They checked my warranty to find that my tire sensor issue was covered! Comfortable waiting area. Free car wash, After service (sometimes unavailable) read more

This company provided quick and complete service to my Subaru and provided me with a loaner for the day, which I greatly appreciated. Mindy (Service Manager) was kind and understanding and offered several options for addressing any issues that may be of concern in the future. I would not hesitate to refer friends and associates to this awesome dealership. read more

Surprisingly impressive first visit to this dealership. I arrived without an appointment as my dashboard lights indicated an engine problem. They immediately checked my Forester out and diagnosed the issue, determined it was under warranty and provided me with a loaner for the day while they completed the repairs. Haley at the service desk was extremely professional and kept me informed throughout the day. I will absolutely be back. read more

What a breath of fresh air compared to other dealerships I've worked with in the Richmond area. I purchased my first Subaru through Colonial in 2020 and recently brought it in for standard maintenance. While they may be on the more expensive side, I cannot fault their service or any of the employees I've interacted with. I recommend checking them out if you're in the market for a Subaru (and you should be! Now I understand why people love these cars). Taylor Lemon sold me my car and made the process incredibly easy. I got exactly the car I wanted, most of the paperwork was handled online, and they even drove the car 20 miles to my house for a test drive and then back again to drop it off when I decided to purchase it. CMA also handled all DMV paperwork so it was truly as painless as possible. I may not have gotten a bargain, but I was sold the car at a fair price and during an excellent promotion of 0% interest financing. A year later I can say I definitely made the right choice. The customer service was again exceptional when I brought my car in for the standard 12 month maintenance and state inspection. I booked my service through their website which was easy to navigate, and the rep who worked with me at the dealership was very personable. It was over $200 which was more than I was expecting, but they did give me a courtesy discount for waiting only 15 minutes more than the quoted service time. read more

Colonial Subaru - Car Dealers Near Me - South Chesterfield, Virginia

So as far as buying a car, this is the typical experience, nothing special. My focus will be on the parts and service department. So the girls are very accommodating and professional, they do up sell a bit now and then, but no complaints from me. My one rub is that the service department passed my state inspection for 2 years with my fog lamps having an aftermarket film on them, and then this year they wouldn't. All I want is consistency, they pass or they don't. In all likelihood this is simply an interpretation by separate mechanics. Still, a pain in the ass. Won't make me not return for the service department, it is what it is. To their credit, and I wish I would have just paid the fee, they waived it since I made the point that they kept moving the goal posts again. read more

I've purchased several new cars in my lifetime, and the experience can be pretty daunting. I was very impressed with our sales associate, sales manager, and business manager as they took us through everything. It pays to go into the process having done all your homework, which definitely helped us have a pretty frictionless experience. Frankly, we really liked everyone and it was probably the best car buying experience we've had. Add to that getting to drive off the lot in a new Subaru and it turned out to be a great day. ;) When we buy our next car, this is where we will start!!! read more

Fantastic dealership!! This dealership is the best experience I have had in purchasing cars. In fact, this is my 2nd Subaru!! Aziz took care of us down to all the details....even calling us afterwards to make sure all was well. Johanna was wonderful and helped us tremendously. They are all professional, kind and go above and beyond to make sure the experience is pleasant. This is where you need to go to purchase your next car! read more

Subaru dealership writing their own reviews AND removing ones they don't like. LMAO that's classic! Please be advised: This service department tried to 1.) steal thousands of dollars from me and 2.) did not even get the work right on the work that they DID do. When a service advisor calls to outline what your Subaru "needs"....please take a close look at what they're suggesting. I was told at this AMAZING Subaru dealership that my car needed a part it did not actually need that was $$$$ just to fill their greedy little pockets. Watch yourself people, nice faces are out to get us sometimes. read more

I went in today to look at a new car for the first time in 20 years. Having previously worked at a dealership, I have a supreme distrust for the industry as a whole. The people here were amazing. They didn't try to push anything on me and were extremely nice. I will be picking up my new car tomorrow! I would recommend these guys to anyone. read more

