I like to flex every now and then because I worked hard for this! My brand-new BMW X3 was my 40th birthday gift to myself, and from start to finish the experience was top-notch. I never once felt taken advantage of and my salesman, Shazam (Shawad Dara), was straightforward and professional. This was actually the second BMW location I visited (the first felt more like a used car lot), but here I immediately knew I was in the right hands. I loved being able to track my customized vehicle on the app and knew the moment it arrived. When I came to pick it up, everyone was welcoming, and the bow on top of my BMW was the icing on the cake. Since then, I've come back for service (including an oil change), and that was a 5 experience as well. Two years later, I'm still grateful for both my car and the memory of such a smooth, celebratory process. read more

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I had the choice to have my car towed--broken, and under warranty--to Peake BMW, which would have offered me a loaner while my car was repaired. Instead, I was offered a rental at this dealership, and then charged for it. Never again. read more

This review is long overdue. I had been looking for a used 440i or 340i with a manual transmission for several months and came across a low mile 2020 440i on the Brian Harris BMW website in April. The car had not yet arrived on the lot, but was coming in from Florida soon. The car was one of the colors I wanted and was equipped with the options I was looking for. So, I felt that this was likely my best chance at getting the right car for me, as sticks are becoming much tougher to find. And, this was the last BMW with a stick that doesn't have an M in the model name. We worked out a deal sight unseen for them and sight unseen for me, as I live in California. The car arrived and it was just what I was looking for. There were some things that needed to be serviced before delivery. The service department put together a comprehensive list of items from tires, brakes, spark plugs, filters, oil, and some cosmetic things. They offered to include all these things at an extremely fair price and all was performed perfectly. Michael was my salesperson and he was truly great from start to finish. He kept me up to date regularly with pictures and videos. The rest of the staff from Clif in finance to Carly and Jen were all excellent. They even located a shipping company to drive the car cross country to me in an enclosed trailer during a time when trucks were in short supply. I received the car over six months ago now, and I still look forward to getting behind the wheel every single time. I absolutely love the car and it is a total cream puff. I highly recommend Brian Harris BMW for any car purchases, from new to used, and from local to the other side of the country. Things couldn't have gone any smoother. read more

Brian Harris BMW - Car Dealers Near Me - Baton Rouge, Louisiana

Buyer BEWARE, I dropped my car off yesterday to have a recall serviced. Excited because they actually had a loaner! Returned vehicle a bit over 24 hours later! Please do an internal and external "check" of loaner vehicle prior to departure from dealership. After their inspection of loaner upon return, they found damage to the liftgate. The vehicle slept in my garage so unless someone opened the GD during the night and damaged, it could not have happened while in my possession. My error was not doing a walk around before driving off with the loaner. Clint, service tech and April were professional but still I'm suspicious of when (and by whom) damage occurred! I take very good care of my own vehicle and did same with loaner. Disappointed that this cost me $350 on a visit that should have cost me $0 read more

LUXURY BRAND DEALERSHIP OFFERING JUNKYARD SERVICE I want to share my ongoing experience as a customer of Brian Harris BMW Sales and Service. I expected a premium experience from this dealership, but I've encountered repeated issues that make me question their customer service and reliability. My Timeline and Issues: May/June 2023 - Purchase Experience When I first tried to buy a car from this dealership, I was "ghosted" by two Sales Associates and had to practically beg for help. Only after reaching out to the Sales Manager did I finally get assistance from a 3rd Sales Associate. I placed my order in May or June, and the car was delivered about two months later. April 2025 - Air Conditioner Issues I began experiencing air conditioning issues with my BMW, which I reported to the dealership at the time. Unfortunately, resolution and communication around this issue were lacking. My air conditioner went out in over 90 degree heat. I tried to get an appointment with no help. I didn't get help until I called the corporate office. September 2025 - Display Malfunction I brought my car in because the display went out. My vehicle was in the shop for nine days. On the eighth day, my BMW app alerted me to a problem with my rear passenger tire. I messaged the Sales Advisor to ask for it to be checked. The Sales Advisor replied that "tire pressure was corrected." However, after picking up my car and driving an hour and 15 minutes home, I woke up the next day to a flat rear tire. My husband called to complain, but since we lived more than an hour away, we did not return immediately and instead continued to put air in the tire until our next service. January 2026 - Display Issue again I returned to the dealership for display issues and asked them to check the rear passenger tire (the same one with prior problems). They found a nail in the tire, which had occurred when my car was in their care back in September. However, since four months had passed, they refused to compensate us. They advised me to purchase 2 new tires despite my car being less than 2.5 years old with under 30,000 miles. I requested to keep the old tires. The Service Advisor said she would ensure they were placed in my car. I was told my car would be ready the following day after 12pm. I explained I could only get there after 4 p.m. due to my work schedule and the drive. When I arrived, my car wasn't ready as stated. I had to drive back home without my car. Two days later, I returned, and while my car was finally ready, my old tires were missing. I waited 30 minutes while staff searched for them. A worker from the Service Department told me he couldn't find the tires but would call me on Monday after checking with the Service Advisor. That call never came. I texted my Service Advisor, no reply. My husband called the Service Manager and left a message but never received a return call. Every step of the way, from my first attempt to buy a car to ongoing maintenance, I've faced poor communication, lost property, unresolved issues, and empty promises. I live more than an hour from the dealership, making every visit an inconvenience, and I have consistently had to chase staff for answers or resolution. I expected better from BMW and this dealership. I hope management takes this review seriously and improves their service for future customers. read more

