I've been in Jacksonville for five years, and let me tell you... the struggle to find the salon has…read morebeen REAL. But TODAY?! Oh today was a game changer! I finally found MY salon!!! ‍ Now, fair warning: I'm a little bit of a salon snob. (Okay, maybe more than a little ) But in my defense, I literally named my first daughter after my former stylist, so when I find "the one," I'm loyal for life. And for the record... she moved away first, so let's not throw around the word hypocrite Here's my personal salon checklist: Fun area where I can wander before/after A funky, welcoming vibe inside A stylist who knows their stuff and is super friendly AMAZING products And of course... FABULOUS results And guess what? This place checked EVERY. SINGLE. BOX. Shoutout to Zoey she absolutely nailed it! My hair looks incredible, I felt totally taken care of, and the whole experience was just FUN. Located in the Five Points area, so parking can be a hassle arriving early at busy times suggested!

Christina was absolutely incredible; my experience was nothing short of sublime…read more It was my birthday, and at the last minute, a stylist that I've been going to for three years had canceled my appointment two hours before birthday dinner. Your receptionist and Kristina were gracious enough to squeeze me in last minute as a walk-in. After showing her a picture of the vibe I was going for, she proceeded with precision and intention, using scissors masterfully where others would've used clippers, point cuts as opposed to shears, but most importantly made the minutes feel feel luxuriously longer, the styling bespoke, and cutated a creatively current cut for a happy man who upon leaving, looked ten years younger on his 50th birthday. 50 is the new 40, and Hawthorn has a new, grateful and loyal client. Namaste - Bennett Pappas

Excellent service. The whole vibe in this location rocks! Paige my stylist is absolutely amazing,…read morekind, and caring. Keep up the amazing work.

Do not by all means for to the location of plaza Normandy and see Cindy! Very unprofessional and…read morebelittling other employees, how see even got in this field is beyond me. Cindy you need to learn how to cut hair, my husband and I come out with whatever you want to do that day, we found someone there and the looks you gave us being there is enough for unemployment on top of how you treat your peers. Management really needs to fire her my opinion. Cindy's demeanor really sucks!

Very attentive to detail and specific about what I wanted. Anna was a delightful and the whole…read morestudio seemed to be friendly with everyone

Michelle was spectacular! Backstory: | let a coworker give me "layers" and she gave me ONE layer t…read more I was so sad as I thought I would have to cut all my hair to a short length. Michelle assured me I wouldn't need to cut much off for it to look blended. As you can see by the pictures she is amazing! Michelle was meticulous in making sure every strand was perfectly cut! I really wanted to keep as much length as possible and she really respected that! My hair is very curly and she knew exactly how to style and cut it!

I absolutely love Terri! She is an amazing stylist who can get the perfect shade of red with my…read morehair and extremely knowledgeable with any questions I have. Plus, Terri is just a fun and good person!!!

Terri is beyond exceptional with her craft! Hair stylist perfection, and award winning at that. Her…read moreexperience and expertise is TOP notch! Terri will listen to your thoughts on what you would like done and respond with honesty on what she thinks about it, which I love. We all have ideas on how we think we should do our hair, but sometimes we need an expert to tell us the truth and then offer suggestions about if we should go forward with the idea or how we can tweak it a bit. She is extremely informative on educating you on how to care for your lovely locks. She offers in store products for purchase, a smile when you walk in the door with a clean salon and nice calming vibe. She's fantastic and I think you will think so too!

The best kept secret, small local owned business of wonderful stylists in Jacksonville. I have…read morenever seen a more calm, relaxing group of women, who obviously have been catering to their clientele for years. My favorite place to go weekly.

I'm from out of town and was able to get a VERY last minute cut and color appointment with Patricia…read moreand my only complaint is that she can't be my regular stylist! She took such care of my hair and was very meticulous with my cut and color. The atmosphere was so warm and inviting, as well. 10/10 recommend her and this salon!

wonderful!! I had a…read morehaircut done by Heather and she did an absolutely fantastic job!!! she was very kind and easy to talk to! she was very thorough and understanding of what I wanted, as well as just a lovely person to chat with!

Heather did a magnificent job with my color, cut and blow dry. I walked in with patches of grey, a…read moredrab base color & grown out highlights. I left with the grey blended & fresh highlights that reclaimed my sunny blonde hair! The receptionist & gal who shampooed my hair were also sunny! Heather took the time to hear about the things I wanted corrected, including a choppy haircut from the stylist I broke up with! Thank you Heather! Check out West Coast Hair Design if you want a a precision haircut by a master colorist!

