If you want to feel beautiful and pampered when you walk out of a salon (what woman doesn't?!) then…read moreAVOID THIS PLACE. I've been getting my hair washed and blow dried at other salons with no issues. Wash. Blow dry. Simple. However, this salon, specifically Jessica, took what was a simple task and turned it into more work for me. First of all, Jessica was unprepared - stated that she didn't have her stuff at the salon. First red flag. Secondly, she proceeded to blow dry my hair with a regular brush and a blow dryer. I asked her to please use a round brush and she stated she was just trying to get my hair dry before she used the round brush. And then, proceeded to use the round brush in the same exact way she was using the regular brush to blow dry my hair. Second red flag. As she's working I can feel that heavy dread in my chest of "this woman has no idea what she's doing". I am Indian and after she finished "blow drying" my hair - I looked like I had an afro, LOL. I told her I wasn't happy with how my hair turned out and I said I am not going out looking like this. I then asked if I could use their blow dryer to go ahead and fix my hair. I use some serum or smoothing cream they had at the salon, a round brush, and their blow dryer to fix my hair. When I stated that this is what a blow dry should look like her response was "Well, if I had known that's what you wanted I would've told you I can't do it or don't have time to do it" and then went on to tell me that if I wanted it done that way it would have cost $50. An extra $25 for something she should've been doing in the first place. Then with an insincere and sarcastic tone said "Oh well sorry about that" as she moved onto her next client who mind you, is a white woman. Lastly, when I told her we are gonna have to negotiate the price of this wash and blow dry since I had to do some of the work she refused. I said ya know what I'm gonna give her the $25 for wash and blow dry but I did NOT leave a tip. I could be wrong but, I think she was just upset that she was washing and blow drying a brown woman's hair because she had no problem at all moving on to her next client who was a white woman while I stood there and fixed her mess up. If you decide to come to this salon, DO NOT count on them to tell what you need to know or ask you anything to gain clarity on what you need/want. SPELL IT OUT FOR THEM because they have clearly had a slow life.

My 8yr old daughter received a bob hair cut this summer at this Salon and it was surprisingly…read morereally good. I'm always cautious when getting my mixed curly girl haircut but after entering the Salon, it was super clean, the staff was welcoming and answered all of my questions and it was inexpensive, only $18 for her haircut and her hair was long. I recommend this Salon because of the open atmosphere, friendly staff and really cut haircut.

I reached out to this salon in search of an Olaplex perm and was greeted with an enthusiastic…read moreconfirmation. After some texts and pictures were exchanged as a consultation, I was set up for an appointment the very next day. My stylist, Taylor, was extremely friendly and made the 2.5 hours fly by. The salon was very clean and a relaxing atmosphere. The olaplex worked wonders to stop further damage on my already damaged hair and I am loving the voluminous result. I am happy to recommend this salon to anyone who may need a beauty service!

Ardent Salon is one of the few places that carries Euphora color in the Memphis area…read more Euphora color is extraordinary for shades of chestnuts, blondes, and browns - Euphora is probably the best on the market for those colors. My experience with the Aveda salon color system for those shades resulted in mostly colorless shades of bleached bone or platinum, while Euphora provides rich natural honeyed tones. Euphora toner manages to adhere color to my hair (which is very fine and very straight). My experience at Gould's Salon was the color did not adhere to my hair but washed out with the first rinse at the salon. If you've had similar experiences at other salons, try Ardent - you will get vastly superior results. Ardent's staff is friendly. The interior decoration is peaceful and provides privacy while the service is going on.

Tina is amazing. Love this place. I will not go anywhere else…read more Good location awesome service

I want rave about this Salon. I've lived out of town and came to here one time for a wedding and I…read moreloved it then. 7 months ago I moved back to Memphis and immediately returned here. I'm super picky about who does my hair and had been going to the "it" stylist in Miami for a decade before coming home to Memphis. Anyways I wasn't picky who I went to and got Matched with Margaret. She is sooo on point and knew what to do without me giving that much instruction. I have really long thick hair which can be a pain for stylists to work with, yet she tackles it with ease. The other thing I love is that she's so uplifting. I feel so happy when I see her and get excited when I get to go to her. I also was on a reality show and had her touch me up and get me "stage ready" and honestly my hair was on point the whole time.

Okay Ladies, have you ever wanted a change in your "Do" and no one would listen? Well, I went to…read morethree different stylists in 6 months and kept getting the same freaking haircut, maybe a little shorter but the same damn cut none- the-less (maybe they were scared to try something new themselves), I don't know and I don't care. My sister had been telling me I needed to try Grace. Loved her!! A great stylist and she really listened to me AND made suggestions. I left feeling like a "brand new me" with my sassy new LOB. P.S. - My fiance', who wasn't especially crazy about me chopping my hair, loved it too!! If you want something cute and edgy for Spring, give Miss Grace a try.

Great place to get a perfect haircut. I miss her greatly while in Florida. She knows what she is…read moredoing.

I came to great lengths for my curly hair that I was at my wits end with . Maribel cut it with a…read moredeva cut and colored it and I have been do delighted with it . Such an awesome experience . Loved finally being where curly hair is the norm and is treated as it should .. wonderful experience!! Thank you Maribel ..

Be sure to ask for a stylist that knows the Deva Curl process for cutting AND setting. My daughters…read morehad an amazing cut/set the first visit years ago. But when they returned it was less impressive. I brought my daughter back recently and while the cut was great, the set was pitiful. She went straight home and re set it herself and it looked 10 times better.

Best hair cut!! Ashleigh Morgan Cullen cut my hair exactly how I wanted it! I will definitely go…read moreback to her!

I have been visiting the salon for about 6 months now, Anna is my stylist! The salon is very cute…read moreand comfortable. The staff is friendly. I haven't been disappointed yet!

First off, as a guy, I would rather go to a barbershop. That being said, I have tried just about…read moreevery other barbershop in the area, and for whatever reason I couldn't find a place where I could get both a decent haircut and decent atmosphere in the same place. So, I made an appointment with Jessica (at my wife's recommendation) out of reluctant desperation. However, having gone a few times now, I have found my experience to be consistent: I get a good haircut It matches what I asked for It's quick The price is right The atmosphere is pleasant -- here, I have to admit I had some stereotypical imagery of what I thought a salon would look like. But, I found the people to be down-to-earth and the conversation to be pleasant.

I got the worst haircut and customer service of any salon/barber I've ever went to…read more I went in here and wanted to get my haircut. I explained to the male barber that I wanted a high fade. He seemed like he wasn't sure about it entirely but I trusted him. After directing him as to what a high fade was multiple times I said I wanted the other, more competent woman to cut my hair. He glowered at me and said in a confrontational tone: "if you wanted a free haircut, you should have just said so" So I was offended and getting a bad haircut. The woman tried to salvage it, but there wasn't much left to do and it cost an unrealistic $26. Never going there

The service was mediocre. The young lady ignored my preferences entirely! I left with gray hair all…read moreover. She charged me over $200 to darken my hair--except for the roots. It doesn't make any sense. Let's just say I won't be coming back!

This is the best salon I've tried so far in Memphis. Amazing professionalism. My stylist was Kaylee…read moreKing and she did an amazing job. She took her time and explained everything she was doing. I didn't feel rushed and for the first time ever, really felt like my hair dresser actually listened to what I wanted. I will definitely be coming back here in the future. I had my hair cut, colored, and styled and the whole experience was wonderful. And I got complimentary wine. Doesn't get much better than this!