We had a wonderful experience getting our ring resized at Beard's. A friend recommended them to us and they did not disappoint. Nathan explained to us the type of diamond and how he would use laser technology instead of heat to resize the engagement ring. I shopped around and they were the cheapest and quickest. They even got it done a day early and used the rest of the gold to make an egg charm. Would highly recommend! read more

Beards Jewelry - Jewelry Near Me - Jacksonville, Florida

Service was freaking awesome! Some good people over there. I got a resize, a cleaning, and a small diamond replaced for my fiancée's ring and the team got it done in just a few hours, with wonderful craftsmanship and having it looking better than the day I first picked it up. Definitely will be back. read more

5 star all around . Friendly customer service beautiful and immaculate store and drop dead gorgeous diamonds. Reasonably priced and generous military discounts ! read more

Beards Jewelry - Bling - Jewelry Near Me - Jacksonville, Florida

My engagement ring is from Beards Diamonds in Jacksonville, FL & it was custom made just for me! They worked with my fiancé to make the perfect ring for me. They resized it in a matter of days & made our engagement that much more enjoyable. read more

See all

My experience with Jennifer at Beards Jewelry was top notch. So friendly and so accommodating. My diamond earrings are stunning! I will definitely buy from Beards Jewelry again. Thank you Jennifer. Molly read more

Wonderful selection and great prices! This is a family owned and operated business and we love supporting them. Ben has been wonderful to us and we'll continue to return for all our diamond purchases! read more

After an extensive natural diamond search with other big & small jewelers, I visited Beards and could not have been happier! I was greeted by Paul when I walked in with my (now) fiancé. Paul was knowledgeable, professional, and nice. He wasn't pushy, yet he gave me 100% of his attention during my two visits to the store. We viewed the diamond under magnification, outside lighting, on different settings, etc. and Paul was patient. Oval Diamonds are very tricky. Many people seem to fall for the trap of ordering online and never viewing in person. The expert team at Beards selects quality stones and knows their stuff. I worked with both John & Paul on the final pricing and they were fair and straightforward. I even had a little bit of fun negotiating the final price. I cannot say enough good things about the transparency, respect, and customer-oriented service that Beard's provides. The stone was set, polished, appraised, and ready for pickup in less than 24 hours. Great establishment! read more

Beards Jewelry - Jewelry Near Me - Jacksonville, Florida

Our recent experience with Beards Jeweler was excellent. My husband purchased me a new wedding set after 38 years of marriage. The service and quality selection along with the friendly and extremely helpful onsite jewelry repair/service is top notch! The entire experience from start to finish was personalized and professional. The jeweler actually sized my old wedding set at the same time as my new purchase. Had both ready in an hour after we finished lunch. They also offer a lifetime warranty and a trade up option. No more chain jewelers for me in the future, Beards is the way to go for quality and service. read more

We purchased my engagement ring and wedding band from Beard's and couldn't be more pleased. They customized both bands and resized them within 2 weeks. Prices are reasonable for the quality of craftsmanship. They have a wide variety of designer lines, my favorite of which is Tacori. The town center location is my favorite since it's huge and has the largest variety of in stock items. The staff are very friendly and remember me every time I shop. I trust their quality and authenticity too much to bother shopping elsewhere for jewelry. Great store! read more

My hubby purchased my ring here and we ended up buying our wedding bands here too. The service is outstanding and they never pressure you to buy anything and don't give off that cheesy salesmen vibe. I'll share my hubby's ring buying story: Beard's was the last place he looked after going to 3-4 other stores. He said that they had the best pricing and service was far superior. He worked with one of the owners and actually picked out my ring in like 30mins!! After some customization, he was able to pick up the rig a couple weeks later. Fast forward, I love my ring and it's absolutely gorgeous! I also love that you can go in whenever and get my rings cleaned for free! read more

I have purchased two diamond items and had another repaired from Beards in the last year. The consultants are incredibly knowledgeable. They are careful to work within your desired budget without trying to up sale or pressure you. I will forever be a customer. Thank you Beards I love my purchases. read more

I bought a couple of wedding bands about 5 years ago from these people. Since then, I have received hundreds and hundreds of spam text messages from them. there is no opt out option, and they change the number constantly so blocking them has been useless. Its unbelievable they would relentlessly harass actual paying customers like this. Consider yourself warned!!!! read more

We worked with Paul & he found the ring we were looking for. We thought we'd do custom made but he could find exactly what we asked! Really recommend this place. They also helped to sell my jewelry I stopped wearing! read more

