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    Flares Bridal

    4.4 (1.8k reviews)
    ModerateBridal
    Open 10:00 am - 6:00 pm

    Flares Bridal Photos

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    Recommended Reviews - Flares Bridal

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    Dress coming undone

    I never imagined I would be writing this review. Over 10 years ago, I bought my prom dress from Flares Bridal. My mother purchased her wedding dress here as well just 6 months ago. Because of those positive experiences, I trusted them with one of the most important purchases of my life: my wedding dress. Unfortunately, my experience ended in heartbreak. The alterations cost approximately $800. On my wedding day, the back of my dress would not stay together. I have video footage showing the dress coming undone while I was walking down the aisle. Throughout the evening, I repeatedly had to stop and re-hook my dress because it would not stay intact. Instead of focusing on my husband, my family, and celebrating our wedding, I was worried about whether my dress was falling apart. I provided the bridal shop with video evidence and explained exactly what happened. Their response was that they would refund only the hooks. The problem is that I don't know what actually failed. I don't know whether the hooks were installed improperly, whether the dress was altered too tightly, or whether another aspect of the alterations contributed to the issue. All I know is that the alterations did not function properly on the day they were supposed to. To make matters worse, I was never given an itemized receipt. My receipt simply states "Alterations $800." When they offered to refund only the hooks, there was no documentation showing what portion of the $800 was actually for the hooks versus the rest of the alteration work. The emotional impact of having your wedding dress come apart on your wedding day is difficult to describe. What makes this even more disappointing is that this was not a first-time customer relationship. I returned because I trusted them and because of my family's history with the business. Mistakes happen. What matters is how a business responds when something goes wrong. Unfortunately, I did not feel that the response matched the seriousness of what occurred. I hope no other bride has to spend her wedding day worrying about her dress staying together.

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    1 month ago

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    23 days ago

    Wonderful place to find your perfect gown for your wedding day and day one of your marriage.

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    2 months ago

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    Lissa Anne K.

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    3 months ago

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    7 months ago

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    Lissa Anne K.

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    9 days ago

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    2 hours ago

    Service here is beyond compare! And their selection is unlike any other. Forever grateful for Flares Bridal!

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    1 day ago

    They were so helpful and made the experience of looking for a dress much less intimidating for me. Highly recommend!

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    7 months ago

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    Lissa Anne K.

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    Page 1 of 46

    Flares Bridal Reviews in Other Languages

    Ask the Community - Flares Bridal

    I'm MOB traveling to destination formal wedding so looking for faux diamond or pearl jewelry (necklace, bracelet, earrings) does Flares sell?

    I used Poshmark or Etsy. Flares bridal has a limited amount of jewelry.

    Do they offer wedding dress rentals?

    Hello Mrisa, sorry we don't but we have about 50 dresses on sample sale.

    Hello! I'm looking for a satin emerald dress, preferably A line, and V neck since I'm the MOH. Did you have anything here and should I make an appointment?

    Do they sell prom dresses?

    Not anymore

    How long do the wedding dress apts run?

    we offer 3 different type of appointments: 45 minutes, 90 minutes and 2 hours.

    I forgot to ask when they called me but can you bring more than just the 5 people they can seat?

    Hello Lizette So sorry about the delay in responding back. We would like to keep the guests number for each of our brides at 5 max. This way everyone is comfortable.… 

    Do they have off-the-rack dresses priced between $250-$350?

    Good morning Sephany Thank you for your question. If you are referring to bridal gowns we don't have this price range. Our wedding dresses range from $1100 to $3000. We have… 

    How's the selection for plus size wedding dresses?

    Hello Ann and congratulations! Thank you for your message. We have about 15 styles total in plus size for special orders.… 

    Do they do alterations in-house?

    They do. They gave me the price up front so no surprises later.

    View All 10 Questions

    Review Highlights - Flares Bridal

    Lissa and Ray were so helpful and truly wanted to make sure I loved my dress and left with a smile on my face.