I am so much happier with my hair right now. It's not my first visit to the salon, but it certainly…read morereminded me of why I need to visit on the regular. I think it took me a while to settle on what kind of hair style/cut and length I wanted and once I did and explained it to Martha, she executed it perfectly. It's nice to find a stylist who listens, is attentive to detail, who knows what they're doing and executes it perfectly. All the things I strive for in my work and really appreciate in others.

I had an amazing experience here today. Im new to FL and honestly have been really nervous for some…read morereason to make an appointment. It can definitely be intimidating, especially if you are a shyer person. I booked an appointment with Martha and I feel like someone was watching over my shoulder on this one. She greeted me with a smile and a beverage. She really listened to what was going on with my hair and not just want I wanted today, but for my future hair goals. I was so nervous and she instantly made me feel comfortable and we ended up talking the entire appointment. Lastly she gave me the absolute best knowledge and advice for home care. Genuinely can't wait to make my next appointment!

I have been going to Tim for years, he's the only one that has ever made it right. I was so nervous…read moreas first. He does my hair and my girls as well. He is extremely talented, professional and very good at cutting and coloring hair. He is also so friendly, and it's relaxing to sit there and not worry about being asked many questions or told stories of life. He's so very talented

I decided very last minute after being fed up with my hair length to get it cut on a random…read moreThursday. I called to see if there was any availability during my lunch break and to my surprise, there was room to get me in. Jessy is who cut my hair, and she gave me EXACTLY what I asked for. So many stylists prior to this experience talked me down off of super short layers. But I'd gotten it before and loved it; I knew it would look good on me. She took her time and though it took longer than my lunch break, I really appreciated that she was committed to my vision to the end. More importantly, she wanted to ensure I loved it post blow dry and style. I was also able to take a 5 minute work call in the middle of my cut, which some salons do not allow; so I was also appreciative of the flexibility in allowing me to take it without headphones so last minute. If you need a cut, I highly recommend giving this salon (and Jessy) a chance like I did!!

I can't say enough about Olivia at this salon! She gave my hair life again - which gave ME life…read moreagain. I had my hair cut at Ulta at the Town Center (go look at my review there for photos of before!) where the lady just didn't know what she was doing and left me with an unfinished hair cut. I came to Olivia yesterday with a few photos of what I had wanted and she took control immediately. She washed my hair with purple shampoo, that I ended up going online and buying since they don't carry it there at the salon (Fanola No Yellow Shampoo) and it is about to be at my house now! I don't think I've ever had someone to wash my Hair with the purple shampoo at the salon before! Olivia took such care when it came to cutting my Hair into something that was unique to me, and something I would love. She provided further instructions on how to style it and how to brush it while blow drying, in the back, so that my curls in the back settle properly the next time I go to wash it. And even after she was done with blow drying and styling, she went back into it several more times to make sure it was absolutely perfect! I have found my new hair stylist! There is nothing more satisfying than getting a haircut you absolutely love AND finding a hair stylist you can continue going to for long term. In the end, I'm so thankful I went to Ulta and got my hair wrecked - because it brought me to someone who will do my hair perfectly from now on! Everyone here was super nice and great to be around too - gives these ladies a call!!

Salon on The Square is hidden from view right on San Marco Blvd. Parking is in back and free for…read moretheir customer's. There is the nicest owner whom is a super stylist, Pamela Hilton, at the desk is Elizabeth who works multi tasking checking you in and out always smiling. Kelly Anderson accepted me as a customer 2 years ago. Since then she's walked me through quite a terrific color applications. All foils and all Aveda Products. She will finish with a hair cut. She's been doing color for over 10 years now and has a wonderful following. Her experience is tops! Please stop in to say hello. You'll enjoy listening to talk shop. I recommend this Salon! Thank you.

I discovered Salon 718 going to a Foodie meet up with my friends in the same shopping center…read more I have been going to Angela for over a year. I was so grateful to have stumbled upon her Salon. I have been searching for a salon and stylist that truly cares about the health of your hair and who knows how to cut hair properly. Most salons CANNOT cut hair professionally even though they charge you for said "professional cut." Angela will give you an outstanding cut. I firmly believe that my hair grew faster and healthier because of it. My hair was so damaged, tangled and breaking off from hormones and stress. Angela was so sweet and extremely informative about hair health and products. She has a pleasant and gentle energy that transfers to how she handles the service that you're getting. She is honest and gives you all the information regarding your hair as well as how to take care of it "after" the appointment. Every single time I go to Angela my hair looks and feels so healthy, shiny and gorgeous. My scalp feels clean and my my hair has so much body. My style lasts for 7 to 10 days guaranteed when I use a silk bonnet and minimal product. Angela is the best!! She is a hair SAFE salon! :) I don't have a photo but I will update my review on my next visit!

Got my hair done and the next day it looked like I didn't do anything to it. A waste of money, and…read moretime with this keratin treatment. I would not recommend.