Stu and Ally are just the BEST!!! Family owned local shop with really cool stuff, Stu hooked me up today with a used board thx man! read more

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This is a must visit surf shop ! Stu the owner is awesome' great surf instructor & if ya looking for some Shell Beach swag you will -Find it here ! See ya at the beach Yoya ! read more

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While my sister and I were taking a walk from our hotel, we happened upon the Shell Beach Surf Shop. What a nice discovery during our exploratory hike. They had a large variety of beach, surf, active and exercise apparel that included swim suits, souvenir T-shirts, hats, and jackets. I wanted to purchase a local souvenir sweatshirt, but I'm particular about not wanting a pull over. Too cumbersome for me. The sweat jackets were nice, but I couldn't find exactly the right size or color I needed to add to my wardrobe. Other than that, we enjoyed checking out the clothes and the surfing items. I'm no sports extremist, but they had a little bit of everything for the water and beach adventurer. The prices are about average and expected from a nice resort town. I'll be sure to check in again during our next vacation to San Luis Obispo and it's surrounding areas. read more

Amazing!!!!!!!! So much fun Instructors were friendly and very knowledgeable. Everyone got up and had a blast. read more

Stoked!!! I've been a loyal customer of this local surf shop on the central coast for years, and it's easy to see why. The working crew is consistently excellent, making every visit a pleasure. The shop boasts an awesome selection of quality t-shirts, wetsuits, and surfboards, catering to all your surfing needs. Surf lessons for those looking to improve their skills. Plus, they are well-stocked with all the accessories needed for a fun day at the beach. This place has been my go-to surf shop, and I can't recommend them highly enough! read more

Shell Beach Surf Shop - Some great looking caps! - Surfing Near Me - Pismo Beach, California

Uhhhhhhhhhhhhmazing!!!!!! Guyssssssssss stop by. Get info. Lessons. Hoooooodies!!!!!!! Always changing. New. Fresh. Kids stufffffff is CUTE!!!!!! And the people are nice!!!!!!! read more

This is the first time my daughter went surfing and she loved it! The instructors were very helpful and patient with her. They had all the boards ready for the kids when we got to the beach. We will definitely recommend and we'll probably be back! The kid is already asking for a surfboard! read more

My kiddo is currently taking surf lessons through shell beach. The instructors are super patient and nice. My daughter has autism and prior to the lessons I had no idea how my child would handle surfing as she had never been. To my surprise my kiddo loves it and looks forward to surfing each week. Stu is very encouraging with her! I recommend surf lessons through shell beach surf shop! read more

I don't take the time to leave reviews, but these guys made an impression. My wife has fond memories of shell beach surf shop from back in the day so I stopped by to pick up a few hats and swag. I liked a kids hat for my daughter and asked if they had one for my wife. On the spot the owner and the guys said I'll make it if you have a few minutes. Sure enough he makes the hat I wanted custom. Left with good spirits and appreciated the unbelievable kindness and service. I Plan to bring my kids to their surf camp after meeting the team. Great product and better people! read more

Cute little surf shop great for a souvenir t-shirt. Got my favorite one here. Of course no trip down the central coast would be complete without stopping at Pismo Beach. I really wanted a sweatshirt because it was so cold but I'm pretty particular about them. Ended up with an awesome t-shirt. read more

Shell Beach Surf Shop - Jeremy happy he found a t-shirt I loved. - Surfing Near Me - Pismo Beach, California

Amazing surf camp!!! The instructors are attentive and outstanding! Highly recommend!

