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Cultivate Jax

4.5 (17 reviews)
Open 10:00 am - 6:00 pm

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Carmen J.

This is one of the most beautiful gift/plant stores I've been in. It's literally an old house (that I want to live in). They offer classes and all sorts of workshops every week. They have a ton of beautiful plants and herbs seeded and read for you to put into your garden. It's easy to get to and parking is right in front. It's worth a visit to check out the gift shop and to see what classes they offer. You could also make a day of it and visit the antique store down the street and get a bite to eat nearby! Cultivate is definitely worth a visit!

Vanessa S.

Beautiful local shop to support small business in the city!I loved their potting station and the ability to bring my own plant home. They had a beautiful and wide selection of succulents, cactuses and other plants. We found this store really cute with a nice quaint ambience. I really loved visiting here and am excited to visit again in the future. I told my friends that this is a great spot to soend a few hours and it is super unique. I will definitely be nack soon!

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9 months ago

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1 year ago

Great neighborhood shop for organic and unusual natural finds, as well as plants and pots for them-and soil!

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3 years ago

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6 years ago

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6 years ago

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6 years ago

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7 years ago

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5 years ago

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6 years ago

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8 years ago

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7 years ago

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Patricia G.

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7 years ago

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8 years ago

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8 years ago

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Review Highlights - Cultivate Jax

Cultivate has a potting station where they suppy the soil and the rocks for your new plant friends!

Mentioned in 2 reviews

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Mrs. Howard and Max & Company

Mrs. Howard and Max & Company

3.0
(2 reviews)
1.8 mi

First things first: Most of us cannot afford to shop at Mrs. Howard's…read more Unless you've just won the lottery, or happen to be the beneficiary of a lovely inheritance, the high-end furniture, accessories and linens showcased in this impeccably elegant design emporium, located just outside of Avondale at 4128 Herschel Street, are just plain out of reach. Mrs. Howard's is unquestionably one of the premier home stores in the Southeast, and its prices reflect the rock-star status of its owners, interior designers Phoebe Howard and James Michael Howard. But even if you have to leave your wallet at home, it's well worth your while to explore Mrs. Howard's and its slightly more affordable offspring, Max & Company (the side-by-side stores are connected through interior doors). There's simply no better place in Jacksonville to soak up design inspiration and feed your passion for beautiful personal spaces. (And those of you who are savvy about design will undoubtedly take away ideas about how to rearrange your furniture, how to select sophisticated new wall colors that will totally revamp a room, and how to display that cool object you discovered at Fans and Stoves to maximum effect.) Founded in 1995 by Phoebe Howard, the store began as a place where her husband Jim's clients could find elegant and interesting pieces for their homes. But as Phoebe's own design instincts developed and she began taking private clients, the space evolved into a reflection of her uniquely Southern decorating style-something she characterizes as, "Keep it pretty." In room after beautifully appointed room (don't forget to check out the incredible moldings), modern pieces mix with antiques, colors are soothing and softly neutral, and stunning accessories such as starburst mirrors and William Yeoward crystal dot shimmering surfaces and unexpected nooks. The atmosphere is timeless and yet modern--just what you'd want for your own house if you had a couple extra zeroes in your bank account. Max & Company, opened in 2000, has a looser and more youthful design aesthetic. Here the feeling is upscale beach house, with lots of comfy, slipcovered furniture, sculptural lighting fixtures and appealingly tactile accessories like porcupine quill boxes, driftwood mirrors and mercury orbs. There's also a standout collection of bed linens on offer and an array of gorgeous chrome hardware for the bath. Clearly, the Howards are doing something right, because sixteen years and four locations later (Jacksonville, Jacksonville Beach, Atlanta and Charlotte), their stores--and legions of fans-have extended far beyond Jacksonville. A true GoLO success story, the couple has seen their work featured in Elle Décor, House Beautiful, Coastal Living, Cottage Living, Southern Accents, InStyle and Traditional Home. Mrs. Howard's may be out of reach, but it's not out of touch. Despite its unabashed elegance, the store's soft, lush, dreamy interiors are inviting and warm--and so are its staff. It's the perfect place to feather your nest . . . presuming you've got a couple of golden eggs to display.

I HAVE NEVER MET A MORE HORRIBLE BUSINESS OWNER!!! She belittles and puts down her staff…read moreconstantly. It is so uncomfortable to watch, I felt so sorry for them. I was lied to about prices. Was told one thing at time of purchase but almost double was charged to my credit card. When I tried to straighten the matter out my calls were never returned. They act like they are doing you a favor by taking your business. Later I found out Mrs Howard portrays herself as an interior designer but has never even graduated high school. Most classless family business ever. The only thing this store has going for it is unique products. Please save yourself some sleepless nights and do not give them your business. I have never felt more taken advantage of.

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Mrs. Howard and Max & Company
Mrs. Howard and Max & Company
Mrs. Howard and Max & Company

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Cultivate Jax - homedecor - Updated June 2026

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