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    Bobbi Rocco

    4.5 (65 reviews)
    Closed 10:00 am - 6:30 pm
    Updated 2 months ago

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    Ellie S.

    Omg this store is my new favitore so trendy and everyone is so nice Simone was very helpful Highly recommend

    Just some basics. I know I can count on BR to always have these, and i love that!
    Renee R.

    I spend way too much money here (lol). But it's my girly time n I feel like I don't get much of that. It's in a cute, quaint location *right on the corner* and something about being in here just makes me feel like it's alright to treat myself, n so I do. Bobbi Rocco is my absolute go-to for biker short/bralette basics. Year 'round I can find em here! Different cuts and colors :) And, there's always something a little more Ohh La La - she has plenty of that stuff too. I love it here. Especially when Christina (the owner) is in. It's my girl-chat time. Of which I also don't get enough of (insert heart emoji). Thanks, beb, you're a true gem! p.s. don't worry, ladies, if you have to tinkle there's a restroom in the back for Rocco babes!

    Alexis C.

    They left the security tag on and I didn't notice until I got home (out of state). I was able to get ahold of them via IG and they're taking the necessary steps to get the issue corrected. They are a bit difficult to get ahold of by phone however.

    Store

    Just shopped here and Simone was so helpful! I got everything from jeans to swim suits and more... def spent too much but it would've been 3x at Abercrombie or Aritzia.

    Elle R.

    Cutest clothes ever! For every season or event, they got you. Recently got a sweater for Christmas card photos!

    Jessica N.

    TLDR: don't purchase here if you're uncertain or might ever want to return. Really sad to make this a 3 star experience but here's why. Saw this on a run one day, came in that Saturday after getting my nails done down the street. Sooo much cute stuff, spent close to $250 on great dresses, cute pants, fashionable tops. Returned one of the dresses a few days later, didn't love the fit at home in my own mirror. Their return policy is store credit only - I knew that during purchase. Fine, okay, nbd since there's a ton of cute stuff I'll figure it out. When I return I ended up finding a peach top, exchange for that. Results in like $50 credit, which again, no sweat because so much cute stuff and they get new stuff every week - I live close by so I knew I'd be back. Here's where we lose stars... she creates an "account" for me, and the credit goes on that. She asked for my ID to make sure my name was spelled right. They don't do phone numbers, which is absolutely baffling to me. My last name isn't the easiest to spell, admittedly. She hands me a receipt but says it'll also be in the system under my full name and I go about my merry way. I just went in today, a month later. Find a few more tops that I'm ready to get, when I have her search for my name and info... nowhere to be found. Even searching Jessica doesn't elicit any last name even REMOTELY close to mine. And can't search email because clearly something is spelled wrong. So now I'm out $50 over a clerical issue that I had no say or control over. Simultaneously, this snarky woman is like "can you just let us check out I have to go pick up my dog". Okay fine, I'm willing to wait but what about my time? Who's to say I wasn't on a time crunch today (which I was). So now I'm out time and money - not to mention the poor girl was a little overwhelmed and forgot to take off one of the sensors so had to come back again. Overall, lots of trendy, cute stuff that I get compliments on all the time but I'm going to be SUPER judgmental on anything I try on there from here on out. I'm hoping they can either find my account or out of good faith just resolve this for me moving forward. I want to love you Bobbi Rocco! Update... Monique spent several hours after I had left looking for my account and called me with the correct info. I'm still displeased that that's how it happened. Hopefully next time I'm here we won't have the same issue... will update my review then if that's the case

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    8 years ago

    Place is amazing and the lady that owns the place is amazing! They take such a great care of you! Clothes are great and really good prices

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    8 years ago

    That cute outfit you can't find anywhere else... you'll find here! AND Rose the owner is helpful and so sweet! I LOVE THIS S

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    9 years ago

    Love love love this store!!! Always find trendy but affordable things here unlike other boutiques in La Jolla.

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    9 years ago

    Love this local boutique!!! Great customer service and a lot of cute dresses/ accessories!!!

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    9 years ago

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    9 years ago

    I love shopping here! The staff is super helpful and their styles are always so trendy and constantly changing.

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    9 years ago

    Cutest store ever. I love everything and everyone is so nice. Great fashion and great prices. Denise is very attentive and friendly.

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    8 years ago

    Obsessed with this boutique!! So many great finds All the summer sets you need for vacation!!

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    9 years ago

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    8 years ago

    Bought a pair of jeans here and they're my favorite!!! So cute and everything has great quality! Love this store!!

    Business owner information

    Photo of Christina S.

    Christina S.

    Thank you so much for your kind review. We appreciate your business!!!

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    9 years ago

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    8 years ago

    Great store! Super cute affordable stuff and great costumer service. Definitely recommend coming here!

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    9 years ago

    Love this store. Super reasonable prices and great clothes!!!!

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    9 years ago

    my new favorite store!! awesome service supper nice, ac, and great prices! i will definitely be returning!

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    Page 2 of 2

    Ask the Community - Bobbi Rocco

    Review Highlights - Bobbi Rocco

    They always have the cutest outfits and the service is amazing.

    Mentioned in 6 reviews

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    Such a unique experience! This is always one of the first places I take people who are from out of…read moretown. The space is massive, which a bunch of individual vendors inside. You can truly get anything from tourist trinkets to vintage dresses. Co-ops in general are just awesome, and this is no exception! The prices are also great. A lot of the stalls have handmade items. Parking is super easy with a lot in the back.

    Most stores might have a sign or two to let you know general stuff like they don't want food or…read moredrink or smoking inside. These guys take it to whole nother level, with literally nine signs on their door. And dozens more inside. -if you break it you buy it. -must leave your backpack at the front counter. -young visitors must be with an adult while in the store. -no food or drink. -you will be arrested if you shoplift. -all activities monitored by close circuit, television and undercover security -credit card processing fee 3% (Jackhole policy btw) -no pets within 10 feet of the front door -no smoking in the building - no public restroom ( so you want people to shop and spend money, but if they have to take a pee, they can't do it?! Jerks) -etc etc blah blah blah Many other stores in town appreciate business but don't leave such a horrible first impression with so many signs as you enter. Treating customers like this doesn't make them feel welcome. The kids and I quickly left. Can you imagine being one of the owners kids, and the types of dictator rules that they surely have in their life!??

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    Bobbi Rocco - womenscloth - Updated June 2026

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