BEWARE - I placed an order in April 2025. I didn't receive a follow up regarding my product being shipped. I emailed them two weeks later. No response. I contacted my bank to get a refund since Buell wasnt responding to my emails. Buell doesnt have a contact number. I purchased another wetsuit from somewhere else. Im in the process of working with my bank to get my money back. I sent another email asking for a refund. 2 days later I get an email that my product shipped. There is an entire reddit thread regarding the lack of response. Its been close to a month since I ordered. read more

My friend and I just moved here from Ohio and were a bit unsure on where to rent from, what all we needed. We first went to a rental place down the street but they were sold out of the boards we needed. We were suggested to go to Buell, and it felt like the biggest blessing in disguise! The guys here are AMAZING! I've never met such a great staff. They were beyond helpful with picking out boards and wetsuits, and then giving us suggestions on the best places to go. As long as I am renting, I will always go to Buell's Surf Shop!!! 10/10 read more

I bought my first wetsuit here and love it. Also recommend the ninja surf shoes. Also purchased the surfboard cover and roof top strap kit. Unfortunately they ran out of softop boards when I bought everything so I had to go down the street to buy one elsewhere. I liked this surf shop so much more, they had a better attitude friendlier and were willing to anwser any questions as I am new to the sport. read more

Amazing! Derek and Jack are amazing people, really appreciate their surfing tips while I'm figuring out how to surf. Was there renting a surfboard and learnt so much more. read more

We can't thank Richie and his manager enough for everything they did for us this weekend! Their customer service was above and beyond what you get these days (bar none!). Not to mention, they were incredibly helpful, patient with us, and set us up so we could walk away with 3 surfboards / accessories (the first set of boards for our family!). Again, our family can't thank you enough for the entire experience (yes, it was an experience - one we are grateful for and will never forget)! read more

Buell became known to me through Jamie O'Brien's Youtube videos. I hadn't surfed in years. Watching Jamie's videos and seeing how cool the top loading front zip wetsuits were prompted me to drive over to Santa Cruz and check them out. Yesterday....bought wetsuit (XL Short...sounds like an insult) Yesteray....6' 0" Buell soft top thruster bought..... Today paddled out for the first time in almost 20 years into a head high lineup at Pleasure Point....my arms are noodles. Was so comfortable and warm. Went back to buy booties. Will paddle out again tomorrow. Thanks Buell!!! read more

Picked up some nice little rash guards for my little grom for basically free. 3 for like 25 bucks had them on sale. Wanted to try and grab a fish foamie but didn't have the size I wanted. Super clean inside, staff was super friendly and helpful. Nice shop to have around. I'll grab a suit from them for little man when he's ready. read more

Love this shop. All my wetsuits are from Buell. Best around. Just when I thought I couldn't love them more, I tried their boards. Love the 9'. Customer service is superb. Shout out to Richie for going above and beyond. Truly the best spot in town for gear and apparel read more

Excellent selections of surfboards, wetsuits, and surf accessories in a clean, well-kept store. Very friendly and helpful people. The associate was patient with me and thoroughly addressed all the questions I had before I bought a surfboard. read more

Super helpful, super friendly. Guy a gift for my husband for Christmas as he wants to start surfing and they were wonderful heeling me with what the costs could be for a wet suit. Recommend 100% especially for newbies to the buying surf wear. **They make their own wet suits, besides selling other brands, so that's why their prices are good. read more

Awesome suits and booties for a super low price. This is a top of the line wetsuit for the price typically paid for a low to medium level suit. The seams and panels are custom fitting feel. Richie and another guy were running the store, and were legit nice guys and I could tell were high level surfers that know what they are talking about. I'm impressed and will definitely go back! read more

I bought a foam board here 2 years ago, my daughter has really gotten into surfing this year and there were a few gashes in the board. By chance went into the shop to see if they had a repair kit, and the associate offered to fix the board on the spot! That was incredible customer service and I thank you so very much. So happy we got the board from Buell! read more

Great experience in my first surf board purchase. New to surfing and was excited about getting my first surf board. Not living in the area TJ had everything ready to pick up and go so I could spend the day surfing. Thanks so much for the great service and great surf board. read more

Had a great time at their celebrity pop up! They had free pizza and gave away lots of fun stuff and had all their young surfers dancing and performing. Lots of fun read more

The guys are so helpful sharing the stoke and helping my friend's kids pick out their first wetsuits! Great deals too!!

