This boutique is such a gem!! I walked in and instantly found things I loved. The outfits I went with were a little bold but still so comfy and cozy. I had to run to dinner so didn't get a chance to try on a lot but I will definitely be back. I loved that everything in the shop seemed intentional and fairly priced. The owner was also so helpful, kind, and a joy to be around. read more

Gioia is the absolute best!! Every time I go into Gioia's room, I have the best time, and I get the cutest clothes! She's so sweet and kind and always picks out great outfits for you. Clothes are also always a reasonable price for the quality, and she even has a cute sale rack outside. 10/10. read more

I was at Buffalo when I wandered next door and discovered this little gem. The clothing is so cute, especially this enchanting black velour semi-full length dress I saw... Among many other stunning pieces. I had a good time just looking around and talking to Gioia herself. She is lovely, sweet, and welcoming. Lots of love! read more

Gioia is the BEST! I came to San Diego for a friend's birthday party and forgot my garment bag with my dress in it. Gioia's Room Boutique happened to be not too far from my hotel. With only a little over an hour left before the party was supposed to start, I contacted Gioia and asked if she had any little black dresses. Not only did she have some, she had a dressing room with the dresses in my size already waiting for me when I arrived. The very first dress she picked for me was absolutely perfect! Such good quality, super comfortable and I felt absolutely amazing in it! I definitely will be returning when I have more time to shop the next time I come to town. You're a lifesaver Gioia!!! read more

New Year's 2019 went off with a bag in my glitter dress from Gioia's Room! I waked in after a photo shoot on Christmas Eve, surprised that's she's open and found amazing items that she found just for me that I would have overlooked. Thank you Gioia!!!! read more

See all

Gioia's Room has interesting pieces. Gioia herself was super nice and helpful. Very cute boutique shop. Yes, she has a dressing room. Absolutely lovely personality on Gioia. read more

I found my favorite outfit ever at Gioia's room! Gioia hand picked items for me based on my style preference and I loved everything I put on... and that NEVER happens! I bought the cutest romper perfect for going out and it's great quality! She had just gotten a ton of new items and of course I love this green and black moto jacket and had to get it! I definitely recommend this place! You'll find your next favorite outfit! read more

Gioia's Room - Women's Clothing Near Me - San Diego, California

See all

Owner was unloading new stuff when I stopped in the store, and was really friendly and made some great recommendations for me based on what I was wearing. Cute clothes, accessible prices, good quality. Not a pretentious, overpriced boutique. read more

I'm so glad I finally got the nerve to walk in! I work next door and would always pass by but felt so intimidated to walk in. So one day after my lunch shift I decided to stop in. I was immediately greeted by Gioia and her friends with their mini dog party hehe. She told me right of the bat that there were free alternations and offered me some treats and champagne. So welcoming and kind of her!! There were a lot of pieces in the store that caught my eye and that's saying something; considering I've very picky when it comes to clothes. I ended up pulling two rompers off the rack and Gioia even told me she had more sizes for me and even grabbed more pretty styles for me to try on. It was nice having a 'personal shopper' because every time I would try on something she would adjust the straps for me and just when I thought I was in love with a piece she would bring me something that topped it. It was nice seeing clothing that's not from your typical mall shop and Gioia even said that she goes to LA to pick out stuff to bring to her store! It was nice of her to show me some new items she received and I ended up falling in love with a blouse that she ripped out of its new packaging. When I headed up to the register I noticed some of the accessories on the side and it was cool that some of them are handmade! I ended up leaving the store with a sheer tropical print blouse that shows off my tattoos and the cutest romper with pockets!!! Gioia even gave me a neighbor discount and she even does five stars reward program. This definitely made my day and saved me the trip of going to fashion valley. I can be very picky with clothing but didn't mind spending my tips here. :) Gioia, thank you so much for making my first experience shopping in your store amazing. You provide excellent service and I definitely see the passion you have for style! I'll definitely be back to pick up that skirt I passed on today. Support local! And I will send all of my friends your way :D read more

Randomly walked in here today while walking down the street. BEAUTIFUL clothes and accessories for a great price! Gioia is so helpful and suggests amazing pieces that go great with your body type. Definitely recommend for cute pieces that you won't find in other stores! read more