The staff is incredible and so nice,welcoming and respectful. The showroom is immaculately put together. The cars are so smart that the key can tell what's needing to be serviced. read more

I recently had my car incorrectly diagnosed at BMW. My experience was deeply disappointing. The service department was unequally unhelpful; my car had a persistent issue with the brake system / wheel speed sensor. After previous explaining that the sensor was replaced by your part ordered from another car dealership close by, they proceed to guess the issues wrong. Furthermore of that issue, when returning to pick up my vehicle; my vehicle was left abandoned and a full diagnosis wasn't performed. I have an attached pictures. They didn't have the audacity of putting air in my tires not reassembling what they pulled about. They had enough time. I expected transparency and professionalism but received dismissiveness. I'm sharing so others can be cautious. Klint was definitely sweet and very professional. As a direct result of lack of communication I was forced to get a rental car and reschedule appointments for my elderly grandma. It seem like all they was doing was babysitting my car when I refused the $6,000 brake module system service. I have emailed corporate and GM manger. Brett Bagley and Richard Martian. Are the people employed there certified or not? Ridiculous. Previous review was deleted. read more

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Don't send your 82 year old Mom to this place for service. Very disappointed with these people. All the unnecessary ad ons. Won't be back.

This is the experience I had with Brian Harris BMW. I dealt with Neil Coll and Zeb Mayhew. Though I was a remote customer over 500 miles away requesting a quote for a vehicle on their lot, they were very prompt about providing OTD pricing and shipping charges and was the lowest offer for the vehicle we were looking for. Though initially it was tough due to my busy work schedule, they were very good at following up about paperwork. It seems like they have dealt with out-of-state military buyers before. Though due to circumstances we were not able to purchase the car, because of their promptness in responding and upfront/straight-up pricing, we will definitely consider them for our next Ultimate driving machine soon. Keep up the good work Neil, Zeb and Brian Harris BMW! read more

The service dept here has sucked for years but figured I would give them another try because they are local for me. I needed 20K service and they told me I couldn't get a loaner vehicle unless I purchased it from them. Proving again how pitiful this place is and why I didn't purchase from them in the first place and choose to drive to New Orleans to Peake read more

Had my car towed to Brian Harris because my BMW shutdown on me at my son's school. I was advised it would seven days before they could even look at my truck. No loaner cars were available is what I was told. I called another dealership 65miles away and was told they could check it. I had to pay and additional $400 to have it towed. All this time it was a bad battery! So I'm very upset because of Brian Harris would have just tried to check the battery this could have been solved in one day. My truck would have sat seven days just to be told it was the battery!! I will never use this service department again. I will drive the 65 miles for every service I need on my truck. This was very unacceptable! CaCynthia read more

If you purchase a used car I warn you to please triple check the figures if you purchase a warranty. We wound up paying $10 K for a 4 year warranty. The finance guy swore he explained it to us. Wondered how the $21k we expected to finance got to $34k! Yes, fool me once. But never again!! read more

