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    Diamond Center

    4.9 (160 reviews)
    ModerateJewelry, Bridal
    Closed 11:00 am - 5:00 pm

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    Recommended Reviews - Diamond Center

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    Reviews With Photos

    Engagement Ring
    Eduardo S.

    Exceptional service! My fiancé and I were overwhelmed by the vulture like salesmen on the Main Street. So we decided to call Diamond Center in an effort to get some 1:1 help. Sam (the owner) answered the phone and welcomed us for a walk in in a very friendly manner. From the second we walked in they were patient, helpful, and accommodated us until we found the perfect ring. I cannot recommend Sam and Maria enough. Genuine people and great prices.

    My ring upgrade for my big birthday!
    Manisha S.

    Maria and Sam are the sweetest, helpful and honest couple. They are very patient will help you find best quality ring within your budget. I love love my ring. Will never go shop anywhere else but only with them. Highly recommended! Thank you Maria/ Sam.

    Engagement ring

    If you are searching for a jeweler in Southern California, let your search end here. While searching for an engagement ring for my now fiancée, I was referred to the Diamond Center by a family friend and from my first conversation with Sam I knew I had found my jeweler. He was incredibly responsive, knowledgeable, and helpful throughout the ring creation process without ever being pushy or trying to sell me on anything. I thought it was so special to know that the person behind the counter helping me select my setting and stone would be the same person crafting the ring with their own hands. I was also very pleasantly surprised by the pricing. Sam crafted my ring in only two weeks and it turned out even more beautiful than I thought. We can't wait to go back to pick out our wedding bands. I seriously cannot recommend Diamond Center Inc highly enough!

    Lauren S.

    This review is long overdue! My fiancé and I just happened to pass by Diamond Center actually on our way out from another jeweler. Sam saw us window browsing and he happily waved for us to step in, and I'm so glad we did. Sam and his wife Maria are so warm and welcoming, and I loved that it is a smaller family owned business. They took their time showing us engagement ring options and we had a good feeling about them- we decided to set up an appointment for them to show us diamonds with specifications we wanted in our price range. They did a great job sourcing diamonds that were very affordable and it only took us that one appointment to make a final decision. During the entire process they never once made us feel pressured or rushed into making decisions (unlike some other places we had visited on the main street), and they were so helpful. They gave me their honest opinions in terms of ring design based on the type of diamond I picked. I showed them design inspiration photos and it was executed to perfection! The turnaround time was also quick. Maria and Sam are wonderful people and their skills in jewelry design is top line. Thank you Sam and Maria, I love my ring!

    Natalie N.

    We love Diamond Center Inc! We used Sam & Maria to design my engagement ring and our wedding rings. We were able to custom design our rings and it was such an enjoyable process. We told them our budget and they walked up through all of the options so we walked away with the rings of our dreams. I had only bought jewelry from traditional retail before this but given how wonderful the experience was working with Sam & Maria, we will use them for our all of our fine jewelry needs. Thank you so much for making the process so amazing!!! I recommend them to everyone I know.

    Angela Z.

    Sam and Maria are the best people with an amazing vibe and excellent customer service. We live in Tahoe, and my fiancé had my rings made here and we couldn't be happier. I love my ring so much, and Maria just sparkled mine up with a cleaning and we will always refer our friends here.

    Everything I never knew I always wanted!
    Ambar C.

