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    Focus SUP Hawaii

    5.0 (29 reviews)
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    Cathie W.

    Located in an industrial area of the valley, Focus SUP Hawaii sells stand up paddle boards and surf boards. It does not look like a retail store but they do sell their products directly to you. They sell to other retail stores as well. I finally had to get my own stand up paddle board as I love to paddle board. I got the whole kit, a 9 feet by about 32 inch board , one paddle and leash and Jacob, the owner threw in a couple straps free of charge so I can fastened it to the roof of my car. I walked away very happy with my new board. I highly recommend this place if you are in the market for a SUP or surf board.

    9' SUP Fish Style
    Taz S.

    Best purchase ever!!!! My 9' SUP is epic. I can cruise around in the Harbor with my wife when she is on her 10' SUP. (Happy wife happy life.) I normally surf a 6'4" fish. Honestly being able to catch some waves and rip down the line is my stoke. I have an assortment of 13 board this is a great board, fun to ride, fair pricing.

    4 FOCUS SUP RUN
    laurie p.

    Recently stopped by Focus SUP and picked up 4 new surf SUP carbon boards and paddles for a great deal and great service!!!! We have been paddling and surfing on Focus SUP's for several years and by far they are one of the best boards on the market. Jacob and the crew at Focus have always stood behind their products and are very passionate about customer service, the sport and the lifestyle of being on the water!! Thank you Team Focus and see you out on the water. Be safe all..... Josh and Laurie

    Focus SUP Hawaii
    Annie Z.

    My favorite SUP place for both surfing and racing boards from beginner to advanced. Jacob and Alon are helpful and honest and not just out to sell you a board. They truly care and want their clients to get the right board and have a great experience. All this and they're reasonably priced as well!

    Torpedo 8'9
    mike k.

    I bought a 10' smoothie years ago and came back and bought a 8'9 torpedo they are very knowledgeable and helpful here.. the boards are amazing we'll definitely be back for 3rd board at some time ..

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    9 years ago

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    6 years ago

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    9 years ago

    The Product is Amazing! Best of the Best! Not do you get Great product but the customer service is outstanding!

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    6 years ago

    Amazing boards. Purchased 2 and am very happy with the product and the service.

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    Ask the Community - Focus SUP Hawaii

    Review Highlights - Focus SUP Hawaii

    “A rack to carry it!) Jacob answered all my questions and made the purchase process easy.”

    Mentioned in 10 reviews

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    Val Surf

    Val Surf

    4.4(269 reviews)
    11.9 mi•Valley Village
    •$$
    Family-owned & operated
    Pet friendly

    Been dying to shop at Val Surf and heading to the airport THE GODS heard me and directed my GPS to…read morenavigate me to Val Surf. With the store in my sites I pulled a hard right without rolling the SUV I was driving and parked... Amazing surf shop for goodie , surf boards and skateboards. Grabbed my Val Surf logo sweatshirt and a weird Nike shirt cause it was kick a$$ white with hot pink drawing... Now I explored and found great surf gear from major brands I won't mention but the shoe selection was amazing, especially the VANS. The suede leather Vans were awesome and I desperately wanted a few pairs but I didn't have room in luggage.... As I was walking past UGG's display they had the sand color version and again if I had room I'd bought a pair... Super cool " Dude " handling cashier duty's was awesome. The over the top skateboard decks blew me away located behind him and I only wish I was 12 again so I pester my parents for one... we had a good laugh about age and away I went... NOTE : Speaking of killer items and this wasn't for sale was wooden shoe by Vans with images of old school pro skaters including the "Godfather of pool skating" Mr Tony Alva! For those who don't know him well he was a member of the Zephyr Competition Skateboarding Team, or the Z-Boys.... Can't wait to come back and I'll have a bigger luggage bag for more gear. But needless to say this stop was amazing and worth the wait...

    I love coming here and last week I brought my cousin here. They always been helpful and frieny. The…read moreplace is clean and a lot of selection. Price is reasonable.

