A shiny new Sierra location in Mequon, and boy am I excited! I believe they opened mid-November,…read moreand I've already made a few visits. For those who don't know, Sierra is part of the TJX companies (others include Tj maxx, Marshalls, HomeGoods), so you better believe they have sweet deals. Plus, it just feels like the most high-end version of all those stores. So big, open and clean. Very well organized. And they pretty much have something in every category: name-brand outdoor gear, apparel, footwear, home goods, kids items, unique gifts and more. Attractive looking store, plentiful parking, fast checkout, good prices.

Date of visit: February 21, 2025…read more Sierra has become one of my "go to" spots when traveling to find deals on clothing and pet items, so I was pretty stoked when I saw that there was a new location in Mequon, just 10 minutes or so from my house and in an area that we found ourselves regularly. The store--not surprisingly, given its newness--is quite clean and more impressively, is very orderly. One of my pet peeves of the TJX Co stores is that racks are often a shitshow of mismatched hangers and tags, which I never understood: If the hanger tag doesn't match the item, I'm not going to find what I want and I'm going to give up. Who does that benefit? I didn't have that issue here, but sadly did not find anything I needed/wanted in terms of clothing this time around. Checkout was a breeze and the cashier was very engaging, just wish I could say that for the rest of the staff that walked around the store like I was starring in my own personal version of "The Sixth Sense," since they didn't interact with me because I was apparently dead and just didn't know it yet.

Some friends and I were in the Rockford area looking to rent skiis. Unfortunately, we arrived too…read morelate in the day to rent. I appreciated that the staff was honest with us instead of taking the sale and having us be unhappy. It also helped that they had the most adorable dog in the world. Stop by!

If you are in the Rockford area and looking to buy or rent some adventure gear, this is the best…read moreplace around! Some friends and I recently took a trip to stay at a cabin in the Rockford area. We had planned to go cross country skiing and found that Rocktown Adventures rents xc skis in the winter. What we had not planned on was how slow we would be at finally leaving the cabin to go pick up the skis. Since they unfortunately don't do reservations for the skis, we called ahead to make sure they had some before heading over. By the time we got there it was already around 3 pm and unbeknownst to us, they close at 5 pm on the weekends. We got started with the rental process only to realize we would have very little time to ski before sundown. After explaining a couple options we had for still getting out on the skis, the staff member ultimately told us it probably wouldn't be worth our money given our time constraints. Instead of staying quiet, taking our money, and letting us have a very short ski trip, the staff member suggested the option that was best for us! He then told us that if we were ever back in town to just give them a call and if they had skis available he'd have them ready for us when we arrived. Not only is the staff knowledgeable and caring but they have an incredible selection of gear. We didn't end up spending any money there, and that is exactly why this was a five star experience!

Great service & helpful employees! Have occasional sales on quality products, definitely a new…read morefavorite place to shop for me!

Selection and really good quality and value also service is very good, looking forward to go back…read moreand buy some items that I like

Wonderful experience... great customer service and outstanding prices.....the ski and outerwear is…read morequality like Columbia but half the price. Highly recommend checking out this store entire family outer ware.

This place is great - they have a large selection of clothing and shoes/boots for outdoors -…read morehiking, trail running, etc. The prices are very reasonable and the quality is excellent. A big shout out to the manager (Brian) for helping me with hiking footwear. Amazing in every way!

The manager Angelica helped me today with some issues I had with a product and deserves praise. She…read morewas very kind and professional and her staff was working hard with her which I really appreciated. I think you should consider coming to this location and give them a try. They had a crazy selection of different products too.

The past 4 times we have gone in, the don't have what we want. Now that they have gone "automated"…read morewe wait just to be told they don't have the shoes we want in stock. Company is going down hill fast.

So glad we dropped by here instead of making the trip all the way out to REI. They have incredibly…read morefriendly and helpful staff on hand to answer questions and point you in the direction of what you're looking for. We went in search of a few items to make our winter walking safer and more comfortable and found everything we needed and then some. They had lots of promotions going on and tons of high quality brands. If you're in the market for hats, gloves, coats, hiking shoes, base layers, etc etc the list goes on and on, definitely stop by!

Wow, I live around the corner from this store and never visited, thinking that it must be…read moreoverpriced and never went in. This winter, I was looking for a rare item and this was the only store that looked like carried it. I was a bit apprehensive about going in, but what was I thinking! The store has totally changed my views on locally owned shops. Prices are actually not higher than the mall (Nordstrom, Macy's, etc.), the staff are actually kind and helpful, and there is a cute dog hanging out and wagging its tail! I had a great experience getting a rare item in my size at a lower price than expected, with smiles and kindness through the end of the transaction. Totally worth it, and definitely where I'll be heading from now on!

Service was great, price was reasonable, product as described. What really stood out was the team…read morewent above and beyond for us. A special shout out to John and Lee, those two were so helpful, and stayed patient and friendly, even as the day got hotter! The owners are no pressure, knowledgeable and honest.

Have worked with Dave and the team over several years and they are great to work with. Best…read moreexperience of any rv dealers in the area. Only dealer I will work with.

This is one of my favorite surplus stores that I've been too. They have a wide variety of items,…read moremore than typical surplus items, including bones/ taxidermy items, and vintage things. The owner was friendly and knowledgeable. The prices were my favorite part, all the prices I saw were extremely reasonable.

For its size and location this facility has everything that you need. I've gone in there many times…read moreand I've been pleasantly surprised at the level of inventory. Staff is very knowledgeable on many different areas. There is also an attached archery shop so there's a sprinkling of man stuff everywhere make sure you make time because you're going to need quite a while to look around and everything.