    Sam and Maria are really great! They are so helpful and caring. They really, truly want you to be happy with their work, and trust me, you will be! I feel like family whenever I drop by. My husband and I accidentally found this place while we were looking for a different jeweler in the same building (their former location). We were only dating at the time, and my now-husband knew nothing about diamonds. Maria took the time to explain to my husband everything he needed to know about cut, color, clarity, and carat. She was patient and answered all his questions. She showed us several loose diamonds, as well, so he could get a better understanding of the 4-Cs. We felt extremely comfortable with Sam and Maria by the end of the visit. They really got to know us, and we got to know them. How could we not give them our business? They're great people who care passionately about others. After realizing we had different ideas of what the engagement ring should look like, we found a ring that was a nice blend of what he liked (antique) and what I liked (classic). I'm not sure what happened over the course of the next several months because my husband meet and worked with Sam and Maria to buy the setting and a loose stone, and he totally surprised me with an amazing engagment! My engagement ring was perfect. The center stone was even better than I had imagined it would be. I wasn't sure whether a wedding band would actually add anything to the ring, but Maria helped us find a band that complimented the engagement ring without taking away from the detail. Also, my husband's band was exactly what he wanted! Shopping for mens' rings is really tough because there are only slight differences from ring to ring (once you decide on a general style and width). That said, we probably went to Diamond Center three times to look for the perfect ring, and each time, Maria was extremely patient and helpful. We are incredibly pleased with our rings. They do not pay commission, so you will never feel pressured to buy. They really want you to be happy, so if they don't have what you want, they will either find it or make it. Again, I can't stress enough how happy I am with the Diamond Center. I would highly recommend that you shop there and experience it for yourself.

    Our beautiful custom ring set.

    Sam and Maria came highly recommended by a friend, and they didn't disappoint! We enjoyed working with them to design the custom ring set. They both took my initial idea and made great suggestions that improved upon it, far exceeding our expectations. Now we highly recommend Sam and Maria and Diamond Center!

    Jackie Z.

    Sam and Maria are very welcoming and warm. During my fiancé and I's first visit, they took time to answer our questions and understand what kind of style and price range we were aiming for. We purchased my engagement ring and shortly after, we went back to get my wedding band. Both visits were very pleasant. I am very impressed with quality and service here. Thank you so much!

    Eugene L.

    Was referred to Sam and Maria by friends who also had their engagement ring designed by them. These two are artists! Both were very personable and worked with our story to make my fiancee's sunflower engagement ring possible. They were up-front about costs and were very flexible with the budget we gave them. Loved how relational their approach to ring-making was and felt very cared by them despite the unorthodox request. Thank you, Sam and Marie! She said that it was hands-down the best ring she has ever seen!

    Mark C.

    Not sure how I missed leaving this review, so it is two years overdue! I cannot begin communicate how exceptionally pleased I am with Sam, Maria, and Saida. I came into the store based on the Yelp reviews and they were spot on. Sam custom designed the perfect ring for my girlfriend (now wife). Saida, brought in many, many diamonds from all over the District so I could pick just the right one. Their expertise and willingness to guide and teach me was extremely valuable. Sam completed the custom design and shipped it to me in less than three weeks [it was a RUSH job]. I wish I could post a picture, because it is BREATHTAKING! I could not have been more pleased and my wife was overwhelmed. My son is headed there next, these are our Diamond Business friends for life!! --Mark C. ...figured out how to add the photos :)

    Perfect match.  They look gorgeous together.  Thank you Sam!
    Gary P.

    A friend recommend Diamond Center to me and I can't tell you how much me and my fiancé enjoyed our time working with Sam to select the perfect wedding bands. Sam is so helpful and was not pushy at all. He gave us many options and suggestions so that we can get the rings that best suited our needs. The custom jewelry that Sam creates are beautiful and high quality. We certainly have found our new family jeweler. Thank you Sam

    Custom designed double halo platinum ring with a cushion center stone
    Walter L.

