I walked into Pure Hockey as a first-time hockey mom knowing absolutely nothing about gear. I…read moremean... nothing. Pads, sticks, sizing, what's required, pricing, what's optional, I was overwhelmed before I even walked in. At this point I've been here a few times and I'm quickly becoming a regular. My very first visit was with Ethan, and I hoped I'd run into him again. I was so relieved when I did. He walked my son and I through the entire store, helped size my kiddo properly, explained what everything was for, and answered all of my many mom questions without ever making me feel silly for asking. We were actually the last ones in the store right before closing, and not once did I feel rushed or pressured. As a mom trying to make sure her kid has what he needs (without buying the wrong thing), that meant so much. I felt supported and accommodated during what can honestly be a stressful process. I hate seeing negative reviews. Yes, the staff is young, but they are incredibly knowledgeable, patient, and kind. They take their time with you. They don't rush through fittings just to move on to the next person. So, if there's a bit of a wait, it's probably because they're giving another family the same care they gave mine, and I truly don't mind that at all. The staff here is wonderful. But Ethan is our favorite. We always hope he's there when we come in.

Pure Hockey hosted the Los Angeles Little Kings "Learn to Play" Gear Fitting for the kids league in…read more2026, on Sunday 12/07/25. The staff were super friendly and helpful. It was a very easy, fun and fast process. The store has so many choices in gear and apparel. This is an awesome specialty store for hockey and has some street hockey inline rollerblade skating stuff too. If you're a hockey player, this is the mecca mega super store.

This is a great little shop that offers a unique service for hockey gear, services such as…read morecleaning, repairs, sharpening skates, and equipment sanitizing. The store is located behind the GLP (Goal Line Performance) and they also have pick up/drop off services to different ice rinks around the area. I took my son's hockey gloves in for repair due to a large hole outside of the palm. Due to COVID, the new gloves will take a longer time to arrive. I spoke to Chris (the owner) over the phone and he provided a quote for the repairs. The price was very reasonable. When I picked up the gloves I was amazed! The gloves look like new and smell great! LOL!! Five stars to Locker Room 13, and Chris!

Best service ever. Changed my hockey experience. Chris is the best, Locker Room 13 is amazingread more

The service here was so friendly and helpful. I came in on a busy Saturday and had never been here…read morebefore. They were super informative and helped me get everything O needed for my daughter. Gavin got her Lacrosse stick strung so quickly, and got her ready for training tomorrow. Super affordable service and a great selection of materials. She's ready for HS season. We'll be back for all her lacrosse needs.

JAKE IS THE GOAT! Jake in the skate sharpening area was awesome. I brought my skates in for a…read morechassis swap at 6pm with a game at 6:50pm. He said they would be ready in a couple of days when he realized he had a little bit of free time and offered to speed-run them to get done within about 25 minutes. He was helpful, kind and awesome at his job. The guys at Monkey Sports are always great but this customer service was above and beyond. Scored 5 goals and looked fresh in my new skates about an hour after bringing them to him, A+ worker and A+ man! Thanks, Jake!

Small store located within the Toyota Performance Center Rinks with a modest selection of hockey…read moreand figures skates. Came in with limited knowledge, got myself fitted and recommended the skate within my budget range and the service was amazing. With the purchase of skates, came with free sharpening and heat mold which was an incredible price. I will definitely come again.

Love businesses that stand on business. Thank you for standing in solidarity. I always receive the…read morebest service here!!

FREE skate sharpening!??? What? Yes! Finally, a hockey pro shop that provides quality, community…read moreand top-notch service. Thank you! Within 5 minutes of walking in, I knew this place was different. Came here for a sharpening and the guys showed us what a mess my son's blade was! He was pretty much skating on 2 points! What!? While we waited for the blades to be fixed, Jon played hockey with my son and Cole gave us great advice about equipment and shares with us Surfside Hockey's vision (some exciting stuff!). I don't think a store has ever won my loyalty and trust as quickly as this team at Surfside did today. Our hockey community needs an equipment supplier that cares about the families and kiddos they serve. Thank you Surfside for your excellent service, fun & engaging staff and great prices!

Did this place go out of business already?? We were there a few months ago and bought some skates…read more The manager and sales guys were telling us about how they were getting ready to remodel and expand.

Just got some great new skates. Incredible service and and patience from Nate! Thank youread more

needed new skates and went all over LA and Orange County trying to find the right pair. Every place…read moreI visited left me disappointed, so I kept moving on to the next. Then a friend suggested I come here. John (the manager) was amazing--extremely knowledgeable and genuinely helpful. He took the time to make sure I found the right skates, and I left a very happy camper. I walked out with a new pair of skates and a new go-to pro shop. I'll definitely be back--and you should be too.

After I posted my review, Bruce called me the very next day. He explained that the day we visited…read morehis store, he was dealing with a difficult situation at the business after unexpectedly losing an employee, which contributed to how things were handled. More importantly, he sincerely apologized for our experience and invited us back so he could make things right. Bruce offered to take back my daughter's skates and replace them with a different pair to ensure she was completely comfortable and happy. I realize that because my daughter had already skated in them, he would likely take a financial loss since they could no longer be sold as new. As a business owner myself, I understand the impact of that and appreciated his willingness to stand behind his customer service. At this point, it has been about two weeks, and my daughter has adjusted to the skates and is no longer complaining about discomfort. Because of that, I decided to keep the skates rather than exchange them. While our initial experience was frustrating, I believe it's important to recognize when a business owner takes responsibility and genuinely tries to make things right. Bruce showed that he cares about his customers and his reputation by offering a solution, even if it meant taking a loss. For that reason, I am updating my review to 5 stars and appreciate his efforts to ensure customer satisfaction and earn our future business.

Bruce! We just wanted to thank you for all you do!!! This is our third pair of skates from you and…read morenot a day of training was lost in the switch! We all know that is an amazing accomplishment during competition season! It used to take weeks to adjust to new skates -- but the time and care you put into fitting and maintaining these skates for your skaters is unparalleled and really pays off. Thank you!

Just visited this place for the first time today cause my ex-hockey players boyfriend wanted to…read morecheck them out. I don't know much about hockey but they were really nice in there! It's rare nowadays that an associate will actually approach you and ask how they can help, so I appreciate the guy who did that today! Thanks guys!

Heads up this place does NOT have FIELD HOCKEY supplies despite what Google and AI say. They are…read moregreat for all other hockey.