My husband purchased my set from Beards over 5 years ago and the quality is unmatched. From his POV, he said the customer service at Beards was the best he experienced during his ring shopping. I can agree with him because each time I come for a quick cleaning or an overnight clean, they are efficient and kind! If I see something shiny that sparks my interest, they are quick to accommodate me trying it on. We truly appreciate the atmosphere and the customer care at Beards! read more

My fiancé and I had the perfect experience with Beards and we could not be happier. Madeleine helped us the entire way with the engagement ring and made us feel like we were the only people that mattered. She did not push any sort of agenda and focused on what was important for us as a couple. We visited several jewelers in the greater Jacksonville/Saint Augustine/Daytona areas and nothing came close to the beautiful ring we found at Beards; it is perfect. I called and emailed Madeleine several times and she was very attentive and I was never made to feel like a burden. The awesome customer Service continued with Mason when my fiancé and I went back to look at wedding bands. My man Mason was attentive and gracious and helpful. He made sure we got exactly what we were looking for and provided every possible option based on what we wanted. Both Madeline and Mason remembered us by name and made this entire experience very special and unforgettable. We cannot thank them enough! read more

Always enjoy going in the store- they greet you and treat you like a friend. So many choices, but usually walk out with something quality and nice for a great price. read more

Brought my two gold necklaces here, one to get repaired and the other to trade in for a new one. Lady helped me respectfully and we went through the catalog and I found two of them that I would like. She wrote the size and which one I wanted down right in front of my eyes. A week late she told me both of them came in and my personal chain was fixed. I drive all the way there (30+miles) only to find out that only one chain had arrived and it was so far off of what I requested that I personally laughed in front of her face. I thought it was a joke at first because I KNEW and SAW she had written it down! Turns out that she wrote down the completely wrong chain description rather than the one I picked out. On the bright side they fixed my chain...but it broke again not even a week later. She apologized and said she will get the right ones and will call me as soon as they arrive..again. I acted like I wasn't furious and said okay. NEVER heard back from them so I took my business elsewhere. If you're going to do your job DO IT RIGHT. I don't understand if the resources are there USE THEM. Wont go back. Also I hear (based on these reviews) that other customers were not greeted when arrived. Customer service is a joke as I had to introduce myself and walk right up to the counter myself. Idk anyone personally in that branch but they sure have a staring problem. read more

Great staff beautiful diamonds. But please stop advertising to much on the radio. You can advertise but less. But not a lot please.

Great business with a great selection of engagement and wedding bands. The people were incredibly nice and professional and, most importantly, not pushy. I can not recommend this place enough if you want great service and selection. Special thanks to Ben. We really appreciate your help with everything!! read more

My wife and I went into this business years ago, the customer service was awful, we now shop elsewhere.

They're so-so. They had a bogo offer on wedding bands, so we went in to check out the selection. The online selection was different from in store. And when our sales woman, Grace, showed us the men's rings, quite a few wasn't included in the offer. She was helpful with me trying on some of the women's bands, but she said that they don't offer any expedited shipping on those items, which we said we would need the rings pretty quickly and would have paid extra to expedite. I asked her to write down the style numbers so I could think on whether we wanted to risk it and try ordering anyway. She wouldn't write it down, saying the style numbers wouldn't matter and to just text her personal number if we needed any help. Lo and behold I did text her less than a day later during business hours, interested in one of the rings, and never heard back. Don't offer for us to reach out if you aren't going to assist anyway. And I'm still not sure why she wouldn't write down the styles in the first place, so if I talked to someone else, I'd know which ring it is. I got stuck at square one again, as I had no specs on the ring. We went elsewhere to get our rings. read more

I had a great experience at Beards! Great prices, excellent customer service! I bought a beautiful engagement ring here and we will be coming back, since she said yes! If you have any jewelry needs, go to Beards! Also, to all of my military brothers and sisters, Beards will take excellent care of you. read more

I LOVE BEARDS!!!!! Always greeted with a smile and customer service is top notch!! I have received and given some beautiful pieces and I'm NEVER DISAPPOINTED. Love the staff! I feel like family when I walk through the door. Thank you Beards, you're a class act!! read more

