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    First Watch

    3.9 (24 reviews)
    Open 7:00 am - 2:30 pm

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    Classic Benedict
    Davlon S.

    This is a very popular spot, but they do have call ahead seating so I highly suggest you take advantage of that service. Nice variety of breakfast/brunch dishes to include Southern staples. The service was good and the food was plentiful amd delicious!

    GF Toast
    Luca D.

    Service and ambiance was as pleasurable as it possibly could have been. I got the Parma Skillet Hash, which is two eggs any style (I chose scrambled) over potatoes, tomatoes, roasted mushrooms, onions, Italian sausage, fresh herbs, and goat cheese instead of the usual mozzarella and Parmesan, alongside GF toast. The toast was kind of soft, but the strawberry jam gave it some sweetness. The flavors of the hash were nothing but phenomenal. Adding the goat cheese was the right call because it gave it a good salt concentrate. The veg was great and the sausage was moist. I would have liked a little more egg to better coat the hash, but still a killer brunch overall. First Watch? More like First Win.

    Chickichanga
    Wendy R.

    Chickichanga was a little spicy but amazing!! How do I not get this next time, geez. Served hot & fresh. The eggs benefict was served perfectly with fresh fruit. The egg white wrap was lite but super yummy. It was super busy at 11 am and not enough parking spaces. Everyone wanted to go but noone was upset. Very very enjoyable experience and will definitely go back. Waitress Kerri was awesome!!! Clean place. Light and bright ambiance.

    Omelette
    Carl S.

    Great food and a great location in Arden. The food is very well prepared everything I've tried. Here is good. They are known for their breakfast, but their lunch combos are incredible. Soups and sandwiches are a great choice and very well prepped with fresh ingredients. The serve staff are incredibly nice and helpful. The service was fast and everything was excellent. The ambience is an upscale warehouse feel! This is a great choice for breakfast lunch and dinner in South Asheville.

    First watch
    Regina E.

    Service was well done. It was clean and clean and nice atmosphere. The food was good but a little too expensive. It had a healthy lean. There are vegan options. Give it a try.

    Mint mocha iced coffee
    Shelby D.

    Lots of parking and seating! Smells so good in here when you first walk in haha. Got sat down quickly, placed my order and the waitress brought me out my mint mocha iced coffee and some hot syrup to go with my pancakes. While they taste great (if but pretty sweet) I'm eager to come back and try out the breakfast tacos lol

    First watch
    CB S.

    This is an awesome addition to south Ashevilles restaurant selection. Get atmosphere and good food. Great brunch stop or place to grab a nice lunch. The service is excellent and the waiters have always been friendly. Definitely recommend it.

    The trifecta
    Steve M.

    Great service with a smile and wonderful selection of foods! I might add, delicious also

    Burnt biscuits

    All of the food was burnt. The pancakes were so burnt it was peel-able, biscuits were so hard it could break a tooth, and the French toast was burnt but they put that side on the bottom to make it look like it was cooked well. We waited an hour on that food. The server seemed like she hated her job and kept disappearing to the kitchen for a while. It was clear the restaurant had too many seats for their lack of kitchen staff and kitchen space. I would've give one but the bacon and manager earned an extra star. We paid 70+ dollars but manager took off some money for compensation so it was clear she was trying.

    Emily S.

    Every meal I have had here has been amazing. From breakfast sandwiches, to French toast, to salads and soups. It's all incredible. The staff is super friendly and attentive. A great spot for brunch.

    Serve this to your district manager!

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    2 months ago

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    First Watch Daytime Cafe

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    5 days ago

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    3 months ago

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    4 months ago

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    2 months ago

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    11 months ago

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    Jennifer G.

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    6 months ago

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    1 year ago

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    1 year ago

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    Jennifer G.

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    1 year ago

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    Jennifer G.

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    2 years ago

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    1 year ago

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    1 year ago

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    9 months ago

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    1 year ago

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    1 year ago

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    10 months ago

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    1 year ago

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    11 months ago

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    10 months ago

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    Jennifer G.

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    2 years ago

    I ordered a salmon frittata and half of the plate was lettuce with a little bit of tasteless vinaigrette.

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    1 year ago

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    The Book & Bee

    The Book & Bee

    4.5(84 reviews)
    9.2 mi

    I had a lovely afternoon tea at The Book & Bee last year (2025), so I would give this place four to…read morefive stars for that experience alone. I tried to go back this year, and am so appalled by the customer service (or lack thereof) that I will now give it 0 stars, so settled for two since I can't do two and a half. Yes, the food and ambiance were wonderful in 2025. I tried to book another afternoon tea party and called a month and a half in advance. This was to celebrate multiple birthdays with a group of busy moms so wanted to get it on the calendar. No one called me back despite the voicemail saying that we would hear back "promptly." I left two more messages in a span of two, three weeks and still nothing. I even emailed, no response. Finally, a friend stopped by in person and was told that the cafe would be short staffed the weekend we wanted the reservation for so the manager needs to see if there are enough people working before confirming. Okay....but why wouldn't you call back to tell me that? Our requested reservation is tomorrow and I still have not heard back from anyone. This is abysmal customer service. As mentioned, food was good but not good enough to treat potential customers like this. Hard pass from now on and will not go back or recommend. *Editing to respond to Victoria -- those were the dates I called and left voicemails. Perhaps there was a phone issue on your end, but I did not even get a missed call. My friend who stopped by in person spoke to a manager. She had to go by twice due to the manager not being available the first time. I also did not get an email response.

    Terrible..the scones were more like a tiny triangle of cake. Which was the first disappointment. My…read morecottage shepherds pie was cold and certainly was not baked as described. Tasteless. They did microwave it to boiling point. The atmosphere was nice. But most uncomfortable, was the waitress she was surly and rude. Didn't know how to smile. She did not belong in a cute tea room. Will never return. Go to Pisgah Bake House if you want an amazing scone!

    Photos
    The Book & Bee - This is one of the dining rooms of the lovely tea and café shop, The Book & Bee.

    This is one of the dining rooms of the lovely tea and café shop, The Book & Bee.

    The Book & Bee
    The Book & Bee

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    First Watch - breakfast_brunch - Updated May 2026

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