    Mentioned in 288 reviews

    Read more highlights

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    Anthropologie Weddings

    Anthropologie Weddings

    4.0
    (144 reviews)
    0.5 mi
    $$$

    I loved my visit upstairs to thr wedding dress area. The music was playing. The workers were…read morewelcoming and friendly. They greeted us with champagne in a can, which I thought was really cute. Our sales rep was patient, helpful and sent more champagne as needed. It was a great day

    Anthropologie Weddings / BHLDN is a great place to start bridal dress shopping, but it definitely…read moreseems to be hit or miss. The dress selection is pretty good considering they don't specialize in bridal gowns, and very fairly priced. Just be prepared to focus on trendier styles- the options are definitely not exhaustive. The space is nicely decorated and bright, with privacy from the rest of the sales floor. They served canned sparkling wine to our group, which was cute but not as posh as some spots. The randomly assigned stylist definitely sets the tone. My fiancée and I tried on dresses together and one stylist was very sweet while the other was very underwhelming. Mine was the not great one. I was surprised to hear she had been a stylist for 5+ years. She seemed incredibly unsure of herself and unenthusiastic, and she was not informed about my pre-selected styles. She kept suggesting dresses that were definitely not my taste with no explanation, even though they require you to choose styles out on the website first. She also advised that I should probably order my preferred dress soon, as it was the last one in stock online. However, the style had just come out the week before (which I found out on instagram), so I thought that was a bit misleading when it was soon restocked. At one point, I tried on a gorgeous dress that I was loving as was the rest of my party. My stylist didn't suggest trying on a veil; I had to ask for help after several minutes of admiring the dress. I found that weird. On the other hand, my fiancée's stylist was helpful in explaining the try-on process, especially considering this was our first appointment. She was friendly without being too pushy about a sale. She also expressed congratulations/excitement when we were with our group, whereas my stylist stood to the side awkwardly/rudely. Personally being a lesbian couple, I thought this was an ok spot for LGBTQ inclusiveness. There was no outwardly rude behavior, but I do think they were a little confused how to act with us both planning to wear white bridal looks. There was a slight vibe that they weren't taking us seriously, even though we had family at the appointment. Maybe because it was Walnut Creek and we are used to Berkeley/Oakland vibes. But just a heads up to any queer couples, I would recommend a more outwardly LGBTQ friendly spot. Also, the short dresses and bridal suits are not available to try on in this styling appointment; you can only shop separately yourself. All that being said, I found one dress that I love and plan to revisit!

    Photos
    Anthropologie Weddings
    Anthropologie Weddings
    Anthropologie Weddings

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    Janene's Bridal Boutique

    Janene's Bridal Boutique

    4.5
    (1.2k reviews)
    14.5 mi
    $$

    This is a very nice bridal boutique with huge collections of wedding gowns . They are categorized…read moreby different designs ( A line vs ball gown ) . A line has a small waist, fitted bodice that flows continuously to the hem , forming the shape of a Capital letter A . A lot of French Chantilly lace are on this type of A line dresses . The Ball Gown created a balance hour glass figure by cinching the natural waist and extending outward . The materials are usually satin , organza or layers of tulle to maintain a grand , floating shape . This place is popular. A appointment is a must . They charged $55 for one hour of trying on 10 gowns with a stylist . It may run over time a little bit but they did not charge us more . Each bride to be and friends got their own changing room and full body mirror , sofa to sit and wait . They serve you ice water with no charge and a menu to order latter and other drinks for a fee . Our personal stylist is Tiffany . She is great . Very patient and helpful to help the bride to come to the conclusion of what type of wedding gowns she actually likes the most . It was an elimination process . We started with 10 gowns and went down to the top two at the end . The prices vary depending on the materials. It ranges about $2000 to $6000 . Veil And alternation fee are extra . It takes 6 months to order a wedding gown if your choice. Then two months before your wedding day they would made smaller adjustments and alterations to fit you perfectly. This is a pleasant experience and highly recommended to come to this bridal boutique.

