Our sales transaction was enhanced by the sales manager who assured us that we were a valued…read morecustomers and got our process moved as quickly as possible. The team worked well together. JP thank you.

I helped an elderly relative buy a car there as they were the only dealership in the area that had…read morethe car he wanted, and gave the dealership my phone number as the contact number. They call me repeatedly to schedule service for the car. I explained to them numerous times that my relative lives almost an hour away and has the car serviced closer to his home, but they will not stop calling. I sent a message to their GM and Sales Manager asking for their help to stop these calls, and now they're texting me repeatedly trying to sell me a car. I regret stepping foot in their dealership and due to their high pressure tactics will never buy a car from them or recommend that another family member or friend do do.

Very professional dealer. The loan business manager very knowledgeable and helpful. Gave great…read moreadvice.

Great service as usual. I came here for my oil change during a work day and they offer WiFi service…read moreand complimentary coffee and refreshments.. Also test drove a car here before purchasing one and they were very helpful. If you bring your car for an inspection or repair they offer a car loaner, make sure to bring your driver's license.

the staff was very helpful and made the purchase of my daughter's 2020 Toyota Corolla very stress…read morefree.

I am a new used car shopper new to using all the phone apps for shopping online and purchasing cars…read morewith the touch on the screen. I ended up with a cars I wanted to see but sold on me, or getting a bad sales rep who couldn't answer my questions nor felt I was a potential buyer. Then I happened to get lucky that two vehicles I was interested in were at Serra Toyota. I had a lot of questions on the vehicles since I only had info from online. I needed to see more of what I was interested in. I then went inside to the sales floor where I met Cheryl. I explained to her that I wanted to check out two used sedans they had, and needed to know more on what certified used / preowned vehicles meant. It was new to me. She explained all the questions I had about buying a used car and then explained to me the certification process. After learning about what checks the cars at Serra went through and the warranties and backing of their work. I was more comfortable about the certified cars they offered. After test driving and getting technical questions about the Sedans I was interested in I settled on getting a 2024 Camry Sedan. Really a great car which I love and enjoy. But I may not have bought w/o getting the personal touch offered to me and being able to answer my questions so I know I found what I want.

Next time I purchase a vehicle at signing the contract I'll have an attorney with me.read more

My previous card was a ford so I regularly took it to Lake Ford for maintenance. With my new car…read morebeing a Chevy, Lake Chevrolet seemed to be a good fit. Scheduling my routine oil change and tire rotation was super easy. I booked an early appointment. Upon arrival, they took pictures of my car. Guessing to document in case of any damage? The waiting area includes free coffee, sodas and water. There is also a vending machine for a snack. Upon completion, my service advisor shared no additional services needed to be completed which makes sense since it's relatively low mileage. Only taking a star off due to post communication. Day after my visit, I received a text and email for 10% off deferred recommended services. I checked my paperwork and nothing was recommended. I called to follow up. The service advisor shared that due to mileage, a new cabin air filter would have been flagged but they checked mine and it was fine. I thanked him and shared I was initially upset about the text and email thinking information had been withheld and I had just been in. They mentioned it was part of their AI system and still were making adjustments. Well imagine my frustration when i received yet another text and email today around d my deferred maintenance. I will still come here because I prefer going to the dealership for maintenance however frustrated by the AI messages.

I am writing this review to warn others, especially if English is your second language. Do not…read moretrust their paperwork! ​I purchased a 2025 Sportage Hybrid here (my second car from them in 90 days). I trusted them when they said the car had 31 miles. I later found out through GPS data that the car had been driven over 100 miles more than disclosed. It was essentially a demo car sold as new. ​Worse, they used "Tied Selling" tactics in the finance room, forcing me to pay $467 for a service plan to get a rebate. I had to fight with Kia Finance for weeks to get that money back (which they finally refunded, proving the dealer was wrong). ​They also refused to fix a factory defect on my other car (X-Line), costing me nearly $500. I tried to resolve this privately with the owner, but they chose to ignore me. This is how they treat a repeat customer. Take your business elsewhere.