I can't say that I've ever had a positive experience. They have terrible customer service and take forever even with a scheduled appointment. Expect to have your car here for a full workday with no loaner but an unreliable shuttle service if you have work or errands ...please have the decency to call me if my car is going to be in your care for longer than the time you gave me and please call me when my car is ready.. bc they don't do that here. Now Tammy told me 10:30 my car would be ready. It's 11:30 and I had to wake what's going on and she told me another hour ..never a good experience read more

Brian Harris BMW - Me fed up sitting in the lobby - Car Dealers Near Me - Baton Rouge, Louisiana

The absolute worse people outside of the salesmen. Finance manger Jason rude. He promised to have my new tags shipped. Three weeks later...they hadn't even sent the paperwork out. Called the General Manager Brett...he's the worst and refused to take ownership of the issue, he became aggressive and derogatory on the phone and literally said I'm not going to help you in any way at this point. I do not recommend supporting this business. The salesmen are kind, but beyond that they don't deserve your money. I seriously drove to BMW of Mobile for an oil change and new tire (ran over a nail). Anything to avoid these guys! Buyer beware. read more

I selected one star because that's the lowest rating available. The service monitor on my dashboard indicated it was time for an oil change, vehicle check and brake pads. I scheduled an appointment for 10:00 am on Friday. I arrived ten minutes early. I estimated the cost to be from $700-$1000 at the most. Imagine my horror when I was told by Tammy after waiting five and a half hours (she kept changing the time it would take to complete the work) the cost was $2284.77. I was hungry and had guests waiting for me outside my house. This was the worst experience I have had since Luke and Cochise sold the car to me adding on additional optional costs. read more

Oil change, are you kidding!! I purchased the pay one fee and get oil changed for years, Well now call for an appointment and you'll wait a month..... Things are blamed on Covid but this dealership wasn't customer friendly from day one. Did I say a month I mean months. I'll be going to Lafayette for my next vehicle read more

I suggest if you have an issue with Brain Harris BMW you file a complaint with the BBB. Once there are enough complaints and the negative publicity starts affecting the owner profits something will be done about it. I went back to Brain Harris BMW yesterday to speak with the owner, or speak with Brett Bagley superior. Brett Bagley the same person that was rude, and arrogant told me to take my vehicle and leave they didn't want my business and the owner wasn't interested in speaking with me. I have never been treated so rude in my life. Brett Bagley also stated that yelp dosen't matter, and he was the one responding to the review I made. This is the same one I have and issues with. So if yelp didn't matter why did he take time out to respond to the review? It was bad publicity. read more

I selected one star because that's the lowest rating available. I went to Brian Harris BMW to get my oil changed and the service was excellent. Recently a message came on my dashboard that showed call service center. I called to schedule an appointment for a diagnostic test and service. The receptionist scheduled me to bring in my vehicle on 7/6/23 at 12 noon. I drove 2 hours to find out the appointment was set for me to LEAVE my vehicle at the dealership for 7-10 days. I was NOT told this information when I scheduled the appointment so I drove 2 hours to drop my vehicle off, without a ride to get back home. The information should be shared with the customers and let them decide if leaving their vehicles is suitable for them and not find out AT THE SCHEDULED APPOINTMENT TIME. read more

This place is the worst. They aren't interested in selling a car if it's close to closing time. They will do everything they can to get you out the door. From can't do this or can't do that. What a shame. read more