My husband purchased my engagement ring from here and it was absolutely beautiful. I brought it back to get it sized and it took about a good 3 minutes before my presence was even acknowledged. Paul was assigned to me by the owner, yet, Paul never cracked a smile. No how are you, No welcome back, barely even looked at me. Literally zero customer service. Except when it came to several of the men near me. He would smile, shake their hands and treat them just as a customer should be treated. Thats fine, I just needed my ring sized, so I told him and then left. When I came to pick my ring up, the vintage markings I originally had at the bottom on my ring were disproportionate. Paul, again, no smile, no how are you, just rude, asked what I needed. I explained to him the problem but he kept saying he had no idea what I was talking about and the markings looked fine, barely even looking at my ring and again focusing on everything else around me. Honestly, Paul is probably one of the rudest and most condescending salesman I've ever encountered. I told him I need to speak to the owner if he clearly couldn't tell what I was talking about. Interesting how the owner saw exactly how the markings were disproportionate, and he said he would get it fixed for me. After that, the vintage markings were perfectly proportionate on my ring. But now my ring wasnt like a perfect circle anymore. Its so hard to describe but its almost like it has a wave in the band. After my headache with trying to fix the simple vintage markings, I decided to take my ring to another store to fix. With my husband and his family personally knowing the owners, and with the fact that Beard's has been around more than 30 years. I expect them to carry themselves better and have impeccable customer service. I'll never go back. read more

Things you need to know- Best prices in Jacksonville Best selection in Jacksonville Amazing customer service Now for some detail. I shopped several diamond stores in search of a new wedding band and engagement ring set for our 16th anniversary. I spent hours visiting Kays, Zales, Jared's, Diamonds Direct (formerly known as Global Diamonds). Please allow me to save you some time. Due to poor planning on my part I had little time to shop before purchasing my first replacement at Jared's. After the sale I had more time to take my wife to the rest of the stores mentioned above. Here are the results of what we found. Beards had a much larger inventory of fine diamonds. I was able to get a better graded diamond that was also larger for $1500 less. In addition to this, the professional who assisted us in selecting our diamond (Ben Lupo) was as helpful and pressure free as they come. He showed us dozens of different rings and diamonds and helped us select exactly what we were looking for. My wife is ecstatic! Don't waste your time or money shopping anywhere else. One visit is all you will need to find a jeweler for life. read more

Wonderful customer service and I love my engagement ring and wedding band! They give you 30% off your purchase of wedding bands if the engagement ring was bought there. read more

Thank you so much for your wonderful customer service. Last week I lost a stone out of my wedding ring my husband purchased from Beards. Needless to say I was devastated! They fixed my ring with no questions asked in 24 hours! That is amazing! The ring buying process was very stressful for my hubby. (He had a terrible experience somewhere else). You all helped him create the perfect ring. We have been married 2 months now and I am still in awe of this ring. We will only shop with Beards for all of our jewelry purchases. Thank you so much for being amazing! Shae Jarrell read more

Quality business. They have great products, but above all else their service is top notch. Bought my wife's engagement ring, wedding band, and ultimately my wedding band from Beards. Paul is the man! I'll be back for all jewelry needs in the future. read more

5/5! For a larger jeweler, they truly give you the small family experience and care which I truly appreciated. From the get go they told me they wanted me to feel comfortable and they never showed me something more than my expressed budget. Even days after the purchase, I started feeling uneasy, came back, and they helped me find something even better than my first diamond I had purchased with no complaints or hassle. Seriously the place to go for first time buys in engagement rings. Never felt pressured like other places do! read more

Paul is the man! Always there to help. This place has a great local feel even though when you walk in you feel as if royalty shops here. We have shopped with Beards for 13 years from the Hendricks Ave. days....needless to say they always have it right! So thankful they are here! Super easy to deal with and they have never failed me! Thanks Beards! read more

My engagement ring was purchased here, and it is absolutely beautiful! I had lost a small stone on the band of my ring and it was replaced for free and in only a couple of minutes. The customer service here is amazing and the selection is wonderful! read more

Amazing place for all your jewelry needs. My fiancée bought my engagement ring, diamond and wedding band from here. They have the best selection of engagement rings and wedding bands, from well known brands such as Verragio and Tacori. We went to other stores before Beards but they didn't have a lot of rings in store to view, Beards has a very wide selection so were able to see a lot of the rings in person... and trust me I ended choosing a different ring than what I had decided on when I was looking online. Paul did a great job walking us through all the different choices and helped us customize it so it would be just perfect. Not to mention the great deal he gave us on everything! They also offer lifetime warranty, which is a huge plus!!! We would definitely recommend Beards Jewelry and Paul over any other jewelry store in the Jacksonville area. Paul also got us an ultrasonic that I can use to keep my ring extra clean in between getting it serviced. Definitely recommend Beards Jewelry and Paul! read more