I cannot stress enough how delightful this place is!! I've only been a couple times, and Gioia made both experiences so nice. The first time I wandered in I wasn't looking for anything specific and left so happy with what I got.. the second time I brought my sister who was on a mission for festival outfits, and she hated me for all the options she now had to narrow down! Gioia has this amazing personal touch that makes shopping so much easier and fun. She clearly knows exactly how the pieces are sized and fit, and what would be flattering for each of us. She brought us each multiple style options- some things I wouldn't have dared pulled for myself or I assume aren't my style, only to find that I loved these pieces. And to top it off, everyone in the store automatically feels like a friend.. we were all trying on outfits and complimenting the looks, just an amazing atmosphere all around. Definitely suggesting this shop to anyone looking to grow their wardrobe! And she gets new things weekly apparently, sooo it might get dangerous. read more

It's hard to know where to start. I love this little gem of a store. It's one of those places where you leave not only with your new items, but also a warm and glowing feeling. It's such a pretty boutique full of unique pieces hand picked by Gioia. Every time I come in I feel like I have my own personal stylist. Gioia is so helpful in picking out items that are flattering for my body type. This is my go to spot for when I need a special occasion item or just the basics for my wardrobe. She always seems to have what I need as if she pulls the perfect thing out a magic shopping hat. What can I say, I'm a fashion addict at heart and this place is my fix! read more

See all

Gioia herself was super nice and helped a lot. there is a dressing room. personally I have trouble speaking to people I don't know especially at shops like this but i felt very comfortable around her. her shop has so many super cute choices and great deals. you get a free gift with purchase. Gioia is pro-choice and celebrates pride/lgbtq+ do with that information as you will. read more

Gioia's Room is a fun boutique filled with various on-trend, reasonably priced goodies. Unique art by local artists adorns the walls of this shop. This spot has become my go-to for gifts for friends and family, outfits for me, and especially ensemble enhancements. Gioia's passion for fashion is very apparent; she is often in her room, always friendly and will happily answer any questions, help one find something specific or similar to and even provides brilliant styling tips. I have also had the pleasure of meeting Gioia's mother, a very sweet woman who has offered her tailoring expertise on an item that may need a bit of tweaking for a perfect fit. I believe it impossible to go into Gioia's Room and not come out with at least a smile if not a big bag of swag! read more

This is by far my favorite boutique to visit. Not only is it a fun place to be and browse, but both Gioia and her mom are simply amazing people! The store itself is adorable and unique, filled with amazing art by local artists, as well as really cool jewelry and accessories like belts, scarves and hosiery. The clothing is a mix of a few vintage items and new things that I have never seen anywhere else! Although I've found some of the most adorable things here, I was actually drawn back here by the experience. Shopping at Gioia's Room with either Gioia or her mom is an absolutely top notch experience. It's pretty much like having your own personal shopper and stylist. They are both amazing with attention to detail and I've never had to worry about leaving empty handed. Bottom line, Gioia's Room is a MUST visit when in the neighborhood for unique finds and a really great shopping experience. PS: Although there are new things here weekly, if you find something you love, don't wait to buy it. Chances are that it will be gone when you come back. I've made that mistake one too many times here :) read more

This is a great boutique with lots of cute, affordable stuff. The stylish owner is always willing to help and is very hospitable. She gets new merchandise every few weeks, so there's always something new. The store supports local artists and artisans, so you can always find a painting or handmade jewelry, soap or other crafts from local people. I love coming here to find gifts for friends because I can always find something cute and unique for an affordable price. Personally, I'm a vintage gal, so I love that she regularly has fun vintage clothes, accessories, etc. FYI: She often puts on fun themed events that makes the shopping experience fun and they will also tailor or customize your purchase if need be..... read more

I can't believe I haven't reviewed this place yet! Yes, yes, and yes! 5 stars all around. I've been shopping at Gioia's since she first opened her doors two years ago. I don't think I've ever once dropped in and left empty handed. Not only are her clothes super cute, but she is by far the sweetest person I've ever met. She frequently has refreshing beverages or some type of sweet treat for you while you browse. She's also very consultative in her approach and I love that! She will help piece together outfits and accessories for you and after a while, she'll even get to know your style. Then, if she gets something in that she knows you'll love, she'll let you know so you can get dibbs! Gioia is very personal with her clients and I'm sure that's the reason so many of us keep coming back! And I can't forget to mention the complimentary tailoring!!!! I've used this service almost everytime. I mean, why not have your new pieces fit your body perfectly if they're offering? It really does make all the difference in the world. Gioia's Room offers quality clothes and a luxury experience in a price range that won't break the bank. It has become one of my favorite places to shop and I'll do my part to keep it around for a really, really long time! read more