Stopped by yesterday and picked up a new wetsuit. Jason was super helpful in showing me the differences and features among the different ones and getting me the right size. Fits great! Just by the looks of it, far superior construction and materials than my more well known brand wetsuit which is coming apart at the seams. No sighting of JOB or Tina, haha. But love to support local businesses. Will definitely be back for more. read more

No one in our family knew how to surf, but our girls were going to learn so we thought we'd get them wetsuits. Their surf instructor recommended Buell so off we went. The folks at Buell were super friendly, patient, and informative. They got us all set up with suits and booties and the girls had a great time. Everything is great quality and they have a nice selection of styles for girls. read more

We've rented at other shops nearby but this shop has the best surfboard and wetsuits for rent. Great location for quick beach access and prices are reasonable. Staff is friendly, helpful, and cool! No need to look anywhere else. read more

Love their suits, super buttery and cool designs! What's icing on top of the cake is their top notch customer service. Very helpful friendly staff, they helped me find my size and cute skeleton design and they were very patient! Got some cool stickers too! read more

Great suits and fun staff. Very knowledgeable about what you need for specific water conditions. Across the street from an amazing taqueria which is just an added bonus. Definitely check it out and if you can't find what you need there, you probably don't need it. read more

All time best suite! 4/3 hooded beast mode... if you want to keep yourself fired up for those cold days, go get yourself one now!

This is a great surf shop. The staff is super friendly and professional. The place knows surfing and the wetsuits are awesome. Really great quality wetsuits. The prices vary from ridiculous cheap to fair prices. Check it out. I wandered in for the first time and I am sold. read more

Got a wetsuit here and it fits great, performs well. Sales people are super nice and honest. Thank you

Im still waiting On a call from the owner or police or whatever. I see you don't give a crap about how you treat people in your store. Left my card with your crappy employees. Waiting... read more

I've gone through a ton of wetsuits and I'm pretty confident this is my favorite one yet. The crew at Buell are also a rad bunch. Highly recommend! read more

Thankful for Buell! They replaced my suit for me and gave me free booties with my purchase. The suit itself is really soft and perfect for summer days. Super friendly staff in shop as well, especially Richie. Their foam boards catch waves easily. I rode my friend's at Sand Dollar beach and was surprised that it could handle size, especially because most foam boards are renowned for their inability to perform. read more

I have the whole kit. The wetsuit is obviously very well made, I have the 9 ft buell board that rips. I've gotten a lot of my friend hooked up with buell and they too love their stuff. The staff is very helpful. If your in Santa Cruz and want to try out a local gem this is your place read more

We went to the store. My friends daughter, 11 years old tried on some tops. Nothing was said to her on her way out of the dressing room. We noticed the guys working there staring at us and talking. We didnt think much of it because she had asked to use the bathroom and they said no, we thought it was about that. As we walked out of the store they stopped her asking is she "forgot something" my friend was - you mean to buy. Then they proceeded to tell an 11 year old girl she stole bathing suit bottoms which she didn't even try on. Accusing us that they had it on video and they were calling the police. They said their boss asked to ask us. My friend asked to speak to the boss or owner, guess what? Was not there. Sat down to wait for the police. Never came. Guess we were too brown and speaking Spanish, so obviously we took something. We got tired of waiting for the boss and the cops and we are on vacation so left our contact information. Hope you call!!! If you are brown and speak Spanish don't go there. Jerks!!!! read more

Wonderful wetsuit rental! The suit was in great condition, kept me warm, and even had a key pocket which worked really well. The shop looked really nice and well kept too. Parker and Ryan were awesome to work with. Definitely will be coming back for future rentals and purchases. Thanks Buell team! read more

The women's suits are very flattering and slimming. The neoprene they use is buttery and toasty and they have a great selection to choose from. They also have a comfy couch area where you can watch all the WSL contests and eat lunch. The women's clothing and swimwear collection is very high quality and has a great selection too. read more