My fiance and I are already repeat customers to Diamond Ideals, first for an engagement ring and just a few months later for another diamond ring. We couldn't wait to go back; next visit will be for our wedding bands. Prior to this, we'd never purchased diamond jewelry so consider us entry-level. My fiance (rightfully) involved me in the engagement ring shopping process, so even as the recipient of the ring I can provide perhaps a less biased review of the experience (rather than a review that is happily clouded by the fact that I'm now engaged to the love of my life and he bought me a shiny present). I've since made multiple visits for fittings and modifications, and each time communications and interactions were easy and positive. Megan and Laurent guided us through the process, educating and providing honest advice throughout. I absolutely love my rings - created multiple Pinterest boards with ideas, tried rings on at Tiffany, Cartier, ran the whole gamut on 5th ave... and picked and chose elements of each ring I liked to give my fiance an idea of my perfect design. The basket placement of the setting, the prongs, diamond size, cut, shape... some of those things are easier said than done. Needless to say, I had no idea what the final product would look like since it didn't previously exist (at least, not in the places I looked which was quite frankly A LOT) but I was blown away. I've been wearing my engagement ring for about 6 months and still get compliments on a weekly basis by strangers - sometimes I even turn it around on my hand to avoid these conversations (actually not kidding). We've already recommended Diamond Ideals to our soon-to-be-engaged friends, and though this is the type of big decision you don't necessarily make based on a stranger's Yelp review, I wanted to put positive vibes out in the interwebs in writing. They really are that good, and honest business people deserve to be rewarded with more business. read more

I found this business on-line, and liked the selection of engagement rings on their website after being somewhat dissatisfied with the options I found available in the small city where I live. The ring I liked was available from a couple of other retailers, so I shopped around- calling the others to ask about their rates and turn-around time (I needed my ring custom-made in Platinum in just a couple weeks, before my now-fiance left for work-related travel). After contacting two other sellers, I decided to go with Diamond Ideals. I found them best on both price and professionalism- they didn't try and sell me any gimmicks, just were responsive and engaged when I needed more information or prices, and were otherwise unobtrusive. Megan was the sales associate I worked with most closely, and she was very helpful, narrowing down my selection of diamonds based on the qualities she could observe. The ring really looks great, and they got it to me ahead of schedule. Finally, for insurance purposes, I requested an appraisal from them. Megan was able to supply the appraisal and sent it on to me at no extra cost, providing extra, consistent service even when she no longer stood to profit. That is exactly the experience I look for in retail. I started the engagement process thinking I would never buy an engagement ring sight-unseen, from a business I had no previous experience with. Now, I'm engaged and quite happy with my decision to work with Diamond Ideals (happy enough to review them!). read more

My fiancé and I were shopping for diamonds to put in my grandma's engagement ring and found some at Diamond Ideals. Megan was great to work with via email and so helpful. We did a lot of research and looking online and Diamond Ideals had a great selection and so easy to work with. I live in Kansas and just so happened we were coming to to New York for work and Megan was able to set up an appointment so I could see the diamond in person. When it came time to look for a wedding band, I started the online shopping again. I ended up with Diamond Ideals again. They had a band that I had never seen before online or in the stores. It was an eternity band and I was concerned about resizing it down the rode if need be. Laurent was up front and honest with me. He was able to offer a solution that worked for me that gave me the look of the ring I wanted but has the ability to be resized if needed. I love the ring and get so many compliments on it. If you are scared about buying jewelry online - don't be! Its so easy and such a better deal, read more

I live overseas and was coming to New York with my soon-to-be fiancée. Not knowing where to start, I jumped onto Yelp and found a number of jewelry stores. Diamond Ideals was one of them and I really liked their website. I contacted them about a month before my trip and was immediately impressed with their attitude and service. Megan and Laurent answered countless questions and helped me pick the best diamond I could afford and a gorgeous setting. They did all the work and sent me pictures of everything. When I got to New York, I went to their showroom. I had been to New York many times and had wandered through the Diamond District. Let me tell you that this was an entirely different experience. There was no pressure. They brought me the ring and I have to say that I was already impressed with the pictures but the actual ring was incredible. I am extremely happy with the service I received from DiamondIdeals. They were super professional and extremely helpful. I highly recommend them to anybody trying to buy a ring. read more