Emily was the top notch teacher, her spirit was amazing and she was super supportive. The price was definitely worth it. I would highly recommend going there again. read more

Been to the shop a few times in the past, seemed well stocked and friendly people. Had my first ever surf lesson (individual, intermediate level) today with Josh, highly recommend! He's very amiable, helpful and knowledgeable about the local breaks and the fundamental principles of surfing. Will be back in the future for shopping and surf lesson when visiting town again. read more

Our daughter wanted to take a lesson. Stu was wonderful. He was patient and kind while helping our daughter build her surfing confidence. She loved it so much we did it the next day again. Excellent. You can tell Stu really loves what he does. Cant wait to come back for more lessons read more

First, I just want to say that we are still on holiday here in Pismo and we have a no phone /no device policy in our fam during vacations. But I did want to pause for a moment to just send another shout out to shell beach surf shop because that's how amazing they are. These guys are all honestly the best in this entire central coast area. We planned our trip and location here for the week specifically so the kids can surf with Stu. That said, Stu was out of town and we got Daniel who is also equally as good, and a wonderful teacher and human. Matt who helps run the shop is also amazing, super responsive and just great. They all care about our kids, about their safety, about their experience, about them learning and mastering their skills to surf, and most importantly about ensuring they are having fun! I'm just so grateful that we are now 2yrs in with shell beach surf shop and can't imagine it any other way. For anyone who is considering activities for their kids, a local spot to shop for great quality items, AND top notch service, this is your place to go. You can thank me later. read more

Shell Beach Surf Shop Surf and Yoga Retreat Review I just got back from Stu's latest Surf retreat in Nicaragua - and I have nothing but excellence to report - if you are a great surfer, a mediocre surfer - or like me, a 53 year old desert rat who has always wanted to learn how to stand on a board in the ocean - you will love this trip. Stu and his partner in adventure, Josh, created an amazing journey for all of us. We stayed for one week at a beach-side estate and surfed three times per day - did yoga in between and were treated to delicious meals by a wonderful and attentive chef. If you were skilled, Josh took you to several different "adventure beaches" to test your skills, if you were like me, someone who has never caught a wave before, you could stay at the local beach with Stu and just keep at it. By the end of the week, I was catching waves - and even standing and riding like a shaky, but happy "junior surfer". Oh, and you could also ride dirt bikes in the jungle - which I was taught to do by Stu! What a great time - you should join Stu and Josh in Nicaragua! read more

We booked my daughter for a day of surf camp and she loved it! The instructors (Stu, Josh, Tara, and Daniel) were so kind and attentive. Highly recommend! read more

Great staff and service. Rented a wet suit and the owner's so was very helpful. They have a great selection of things and very affordable.

Best place ever!!! The staff are super nice. Their products are fantastic! It's a must for those visiting Shell Beach!!!

I was honored, terrified and excited to attend the Surf For Hope survivors day at Pismo Beach. A great day of surfing, body boarding, facing fears, acting like kids in the ocean, meeting new folks, eating amazing food, lively discussions and the sisterly love and encouragement, of new and old BCS friends. Thank you to all the organizers, the volunteers, the instructors and especially to the Shell Beach Surf Shop for all the support! Thanks especially to Stu! https://shellbeachsurfshop.com/ read more

Shell Beach Surf Shop - Surfing Near Me - Pismo Beach, California

We love this surf shop and will visit every time we are in the area. Stu and Zach were very helpful and patient with my 9 year old son. My kiddo was able to stand up during his first lesson! I appreciated the time before getting in the water, where they stretch and talk about water safety. The beach where they give lessons is picture perfect! The surf shop is also very cute with plenty of items to find something to take home! I would give this place 100 stars if I could. read more

Thank you thank you Zak!!! And Stu I think surfing is one of my things thanks to Stu's encouragement and Zaks patience and alternative pop up options!!! Thank you for taking the time and alll the extra attentions! Thank you both for the smiles and attention. 4 stars instead of 5 because prices for one person are ouch but better than most places!! If they were less I'd do more lessons Thanks guys! I appreciate you! read more

Took a last minute surf lesson with Stu yesterday and we worked on improving my surfing. Lesson was on time and affordable. Stu provided great feedback and was easy to work with. read more

Awesome experience!!! Thank you Stu and Daniel for a great memory for my kids! They are still talking about it, and they are ready to use their new board they got from you. THANK YOU!! read more

