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    First Watch

    4.0 (61 reviews)
    Closed 7:00 am - 2:30 pm

    First Watch Photos

    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Outdoor seating
    Good for groups

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    Recommended Reviews - First Watch

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    Bec
    Daniela G.

    It was a little difficult to find this location at first, Apple Maps made it look like it was on the inside of the mall. Definitely a popular brunch place, and the food proves why. We split a salty and a sweet- carrot cake pancakes (which were HUGE) & the signature BEC. The BEC was delicious, it was spicy yet sweet with the roasted peppers. And the carrot cake pancakes were a good sweet treat to pair it with, literally tasted like cake. We washed every thing down with their caramel crunch iced coffee- I do believe hot coffee is free !

    Steak and eggs seasonal chimi
    Jay L.

    Another breakfast brunch chain?? Well I was pleasantly surprised and enjoyed having an early weekend breakfast since our little one woke up super early. :) Came around 730/8am and was seated quickly. Tried their a chimi style seasonal skillet and lemon blueberry cornbread which were both outstanding. Had to pack the cornbread since we couldn't finish but devoured the skillet. The flavors mesh so well together and not something I would normally make at home, so it was nice to try something different. Great service and well decorated inside.

    Traditional
    Katie R.

    Good service. The million dollar bacon is delicious. This is a quality meal at a good value with plenty of healthy options. Food was served quick with helpful service. Syrup was served warm. I'd love to go back and try other items.

    Tommy H.

    Wife and I visited the Montvale location and was excited that there is now one in Paramus. We came here for breakfast and the food was delicious. Our waitress was very helpful and friendly. We will definitely come here more often for our breakfast stops.

    Inside of my veggie chicken sandwich. Yum
    Debbie S.

    Good! Enjoyed my chicken veggie sandwich in gluten free toast with pesto sauce. Yum. Loved the homefries (good with strawberry preserves for some salty and sweet!) and fresh mesclun salad greens. I wish they had more gluten free options like for pancakes, waffles, or french toast, but the food was fresh and delicious! Our server was very nice too.

    Grits with cheese
    Bianca D.

    On a grits mission -- and they did not disappoint. The grits were delicious, but be prepared for the butter and/or cheese (definitely indulgent). Quick disclaimer: First Watch Benedicts are served on one long piece of bread, with a knife provided so you can cut and portion it yourself. I ordered the Eggs Benedict with salmon flavorful, and satisfying. It was very busy, but the staff was attentive and kept the coffee coming. A solid, comforting brunch spot.

    Holiday Menu 2025
    Bea R.

    First Watch puts the GOOD in MORNING. It's a brunch restaurant franchise that specializes in serving fresh, high-quality, made-from-scratch, and locally sourced meals. There's a heavy emphasis on farm-to-table philosophy. The menu focuses exclusively on popular breakfast, brunch, and lunch dishes like pancakes, waffles, omelettes, biscuits, power bowls, salads, sandwiches, fresh juices, etc. Prices are slightly higher compared to other brunch chains and diners, but you're paying more for higher quality ingredients. This is an ideal spot for those who are more health conscious. The Paramus location recently opened two months ago and it's already becoming a hotspot in the area! Parking can be a bit of a pain since it shares a large lot with other stores within the busy and bustling Bergen Town Center. We came in as a group of 9 on a Monday afternoon and were seated immediately. They're very busy on the weekends, so there will be wait times. They don't take reservations, but you can join the waitlist online. The interior is modern and casual with bright, natural lighting. The decor is simple with some antique and rustic touches. There are tables and booths for small and large groups. I ordered... *Cold Brew Coffee $4.59 - Not very good :( It was watery and practically flavorless. *Chickichanga with side of potatoes $14.49 (includes whipped cage-free eggs with spicy, all-natural chicken breast, chorizo, green chiles, cheddar and monterey jack cheese, onions, and avocado rolled in a flour tortilla topped with veracruz sauce and sour cream) - I really enjoyed this! The flour tortilla was hot and deep-fried to a nice crisp. The fillings and sauces were savory and hearty with the right balance of spice and tang. The melted cheeses were so creamy, making it a perfect comfort dish. The potatoes were fresh and well seasoned. *Cheesecake Holey Nutella Donuts $6.49 (mini donuts with whipped cheesecake filling topped with cinnamon sugar, nutella, spiced gingerbread cookie crumbles & glazed strawberries) - This is a good dessert option to share with a group. The donuts are small, but dense. The dough is cakey and fluffy. The cinnamon sugar and nutella drizzle will definitely satisfy your sweet tooth! The rest of my group ordered salads, carne asada breakfast tacos, waffles, eggs, bacon, and biscuits & gravy. Everyone was happy with the portion sizes, quality, and flavors of their food. We also shared two pots of freshly brewed, bold coffee. No complaints on the service. We were a large group and our server was friendly and efficient. Our food came out within a reasonable amount of time. Overall, this was a satisfying experience! Prices are reasonable, food is fresh & flavorful, and service is friendly. I don't have much to complain about. I'm glad First Watch is in the neighborhood and I would definitely recommend trying them out for your next brunch!

