1. Fine Jewelry and Diamonds

1. Fine Jewelry and Diamonds

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Saint Johns, FL

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Fine Jewelry and Diamonds

4.0 (44 reviews)
Closed 10:00 am - 4:00 pm

Services - Fine Jewelry and Diamonds

Jewelry cleaning

Jewelry repair

Watch cleaning

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Scam Appraisal by Max

I am sharing this experience to help others proceed with caution. Over several years, my mother and I bought, sold, and traded items with Max Fine Jewelry. One of those purchases was a diamond ring my mother bought as an investment for her children. She paid $12,000 for it and later received an appraisal from the seller valuing the ring at $63,000. After my mother's passing, I reviewed her documents and found the paperwork associated with the diamond. When I looked up the GIA inscription on the paper the diamond had been wrapped in, I discovered the stone was lab‑created, not natural as she was told and thought it was. [[HIGHLIGHT]]Concerned about this and the unusually high appraisal, we contacted the store. Max reiterated that the diamond was real, stated it had belonged to his wife, and encouraged me to obtain another appraisal--offering to cover the cost.[[ENDHIGHLIGHT]] I obtained an independent appraisal, which confirmed that the stone was lab‑created (GIA certification engraved on the diamond) and valued between $3,500 and $5,000 on the open market. When we attempted to discuss this with Max, he declined to buy back the ring for the original purchase price--despite past verbal assurances that any item sold could be bought back for the amount paid. He stated he would only offer $5,000, although my mother paid $12,000. I am not making any legal conclusions, but I want potential customers to be aware of our experience. If you choose to purchase here, I strongly recommend having items independently evaluated before finalizing a transaction. My family is currently seeking guidance from the appropriate authorities regarding the discrepancy between the original appraisal and the independent findings.

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Review Insights

4 months ago

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Business O.

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4 days ago

Had the best customer experience! Wonderful and knowledgeable customer service. As soon as I walked in I was greeted warmly.

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3 months ago

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6 months ago

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4 months ago

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5 months ago

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11 months ago

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1 year ago

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1 year ago

First time here. [[HIGHLIGHT]]Staff are very professional and friendly.[[ENDHIGHLIGHT]] Highly recommend. Thank you

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1 year ago

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8 months ago

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2 years ago

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1 year ago

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2 years ago

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1 year ago

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2 years ago

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9 months ago

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3 years ago

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1 year ago

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3 years ago

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3 years ago

I went in to have two watch battery's replaced. They were very friendly fast and affordable. Recommend.

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2 years ago

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4 years ago

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2 years ago

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2 years ago

I have always received excellent and honest service here. Work has been done quickly and professionally. So happy to find a good jeweler!

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3 years ago

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5 years ago

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5 years ago

Watch battery replacement on a higher-end Luminox. Excellent service, quick turnaround, and good pricing. Will do business with again!

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4 years ago

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4 years ago

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5 years ago

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7 years ago

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3 years ago

I had my wedding ring resized and my wife's watch band adjusted. Expert quality and prompt service.

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4 years ago

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3 years ago

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5 years ago

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6 years ago

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7 years ago

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4 years ago

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6 years ago

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Review Highlights - Fine Jewelry and Diamonds

I wanted my ring upgraded and modified and Max had is done in two hours and for a very reasonable price.

Mentioned in 9 reviews

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Myers Jewelry and Gifts - He copied my ring EXACTLY! Now I can put my delicate ring in a safe place, and wear the new one without worrying about it breaking!

Myers Jewelry and Gifts

(10 reviews)

$$

This shop will hold a special place in my heart forever!…read more When I was shopping, my boyfriend stumbled upon this place and surprised me by getting my ring reshaped from its very smooshed oval shape back into a circle. He was chatting with Leonard about his projects, and having a good time distracting him from getting his work done, I'm sure, but Leonard was very nice and answered all of his questions. He told us how he makes jewelry and about his different tools, which was fun to learn about. While we were there, Leonard pointed out how delicate my ring had become over the years of wear. It was very thin and starting to separate in places, so reshaping it was tricky. He showed me under a microscope where the ring was worn down. My dad got me the ring in Mexico on my 16th birthday, and I've worn it everyday since then. I'm in my 30's now, for reference...it's been on my hand for over than half of my life. My dad passed away, so I need this ring to last. I asked if he could fix it, and he did me one better: he said he could make a mold of it and create a copy, but make it a bit thicker so it would last longer. That way, I can put my prized ring somewhere safe, but still have one to wear without worrying about it breaking. I just got the new ring back today, and it's absolutely perfect! Did I tear up when I opened it? Maybe.... Thank you so much Leonard! I will definitely be coming back. You've made my 2024!!! If you need your ring reshaped or want some custom or unique jewelry, come here!

Lenny went above and beyond for us! We were only in town for a short time and needed a ring sized…read moredown so Lenny fixed it up so quickly for us! He was very knowledgeable and friendly and may even ask him to do some custom work in the future! Thanks again my ring fits perfectly now!

Fine Jewelry and Diamonds - jewelry - Updated July 2026

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