Just finished a lesson with Bryce and I have to say the whole experience was excellent. I originally had an appointment with another surf shop and they cancelled on me 1/2 hour before the lesson because apparently it was closed, even though the booking system accepted my reservation. Well, I'm glad it was cancelled because I found this spot! I called Shell Beach and talked to Stu who was happy to accommodate my last minute request. He even offered to take me out himself if his instructor couldn't be reached. What service!! Bryce was pleasant, knowledgeable, and encouraging to help me feel comfortable and one with the ocean. When I came back to return the wetsuit, he had written some recommendations for fun stuff in the area! How thoughful! I will be coming back for more! Thank you for making my birthday vacation fun and exciting! read more

Shell Beach Surf Shop - My encouraging and fun instructor, Bryce. - Surfing Near Me - Pismo Beach, California

Stu's shop is so great, friendly and knowledgeable about surfing and stand up paddling. Small community shop packed with the right stuff. Pay them a visit you won't be disappointed..! read more

While staying in Pismo, our teens wanted to try surfing. As an item on my bucket list, I joined. It was a good experience, our son got it quickly, our daughter and myself not so much. Would do it again. Thank you for your patience and a positive experience. read more

Five stars are not enough for this awesome shop!!! I can't say enough positive things about our surf lesson with Shell Beach Surf Shop. Zack and Stu are amazing! They were especially great with my kids, since this was their first time surfing. They were both up and riding by the end of the hour and a half lesson! My youngest is 9, and autistic. They were amazing with him, leading him through all the steps until he put it together and caught his first wave. The joy on his face was priceless! I highly recommend this shop for lessons for surfers of all ages and abilities. They emphasized safety as well as technique and were so kind. They made it easy from start to finish. We all had a blast. I can't wait to head out with them next time we are in Pismo. Thank you all so much!!! read more

This shop is great. Needed a surf lesson while in town for business. Called and spoke to Stu. He is so cool and accommodating. Hooked me up with Brice who I think was the best teacher of anything I have ever had lol. Super patient gives a ton of instruction. Gave me all the time I needed In the water to get me standing up. Great experience good prices. Would definitely recommend, shop has everything you need as well. read more

Shell Beach Surf Shop - 9ft training board. - Surfing Near Me - Pismo Beach, California

Great surf shop. Really fun surf lessons. If you are in Pismo this is the place to stop. Friendly place with some Shell Beach custom items. We had a family surf lesson with Bryce. He was great with my son and wife for instruction. He walked us through the process of getting up and catching a wave. He was in the water with us providing tips as things went along. It was so much fun. Not to be missed. It was a great family outing. read more

The epitome of quality and personality! Stu and his cousin (I think his name is Daniel) were just amazing. No sales BS being fake and all that you'd expect from a high end instructor and beautiful shop. We got surfing lessons for my 10 year old son and myself and I couldn't be happier. They were easy to understand, on time and had an amazing attitude! The pricing was very reasonable and included a full length 4/3 wetsuit. They didn't have a wetsuit for my son, and just opened up a new wetsuit for him to use! They were genuinely interested in teaching us to surf on our first lesson with the intent to spark our surfing itch and have us surf on our own. It worked. We're getting surfboards and planning on practicing in Santa Cruz that's closer to where we live. Just go see Stu and have a great time learning to surf! It was my son's highlight of the trip even with watching fireworks from right next to the pier and ATV's the sand dunes. read more

Surf lessons for my 2 boys-ages 12 and 9. Great deal for wetsuit, board and a 2 hour lesson! They loved it! Instructors were super patient with my boys that have short attention spans - and very considerate to this anxiety-ridden mom It was safe and "extremely fun" according to my 9 year old. Thank you SBSS- we will definitely be back to rent suits at least! read more