I took my 2019 Subaru Outback in on 5/23 for dashboard lights. Diagnosed that I needed a new CVT valve motor for $2000. I picked up my vehicle 5/31. The CVT valve motor was replaced as diagnosed and expected. The service associate, Haley Adams, told me needed an upgraded 750 ccs battery because the technician had to jump it each time to get it into the work bay. In fact she elaborated telling me it was completely dead and would not hold a charge.  The battery in the car was installed in February, 2024 and I upgraded at that time to 750 cca and had a 2 year warranty. A few points: 1) I knew even though my car was to have the dcm recall work. was not convinced it had failed in just 5 days. It sits in my garage for a week sometimes when I travel. 2) I had 4 conversations with Haley about my car and the progress of  the CVT  work and battery issues were never mentioned until the morning I was to pick up the car. 3) I refused the battery work and was told she couldn't help me when I said I would need a jump to take my car to the battery center.  After speaking with the dealership manager yesterday  it was agreed they would jump the car when I picked it up. Today, I went in and Haley asked technician Riley to take the cables and go jump my car and bring it around. He was gone less than 5 minutes. I paid for the CVT service, and drove my car to Battery Barn. They verified it was the same battery they installed 3 months ago testing both the alternator and battery and finding both to be in perfect operational condition.  I returned to the dealer and reported three issues to manager Johanna.  1) my car is smoking from underneath the hood and underneath the car because of sloppiness and failure to clean up fluids. 2) the shield protecting the belts in the front of the engine was broken at the top clip ( they attempted to superglue it but that failed in the heat. I check my oil with every fill up and this was perfectly intact before I took it in for service 3) I had it proven to me at an independent shop that I do not need a battery though I was given a hard sell to agree to one and verbally threatened that my car couldn't be driven without it.  Johanna ordered a replacement heat shield and said they will clean the fluid spills when the part comes in and they install it. She said she will address the fraudulent hard sell with her staff.  I am a very dissatisfied Subaru customer. I love your product (this is my second Outback-I drove the first to 300,000 miles) and have 107,000 on my 2019 purchased in August, 2018. I am so disgusted by retail service providers this will be my last Subaru. I had dishonest service issues at Baierl in Pittsburgh previously. I was hopeful the bad reviews I saw for CMA Colonial in Colonial Heights VA were the exception. read more

If I could give them no stars I would. Me and my husband stopped by one day on the fly looking for a truck and were treated so rudely by the staff here. I guess we did not look like we had money to spend so no one approached us. After waiting around 20 min we finally grabbed a person to ask. They told us they had a truck that had just come in but needed to be looked over and would call us the next day. No one ever called us so we called them and they told that they had sold the truck from under us. Because of this one experience I will NEVER buy a Subaru or any used vehicle from them. Never judge a book by its cover snobs!!! read more

Pretty sure the Subaru employees write these five star reviews because this place is a total joke. I won't get into a long story but essentially the "service advisor" Mindy lied to my face on several occasions trying to get my husband and I to spend thousands of dollars on repairs we later found out we didn't need. Something everyone should be aware of: SERVICE ADVISORS RECEIVE A COMMISSION FROM THE MONEY THEY GET YOU TO SPEND. Mindy has received many attagirl stickers from the higher ups at Subaru for her ability to lie straight to faces and take money out of the hands of hardworking people. Don't let these fools fool you. It's all about the $$$ read more

Tl;dr: Colonial Subaru is not mod friendly. They will waste your time, sit on your car for weeks on end without even looking at it, lie to your face (if you're able to get a response at all), send you out in a loaner car with expired paperwork resulting in you being pulled over by the police and at the end of the day they still won't fix your vehicle's outstanding NHTSA mandated safety recall. Avoid them at all costs. Full story: I will preface this by saying that my car is modified. I freely admit that and have been completely up front about what was done to the vehicle. I'm not some punk kid trying to scam the dealer to cover for my mistakes with warranty work. I'm a customer who is trying to have the manufacturer follow through with performing a safety recall for a defect that is 100% their fault (hence the recall). I dropped my car off on 2/16 for valve spring recall. In preparation for this service I prepared a cheat-sheet for the technician outlining the modifications I'd done to my car and highlighting anything he may have to look out for when performing this recall. I gave a copy of this sheet to the service advisor and discussed the modifications with her as well as a Subaru technician who was present. Neither of them raised any issues or concerns. I even apologized for any inconvenience it may cause and offered to cover 2-3 hours of extra labor. Mindy commented "No problem, it's YOUR car! You're gonna do what you're gonna do!" *TWO WEEKS* pass and I don't hear a word. Finally on 3/1 I receive a call from Mindy who informs me that it will be $650 to remove and reinstall my modifications in order for them to perform the recall. Having done all the work on the car myself, I knew this was an excessive quote and I wasn't even sure I should be responsible for these charges given the paperwork Subaru filed with the NHTSA. I attempted to speak with Service Manager Ron Rose to see why he felt so much extra time was needed, however he refused to elaborate how he came to the $650 estimate, simply repeating that the car had to be stock to perform the recall. I contacted corporate who agreed that an itemized quote was a reasonable request. They agreed to get one from Service Manager Ron and call me back with it on Monday. Monday comes and I finally receive a call back from corporate at 7PM, Brian explained that Service Manager Ron refused to itemize the $650 quote since he won't know what's involved until he starts taking things apart. I asked how Ron was able to come to the $650 quote if that was the case and Brian had no answer. I asked Brian if he was aware of any written policy stating the car had to be stock to perform the recall, he was not but insisted that was the case. I presented Brian with written Subaru policy that states the exact opposite. Subaru filed document # WTY-84R with the NHTSA on 1/4/19 (Pictured below). This document states that "Nearly all aftermarket modifications can be worked around or removed to allow valve spring replacement to proceed. Contact the SOA Claims Team should removal and / or reinstallation of these customer modifications require significant additional time." SOA's own instructions explicitly state the car does not have to be stock, and if it isn't to contact SUBARU for coverage of the extra time, not the customer. I believe this to be a material breach of the agreement Subaru entered into with the NHTSA. I've contacted the NHTSA and they have opened an investigation into Colonial Subaru and SOA. The investigation # is 11183548. To make matters worse, they sent me off in a loaner car with a DMV "EMERGENCY PERMIT TO TRANSFER LICENSE PLATES" that expired over a week before they even LOOKED at my car. I had the pleasure of being informed of this after being pulled over by one of Henrico County's finest and informed my plates do not match the vehicle to which they were registered. Thankfully I was only given a warning. Avoid this place at all costs. read more