    Sam, Maria and Julie are a fantastic team. I literally went to every top rated jeweler on yelp(as well as Bolsa and random shops) in orange county and los angeles over a 3 month period trying to find the right jeweler. While Diamond Center doesn't have the best viewing setup for diamonds(kind of dark) or largest showroom....they excel in honesty, value and craftsmanship - a rare combination for a jeweler. When searching for an engagement ring there were 2 concerns to tackle: diamond selection and setting craftsmanship for the custom piece I wanted. Maria and Julie handled the diamonds while Sam worked with me on the setting design and fabrication. Diamond Selection Review: This shop doesn't necessarily own the highest quality stones in the district nor stock a huge selection, but that doesn't mean they can't acquire them. Many jewelers in the district obtain their diamonds from a pooled database and mark up accordingly which is why it's important to make an appointment ahead of time for a viewing for the stones they pull. Don't be surprised if you visit different jewelers on different dates, only to find out that they are showing the exact same stone while quoting different prices. Luckily, Maria and Julie took the time to find a stone that was perfect for my needs. After performing a detailed diamond cost analysis of over 80 stones that met my criteria both online and at brick and mortar stores and making a comparison against various comp reports/indexes(Rapaport, IDEX, real time market averages on $ per carat), I can say that Diamond Center's pricing on the stones they presented to me were VERY FAIR and ETHICAL - their markup was some of the lowest in the district. This is a relief, considering that there are many consumers overpaying for diamonds since there is a lack of knowledge and transparency on how the business works. Maria and Julie were a pleasure to deal with. They were knowledgeable and always courteous and accommodating. Small touches like greeting you by name when answering the phone and always making me feel relaxed throughout the shopping experience show that they truly understand customer service. Custom Setting Review: I'm pretty picky about settings and try to look for indications of poor craftsmanship (ie poor quality melee stones, poor polish, unremoved burs, tweezer marks, poor sets, cheap sets, alloy weight etc) when evaluating custom jewelry. I was looking for quality and value. Let me just say that the custom piece that Sam delivered far exceeded my expectations and I would not hesitate in working with Diamond Center again. The quality I expected and value I received were unequivocally met and surpassed. The only room for improvement would be better response time to questions by phone and email. Overall, Sam communicated very well throughout the process, was very helpful in the design process, delivered 3D pics, showed me wax models, accommodated my revisions, made his promised delivery deadline and most importantly, delivered a well crafted piece. (Pics posted) The Diamond Center team over-delivered. The best part is that my fiance's happy, she get's compliments all the time and other's are constantly overvaluing her ring. Diamond Center: Thank you for producing a Tiffany's style wow factor without breaking the bank!

    Custom designed ring. Picture doesn't do it justice to how much it sparkles!

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    Page 1 of 4

    Ask the Community - Diamond Center

    Do they have padparadscha or any other orangish pink stones?

    Yes we do. What size and what shape? Please email us at general@diamondcenterinc.com for a much quicker response. Best regards,… 

    Do you sell single diamond stud earrings for men?

    Dear Jonathan: Sure we do single earring in all sizes and qualities. We look forward to helping you any time.… 

    Don’t See Your Question? Ask Away!

    Review Highlights - Diamond Center

    Sam and Maria are super professional and knowledgeable regarding diamonds, engagement, and wedding bands.

    Mentioned in 120 reviews

    Read more highlights

    Luv Bridal

    Luv Bridal

    4.9(1.1k reviews)
    1.8 miDowntown
    $$
    Available by appointment
    Walk-ins welcome

    Went to LUV bridal for my very first wedding dress experience and had the absolute pleasure of…read morehaving our bridal specialist Daisy help me along with my journey. We had the best first experience I could have ever imagined. Daisy went above and beyond finding my perfect style, that was UNDER my budget, and she made sure my overall happiness above all was reached & exceeded. I cannot say enough good things about Daisy & the whole team. I found my wedding dress, and I have never felt more beautiful in my entire life. The whole process was seamless, effortlessly beautiful & so fun. I truly owe my first experience being such a positive one to Daisy. THANK YOU EVERYONE AT LUV BRIDAL.

    Traveling from the Bay Area to search for plus-size bridal gowns, Luv Bridal was the third shop my…read morefamily and I visited. From the moment we walked in, everyone was extremely welcoming. We especially appreciated the hospitality and the great selection of snacks, which were a wonderful touch. I want to give special recognition to my stylist, DAISY. She was an absolute gem--high-energy, detail-oriented, and fantastic to work with. She listened carefully to my venue location, budget and style preferences, pulled options in my exact size, and quickly adjusted selections based on my feedback. She made the entire appointment seamless and enjoyable for my mom, dad, MOH, and me. Although I did not select a gown during my visit to Luv Bridal, it was easily one of the best appointments I had. I will certainly be recommending Daisy and the Luv Bridal team to future brides.