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Stop your search! You have found where you need to go! 1-Clothing- Stu (the owner) has a wide selection of Women's, Men's and Children's clothing, including, sweatshirts, t-shirts, button downs, pull overs, shorts, dresses, bathing suits and all those cool surfer type of "hoodies" we all wore in high school. 2-Beach toys for purchase- a small but nice selection of high end toys, along with boogie boards and a ridiculous selection of surf boards which apparently is what Stu does, now that follow the shops facebook page...wow! 3-Everything you could possibly need for your board, wetsuit or you (not joking) wax, lotion, stickers, booties, jewelery, on and on. 4-The shop was set up beautifully, super clean, well organized, "very cool and old school" but also efficient and modern. Stu had everything any customer needed (we were in the store a few times and heard him helping other folks) 5-Lessons! We took a private surfing lesson for my two boys (8 + 10). First time ever out in the ocean and on a board. I literally can not say enough about Stu, he is AMAZING. Calm, funny, cool. Made you instantly feel that you would trust your children with him. The boys had an amazing connection with him. You come in the night before to pick up your wetsuit and then meet him at the beach the next morning. He goes through some instruction and stretching first and then takes one out at a time. He had my son standing up and surfing on THE FIRST WAVE/FIRST TRY! This was the absolute highlight of our trip. The boys did not stop talking about it and STU! And were crushed that we did not stop and say good bye to him when we left at the end of the week. Bottom line, if you want to purchase, rent or do anything related to the beach/ocean and a board, go talk to Stu. read more

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Came to town for my honeymoon and we met the owner Stu at the shop one afternoon. Set up a surf lesson and met instructor Zach a couple days later....This guy! Amazing instructor!!! professional-personable and thorough...If you want it real...with no judgement and an always ready smile, laugh and encouraging words to get you back at it.. and from a life long surfer no less, yeah. Zach's the guy and Shell Beach Surf Shop is where ya find him! I'm 57 btw with quite a few injuries from a full throttle life...Zach just smiled and figured ways to push around the hitches in my giddy up Surfing aint easy yo...so don't come 1/2 in...but if you come in the right head space...Zach will know how to fill it ... read more

Bought a brand new wetsuit from here; went out and it got torn in the first session. No refund or anythin. I ain't goin back

Our experience was fantastic and we love everything about this surf shop from the crew, gear and lessons to the owner, Stu who is a top notch coach and person. This was our second visit for lessons (we have 3 young adult kids who love the ocean) and we'll definitely be back. Thank you for a memorable time! read more

I am a number one fan! My 13 year old was desperate to learn how to surf and now she can! Backdrop.....Staying at the cliff's resort, we stumbled upon Stu and his Shell Beach Surf Shop. Task one- buy a wet suit for our 10 year old. Stu was beyond helpful and provided us with incredible knowledge as to which wetsuit was appropriate for our 10 year old. He was super patient helping her learn to actually get into the suit. Mission accomplished! Stu casually mentioned that his shop also offers surf lessons. My 13 year old had been asking for lessons so we jumped at the opportunity. We were with Stu for three lessons and our girl is a surfer. (He was actually able to get her up on the board lesson 1) I am blown away by the kindness, patience, devotion that we received and only wish Stu worked in Santa Cruz as well do yourself a favor and go visit/take a lesson- you will not regret it! read more

AMAZING experience!!! We had 5 kids in our group (ages 7-12) and all the kids had a fun times and learned so much! Stu and Zach really made sure all the kids were safe and had a good time. Last year we used a different local company for lessons and my 9 yo daughter wasn't supported or helped at all because there were so many kids out in the water. She quit half way through and no one noticed. She didn't even want to try lessons again this year, but I convinced her to try. This year with Shell Beach Surf, Stu and Zach made sure she got the attention and support she needed. By the end of the lesson she was paddling out and catching some waves herself. We HIGHLY recommend using Shell Beach Surf for surf lessons. read more

Was able to book a last minute surfing lesson through Hailey! She was such a great help at the front desk and so informative. She set me up with Zach as my surf instructor and I cannot say enough great things about this guy! Super knowledgeable about the ocean and surfing. With his great teachings I was able to get up on the surf board quite a few times and start to work from a larger board down to a smaller board with Zachs help! Gotta be one of the best instructors around! Ask for Zach as your instructor if you get a surf lesson through Shell Beach Surf Shop! read more

We were traveling from Chicago and decided to give surf lessons a try while here. We could not have asked for a more enthusiastic and patient instructor than Zach and friendlier staff than was here. From the minute we walked into the store and were greeted by Haley, who patiently helped fit us for our wetsuits to the extra attention and joy felt by Zach in teaching us to surf, it was a great experience and Shell Beach Surf Shop had it all. read more