and I'm NOT on board with streaming, I never leave streetlight empty handed. The best part? NONE OF THIS IS CRAZY EXPENSIVE! I left the store with four movies, I could've easily got more but I decided to get the HELL OUT OF THERE before my wallet took a huge dive. Props for staying in business and truthfully I would rather support places that have knowledge about what they're doing, rather than your typical generic-random-big chain store - thank you for the hospitality and I am satisfied with my purchases, please keep up the great work! I'm already looking forward to my next visit.

    Felt nostalgic coming back here. I always love coming here just to walk around and look through all…read morethe physical media (DVDs, CDs, vinyls, etc). I particularly like this record store more than Redwood because of the large variety of music genres. I saw how they had some of my dad's favorite bands like REM and carried older albums of my favorite artists. My boyfriend and I were able to score an old Lil Wayne album as well. Love the charm this place has and they are able to cater to everyone's kind of music. Still giving niche, but up to date as well!

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    Streetlight Records - Rock on, little girl!

    Rock on, little girl!

    Streetlight Records
    Streetlight Records

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    Ballroom Connection - shoes - Updated September 2026

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