Merry Christmas to me, Rosen Kia Ripped me off…read more Bought a new Kia K5 GT Line AWD from Rosen Kia on Tuesday 12/23/2025. Today 12/25/2025, I was finally able to get into the password protected copy of my sales contract that was emailed to me after the purchase of my new vehicle. During purchase, I agreed to buy an extended warranty. Today, I was trying to see specifically how much that warranty was ( during purchase I was told it was "almost $4K") When I finally got my installment agreement open, I found that there were several add on products that I never agreed to purchase and was never even told about. The finance guy said by purchasing an extended warranty my monthly payment was going up "about $40/month", when in reality the total impact of this extended warranty and all the other add-ons was actually approximately $150/month. This means the total out of pocket impact over the life of the loan made my vehicle more than $10,500 higher than without. 1. There was a Multi-Guard Platinum Protection plan added to my loan that was not disclosed or approved. Total cost: $1,205 2. There was a 3 year Pre-Paid Maintenance Agreement ( non cancellable under any circumstances) added to my purchase that was never disclosed. Initial cost: $646. 3. There was GAP coverage added to my Loan that was not approved or disclosed during purchase. Which is weird because I already pay for that on my car insurance at a much lower rate and would never have approved the: $899 charge that was added to my loan. 4. Ultra + Service Contract. This was the only 1 of the 4 that I was told about, or discussed during vehicle purchase, and the only one I authorized, but it actually cost quite a bit more than I was told. 5. During my time in the finance office, the finance guy told me he was able to "buy down" my interest rate by 1.0%, and that they normally don't do this but because they were a "diamond dealer" or something like that, with Capital One, he was going to try and get me the best deal they could but not to tell his boss. What I came to find out was that the rate was never "bought down", it was just more untruthful info said to muddy the waters. In the finance office I was told to sign here, initial there, etc. Much of what was added to my loan was never disclosed or approved and I was never given the opportunity to review the entirety of my sales contract until after the sale. The Truth In Lending Disclosure was never shown to me during the sale, I did not see it at any point until today. The documents are all password protected and sent after the fact, and I believe this was done to make it intentionally difficult to detect what was being added to this 56 page contract. This is not a case of "buyers remorse", it's a customer finding out they were lied to and not told of things being slipped into the purchase agreement that would never have been agreed to if I had known. All of this is upsetting and disappointing to say the least. Finding out that a business I gave my hard earned money to and took the time to write a good faith review for, based on their request to support them for giving me a "good deal" was actually being deceitful and dishonest is a crappy way to spend your Christmas Day. I hope this serves as a warning for anyone planning to do business with this place, or has in the past, DEFINITELY GO REVIEW YOUR PURCHASE CONTRACT!! I definitely won't make the mistake of giving them the chance to do this again, that's for sure

