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    Fish First

    4.7 (29 reviews)
    Open 10:00 am - 5:00 pm
    Updated 2 months ago

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    Rich H.

    Summary based on a couple of visits: --helpful advice for novices --hard to judge prices, since there's essentially zero local competition (that I know about, anyway) --ok parking Extra star for unique resource.

    Outfit from Fish First and the Epic hub-less reel spooled by the experts at Fish First

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    5 months ago

    Great service, knowledge and a friendly shop! Even made my wife comfortable with me spending too much money :)

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    2 months ago

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    3 years ago

    Helpful 2
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    6 years ago

    Helpful 1
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    9 years ago

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    11 years ago

    Helpful 7
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    16 years ago

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    4 years ago

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    8 years ago

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    5 years ago

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    18 years ago

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    15 years ago

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    13 years ago

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    17 years ago

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    8 years ago

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    14 years ago

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    8 years ago

    Super helpful. I am a beginner fly-fisherman and they were good at giving suggestions and explaining.

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    9 years ago

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    18 years ago

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    16 years ago

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    14 years ago

    Best fly shop in the area for sure! Leo is very knowledgeable AND a great guy!

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    17 years ago

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    10 years ago

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    9 years ago

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    11 years ago

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    14 years ago

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    Ask the Community - Fish First

    Review Highlights - Fish First

    Leo and the rest of the crew are passionate about fishing and create a welcoming atmosphere in the store.

    Mentioned in 10 reviews

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    California Ski Company

    California Ski Company

    3.9(261 reviews)
    1.0 miWest Berkeley
    $$$

    I came in for a boot and boot fitting as my old boots were completely worn out (prior to the…read more'24/'25 season). I've gotten accustomed to skiing in pain over my 40+ years of skiing, and previous boot fittings never quite yielded the results i wanted. I have odd shaped feet - like a cartoon duck. narrow in the back and wide and square at the toes. high volume boots never quite fit right as they would still be narrow at the toes, but then way too loose in the back with a lot of heel lift. thermal liners never seemed to solve any of my problems. punches seemed to help, but never remove the problem. enter Paul. this man is a gift sent from the goddess Skadi. He assured me my feet weren't that far out of band, and proceeded to tweak the best fitting boot i've ever used. I can go a full day charging with minimal discomfort. i dont have to undo the buckles every lift ride up. i wanted to wait out the season before i gave a review as I wanted to see how well the results held up over several days, but the 5 stars is well warranted. i've decided to try learning telemark this season, and finding any boot has been extremely difficult. there are not many models, and even fewer stock of said models, whether used or new. but once i find a boot, you can be sure i'll be bringing it to Paul (who claims to have never fitted a telemark boot, but i'm going to convince him to give it a go).

    This shop is fantastic. I moved further away but drive over an hour for this place. Purchased two…read morepairs of boots at the shop over 15 years and each time it's a positive experience for a boot fitting (which takes a few hour). Bob was awesome and was really into his craft. The owner Greg swung by and found the pair I ended up going with. Love the appointment system versus first come first serve so they can spend enough dedicated time with you. Highly recommend!

    Photos
    California Ski Company - A different angle showing the damage to the heel cup and plastic

    A different angle showing the damage to the heel cup and plastic

    California Ski Company - Not uncommon, but unfortunately affects heat retention

    Not uncommon, but unfortunately affects heat retention

    California Ski Company

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    Amethyst Fishing Charters

    Amethyst Fishing Charters

    4.3(4 reviews)
    3.5 mi
    Locally owned & operated
    Certified professionals

    The Amethyst is one of the best ran fishing charters I've had the pleasure of fishing with. Captain…read moreJonathan will put you on the fish and his deck hands will help you catch them!

    My partner had an extremely negative experience today while out on the charter boat. He and the…read moreonly other black person (his friend) were being bullied continuously by a crew member named Zack. Apparently Zack was hyper focused on them almost the entire time, moving their equipment around without asking, hovering over them, ordering them around, and even openly made fun of my partner for the noises he made while using the bathroom! This was obviously targeted as my partner had observed over the trip that no one else on the boat was being treated this way. A different crew member had actually noticed this as well and agreed with my partner about Zack's behavior. To me this is insanely unacceptable to have someone like this on a boat crew that hosts people. My partner was super excited for this trip, he spent a lot of money for him and his friends to go and put in a lot of effort to make the trip happen. It's not often he does stuff for himself and he was really looking forward to it. After he came home he was just about in tears talking about it. It really hurts to see someone you care about look so crushed. My partner is a kind, friendly, and respectful person and did not do anything to deserve this kind of treatment. I'm really disappointed and angry for him and his experience. Aside from that - his experience with the rest of the crew and Captain J was great. Thank you Captain J for hearing him out afterward. I strongly recommend getting rid of this guy before he messes things up for your business and continues to hurt people. It's complete BS for this kind of thing to happen to not just a respectful paying customer but someone who didn't do anything but be black. Come on.

    Photos
    Amethyst Fishing Charters
    Amethyst Fishing Charters
    Amethyst Fishing Charters

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    Fish First - outdoorgear - Updated May 2026

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