Had a super fun ladies' outing today at this truly special place in San Luis Obispo where you can…read morehave a private party to customize your own hat, along with some of your best friends. Imagine having a hat that no one else on the planet has?? The experience included champagne and two different plates of charcuterie!! Everyone used their creativity to build their own final product. What a wonderful concept!! Kate's staff spent considerable time with each of us to help make our individual accessory choices come together to produce our amazing, individual creations. With choices ranging from feathers, to pins, ribbons, leather cords, glitzy chains, animal print bands, playing cards, strips of lace and flowers...you can go as simple or ornate as you want. Each person pays for their hat and its accessories (so the more ornate you go, the more you'll pay and keeping the decor more simple will correlate to a lower price). There are hat styles and sizes to fit everyone...colors from cream, hot pink, blue, shades of brown, green, dusty rose, grey, black and cinnamon. You can even add initials in a 'brand' to your hat. The coolest thing is that these are privately booked events, so the focus is on you and your group (no walk-ins to disturb or distract from your experience). I can't recommend this experience highly enough and hope they stay in business for many years to come (as I suspect the next nearest state that offers something like this may be Texas)!

We went to the Hat Bar on Mother's Day. It was the perfect day- they had mimosas ready for us and…read morethey were so patient with us as we decorated our hats. Highly recommend

Hours listed open until 7pm, it is currently 2:47pm and they are closed. Really wanted to check…read morethis place out. It looks like they have a wide selection from the outside but due to incorrect hours listed I'm unable to say for sure.

While the store itself is nice with a wide selection - the hours of the store are inconsistent…read more Hours are posted in two spots, but both seem to be wrong. Despite being in town for four days, the business was only open for one of those days. Maybe something happened, I don't know. But I went in before I could check into my hotel and browsed with the intent of coming back in one of the days they would be open while I was still there. They never opened. So they lost out on a sale.

The downtown beachfront promenade in Avila Beach sports a small, but mighty array of businesses…read morewith merchandise geared to beach-goers. Flip flops, t-shirts, straw hats, and easy cover ups are heavily featured. Footseas fits in to that vibe, and takes it up a notch. The exterior walls of the shop set a seafaring tone with painted murals. Window displays feature some of their favored items, like hats, which drew me in. I didn't end up finding a new hat to love, but I did enjoy browsing all the color-themed racks of ladies' clothes. The store goes back much deeper than i expected, so there was a lot to see. I ended up selecting an adorable mermaid tee for our granddaughter, plus a fun top for myself, and a printed scarf. Visually, the displays offered a pleasing palette of visual treats. A new sales associate was undergoing training, so I got double attention at check out time. Deducting one star as there were several other items I liked, but my size was sold out. I'd still plan to check them out on a return visit.

This place has so much to offer and the service is fantastic. No matter who's working they're…read morealways so helpful. I tried on a couple of things today unfortunately didn't work for me. But my girlfriend bought a couple of things off the sale rack so that was good. They have dresses and sweaters, flip-flops things for young children, purses, just about anything you could want. I've bought plenty of gifts and stuff for myself over the years.

This is the coolest little sports shop. I feel like I find things I don't commonly see elsewhere…read more The owner is so sweet and has such cool stories from different sports events she's been to throughout the years. She is a hat designer so you'll see her original designs. There was something we really wanted but they didn't have our size but she made sure the other store in SLO had it and would hold it for us. We always stop by on our way down south.

The Sports Forum never disappoints! About a month ago I stopped in Pismo before heading home and…read moreper usual made a stop into The Sports Forum. It was pretty early on a Sunday and at the time they were one of the few shops that were open. I began talking to the employee and lo and behold the employee was the owner. I mentioned to her that since I was a kid my family would make annual trips to Pismo and we always came into her shop because it was "cool" and wasn't like anything we had in the Valley. This tradition has been going on for 39 years now. I mentioned to her that since having my own son (9y/o) he loves to go in and check out the merch. He had been looking for a Joe Montana jersey and during this particular visit and the one prior, the store was out of stock. The owner was nice enough to ask for my phone number and said when they got a new shipment she would let me know. Well, she held true to her word and contacted me about a week ago. We conversed via text and I asked for shipping details, price, etc and she was gracious enough to ship me the jersey and it arrived within a couple of days. The point of this post is that The Sports Forum is unlike any other sports memorabilia store you'll fined in or out of the area. The fact that the owner went out of her way to contact me and take the time to ship me the jersey speaks volumes of her and her business. I'd shop here or contact the Forum before going to a large chain store (i.e. LIDS) for their uniqueness, hospitality and prices. Thank you again and we hope to pop in soon!

This place truly went above and beyond, even when they didn't have to!…read more I recently stopped by their Pismo location and picked up a hat, but after I left, I realized the fit wasn't quite right. On my way back home, I decided to swing by their San Luis Obispo location to see if they could help me out. Even though I bought it at a different spot, they exchanged it for me without a single fuss. That level of flexibility and genuine customer care is exactly why I've been a long-time customer. The Sports Forum has earned my business for life! If you're looking for great gear and staff that actually treats you right, this is the place to go. At the end of the day you get what you pay for!

This Sport store is full of so many hats. My little one found a hat is so in love with it. They…read morehave so many teams merch you cant even decide. The staff was friendly and helpful. They had a deal of 3 hats for $99.

Signed my kiddo up for surf lessons, and she absolutely LOVED it! My daughter said everyone was…read morevery nice and encouraging. Definitely coming back!!

Stu and Ally are just the BEST!!! Family owned local shop…read morewith really cool stuff, Stu hooked me up today with a used board thx man!

Niya or naya made me some custom hats with custom patches. They came out better than I could hope…read morefor. Will be back 100% for sure. Great customer service and faster than expected.

We had towels embroidered as part of a party favor for a grad party! They did a great job…read moreaffordably and in time! Our guests loved them!

I was going to buy my Raiders jersey online but I wanted to make sure the size was right AND I like…read moreto support local business. I also LOVE giving businesses a clean slate and a shot myself when Yelp reviews seem to be a bit unfair or hypercritical. I am GLAD that I did. The owners here were patient and gracious with their time, showing me the three levels of NFL jerseys up close and personal. They let me try them on and I was able to get the right jersey in the right size, without the wait of shipping AND with the pleasure of keeping it local. I walked out with an Elite Raiders jersey 89 and a smile. With over 20 years in this business, the owners have put in a long time and know their inventory. With the mall adding more stores and football gearing up, I hope they continue to receive more traffic and business. Great option for us herein SM!

I was surprised to see the low yelp rating for this shop. I've been in a few times over the past…read moretwo years and every time has been a good experience. Lots of clothing, accessories, memorabilia, and cards in here from various sports and teams. The guy behind the counter has been friendly and helpful. If you need a hat or jersey you can check it out here in person and support a local business.