    After recommendations from friends, I purchased my wedding dress from Janene's Bridal San Francisco…read morein September 2025 for my wedding in May 2026, and my family and I had a fun and memorable experience trying on dresses. The following months, however, were filled with uncertainty and confusion about when my dress would arrive. With an estimated delivery timeline of 4-6 months, I initially tried not to worry. In December, I was informed that my gown was in the final stages of production, and I paid the remaining balance. As March approached, my family and friends began to grow concerned alongside me. While the responses to my calls and emails were reassuring, it became increasingly difficult not to feel anxious as the wedding date drew closer and our energy and attention needed to be focused on other aspects of wedding planning. We were told that the delays originated with the designer. This is understandably not in their control, but more proactive communication and transparency about the situation earlier in the process would have been appreciated. Ultimately, the dress shipped at the end of April and arrived in early May. Despite this experience, I am still giving Janene's Bridal Alameda 4 stars because of the kind and responsive staff. The alterations team did an excellent job with only about 2 weeks to work with, and every staff member was pleasant. I especially appreciated Jessica, Tiffany, and Mary Ann for being so accommodating, patient, and supportive throughout the process. At one point, I left an item there and the team were very communicative about searching for and locating the item until my return. Most importantly, the business went above and beyond to compensate me for the inconvenience and stress of receiving my dress so close to my wedding date. After everything that happened, I was hesitant to have my alterations done at Janene's, but the team ultimately turned the experience around and made it a positive one. Their excellent customer service and dedication helped make up for the stressful situation. Thank you for making things right and for taking such great care of my wedding dress.

    Photos
    MAESA made my fairytale Wedding Dreams Come True
    MAESA made my fairytale Wedding Dreams Come True
    Maggie Sottero Aspen bridal gown!
    Maggie Sottero Aspen bridal gown!
    Me in my dress

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    Me in my dress
    Novella Bridal

    Novella Bridal

    4.5
    (451 reviews)
    20.6 mi
    $

    Overall I think Novella is not bad, but their lead alteration person is retired and while I was…read morecoming in, she was retiring. I ended up being charged more than the quoted amount and had to bring my dress back a few times because she missed some basic things. I don't think the person whos doing alterations there is still there so perhaps this review is quickly outdated, but I would say there's definitely not the kind of attention to detail I would have appreciated being at this price point and for this kind of thing where attention to detail for wedding dresses is so important. Every time I've been there, there's been some brides trying on beautiful gowns, so it seems like they have a good selection of dresses if that's what you're in the market for!

    I visited Novella bridal on a whim yesterday after having spent the day in the city. I had gone…read morebridal dress shopping twice previously, with two different entourages in two other cities, and I was feeling discouraged about what I wanted, and pleasing others. First of all, PLEASE make an appointment with them. They have a small staff, and are quite busy accommodating brides! I was incredibly lucky to be greeted by Seneca, who after listening to my sob story offered to squeeze me in for an afternoon appointment to try a couple sample dresses I'd seen listed on Stillwhite. She was such a sweetheart, and when I returned for my appointment, had the two dresses I'd requested pulled, as well as a few others of the similar style. Although I didn't have a group with me, Seneca was incredibly patient and supportive while I mulled over the dresses, and hyped me up to fall in love with my original vision. Some of the sample dresses being sold are quite affordable for the budget conscious bride which was a huge plus! Additionally, I've seen fantastic reviews about their in house alterations. Highly recommend whether you're lost in your wedding dress search, or if you want an exceptional experience picking exactly what you want!

    Photos
    Dress and Veil by Novella.
    Dress and Veil by Novella.
    Dress and Veil by Novella.
    Dress and Veil by Novella.
    Dress and Veil by Novella.