This boutique shop has the cutest things!!! Gioia is also super sweet! Always offers wine and goodies as you shop! She really gets to know her clients. She also offers to dress you to help you find the perfect fit:)! Definitely check it out for a cute shopping experience with a very sweet owner! read more

Gioia is so wonderful! She will help you creat looks just for you, her mother is the master of alterations (which are free for anything purchased in her store), and she's always got something free to give you from champagne and cupcakes to a gift with purchase. This store is trouble for me because she always has the cutest, up-to-date styles. AND you won't spend your whole paycheck, her things are very reasonably priced. Thank you, Gioia for always making me look my best! read more

Love this place. I absolutely adore Gioia and her mother (who does all the alterations). Gioia is always filled with great, loving energy and cares about her clients. I haven't been in for a while because I was addicted at one point lol but I will be back very soon. Thanks Gioia for taking care of me and my family! read more

Cute little shop really well decorated in a good location the parking is difficult though I would like to see them carry a better selection of purses or at least more selection of purses and then definitely all size ranges because most women are over a size 10 read more

I've never been more pleased with customer service in a clothing store than I have with this boutique. I went in looking for a hair accessory and walked out with a whole outfit. The boutique owner styled an outfit for me after I chose one item to try on. Totally nailed the style I wanted. What made me even more happy is that they offer complementary alterations! Totally returning and telling all my friends. I recommend this place to anyone but especially to people who need a little extra help in styling. It's like you have your own personal stylist! read more

Gioia means happiness in Italian, similar to the French joie-the-vivre. Similar to the Californian this is soooo totally cool. Because this fairy tale boutique is all that. I remember when I was a kid I was given by a school girlfriend a card that said something like "happiness can come wrapped in multicolor paper". I thought immediately of that sentence that has accompanied me since school days when opened the door of Gioia. You can get perfectly tailored femenine dresses thans to the owner's mom, a beatiful lady from Puerto Rico that treated my friend Cecilia and I like we were part of the family, explaining how she does the alterations of the clothes so everybody leaves the store happy and with fitting outfits. The pieces are cheerful, especially the accessories, and all these Marie-Antoinette style curtains that give a theatrical look to the boutique are also coming from mom's hands. The prices are very affordable, you would not expect that from Hillcrest. There is local art on the walls ready to taken to someone's home. read more

See all

Love love love this place! And LOVE Gioia! She was adorable! From the second I walked in with my cousins, she gave us her full attention and love! Helped pick out clothes for us and styled them for us, had beautiful pieces for reasonable prices, and even gifted us with cute stud earrings that were attached on her business card! Not to mention, FREE alterations! Will definitely be back next time I'm in SD. Thanks for a great experience Gioia! read more

I absolutely love this cute little boutique! I was in San Diego the past few day, and was really craving some new, cute, vintage-inspired clothes--minus the headaches of parking and superficiality that LA tends to have sometimes. I am SO glad I went here! The owner is very personable and fun. She has a great eye for your personal style and helps pick out outfits and accessories. Even though I live 2 hours away from San Diego, she offered me free alterations, which is sooo awesome! Another thing I really like is the art and accessories here, are very cute and local. I got the 2 cutest bows made from a girl who crafts them herself. The paintings for sale are also very fun, as is the design of the store in general. Also, ++1 for dealing with local buyers for the clothing. That is extremely important to me, purchasing American made, sweatshop free and supporting small businesses. I am definitely going to be stopping here again on my trips to SD. read more

I am in love with this cute little boutique! From the moment that I walked in, Gioa greeted me with a smile and was incredibly gracious! From there, my shopping experience only got better! I felt as though I was at a store with my own personal shopper. She took the time to ask me questions about the outfit(s) I was considering and the occasion. She then pulled several items out for me and gave me style advise and tips to make them pop even more! But what was more impressive, one of the items that I wanted to purchase need to be altered, and so her mom did it right in the spot! So, not only did I walk out with a super cute outfit for my concert tonight, but with one that for like a glove! Of course, all of this made it such a pleasant shopping experience! In summary, this little boutique is the place to be to find cute clothes and get incredible personalized service! Thank you!! I am sure I will see you guys soon! read more

A very nice store with a lot of nice staff. It is clean and the atmosphere is very nice. Gioia is is supper nice and seems to be a good person too. The only thing I will say as a critique is that you cannot leave the place empty handed... I bought something That I was not sure if I like it or not, came back the next day to return it and they did not let me my money back but a store credit. Anyway I will come back because I loved the boutique and Gioia. read more

Amazing!!! She's the best, such cute and unique items, super affordable! Got some great pieces, and perfect alterations!