    First Watch
    Jeff M.

    First Watch 1 Bergen Town Center Paramus, NJ 07652 Coffee Double Bacon Parmesan Hash This breakfast & brunch chain restaurant recently opened within the complex of the Bergen Town Center mall. It is not located inside the mall, but in the lower level parking lot next to Home Goods. I knew this location was going to be on the money because there was an hour wait when my girlfriend and I checked in. To entertain yourself while you wait, window in the surrounding stores until you receive a text message alerting you that your table is ready. When we were seated, I was impressed already. The chairs are comfortable and they automatically provided all three utensils; most places only provide a fork and knife and I always have to request a spoon. These are a couple of the menu items I explored: Coffee: I usually never order coffee whenever I dine out because I am not a fan of milk or half & half. First Watch provides vanilla and hazelnut coffee creamers. As a bonus, the coffee is served in a refillable carafe ( similar to IHOP); if it is empty, the server will gladly refill it. Double Bacon Parmesan Hash: This was a unique, but phenomenal breakfast plate. I knew this signature item was going to be a winner when I saw the sidewalk billboard poster. It was topped with a vegetable medley, over easy eggs, bacon and smothered in Alfredo sauce. The plate was very filling and I didn't feel bloated afterwards. If you decide to dine here, I highly recommend arriving in the morning or early afternoon because they close every day at 2:30 PM. #firstwarch #firstwatchparamus #coffee #frenchvsnillacreamer #hazelnutcreamer #doublebaconparmesanhash

    Nehal A.

    This new brunch spot is located on the Route 4 side of parking lot in BTC. Modern cozy dining space with lots of seats available. We went there on Sunday noon time and surprisingly it wasn't packed. We got a table right away. The menu has lots of brunch style dishes, combos of half sandwich, green and soups and a variety of drinks. I loved the purple haze, it was citrusy but little sweet at the same time. I ordered the carne asada breakfast tacos from the holiday menu. It came with three soft tacos filled with eggs, beef cubes, pickled onion, avocado, pica de gallo, and the valentina hot sauce. All the ingredients together tasted delicious. It was a good portion for lunch. I was able to switch the beans with greens as well. The staff and our server all were very friendly. All the drinks and dishes came out within short time. Overall our whole family had a good brunch experience. We will be visiting here more often now since it's so close to our home.

    Wei H.

    First Watch newly opened at BTC Paramus. The diner restaurant is originally from CA. I like it very much. Clean and modern design inside. Enough space for customers between tables. I can see it will be very busy during weekend brunch hours. Big menu for breakfast items, sandwiches, sweets and for kids. I had the traditional breakfast with salad. Eggs are soft. Apple Chicken patty is quite unique flavor. Waffle is fluffy. Overall a great addition to BTC at Paramus. I will definitely come back again.

    menu
    Hank C.

    New spot by the Bergen Mall, located where the tire shop used to be. They have a few specials, the million dollar bacon is good with honey and the pepper I could've done without. The million dollar potatoes is the same thing as seasoned potatoes with the million dollar bacon crushed, and some sour cream, I didn't like that nearly as much. The salmon eggs Benedict was okay, it lacks moisture in the muffin/biscuit and the salmon was a bit bland. The seasoned potatoes, however are a nice touch on most dishes. Not a bad brunch place. Sarina a helpful and friendly staffer.

    Breakfast tacos
    Mark C.

    My wife and I were doing some Saturday shopping and wandered into First Watch for a cozy brunch. Beware, there's usually a line -- yes, this place is that good. We opted for the window counter and skipped the line which was a 50 minute wait. Even so, our server was great and foos came out hot. The menu is varied with a slightly Latin slant on most dishes. I ordered the breakfast tacos and my wife had the elevated egg sandwich, both were excellent. It's so nice to have a good breakfast place open in the Bergen Town Center. We'll be back!

    Double bacon parmesean hash
    Matt B.

    Breakfast/lunch spot with an updated diner-look. The servers were friendly and the atmosphere felt clean/good wake-me-up. Let them know if you want coffee or not, the will give you a jug/pitcher and charge (free refills). The coffee tasted like a okay-decent medium-roast and the "double bacon parmesean hash" was a solid, good meal for the start of the morning. They were able to get my over-medium eggs right. One thing to note, especially going with my friend whos an avid gym-goer, he was able to count his macros and calories better then other spots as he stated so thats a plus. I'd consider coming back again if I'm around the area for breakfast.