    Photos
    Luv Bridal
    Luv Bridal
    Luv Bridal

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    Royal Accessories

    Royal Accessories

    4.3(221 reviews)
    0.5 miDowntown
    $$

    I visited Royal Accessories with my family looking for bridal accessories. When we arrived, there…read morewere two employees helping customers, one Asian woman and one Latina woman. Since the Asian employee was busy, the Latina employee initially helped us. However, when two other customers walked in, the Latina employee stopped assisting us and focused on them instead. We were left waiting without anyone acknowledging us or checking if we needed help. It felt like the other customers were receiving much better service. I had already tried on a couple of hair pieces and didn't want to remove them myself because I was afraid of damaging them, so I waited for someone to assist me. Once the Asian employee finished with her customer, I asked for help. She was kind, patient, and helped me choose a hair piece. I had also planned to purchase earrings, but after the experience, I decided not to. I ended up purchasing only the hair piece. While the quality was nice, I personally found the items to be overpriced. A funny part of the experience was that the customers the Latina employee left us for didn't end up buying anything, despite her providing them with much better customer service than she provided us. I don't know why our experience was so different, but it honestly made me wonder if she had judged us based on appearances because we weren't given the same level of attention or courtesy. If you're shopping with a budget under $100, this may not be the right place for you, and it could save you time to shop elsewhere. Unfortunately, the lack of acknowledgment and inconsistent customer service left a bad impression. Because of that, I don't plan on returning.

    This store has the prettiest tiaras in LA !! I have been going for months because I was waiting…read morefor my wedding dress to be done and today I went it and was helped by Cathering , her energy is amazing! I literally went back because of her, her customer service is outstanding! Never did she pressure me or rushed me at all! She was of great help and I'm extremely happy with my purchases! This store is a hidden gem because no one has the quality they have!!! My wedding is in 24 days and I can't wait to post all my pictures! Cathering greeted me with a smile everytime! And now I will be a returning customer and will refer others!! Thank you !!!!!!! Great Customer service from her!!!!!

    Photos
    Royal Accessories
    Royal Accessories - Located inside Santee Creative Building SUITE 128

    Located inside Santee Creative Building SUITE 128

    Royal Accessories

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    L'amour Bridal Boutique

    L'amour Bridal Boutique

    4.7(116 reviews)
    0.5 miDowntown
    Locally owned & operated
    Luxury

    I had a great experience! I felt so welcomed and comfortable. I was in need of a dress asap..they…read moreworked with me and made it possible. Catti was so sweet and patient. She made my vision come to life. My dress is so beautiful and the girls were making me feel beautiful in it as well! Definitely a great experience.

    Horrible experience from the moment I walked in…read more My mom and I walked in smiling, excited for my bridal appointment. Instead of being welcomed, the front desk staff laughed, and one of them asked, "What are you doing here?" I replied, "I have an appointment," and they all laughed again. Looking back, I should have walked out then, but I decided to give them a chance. I was told I had to wait because no one was available to help me, even though there were four staff members standing at the front. I was told to look through the racks for dresses while I waited. Since it was my first time shopping for a wedding dress, I didn't know the process. Later, I noticed signs everywhere saying not to walk through the aisles, so my mom and I stood to the side and waited. After about 20 minutes, someone finally came to help us. She immediately asked which dresses I wanted to try on. I explained that I had no idea because this was my first bridal appointment and I was hoping for some guidance. She seemed visibly annoyed. She pulled a few dresses, and one of them was absolutely beautiful--I genuinely loved it. However, the overall attitude made me uncomfortable. At one point, she told me the dress was around $5,000 and then asked, "Can you afford it?" I replied, "Yes, I can." After that, I noticed other staff members gathering around and suddenly walking by to compliment how beautiful the dress looked on me. It felt very insincere. Even though I loved the dress, I decided not to purchase it. Buying a wedding dress is a once-in-a-lifetime experience, and I didn't feel confident moving forward with a boutique where I felt unwelcome and judged. I politely ended my appointment and left. As I was walking out, I heard one of the employees say, "I told you they weren't going to buy it." That confirmed I had made the right decision. Thankfully, I found my dream dress at a wonderful bridal boutique in Costa Mesa, where I was treated with kindness, respect, and genuine excitement. The difference in customer service was night and day. Every bride deserves to feel welcomed, supported, and celebrated. Unfortunately, that was not my experience here.

