If I could give Phidippides a "0' rating, I absolutely would. I'm not trying to be offensive, but I can't imagine any truly knowledgeable and intelligent person giving this store a rating higher than a "0". Here's why . . . I'm a serious runner. I've been to Phidippides about 5 or 6 times during the past 20 years. I've bought a number of shoes from them in the past, and I always hoped that I would find what I believe would be the "ideal" running shoe. When I would come to their store, they were "generally" courteous, "somewhat" knowledgeable, but they could never really help me when I specified what I was looking for. It's as if they actually they didn't hear what I was asking for and would try to sell me something else. Usually, the sales person would become impatient when I explained what I was looking for, and either refer me to the store manager or to someone else saying that what I was looking for was nonsense, foolish, or some other similar expletive. It wasn't as bad when I started going there about 20 years ago, but each time I went there, it became progressively worse. Now, you're probably asking yourself: "Why would I continue to go to a store where I feel that I was not treated right and did not get knowledgeable and professional help from the sales people?" Well, it's because Phidippides has the largest selection of running shoes in L.A. That's unfortunate however! Because, they are not really as helpful and knowledgeable as they or others claim them to be. -- Today is May 18, 2010, so that you a reference. I moved out of the L.A. area to Lancaster a few months ago, which is about 60 miles from Phidippides. So, I would only go there if they have what I need. I'm still looking for my "ideal" running shoe, which I was actually able to buy back in the 60's when I began running. That's before running became the popularized sport that it is today. All of the thousands of varieties and brands of running shoes that exist today did not exist then. Today, they are all built around high-tech nonsense, with pronation and supination control, built high on the heal and low on the ball of foot (where you're actually supposed to have the most cushion and build-up). If you talk with a "real" running expert and not with a "so-called running expert" who is actually more interested in just selling you a pair of running shoes, he/she will tell you that the "correct" way to run is to land on the ball of your foot and not on your heal and to lift off from your toe, so that your foot acts as a spring. It's the natural way to run. However, almost every running shoe today is made with the majority of build-up on the heal and much less on the toe and ball of the foot. A shoe I used to be able to buy back in the 60's was the best running shoe ever, and I would give a fortune to be able to find a shoe like that again. There were a limited variety of running shoes then (perhaps only about 1% of what is available today). The shoe I'm talking about was made by Converse, with a plain canvas top (no nonsense webbing, swoshes, stripes, insignias) just simple and plain. And, by the way, canvas is a natural cotton material, which is washable and breathes. This shoe had no synthetic garbage and nonsense on it or about it. And, believe it or not, this "ideal" shoe had a very thin heal with more cushion and build up on the ball of the foot and toe. It was designed right!!!!!!!!! But, that shoe isn't made any more. I keep searching vintage running shoes on the internet, ebay and amazon, etc. But, I haven't found it yet. So, I'm looking for the closest thing to it. I don't want a racing flat. What I really want is shoe like what I described above. -- Now, back to my complaint against Phidippides. Every time I went to Phidippides in the past and explain to them what I was looking for, they would just sell me a racing flat as the best "solution" they could offer. And, I would hesitantly settle for it. But, after recently reading "Born to Run" by Christopher McDougal (I highly recommend this book to all runners), I realized that I was "right" all along. -- So, when I called Phidippides a few times today (speaking with 4 different people there, including the owner/,manager) and explained the kind of shoe I was looking for, I was in essence told that I didn't know what I was talking about, that I was totally wrong, an they bluntly refused to help me. They were unnecessarily rude and impatient with me and even hung up on me when I kindly and patiently explained to them what I was looking for. One of the salespersons gave me a phone number to call to try to find the shoe I was looking for. It was a wrong number. I called back to try to get the correct number, and another person answered the phone. I explained that I was given a wrong number and that I needed to get the correct number from the person I was speaking with. However, I was told to stop calling, and then he hung up on me. How rude! read more