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    21 days ago

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    14 days ago

    Great breakfast served all day. Abundant portions served expeditiously by very knowledgable staff.

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    Ask the Community - First Watch

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    Cafe Teasia

    4.8
    (36 reviews)
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    So glad I discovered cafe teas is!! unfortunately there's not that many cafes in the area but glad…read moreI found a cafe that: 1) is a good study spot (which is actually so rare to find around here! and 2) actually has really good drinks!! Tried the matcha latte and really enjoyed it. The matcha flavor was really present and love the creaminess of it which is just how I like it. Took a sip of my parents lavender latte and OMG I am in love!! One of the tastier drinks I've had in a while. Really love the floral taste of the lavender but it wasn't so overwhelming that it felt like I was drinking soap. It was so good Would definitely be back just for the lavender latte... wait scratch that, I DEFINITELY will be back. And this time I don't want to share lol And I'm also excited to try out their other drinks cause they had a lot of unique and interesting offerings. Cafe teasia is truly a cafe that I can truly get behind!!

    Cafe Tesia was a very nice stop for a break. It's located in a small strip mall, adjacent to…read moreKinderkamack Road. The cafe has high stool and table seating and the eatery is clean. The Barista was VERY GOOD. She was the only staff member working and was very proficient. She filled our order in a timely fashion and crafted great beverages. We started with: Iced Brown Sugar Latte. This Latte was deliciously sweet and every ingredient mixed very well to create an ideal drink. The other beverage was the Mocha Latte. Another great Java, where the chocolate drizzle and foam made it a memorable selection. Besides Liquid Gold, I ordered a slice of their Chocolate Marble Cake and it was....AWESOME! Moist, firm, pleasantly sweet, and was a perfect complement to the Brain Juice. Thank you, Cafe Tesia, for making this stop worth the time. Now, I see why you're Yelp business page has a 4.8 rating, and I'll definitely return.

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    Iconic Coffee

    Iconic Coffee

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    Stopped into Iconic Coffee for a quick pick me up and was pleasantly satisfied…read more The cafe is nicely decorated, is full of positive affirmations, has a fair amount of high-top tables, and a few regular tables. The Manager/owner went above and beyond to make us comfortable, was genuinely happy to create our selections, and added to the enjoyment of the visit. The beverage items were: Iced Brown Sugar Shaken Espresso (Espresso swirled with brown sugar, cinnamon, and milk). I really enjoyed this beverage. It was served in a large glass and the presentation was appealing. It showed the flavorful espresso at the bottom 1/4 of the glass and after mixing it all together.....wow! The next choice was the Mocha Latte, with slim milk. The only thing I'll mention about this drink was, that it was the best they've ever had, annnnnnnnd they've had a lot of them. Thank you, Iconic Coffee, for creating a business with a welcoming atmosphere and a relaxing ambience. I'll happily return and will gladly spread the word. :-)

    This coffee shop was perfectly curated for the remote worker! Friendly atmosphere and staff, and…read morethe owner may be the friendliest and most accommodating person in all of New Jersey! There are outlets at every table, and plenty of coat/bag hangers. The coffee was fantastic offering single origins and house blends for espresso.

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    Lavender latte
    Marimba Cafe

    Marimba Cafe

    4.7
    (50 reviews)
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    Talk about cute and wholesome. I went here with my friend on a Sunday for a Sip & Paint Grecas…read more This is a coffee lover's dream. For the purpose of the class they did not have their full menu available but they did offer all participants 2 full size beverages from their menu. I had the Mora Mojito (not infused) and hands down one of the best mocktails I have every had. I also tried the Lemonade Ginger Beer which too was very refreshing. My friend had the Coquito Iced Latte and raved about it being delicious. While we did not order food....appetizers were served. They gave us chicken pinchos...not much to talk about HOWEVER they served a guayaba puff pastry that was deliousous!!!! I would recommend everyone to take a class when they are offering one. While this place is a little out of my way just to stop by for coffee, I recommend you do and I will if in the area.

    What is there not to love about Marimba Cafe? We walked in when they just opened and we were…read moreimmediately greeted warmly by the staff. Everything from the vibe to the space was full of good energy. They asked if it was our first time there and immediately recommended their favorites. I got the coquitto latte (something you don't see anywhere else), it's unlike any latte I've had before. Warm and yummy on a cold day. Now onto the food, everything we got was delicious from the empanadas to the sandwiches. You can taste that everything is made fresh and with love. The bbq chicken skewers were tender and flavorful and the El Clasico Sandwich - wow! It was cheesy, salty, sweet, all in one bite. The guava sauce on it put it over the top. Marimba cafe is definitely worth multiple visits!

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    Counter
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    El Clásico Sándwich
    El Clásico Sándwich
    Outside

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    Outside

    First Watch - breakfast_brunch - Updated July 2026

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