I inquired over the phone a out a 2015 Audi Q5 that had 15k miles. I love 4 hours away from the establishment so I wanted to cover all bases before driving there. I was advised there was nothing wrong with the car, it was in immaculate shape. I was advised I could pay in full with my American Express credit card. After driving right at 2.5 hours I was advised over the phone that I could not pay with my American Express and I needed to find a different form of payment. I advised the salesman that I was already over 2.5 hours from my home and my local bank was closed. He said he would make it work, keep coming. I got there and saw the car with a bow on the hood. We then went to speak with Clifton in finance to complete the paperwork. Clifton did not advise any disclosures to me letting me know he was running a credit report on me. I was technically paying cash so no need for credit check as I was not financing. I got a notification on my cell phone and when I asked Clifton why he did that, he responded with, "he had to make sure the credit card belonged to me." He could have looked at my license to see that. Clifton then said he was charging me 3% fee for using my credit card over $5000.00 I asked if he could do it multiple times to not have to charge me. He said no, then he said the computer system didn't even have a way to input the 3% fee so he'd have to figure it out manually because they never do that. My question is, who pocketed that if the system doesn't have it? After the papers were signed they take me back to get the car. I asked for the keys since the car screen said there are 3. He said, "oh, I don't think it has those but my buddy can get you one no problem under $100." I got in and closed the sunroof cover and realized it was broken. He said, "oh yeah that's broken." The driver sun visor clip was broken as well. I told him if I had known these facts before driving 4 hours and being dropped off I would have not bought the car. I feel they pressured me into buying the car and treated me this way due to being a young woman by myself. The keys can only be made at Audi which is about $689.00 each, the sunroof cover will be over $1000 and the clip is about $40. The 3% fee was over $600.00 to me. When I asked about them fixing the cover, the clip and get 2 keys made, it was advised to me they could be fixed cheap but no one was there to do any of that. The sales rep advised he could give me people's names and numbers that could come to my house and fix them for $100 or less, but never did. I asked for a supervisor and was advised no one was there and was advised because "so many" other people wanted this vehicle, he probably wouldn't do anything. read more

We arrived 1 hr before closing. Josh Kinsley and Jason Breaux both stayed a good bit after the dealership closed without a twitch of complaint. Super cool guys, great to deal with! Josh still answers my questions here and there to this day. Drew Johnson "Genius" also an awesome and smart gentleman to help get me accustomed to my new car. There wasn't any question they couldn't answer. Everyone at the dealership is friendly and courteous. They acknowledge you with a smile before you even walk in the door....not in a typical car salesman way...but in a professional way. Thank you for a great experience. Looking forward to my next vehicle with you guys. read more

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I have been to this dealership four different times and have not had a good experience yet! each time I have asked for a particular service and have yet to receive it. I have also had the experience of having paid for a service I did not receive and when I brought it to the dealerships attention, they informed me that my entire unit was broken and needed to be replaced at a cost of $2500.00. I informed them the unit was working fine, it just needed updating. They told me they were not able to do the updating and my refund would be minus the cost of the part that was used to attempt the update. It was only because I was very adamant about not paying the cost, they finally deducted it from my final cost for the current work. I've made a decision to take my car an hour and a half away to another dealership to have my work done. This is the worst representation of a BMW dealership I have seen or had to experience. I've had my vehicle for over 8 years which I bought from BMW Buckhead in Atlanta, GA. I have never had, not one bad experience in the eight years I have dealt with this dealership! I also didn't pay for a high end vehicle to have such low-end customer service. read more

Think twice about doing business with this dealership. What they say they sell is not necessarily what you get. I purchased a Certified Pre-Owned BMW from them, and later when I discovered it had after market parts improperly installed, their General Manager, Brett Bagley, said they were not responsible and would do nothing to remedy the situation. read more

Liars..... Take forever on my car and don't want to give loaner... they make up things

So, here's a little love story about capitalism. It begins with Brian Harris trying to screw me over again and ends with me giving my business to a dealership in Denver. Yes, I bought my car from a dealership over 1,000 miles away, because Brian Harris sucks that bad. The dealer quoted me the price of my lease buyout as the residual value of the car, which is arbitrary when it comes to their negotiations with BMW financial. When I told them I had a much better offer, the dealer played it off as if he never made the initial offer and was going to give me a nice deal by going lower than the residual value. Seriously? I'm a rocket scientist. How dumb do they think I am? And I'm sure there would be some sneaky dealer fees in there too. Yes, I'm giving two one-star ratings. Because they have tried to swindle me out of over $2500 so far. Fortunately, I have dodged everything they have thrown at me. read more

Literally waited 4 hours to take 1 tire change with appointment. Dammmmit. I should grab me some Mercedes or audi, or porches. Dammmit.

