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    Fine Jewelry and Diamonds

    3.4 (53 reviews)
    Open • 11:00 am - 4:00 pm

    Services - Fine Jewelry and Diamonds

    Jewelry cleaning

    Jewelry repair

    Watch cleaning

    Fine Jewelry and Diamonds Photos

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    Unusual Activity Alert

    Unusual Activity Alert

    This business recently received increased public attention, which often means people come to this page to post their views on the news. While we don’t take a stand one way or the other when it comes to this incident, we’ve temporarily disabled the posting of content to this page as we work to investigate whether the content you see here reflects actual consumer experiences rather than the recent events. Please note that we apply this same policy regardless of the business and regardless of the topic at issue. Read more on Yelp Support.

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    Reviews With Photos

    Scam Appraisal by Max

    I am sharing this experience to help others proceed with caution. Over several years, my mother and I bought, sold, and traded items with Max Fine Jewelry. One of those purchases was a diamond ring my mother bought as an investment for her children. She paid $12,000 for it and later received an appraisal from the seller valuing the ring at $63,000. After my mother's passing, I reviewed her documents and found the paperwork associated with the diamond. When I looked up the GIA inscription on the paper the diamond had been wrapped in, I discovered the stone was lab‑created, not natural as she was told and thought it was. Concerned about this and the unusually high appraisal, we contacted the store. Max reiterated that the diamond was real, stated it had belonged to his wife, and encouraged me to obtain another appraisal--offering to cover the cost. I obtained an independent appraisal, which confirmed that the stone was lab‑created (GIA certification engraved on the diamond) and valued between $3,500 and $5,000 on the open market. When we attempted to discuss this with Max, he declined to buy back the ring for the original purchase price--despite past verbal assurances that any item sold could be bought back for the amount paid. He stated he would only offer $5,000, although my mother paid $12,000. I am not making any legal conclusions, but I want potential customers to be aware of our experience. If you choose to purchase here, I strongly recommend having items independently evaluated before finalizing a transaction. My family is currently seeking guidance from the appropriate authorities regarding the discrepancy between the original appraisal and the independent findings.

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    2 months ago

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    1 month ago

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    2 months ago

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    8 months ago

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    1 month ago

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    5 months ago

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    2 months ago

    Had the best customer experience! Wonderful and knowledgeable customer service. As soon as I walked in I was greeted warmly.

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    6 months ago

    Business owner information

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    Business O.

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    6 months ago

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    1 month ago

    cant adjust a band correctly and dont have knowledge about repair status - was told to pick up and the repair wasnt even done

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    7 months ago

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    1 month ago

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    1 year ago

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    2 years ago

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    1 year ago

    First time here. Staff are very professional and friendly. Highly recommend. Thank you

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    1 year ago

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    10 months ago

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    2 years ago

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    2 years ago

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    11 months ago

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    4 years ago

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    3 years ago

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    3 years ago

    I went in to have two watch battery's replaced. They were very friendly fast and affordable. Recommend.

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    2 years ago

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    4 years ago

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    2 years ago

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    2 years ago

    Fantastic experience selling some older jewelry and getting a new bracelet. Very fair and friendly. I would recommend.

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    2 years ago

    I have always received excellent and honest service here. Work has been done quickly and professionally. So happy to find a good jeweler!

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    4 years ago

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    5 years ago

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    5 years ago

    Watch battery replacement on a higher-end Luminox. Excellent service, quick turnaround, and good pricing. Will do business with again!

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    4 years ago

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    6 years ago

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    Page 1 of 2

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    Review Highlights - Fine Jewelry and Diamonds

    “I wanted my ring upgraded and modified and Max had is done in two hours and for a very reasonable price.”

    Mentioned in 9 reviews

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    Jax Jewelers House - Elegant turquoise pendant, custom-made jewelry by Jax Jewelers House in Jacksonville.