Colonial Subaru - Car Dealers Near Me - South Chesterfield, Virginia

We paid several hundreds of dollars for work that was NOT done. Do not trust these people. BEWARE. VERY UNTRUSTWORTHY! They take advantage of people from out of state. Charges you for services and does not complete the work. Absolutely ridiculous! read more

My recent purchase of a Subaru Forester from Colonial Subaru was a pleasant process. Many dealers were contacting me as a result of an online search. I had gone out to a closer dealer just looking initially. ( I also was considering purchasing a VW Taos) !!After input from a neighbor, lauding her second ownership of a Forester I was more swayed to consider the forester over the Taos. As stated before, I had many dealers contacting me, it was Luis Krum from Colonial Subaru who finally enticed me to come test drive the 2023 Limited model, he offered to pick me up in town and drive me back to the dealership. Initially I was considering the white model, but finally settled on the autumn green metallic. This color was expected to arrive at the dealer in a few days. I was notified when it arrived, and could plan on picking it up 2?days later with all the DMV processing completed and tags installed. Once again Luis picked me up in town about 23 miles from dealership to complete the sale. He took several hours going over the instructions and patiently showing me the many features of my new car, he assured me to call if I had any future questions about the car And showed me the easy read instruction booklet for quick guidance. This is the most sophisticated car I've owned. There's so much technology that makes it one of the safest cars on the road. I'm looking forward to taking a road trip soon. If anyone out there is considering value of owning a Subaru contact Luis Krum to give you a pleasant buying experience. read more

Came with my girlfriend who was looking for a new vehicle on Saturday September 14th, 2019. Ran into a new sales woman which is fine because she was assisted by an amazing man by the name of Floyd! Girlfriend loved the vehicle but we had others to try out and had made that clear prior. In comes the manager whom was so extremely pushy and literally said he doesn't need any help moving the vehicle that we were looking at. When he was told that the color choices in the vehicle that we wanted, he said things that made it seem it would be a huge inconvenience to him to search through other dealers to find what was needed and would only do it if we were ready to commit. He literally said "if you want a big girl car then you need to pay the big girl price" Felt like he held us hostage for over an hour until he dismissed us despite my saying that we needed to discuss it over lunch. We may still buy a Subaru but never from the dealership. Sorry Floyd, You're the man! read more

I've bought A LOT of cars over the last 21 years, and buying at Colonial has probably been my best experience. I went into the process educated about what I was buying and don't try and play any games. They offered the car with their Colonial discount, which is more than any other Suburu dealership I contacted offered. Everyone seemed to want MSRP for their 2019's and they actually came in slightly better and I didn't feel pressured at all. Thanks Kevin, Terry, Adam & Juan, you were great. David read more