Cute place. I'm glad they are still here. nice accessories, that is the only thing I can buy here. They don't carry my size, I wish they would expand their sizes. read more

Could a quick browse be any more pleasant?!! Warm, inviting, stylish and helpful, Gioia's Room is the best!! I'm a sucker for unique pieces and this is the spot to find it. Got a great deal, and they even offered free alterations! Always a pleasure to stop in and check out a local spot. What better way to show San Diego pride than to support an awesome local boutique! Xo Thanks Gioia!!! read more

Walking into Gioia's Room is like walking into a party! She is the perfect hostess with excellent taste such a fun shopping experience and I got a unique new wardrobe for great price thanks to the amazing promos she offers. Oh! And you gotta love complimentary in-store tailoring!!! read more

I absolutely LOVE everything about this place! Gioia hand selects pieces to sell in her store and is always up on the current trends. Not to mention she basically styles you every time you go in....she is the sweetest! And her mom who does in house alterations is just as accommodating. Between their service, affordability, and selection, this place is hands down the BEST boutique in San Diego! read more

I'm so excited to write this review!! This isn't just any little shop you wander in to, when you come in here you're welcomed by Gioia with a friendly hello and helpful chatting to see what you're looking for and help you find it or something similar that looks amazing on you. If you come I alone she'll tell you if something looks good on or not and bring you little suggestions of other clothes you might like. She welcomes you like family and remembers you every time you come in, offering you something to drink and remembering things you liked last time and showing you new things, here you are not just a customer, you're immediately family and you feel giddy and warm being there Now on to the clothes, they're so lovely and high quality and such reasonable prices as well Everything is well made and when you put it on you can feel it There is ALWAYS something new to try on every time i walk in there and I secretly look forward to it every week when I know I'm going it This isn't just any boutique, to be honest, Gioia's Room is my new happy place! I love it there!! read more

Gioia...what a great business owner! She makes you feel like you've been friends forever. Cute, locally made jewelry. Clothing is a little trendy, colorful, different, but you can pair pieces with more traditional items. The owner is a key piece to the vibe of this store. I wanted to buy more stuff just to keep on talking w/Gioia. She also recommended a great restaurant in Little Italy. read more

Love it!! This cozy boutique is the bee's knees. You are sure to find something unique and on-trend here, and for ladies like myself who are short and curvy, thus requiring a good tailor, this shop will do alterations for free (on items purchased in store). THAT is exceptional customer service, folks. Great spot for gifts, as you'll always find something fun! read more

Ok so I walked into this store trying to kill time and the woman working was amazing. She came right up to me even though I'm plus sized and told me about what they have. She also informed me they do alterations to include corset backs to add some room. I felt extremely comfortable in there and would suggest it highly. read more

I went to this clothing store looking for an outfit for a holiday party I would be attending. I was happy with the options, and also the sales associates help in selecting accessories to go with my purchases. I found that the variety of choices allowed me to try different combinations and, as a result, I was able to select the perfect outfit. I will definitely be returning in the future. read more

So, my daughter and I stumbled across this store in Hillcrest. Met Gioia, of course, because she was babysitting a pomeranian. We all know that if it has fur and four legs, I will be drawn to it. No, Gioia did not have fur and four legs, but the pomeranian did. Cutest store ever. Designed well. Leopard print painted wall. She was Italian. My husband thought we could be sisters. I'll take the compliment, she was adorable. Great clothes. SOme of the items had great prices, more affordable then I thought they'd be, by the image the store projects. We both tried on a couple different outfits, and while Gioia wasn't pushy, she did hang extra clothes she thought would look good on you in there with your try ons. I thought that was a nice personal touch. I will be back. To shop, but definitely to visit a new friend. Oh, and she also supports local artists which is amazing by the way! read more

Unbelievable place! I have never had as much shopping success as I have at her boutique. Love the clothes, love the owner! You can support a local business while spoiling yourself. She also sells gift certificates that make great gifts for your friends. read more

We came here today with some woman from my family to look for mother of the bride dresses/bridal shower dresses/ bachelorette dresses. Gioia is such a pretty,cute, fun, energetic lady! She was so cute offered us water, champagne, she was so opened armed. We loved her and her shop! Cutest dresses, some vintage. All around cute shop! You go girl!!!!!!! read more