    Photos
    Val Surf - Shred shed

    Shred shed

    Val Surf - Val shred

    Val shred

    Val Surf - Best.shop.ever

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    Best.shop.ever

    Zuma Jay Surfboards - Surfs Up! ‍

    Zuma Jay Surfboards

    4.3(54 reviews)
    13.0 mi
    •$$

    I'm here about a year later reposting this review because I guess the owner had it removed. The way…read morethe owner is attempting to censor me should be extremely telling.  I still think about this horrible experience every time I'm in Malibu, which is almost weekly. I went to another business in the plaza well after Zuma Jay's had already closed. The parking lot is extremely small and spaces are limited, so I ended up parked in a spot directly in front of his shop. I had a friend with me who stayed in the car, and I left it running because I was only going to be gone for no more than five minutes. I was upstairs in the other business for no more than 90 seconds when the owner stormed into someone else's establishment looking for me, yelling at me to turn my car off because it was blowing exhaust into his shop. And I say this because it is relevant, I drive a brand new, well maintained, luxury vehicle that does not just sit there emitting fumes like that. If his concerns were valid (they weren't) there were so many other ways this could have been handled. His shop was already closed. He could have simply closed his door, waited, or calmly approached me when I came back. Instead, he chose to come into another business and aggressively attack me.  When I finished my business and walked downstairs, I saw him trying to yell at my friend, who was still sitting in the car. She didn't engage with him because she genuinely thought he was a crazy homeless man harassing her. This interaction was completely unacceptable and left a lasting impression. I would stay away from this place and spend your money at a more respectful establishment that knows how to treat people professionally.

    Had a wonderful experience at Zuma Jays! My buddy and I rented a couple surf boards at very…read morereasonable price. When we got to the beach we realized one of the boards had a broken leash. When we returned the rentals, the owner personally gave me a discount. Really appreciate the outstanding service! Would definitely recommend!

    Photos
    Zuma Jay Surfboards
    Zuma Jay Surfboards - J Wagner is THE BEST

    J Wagner is THE BEST

    Zuma Jay Surfboards - Mayor J Wagner is human and puts policy at the forefront. Thank you!!

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    Mayor J Wagner is human and puts policy at the forefront. Thank you!!

    Ventura Surf Shop - Beautiful Anderson longboard

    Ventura Surf Shop

    4.6(56 reviews)
    40.1 mi
    •$$

    What can I say..but a fine surfboard shop...a fine surfboard shop…read more Been to many surfboard shops since the early 80's. Never encountered this kind of epic service. A friend and I chatted with Blinky for about 20 minutes. He broke down and explained a lot about board design. What a treat. He's been doing this so long and he's still stoked and friendly. The rest of the staff were also very friendly. Amazingly a yelper below complained because they don't have enough apparel and bikinis. How ironic is that? There are hardly any real surfboard shops left, since most shop floor rooms are covered with "apparel and bikinis", which carry higher profit margins than surfboards. That person should visit one of Socal's many fine mall surfboard shops and they'll find all the bikinis they need.

    Wonderful surf shop Robert helped us gave a great deal! The people that work at the store highly…read moreeducated well known when it comes to surfing highly appreciate their business and their service. I really love this store. If anybody's looking for a good surfboard, please come shop here. I highly recommend this shop to any family or friend they have such a good large selection of surfboards. It's hard to decide on what to get. They're also wonderful. I'm so happy with my 30th birthday present. Purchased here at this surf shop. Highly recommend this business to any family or friend.

    Photos
    Ventura Surf Shop - Blake happy customer

    Blake happy customer

    Ventura Surf Shop - William Dennis

    William Dennis

    Ventura Surf Shop - Campbell Bros

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    Campbell Bros

    RIDER SHACK Surf Shop

    RIDER SHACK Surf Shop

    4.4(163 reviews)
    18.0 mi
    •$$

    So I have had less than great experiences with board repair. Often I get something back that is…read moreworse than what I could have done and believe me I'm no craftsman. Anyway a friend casually suggested I try Rider Shack to repair my board. The guy taking in my board couldn't have been nicer and then he uttered the famous surfboard shop repair claim, "It shouldn't take more than 2 weeks'. Sure I thought to myself. But guess what? Approximate 9 days later I got my board back (!) and it was so well repaired I tipped the guy a few dollars to give to the repair guy, Jose, since I was so impressed. The capper was this. When I brought the board in I had forgotten to take the fins that the guy took off before taking in board for repair. I had forgotten I had left them at shop and searched my car throughout and then thought I must have forgotten the fins at the shop. So I called and Jeff (the owner) quickly found them and gave them to me. He even gave me an extra fin screw just in case I had lost mine. These guys rule. You definitely just gained a repeat loyal customer! Thx again. So appreciated.

    Super friendly and knowledgeable staff! Great surf shop in the neighborhood that also has some…read moresurf skate gear like carvers as well as accessories and repair foam for foamies which I purchased. I love how they often host events for members of the local surf community such as Venice surfing association. Highly recommend ! Come support your local shop !

    Photos
    RIDER SHACK Surf Shop
    RIDER SHACK Surf Shop
    RIDER SHACK Surf Shop

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    Focus SUP Hawaii - paddleboarding - Updated September 2026

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