My buying experience was exceptional here at Colonial. It's been 13 years since I'd been car shopping and really wasn't looking forward to it. Colonial Subaru went above and beyond. Chris Johnson is extremely knowledgeable about the vehicles. He new every answer to our questions. No waiting or "Hold on let me find out." He was also patient never pushy. Shawn the Sales Manager was also friendly giving us more than we wanted on my trade-in and gave us a honest fair deal on the Outback. He was truly interested in earning our business since we were in his zip code area. I got exactly what I wanted and so much more . What impressed me the most about the Outback is the safety features it offered . I would put both my kids (new drivers) in Subaru's if money were no option. That was my main concern when I started looking for a vehicle , the overall safety. So far I love the Outback and look forward to dealing with Colonial Subaru in the future. Buying a car doesn't have to be a hassle. Colonial Subaru proved this I recommend anyone to try them first. read more

Colonial Subaru - Colonial Subaru wonderful buying car experience ... - Car Dealers Near Me - South Chesterfield, Virginia

People here act like they don't want to sell anything. I was really excited to purchase a new car here recently but after my first visit, I will never come back here again. They do not take people seriously. Drove to Midlothian and got myself a 2019 Crosstrek. (Totally different experience) read more

I took my 2016 Impreza in for recall service and it was a good experience. The not only did the service but also did a complete service check. Friendly, professional personnel, free snacks and drink in a comfortable waiting area, and a great labrador to pet. read more

The only thing that I am more pleased with than our new Subaru Legacy Limited is the service and knowledge of the Colonial Subaru staff. I initially intended to buy a Honda Accord but out of curiosity checked out the Subaru dealership nearby and had a great experience from the start. Raymond Johnson patiently showed me and went over all of the models and options offered since I was unfamiliar with Subaru cars. I was completely impressed with both the product and his knowledge of it. Since I am not a high tech person, I was unsure how I felt about the eyesight option; Floyd Hayes demonstrated and took a great a deal of time making me both understand and be comfortable with this new technology. I have now had our new 2018 Legacy Limited for over a month and can honestly say that I have never been more pleased with a new car purchase. The service at Colonial Subaru from sales to technical to finance was at all times and continues to be exceptional, without pressure or gimmicks, and sincerely customer focused. I would highly recommend anyone who is looking for a new car to visit Colonial Subaru before making a purchase. Thank you to all at the dealership! read more

On Saturday my family and I were on our way to the Outer Banks when our Outback had a flat and thought the wheel was also gone. I changed the tire and limped into the dealership to have the tire and wheel replaced. The Service Department had recently closed. However, two employees, who had finished their shift, Ashley and James, graciously volunteered to replace our tire, the wheel was okay, and send us on our way, We are most appreciative of their efforts. We are more locked in then ever to the Subaru family. read more

Frustrated with a flat tire three days after purchasing a 2020 Forester with 1831 miles on it. Cause was a staple. Couldn't take it back to Colonial because can't cover the distance (35 miles) on I-95 on donut spare so no choice but to replace it. Was told by Service Manager that Colonial plugs all tires in tread, never replaces them. No offer to split cost of the new tire or other concession to someone who just spent a lot of money on a car. Maybe I ran over a staple on I-95, maybe it happened before I ever left lot. The date on the car checklist was June 24 and I drove/bought the car on July 11. So....be aware that tires on cars at Colonial Subaru with any miles on them could be plugged and (2) caution on buying a car where a return trip involves distance on interstate. read more

First let me say car shopping is my least favorite activity. After having been to several dealers it was great to be at a dealer that wanted me to find the car for me. Terrell was wonderful!! He brought up cars got keys and let us test drive whatever we wanted. Upon finding "my" car Terrell and the manager made the car buying experience quick and easy. When you get frustrated with other dealers, try Colonial Subaru! read more

I purchased a vehicle on 10/10 from an independent dealer. The check engine light, traction light, and awd light came on that same evening. Upon reviewing the service records, it shows Colonial Subaru serviced the check engine light on 9/18(less than a month ago). I called Mindy Williams(as indicated on the service records) on 10/18 to inquire on what was done because the check engine light was on and off for a week now. She indicated the radiator was replaced and the transmission and coolant were flushed. I took the vehicle for diagnosing and was told that the radiator installation was faulty and that the anti freeze and transmission fluid were now mixed inside the radiator. The resolution was to flush the transmission and coolant and replace the radiator(the same things done less than a month ago by Colonial Subaru's service dept.). I contacted the service manager there, Ron Reese, to ask if they warranted their work and explained what happened. I was told no and he could provide me a copy of the invoice for the Toyota radiator, he then realized it wasn't a Toyota radiator and offered no further assistance and just reinforced they don't warrant any of their work. This is a major repair that ended up costing $1100 to fix. Both Mindy and the service manager indicated "this was just an auction vehicle". Regardless of it being an auction vehicle or a brand new vehicle, the service dept should perform quality work and stand behind the work performed. This was a very disappointing experience for me and has definitely left me feeling turned away from purchasing any vehicles from this dealership. I e-mailed the General Manager, Ed Nicol, and the response I received was "Mrs. Robinson, Our company warranties all vehicles we sell retail and stands behind all our service work that we perform for our customers. In the case of the Lexus you now own we did not sell the vehicle retail nor repair the vehicle for any customer. We sent the vehicle to an auction and sold it as-is. I would check with the dealer you bought the vehicle from and inquire about what warranty they gave as they sold you the vehicle. Sincerely, Ed Nicol" which basically says to me that is acceptable to perform faulty work on a major repair and they had no further care or concern with the matter. read more