This is for service only. Called twice to see if I could get my Xenon headlight fixed. Apparently the ballast is bad after 2 years. Still have not received a call back. This X3 has had more problems (electrical )than all my Acura's put together. The only saving grace to owning this car was my dealership in The Woodlands Texas was very quick to respond and get the car back on the road. There is absolutely no excuse for not returning my calls. Hopefully there is someone other than Brian Harris to take this car to for repair. read more

I hate writing negative reviews, but this has been the worst car purchase ever. I bought a 5-series in October. (approx 90 days ago). Of those 90 days, the car has been back and forth in service over 30 days at this point. The issues are never fixed properly and the check engine just lit up for the FOURTH TIME tonight! Service and their courteousness goes away real quick after you cut them a check and drive off. I will be in contact with a lemon law attorney very soon. read more

Brian Harris BMW - The FOURTH time the check engine light has come on in less than 90 days from purchase. Car also left me stranded once so far. - Car Dealers Near Me - Baton Rouge, Louisiana

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I first saw the 2016 Alpina B6 on cars.com. I sent an email to Brain Harris BMW through cars.com and within 30 minutes had two replies. One of the replies was from my eventual salesman John Bres. John was very knowledgeable about the car, but told me that another deal for the car was ahead of me. I asked him to call me in case that deal fell through. In the meantime, I had found a 2015 Alpina B6 through CarMax and went ahead and purchased it knowing that I could return it under CarMax's 5-day return policy. Sure enough, three days after purchasing the 2015 Alpina, John called me to say the first deal fell through and I was next in line for the 2016 Alpina if I wanted it. I decided to return my 2015 Alpina to CarMax and buy the 2016 model. Since I was located 800 miles away, John was very helpful in describing the service history and condition of the car. I put a deposit on the car the same day John called and made arrangements to fly to Baton Rouge six days later to see the car in person and close the deal. The team at Brian Harris could not have been more helpful and easy to work with. My car is being shipped from Baton Rouge to Charlotte and I can't wait for it to get here! read more

I started my search online with bmwusa.com, already knowing the model and make I wanted, which was a 6 Series in white. As luck would have it there were two, one 640 and a 650 to choose from. I called the dealership immediately and spoke to Neil and informed him of the vehicle I was most interested in. He emailed me the credit application immediately, to which I returned to him in less than 5 minutes. Neil called me back within 10 minutes stating I was approved and then asked..."Will you be picking up your car on tomorrow"? I must also say that my finance rep "Jason" was the absolute best as well! Needles to say, purchasing my vehicle with Brain Harris BMW was one of best experiences I've ever encountered. read more

Neal Coll assisted me in getting the best deal on my new 330i. We ordered a build and his team had it to me within 6 weeks!

Everyone at Brian Harris was incredibly helpful from our sales guy Reuben to Jason in finance to our Genius Drew (I couldn't live without Drew)! We are already in love with our x3! Couldn't have asked for a better experience in purchasing our first BMW!! Thanks for everything! read more

Boycott Brian Harris Motors NO ONE CAN EXPLAIN TO ME WHY MY CAR WOULD START WITH THE KEY I LOST BUT WILL NOT START WITH THE REPLACEMENT KEY. My BMW was running and starting normally when I lost my Key. I received a new key ($325) that would not start the car. We ordered a 2nd key that would not start the car either. I towed the car ($168) to Brian Harris Motors and dealt with Adam who, 5 days later, still did not know what was wrong with the car. The following week I was told they needed to replace the cas unit for $1080. NO ONE CAN EXPLAIN TO ME WHY MY CAR WOULD START WITH THE KEY I LOST BUT WILL NOT START WITH THE REPLACEMENT KEY. I spoke to Bret, the BMW Manager, who told me he would not give me a discount to fix my car that was completely fine before I lost the key. He repeated over 8 times "Did we lose the key?" I called him out for being condescending after the 5th time and was he really going to say who lost the key again? Then he repeated the question 3 more times. It is like smoke and mirrors, distract me from the lie that the key is not the problem, it is the car that was starting before I lost the key. They were so deep into their lie that they would rather screw me out of the car my dead husband Paul bought me than reimburse me the $168 for towing. He threatened to levy my house, even though I have 3 letters stating the trade-in would be $2800 over what I owed. He threatened to ruin my credit and I reminded that it was financed in Paul's name and I had made the last payment the day before. He asked me why I deserved a discount when other people didn't. The truth is, I was willing to pay another $500 to let them save face over the bullshit lie they had been throwing at me. Yes I am a woman and this is the way they treat us because they think we are stupid. read more

Truly the worst service department in the world. I called ahead to make sure the tire that I needed was in stock, set and set an appointment to have it put on. When I got there i checked my car in and was told it would be 1 hour. After 1.5 hours I went to check on my car and was informed that they did not have my tire in stock and that it would be there in 2 days. I set an appointment and went back in 2 days. No tire. Went to Allied tire got a new tire and was gone in 45 minutes. $150 cheaper than BMW. What a nightmare. Never buy a BMW if you live in Baton Rouge! read more

