1. Byrider

    1. Byrider

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    Traverse City, MI

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    Byrider

    2.3 (4 reviews)
    Open 9:00 am - 6:00 pm

    Services - Byrider

    Auto loan

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    11 months ago

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    2 years ago

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    4 years ago

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    6 years ago

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    Serra Traverse City

    Serra Traverse City

    2.2
    (56 reviews)

    Absolutely the worst vehicle experience in 55 years of driving 30-40,000 miles per year…read more 2020 Ram with 80,000 miles, despite exceeding manufacturer recommended maintenance schedules, head gaskets failed, cylinders scored. Dealership recommended replacing bad engine with new engine because it was covered by a reliable extended warranty. After engine was torn apart warranty company refused to cover engine replacement (over $10,000). Serra gave me one option, pay $10,000 for a new unreliable V6 engine. No breaks from Serra leadership, mechanics or salesman. Who wants to pay $10,000 for a broken truck that originally cost over $50,000? I begged for a break (like one third to half cost or buy back vehicle), no break. Worst customer service after the sale of any business in 55 years (yes, I was a business owner and a war veteran). Serra responded once with "we are sorry for your situation", a worthless response from a bad dealership. If you are thinking about purchasing from Serra, be very careful. Apparently profits are more important than people (most former Marsh employees are working elsewhere). Ask your salesman how long the mechanics have worked for Serra? Ask salesman why Stellantis now offers a five year 100,000 mile warranty instead of 50,000? Good luck.

    For going on 3 hours I waited for a simple oil change. Service was terrible to the point that my…read moreDad is changing in our driveway. Bought parts off of Amazon. Your service department is terrible. The one time you actually changed my oil, you said the rear differential was fine. It wasn't. Had to get fixed elsewhere. Used regular oil instead of synthetic like I always get. Sat next to an 80 year old man who kept being told another hour like I was 3 times. He could barely walk and left like I did. Literally 0 out of 5 stars. Done using your service department. Our family had bought at least 3 new cars from you. Just completely the worst. Done with Serra!

    Serra of Traverse City

    Serra of Traverse City

    2.3
    (12 reviews)

    On our family annual road trip from Dallas, TX to Manistee, MI, our 2017 Tiguan experienced the…read moredreaded intake manifold issue! Luckily we were able to make it all the way to Traverse City to the VW service department at Serra. They were able to get us in, have the parts & even shuttled our family (2 children) into & from town for the day to experience the cherry festival while our car was fixed, tuned, and cared for! Great service reps & a true life saver!

    Heard about some low reviews with Serra Motors of Traverse City, but we wanted to give them an…read moreopportunity to shine. We looked at 4 vehicles, test drove two, and decided on one. I asked if I could have a thorough inspection completed on the car ($157 my dime) and they recommended a top auto shop near by. It was 4pm, and they closed at 6pm so they said they could drop it off at the shop 1st thing in the morning. We made the inspection appointment. This morning, instead of them dropping the car off at the shop, we received a text that Serra sold the car last night, right after we left the dealership. This was unacceptable. I was going to pay cash but it kooks like they found someone to finance. This is an example of prioritizing money over customer service. So today, we went to another Serra property, Price Point, and received better results. Robb (with 2 b's ) was outstanding and got us in to the car we needed, and didn't allow the càr to be sold under our noses. Well done Robb! Serra, treat your Customers better. Be more like Robb.

    Byrider - car_dealers - Updated July 2026

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