Beards Jewelry - Jewelry Near Me - Jacksonville, Florida

See all

Ask for Jennifer if you want an awesome and easy buying experience. My fiancée and I bought both of engagement rings and just ordered our wedding bands here, and everyone has been so helpful and friendly. They gave us discounts for continuing to come back, and have great financing options throughout the year. I had an engagement ring custom made, and Jim was incredible. He listened to everything I envisioned about the ring, and within a week had sent over an email with renderings of a few possibilities. He tweaked the designs based on my feedback, and created an absolutely gorgeous ring that I was so proud to give to my fiancée. She and I will continue coming back to Beards because they have proved themselves exceptional in customer service and value. read more

We drove from Charleston SC to purchase an anniversary ring. We chose Beard's Jewelry based on word of mouth, they've been in business for years and have a great reputation. I found a setting that took my breath away. With Megan and John's help, I have the ring of my dreams... read more

Last week my wife's engagement ring came up missing, likely stolen. We received our insurance payment and started at Global Diamond to look at options and though a nice experience there was something missing. After lunch we stopped in Beards and found the perfect ring at an excellent price. Mark patiently let me review numerous diamonds to find the prefect one. We never expected to find a new one so fast but we did and best of all the wife is happy! read more

I went in once and spoke with the owners son and he was friendly and informative. The second time I went in I went there with full intentions to purchase a diamond. I dealt with the owner. He seemed to care less about me as a customer, I said I didn't like a black speck in the diamond and he told me "that happens" then he went to run my credit to see if I could be approved for financing. He walked away from me and started talking to other customers giving me no updates or anything, he didn't even look at me. I stood around for 10 minutes like an idiot. My bank already called me and told me I was approved but I knew I wasn't going to spend thousands of dollars with someone who was telling me I was wrong about things and completely ignored me. I honestly couldn't believe how crappy he treated me. I went down the road and got a better deal and was treated like someone who was spending thousands. The owner should not be a salesmen he should stay at home, it was his fault I went somewhere else. read more

I went to Beard's Jewelry after being frustrated up to my eyeballs with another high end jeweler in town. I knew exactly what I wanted, and I just needed it to be made. I had an heirloom, vintage diamond that I wanted set in a certain style of ring. The other jewelry store didn't want to touch it because I didn't buy the diamond from them, so after just about giving up on having this ring made, I decided to give it one more shot and go to Beard's. I was warmly greeted by Jim S, who was kind and helpful through the entire process. He even complimented my vintage diamond that I wanted set! I showed him the setting I was looking for and he basically told me "Sure, no problem!" and immediately got to work on it. The pricing was very fair, and the turn around time for an entirely custom made ring was faster than I had expected! Jim stayed in touch with me via email and gave me updates throughout the process. He made sure I was involved every step of the way and I was notified right away when my ring was done. The process was incredible, easy and seamless. I am SO thankful that I gave Beards a shot at making my ring! The final product is far better than I could have imagined and I wear it every single day. Thank you, guys! read more

Amazingly perfect experience. I wanted to resize my wife's wedding band as a surprise, due to a significant weight loss. I've heard their radio ads, and compared websites to others. They mentioned repairs, others did not. Was the deal maker, after I called and spoke with them. I traced a cheap ring she bought, and it came to a tiny size. Their professionalism urged a physical Fitment. Sure enough, my my tracing was not right. They cleaned them and had them ready for me, looking like new! So impressed, and my wife won't have to wear cheap rings. Thank you so much! read more

I'm giving 2 stars because they had the ring I wanted. Mark and Paul both need to find a different career. I spent $600 + on a stackable ring and I didn't get a Hello, What brings you in,how are you? Glad you came back, NOTHING! I was in the Towne Center store 4 times. The first time they had a ring I liked but when I came back to buy it it was not there. Mark had to do "research" ( never called me back to say he had it in the store ). I came back a third time to make the purchase. Today Paul was working. It seems the workers just stare at you when you walk in and don't do a good job making you feel special. They wanted to run my drivers license so they could store the info (why would they need that?). I paid with a credit card and was given a receipt but I didn't even get a ring box until I asked! How they are in business I do t know. read more

Exceptional in all respects. Ben and everyone else I've met there are masters of their craft. The other jewelry stores in the area can't hold a candle to Beards knowledgeable staff, inventory, and price/value. read more