Let me start this review by saying if you ever take advice from a stranger on the internet let it be this advice. Please for the love of God don't go to this dealership. There's a handful of other BMW dealerships within an hour or two from this one. I personally loved my experience with Moss BMW (ask for Michelle). Also companies can delete their reviews on Facebook, so that's why you don't see the negatives on there. I will say my purchasing experience was pretty okay. The salesman was pleasant and helpful, but that is where the good ends. The first time I had to go into service they were so unorganized. Nobody seemed to know what was going on with anything. The sales manager had admitted to my mother (who also bought a car from them) that service department was a thorn in his side. No matter what he did they always had problems. I recently had to come in for an oil change. I called to setup the appointment and the guy answers "hello". Not "Brian Harris BMW" or any formal greeting you would expect. I tell him I need to make an appointment and he said "Um Friday at 8 work?" I confirm the date and tell him yes. After some thought I realized traffic at 8 would be terrible, so I call back to reschedule. The guy who answers the phone tells me "I'm the only one here today and don't have time for this. Call back in 20 minutes". So I call back a little over 30 minutes later just to give him time, and it goes to voicemail. No problem I just left a message. A day later I had no call back so I call again. Again I transferred to a voicemail. After days of no return call I decide to just leave an hour earlier than needed and get the service. I show up that Friday and was told "you're not on the appointment log" excuse me?!?! Thankfully the gentlemen helping me went got the service manager and the manager apologize profusely! He asked me if I had a name of the guy I spoke with originally and I told him unfortunately no. He did get me in and helped me tremendously, so for him I am appreciative. A week or so later I call the guy in charge of leases, and ask him how does the lease work when it comes to gettin out early. This dude proved he knows absolutely NOTHING! I wrote down everything he tells me, but something told me call BMW financial services to verify. Financial services asked me if this guy knew what he was doing. He told me so much wrong information that it even baffled them! I then bring in my car to get out of it (it no longer can accommodate my growing family) they offered me $42K for a car that was in perfect condition! A car that KBB values anywhere from $47K-$51K. These cars are selling for $53K right now with more miles than what I had. The girl I dealt with was the least friendly person and I guess she thought I was a total idiot. I am so glad I called Moss because they offered me what KBB showed was more than a fair offer. I feel like Brian Harris tried playing me for an idiot when it came to trade in and their customer service could use some work. Maybe they should try calling Moss and seeing how they train their people. Every person waiting in Moss waiting area was smiling and chit chatting with all the BMW workers. That's how it should be when you buy a luxury car. You should treat people with respect and decency. read more

Hour and a half wait for an oil change and got charged &130. Ridiculous! No one there seemed concerned about my wait either. They just had a deal with it attitude. Horrible service! read more

I took my BMW to get an alignment. The staff was nice, as always. Never did I think my sunglasses would be swiped. The thief put knock off sunglasses in my Rayban case. The manager immediately responded to my initial review and continued to communicate by email. Thank you for making this right. For that I am updating my review. read more

Took my 2001 BMW 328 in for a check engine light issue. They took my car at 11:00 after I called at 10:00. They read the computer data and indicated it was probably a cracked coil or the spark plugs. Car has 41,000 miles and was a CPO purchased from Brian Harris. I received a call at 2:30 that the car was finished. Dealer installed new plugs, a new coil, and returned the car cleaned inside and out. My cost for this service $0.00. I received a great deal on the car, super BMW financing that was 2% lower than any local bank and on top of that service that is quick and free. If there are better dealers in Baton Rouge I would be surprised. I have seen some bad reviews for Brian Harris, but those must be rare indeed, if most of their customers are treated like I have been. read more

Wanted to buy a few items with the BMW logo on it for a new BMW owner. The young man at the counter that sells these things made my purchase fast and easy. I had a special request that the sales manager was happy to help me with. Great customer service! read more

Found a used car on the Advocate website, called and spoke with Mike Miller, he was very helpful. He was a straight shooter and we were able to come to a satisfactory deal. I can easily recommend Brian Harris BMW and I will consider them the next time I'm in the market for a car. read more