Overall, my experience at Colonial Subaru was exceptional. The staff took great care of me upon my arrival. Mindy set me up with a loaner vehicle that worked very well. The 30,000-mile servicing (which has taken multiple days at other Subaru dealerships I've worked with) was completed in about 5 hours. The price was fair, and the staff did not try to take advantage of me by searching for "problems" that "need to be fixed" (another issue I've had with other Subaru dealerships). Everything was presented in a straight-forward manner. Finally, the complimentary car wash is a nice addition as well! Thank you to everyone! read more

This is the best auto dealership that I have ever dealt with. My car buying and repair services have been flawless and the prices are great. They have a wonderful waiting area and free snacks. The personnel there seem to care about your service quality and satisfaction. Mindy at the service check in counter is friendly, knowledgeable and helpful. I have recommended them to all of my Subaru driving friends! read more

Great service and friendly staff! Mindy was very hopeful! She'll be in a WRX before she knows it! Military discount and quick oil change! Highly recommend! read more

Wish there was a negative star i could give this dealership. First they lie they use high pressure tactics and they bully. I've been buying cars for awhile now but I have never experienced anything like this. A word to the wise your the customer your doing them a favor buying from them not the other way around. Be prepared to be bullied and lied to and made to feel that they have done you a favor by selling you a car. Kevin is the one who lost this sale, Adam was doing a good job but then he brought in Kevin ( sales manager ) and things went down hill from then on.Remember your the customer you can walk out any time you want to there are other dealership close by. Dont let them fool you your in charge not them. Once the lies start they just keep coming and get worse. Dont let them bully you, you can leave when ever you want to there not doing you a favor your doing them a favor. But if you want to be bullied and lied to and taken advantage of by all means go to Colonial Subaru and talk to Kevin. I was lucky i walked out before thier mind games took hold. What an experience. I'll buy my Outback somewhere else thanks to Kevin ( sales manager ). RUN AWAY AS FAST AS YOU CAN ! read more

Hello, First let me say Subaru is a great brand and great vehicle to purchase. My Experience with Colonial Subaru was completely terrible experience. The salesman was caught in at least 3 different lies kept trying to pass the blame on others, The GSM did not care about the customer after you purchased the vehicle did not even call to follow up. The Vehicle at time of pick up had 3 bird dropping, completely dirty, pine straws from months ago all in the door jams and under hood/inside window cracks, McDonalds bag inside it candy wrappers, looked like it was pulled from a barn. Then the salesman proceeded to go over the features with me that's when I stopped him and pointed out the flaws. he then stated the vehicle would be cleaned and it just came in about 20 mins. As the customer your first picture of the vehicle should be better than this and I then told him I been here 50 minutes at least waiting on my wife so again another lie. at this time he then leaves to get the GSM try and talk to me and he agrees that the vehicle is in terrible condition but it would be fixed. that's when I had to leave because this vehicle was not the one lost all since of security the vehicle was taken care of. I then called and told them to refund my money I would not be purchasing the vehicle I will be there at 530 then when I go in they said the bank was closed they will overnight the check tom when they get it. 2 days go by still no check I called and they said to come in tomorrow it will be ready. overall terrible customer service terrible management and terrible dealership to deal with if you buy a car from them I hope you move to another place so you do not need to deal with them for service on your vehicle. there are better dealerships in the area offer better warranties. lifetime engine and trans. do your research don't be fooled. This dealership I felt like does not support the military in giving them the best deal and takes advantage of them spoke with a few people and they received a lot off there vehicle when I was told Subaru does not take off very much off the sticker price same vehicle different Subaru place much much cheaper. This dealership was caught in many lies real simple lies never owning there mistake and kept passing it on others. please pass on to friends and family in the area let them be aware this is not acceptable. I will be posting other areas so everybody can be aware. thank you and have a good day!! read more