I had a great experience here. I live in NYC and wanted to shop in the diamond district to physically see what i was buying, but I didn't want to deal with the pressure and in-your-face attitude of most of the street level stores over there. Diamond Ideals sells through their website and also has a showroom near the diamond district. I did most of my research and ring seeking online, and I really liked Diamond Ideal's settings over some of the other online dealers. I initially browsed their setting selection and diamond inventory on their website and then set up an appointment to view in their showroom. I worked with Megan, and the showroom visit was great and very casual with no pressure. After two appointments and viewing several settings and several diamonds in my price range, I settled on a setting, stone and prong style. It was ready two weeks later, and it looked totally stunning. My fiance absolutely loves it and truly thinks it's nicer than anything she would have picked out. Highly Recommended. read more

I bought my engagement ring from them a few years ago. The salespeople who helped me were Megan and George. Shopping experience was terrific. Megan went out of her way to help me customize a beautiful ring at a very good price. The diamond met specs and was beautiful, and the ring was beautifully crafted. PS - not sure why my first review was filtered. I had a duplicate Yelp account that wasn't linked to Facebook and maybe Yelp thought it was a fake. Anyways, I really did have a terrific experience buying a ring from them. They delivered exactly what I hoped to get and my fiance was very very happy. read more

Bought engagement ring here and am about to purchase the wedding band next. I searched for months for the exact brand and style I was looking for. Diamond ideals not only had the very best price I could find on any of the 100 websites I looked at, but the diamonds were exceptional clarity. Way better than the junk the chain jewelry stores try to push on you. Save all the time I wasted looking at other websites and just order it from them. I also exchanged over 20 emails with them throughout the process and they always responded quickly and addressed my requests and questions. Highly recommend read more

We bought our engagement ring and wedding bands at diamond ideals. We worked with Megan who was extremely helpful. The first meeting between my husband and Megan was spent entirely by Megan teaching my husband about diamonds. Despite having no promises of buying the ring from Diamond Ideals, Megan spent a good hour just explaining how diamonds are graded. The rings are beautiful and everyone is incredibly impressed by the diamond on the engagement ring. Would absolutely recommend to everyone. read more

I have been working with Laurant & Diamond Ideals for 19 years now and I can say that I have been 100% satisfied with each and every transaction!! The product is spectacular, the price is great, they are creative, honest & fun to deal with. I have bought several rings & pairs of earrings and other diamonds for my wife from Diamond Ideals over the past 19 years & noone comes close. I have nothing but praise for them. I wish everyone was as fantastic to deal with as Diamond Ideals is!!!!!! read more

REMARKABLY helpful. As first time engagement ring buyer you naturally have a lot of questions, and finding a great partner to walk you through things is important. You want to find the best ring you can and also know that you're not being taken for a ride. I have been interacting with Laurent who provided me with fantastic information, very detailed perspective and honest feedback. I can't say enough about them and strongly urge you to try them out. These are the good people, people! read more

The team at Diamond Ideals did an excellent job helping me create a custom engagement ring for my fiancée. Before my arrival, they picked out an assortment of stones and settings to fit my criteria, and helped me through the process. Once I made a final decision, the turnaround time was less than two weeks! Most importantly, my fiancée was delighted with the outcome. It was truly a wonderful experience. read more

My fiancee bought my ring from here about a month ago! Megan was the salesperson and he said she made it so easy for him! Megan met with him that day and showed him multiple rings and helped him make a perfect decision!! I could not be happier with my ring, the price and I get more and more compliments each day! Thank you megan!! read more