    Photos
    L'amour Bridal Boutique - Adorable signs and champagne or mimosa offered when I said yes!

    Adorable signs and champagne or mimosa offered when I said yes!

    L'amour Bridal Boutique
    L'amour Bridal Boutique

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    Lucky Brides - Wedding dress

    Lucky Brides

    4.6(58 reviews)
    0.5 miDowntown

    I came in not knowing what kind of wedding dress would look good on me or what type I really like…read more Angel said she has the eye for these kind of things and gave me one to try. When I saw what dress she gave me, I was a little hesitant because it's not the type I usually go for... but when I put it on, I was astounded by how well it complemented my figure. I was genuinely surprised. Despite trying on various other dresses that I thought would look good on me, none of them matched the first one Angel gave me. It truly stood out as the perfect choice. Thank you so much for the help Angel! Can't wait to see the final product!

    If you decide to go with Lucky Brides, you will receive such a personable and easy going…read moreexperience! The moment I met Angel she made me feel so comfortable and never pressured to purchase from her. My friends and I browsed in her shop until I found my dream dress that she designed. She took my measures and created a gorgeous bridal gown and veil. I am still getting compliments to this day. My dress was affordable but custom and nothing I have seen before! Also she gives you free alterations which I'm grateful for because I lost alot of unexpected weight due to the wedding planning process. Angel is a very busy woman so occasionally she was slow to respond to calls and messages. Besides that I can honestly say I'm so glad I chose Lucky Brides.

    Photos
    Lucky Brides - Wedding dress

    Wedding dress

    Lucky Brides - LED Wedding Dress

    LED Wedding Dress

    Lucky Brides - Thank you Angel for helping me design my gown and making my vision for my husband's barong.

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    Thank you Angel for helping me design my gown and making my vision for my husband's barong.

    Q Bridal - Black wedding dress

    Q Bridal

    4.6(58 reviews)
    0.5 miDowntown
    Certified professionals
    Offers customized solutions

    I seriously can't say enough good things about Abigail and Mia! They truly went above and beyond…read morefor me, and I'm so grateful for everything they did to make my bridal look perfect. My dress looked INCREDIBLY better than when I first said yes to it. Without hesitation, Abigail went the extra mile to make my dress more dramatic, fuller, and even more beautiful. She didn't have to do that for me, but she genuinely wanted to, and that meant so much to me. She also made sure my veil and entire look came together perfectly. Abigail's communication was amazing, and Mia was the sweetest during my fitting, so kind, patient, honest, and welcoming. I LOVE HER!!! You can genuinely tell they care about their brides. I'm so thankful I got to work with them and couldn't recommend them more!

    I couldn't recommend this place enough! Great customer service with everyone who works here…read more Abigail and Mia are amazing. Communication about my dress was always quick and they guaranteed quality work. I placed my order late after going back and forth at different bridal shops. I knew this dress was the one. Even though I placed my order very close to the wedding, I was able to pick up my dress few days before the big day. I was never stressed about it once because I had so much trust in them and Abigail always kept me updated! I received so many compliments about my dress. Thank you so much again for the beautiful dress and great wedding dress shopping experience.

    Photos
    Q Bridal - Black wedding couture dress

    Black wedding couture dress

    Q Bridal - Beaded A Line wedding dress

    Beaded A Line wedding dress

    Q Bridal - PQ with Melissa

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    PQ with Melissa

    Diamond Center - jewelry - Updated September 2026

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