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    Dress and Veil by Novella.
    Joanna's Bridal Boutique

    Joanna's Bridal Boutique

    4.2
    (143 reviews)
    6.8 mi
    $$

    Having the right stylist who is an alterations expert themselves truly matters as a petite bride; I…read morerealized this after a disappointing experience at a Hayward bridal shop. I had shared my budget and style preferences clearly... but dresses shown were well above my budget and didn't reflect what I had asked for (examples like long sleeves when I want to show my traps? dresses 2x above my budget? No thank you). I'm so grateful my mother-in-law recommended Joanna's instead. I said yes to the dress because Joanna made the entire process feel easy, thoughtful, and completely stress-free. She isn't a salesperson -- she's an artist and a true expert in her craft. As she scanned the room for "the one", she actively listened to my vision and my budget. Every pull aligned with aspects of my style and was always within my budget, she didn't bring me anything above that budget. Her deep knowledge of alterations and construction also put me at ease instantly as a petite bride. As we tried on dresses, she clearly explained what could be adjustments and changes would support my vision. At no point did I feel pressured, judged, or made to feel "less than" for having a smaller budget. Thank you Joanna!!

    Dont go here if your a plus sized bride, the judgment starts as soon as you walk through the doors!…read more I as the bride and my bridal party made an appointment to go here seeking "the dress" for me and give the girls a chance to look around to see if she had anything for them as a bridesmaid choice, in the meantime I pulled up the picture of the chosen dress she had on her website, it was sold and I was told I was too large for the dress anyways, she ran around and brought me 3 dresses of HER choice ignoring not only my requests but the options of what my girls where showing me & her, still telling them Im to "large" to fit in the dresses and IF I wanted that dress they would have to alter it and it would be too expensive. I had an awful experience as well as my family and friends, she was rude to everyone. In the end I felt self conscious of how I looked, because she basically called me fat the entire time I was working with her, even my daughter chimed up and told her I was planning a surgery soon and my weight wouldn't be that much of an issue, Joanne didnt listen. Everyone was upset, mad, angry and insulted by the time we left. Not worth it unless you want to be judged by someone who apparently doesnt like her job especially if she has to alter or change anything on the dresses she has to offer.

    Photos
    Wedding dress!
    Wedding dress!
    Joanna's Bridal Boutique
    Wedding dress!

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    Wedding dress!
    JC Bridal Boutique

    JC Bridal Boutique

    4.9
    (84 reviews)
    39.3 mi
    $$

    For me, it was difficult to find the nearest wedding gown rental here in SJ, especially within…read morereasonable pricing. A month prior, Jessica responded via email and was able to help fit me into her schedule. The shop had a clean and cozy atmosphere with variety of wedding gowns to choose from. Jessica greeted me and was attentive into helping me find the right dress along with help fitting me into the dress. I tried on at least 4-5 and chose the perfect dress! She also does hair and makeup so it was super convenient to book it all at once, not to mention her service is excellent! Note: Previous Customers/Clients have received a text notification from her stating that she will be "departing from this business" in case those don't receive or receive a slow response. Hopefully this helps.

    I was searching on Yelp for bridal dress rentals and found JC Bridal Boutique. I made an inquiry on…read moretheir website and scheduled an appointment to try on dresses. This was my first bridal shop. I looked through all of the dresses available and picked out a couple that I liked. There is a lot of variety here- from big poofy dresses to long tighter dresses and everything in between. Each one of the dresses are very beautiful and elegant. I fell in love with the first dress that I tried on, but wanted straps on them (it was a strapless dress). Jessica said that she can alter the dress to sew straps on for me, but suggested that I try on a couple other dresses just in case I liked those more. I did and it made me love the first dress even more! Jessica made me feel comfortable and was very accommodating. She did not rush me and allowed me to take all the time that I needed with every dress that I tried on. I've heard stories from friends that took up to a year to find the one. I am so lucky that I was able to find a rental that I love so quickly. I had to come back prior to picking up before the big day because my mom wanted me to wear something that did not show my tattoos and Jessica was able to still make it work for me in the same dress that I fell in love with! JC Bridal Boutique is definitely a gem!! Thank you Jessica!

    Photos
    JC Bridal Boutique
    JC Bridal Boutique
    JC Bridal Boutique

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    Flares Bridal - bridal - Updated July 2026

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