    Jax Jewelers House

    (4 reviews)

    Goodbys, Southside

    ** A hidden GEM!! Jax Jewelers House really exceeded my expectations. I walked into their cozy and…read morevery nice-smelling design studio, and was kindly greeted by Amir and his wife Rahin, looking to upgrade my wife of 34 years' wedding ring. We were treated with kindness and respect throughout the entire process. They were extremely patient with me through multiple design changes and provided many options on their custom design website. They also provided 3D images for approval after final selection was made. Since all the work is done on site, Amir is able to melt down any old jewelry and use them towards your purchase. Unlike most jewelry stores that offer custom jewelry and have to send it out with a 10-12 week turnaround time, Jax Jewelry House performs all their work ONSITE within 14 days. They offer a lifetime warranty on their jewelry. This is a family business and I had the privilege of meeting their adult son and daughter. Both were very nice. Their prices and concierge type feel was beyond what I would have received at any other high-end jewelry retailer in the area for half the cost. In the end, Amir and Rahin, created a beautiful, custom 2.5 ct, 10K White Gold Trapezoid wedding band with a jacket ring, from a concept that I saw online. I can't post pictures here on line, but if you come in ask Amir about this review and he can contact me to show in person at their studio. I am willing to do this. I can't say enough about Amir and Rahin. My wife absolutely loves her ring and will cherish it forever. She has the option to wear her band solo or in its jacket. Additionally, they provided all the necessary diamond certifications and appraisal documentation for insurance purposes. I would suggest that you visit other jewelry stores and get quotes on what you like and then compare them. Jax Jewelry House beat everyone that I got a quote from by at least 60% or more. I got quotes from Zales, Kays, Beards, Underwoods and a few spots at St Johns Town Center and Avenues Mall. Please visit JAX Jewelry House and let Amir and Rahin take great care of you! They are totally legit! Tony

    I requested a quote from a few jewelries to have my ring reset through Yelp projects. Amir from…read moreJax Jewelers responded that same day, after he received images of the ring he provided a quote of $165 to reset and retip the prongs of the ring. From the time of my request to the time I received the notification that my ring was ready it only took a week. This was a great experience and I would highly recommend there services.

    Ocean Jewelry And Repairs - A closeup of the damaged prong.

    Ocean Jewelry And Repairs

    (13 reviews)

    My wife is tough on jewelry, especially her rings. If the ring was not made to last, it won't with…read moreher. Her wedding ring was a little pricy especially the center diamond. Well, the mounting head struck something hard causing one prong to fail, and the diamond escaped. Yes, my wife was heartbroken but moved on to another wedding ring. A BIGGER, BETTER, BOLDER LOOKING Wedding Ring to help keep the Wolves away. After a couple years she finely fessed up and showed me her original wedding ring minus the expensive diamond. See attached photo of her wedding ring. I decided to get her original wedding ring repaired at Ocean Jewelry and Repairs, 300 Palm Coast Parkway SW Suite 9, Palm Coast, FL 32137 There I met two awesome ladies, Bettina, and Erica who listened to my story, gave me a few suggestions, and offered a very fair price to repair this ring. PLUS, this is huge to me, they thanked me for my 20 years of service in the US Military and a very nice Military Discount on the entire repair. Being thanked and appreciated means the whole world to US Military Veterans. I would highly recommend this beautiful Jewelry Repair place to my friends, and family without a second thought.

    I brought my ring--which kept breaking--to Ocean's Jewelry, and the owner immediately recommended…read morethe best solution to fix it permanently. He was incredibly kind and welcoming. There was no pressure to buy anything extra; he simply focused on resolving the issue. When I returned to pick up the ring, the atmosphere was just as pleasant as before. I thanked him for the excellent service and the beautiful craftsmanship that made my ring feel both new and familiar. Thank you, Ocean's Jewelry!

    Fine Jewelry and Diamonds - jewelry - Updated September 2026

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