I'd like to take a moment to give an extremely positive shout out to a few members of Griffins Hub…read more They made my experience completely and utterly wonderful and I feel even that is an understatement to how fantastic they all are. It's been a nice handful of months ago now since my last service there, but the experience was so fantastic that I made sure to take time to write a review even after quite a bit of time has passed. I'd like to start with one of the lead service managers/technicians, his name is Johnny. Johnny is beyond phenomenal. He's kind, intelligent, hard-working, and exemplary personnel. Not only did Johnny and his team make sure that my vehicle was fixed properly, but also very timely while working closely with me to keep me informed every step of the way. There were a few hiccups and snafus during the process (some a little unprecedented as Jon(who no longer works there) initially started working on my car) but Johnny picked up his slack and went above and beyond to make things right and fix my vehicle properly. As a customer, he made me feel like 1/1 VIP, and you can't really find that type of service or charisma like anywhere these days. An added bonus was that I had the opportunity to see him interact with another customer and I could tell he made that individual feel the same way. Johnny is truly an outstanding person and employee and should 100% be recognized as such. All jokes aside give that man a raise or an extra vacation or something lol. Another lead technician/service advisor that should be recognized for his exemplary work and customer service is Eric. Eric's knowledge in service, reliability and infectious positive attitude is truly something amazing and is the reason I've brought my business to Griffin's hub for multiple years now. The first time I serviced my vehicle at Griffin's was back in late 2020 and was with Eric. The experience was so grand I haven't looked back since, because of that I only take my vehicle to Griffin's for literally anything and everything. There are a few more folks I'd really like to take my hat off and give a nod to that added to my already great experience at Griffin's hub. This last time around, amongst the mild chaos with my part being shipped to Griffin and Jon no longer working there and the part getting mixed up in the warehouse or whatever, I had the pleasure of meeting Taylor (I'm like 90% sure that was his name. He was one of the head honchos, like top dog service manager) and he too, was an absolute delight. He greeted me with poise and respect and helped figure out the situation and make right of any wrong that may have been done along the way in the confusion. The last two individuals that deserve a shout out are both Dave and Carrie, the shuttle drivers. In my time with Griffin's, I've never taken advantage of or had the opportunity to use their shuttle service. (Which, sidenote, is f-ing amazing that they have that available for their customers!!!!!) however this last time around I did, and I enjoyed every second of each conversation I had along the ride with them! Major kudos to Carrie and Dave! Griffin's hub really knows what they're doing getting the best of the best in every facet and capacity, filling each role of every department of that establishment with the absolute greatest individuals. Thank you (especially) to all those listed above, as well as all those working at Griffin's Hub for continuously providing great experiences. - Jordan S. (Jeep Cherokee)

Don't recommend buying new car here ！because poor maintenance service, the maintenance guy is not…read morehonest, I told them my concern and they sai not a problem then next time I visit they said your car out of warranty so you gotten paid out of pocket

Just don't buy from them you will be sorry for it . Nough said had issue after issue after issue…read moreafter issue with a car i bought there all in the first few days i now own a expensive paper weight that is shot no way to get my 8 grand back !

We purchased a vehicle from this dealership. We paid cash for 2011 Jeep. We thought this was great…read morepurchase. WELL!!! Today we say different. The jeep kept cutting off. We took the vehicle to the shop. WHY!!!! rodents had eaten up the wires. I called TWO TIMES trying to talk to the dealership. I spoke with TJ and the "owner" funny how when I explain what was going on with vehicle, the "owner" never gave me his name, but told me, he will talk to TJ and they will come up with a plan and call me back. I guess they are still coming up with that plan, because I have NOT heard from this. I know when you purchase a vehicle at a dealership, all sales are final. BUT!!!!!! I am warning everyone about the dealership. THEY HAVE A RODENT PROBLEM, SO BE CARE WHEN YOU SHOP HERE. Sign we paid $10k for a rodent problem. PLEASE DO NOT SHOP HERE!!!!!! Honestly, they do not deserve a star

My family has been a Lake Ford customer for over twenty years. We've purchased many vehicles and…read morealways take them there for service. Jessie has always gone above and beyond whenever we needed help. We recently had some major work done. Anthony and the service team did an exceptional job. We are very pleased with the service. We will continue to be a customer. Dawn, Paul, Pam and Ed R

Lake ford is absolutely wonderful! The staff is kind, the service is 5 stars and the atmosphere is…read moreamazing! Best dealership in the Milwaukee area! Highly recommend!

This place is rip off , they sell lemons and vehicles that have more than enough problems. Do not…read moreshop for a vehicle here. You've been warned! I bought a expensive SUV here and they would not honor any warranty or repair. The vehicle ended up lasting a year or so before breaking down. $30 thousand down the drain. The owners and salesman are the biggest scam artists

Sent 2 inquiries online requesting a call since I was interested in a vehicle. Never heard back…read more Bought a car somewhere else.