Hey Sugar is a place that you can't help but love. It's as if you've walked inside of a fairy tale. From the beautiful flowers to the cute swing. Everything is perfect! The air is filled with intoxicating aromas of chocolate, caramel, cotton candy, candy, sugary treats, and so much more. You can't help but to feel a rush of pure bliss and happiness! Everyone was friendly and unbelievably sweet just like the treats. The decorations are frilly, girly, and pink! So, it is definitely a fairly wonderland! From the rows of bulbs and lights. To the two big swings. They make it a point to make it feel fun and festive! The walls of flowers are my favorite part. It makes you feel as if you're in a garden. I also love the Hey Sugar sign that makes for the perfect picture! They also have a British telephone booth, a scooter bar cart, along with inspirational signs that add that fun good vibes! Every little detail is well thought over and it shows. They have a huge selection of unique flavor combinations that are creative and delicious! I will definitely be back every time I'm in town! Snickerdoodle cupcake This cupcake was crumbly, dense, and rich! I loved how it had a swirl of cinnamon goodness throughout the cupcake. Not only was it aesthetically pleasing. But, it added a demotion of flavor to the cupcake that made it stand appart from just a regular cupcake. The frosting was piled high! It was airy, sweet, and light! It tasted like cinnamon French toast but, in frosting format! Unbelievably good! They also put the cutest little snickerdoodle cookie on top. I loved it! It added that little bit of much needed texture and that cuteness that I'm a sucker for. I'm big about multiple textures and well thought out meals. This cupcake was just that! If you are craving something sweet and out of this world. Get this cupcake! Only if you're a huge cinnamon fan though. Strawberry lemonade sparkling I ordered a strawberry lemonade sparkling because it was a really hot day. It was definitely a wonderful suggestion! It was sweet, tangy, and zesty! And, it was unbelievably beautiful. I loved the elegant small dices of strawberries mixed in with the sparkling lemonade. The slice of lemon and the strawberry on the side tied the whole drink together. It was just beautiful! If you enjoy carbonated beverages. Then, you have to try this wonderful creation. I personally thought that it was a little on the sweet side. But, it was still really good! My friend enjoyed every last sip of this Summery surprise. And, I guarantee that every time we're in town that we'll get one. read more

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Cupcakes were very small for the price. They cake was dry and the frosting was hard. Not creamy. I was there on a Wednesday afternoon and I think the cupcakes were not fresh. Probably several days old. Service was friendly. Place is cute. read more

Omg!! Omg!!! Omg!!!! Hey Sugar is Hey-mazing!!!!! I had no idea what I wanted when I walked in, but it didn't take me long to figure it out! There is sooo much to choose from. It's easy to get overwhelmed, but with the help of a Hey Sugar associate, you will find what your tooth is craving! The location, ambiance and decor are all inviting. Everything in the store says "eat me!" I requested the red velvet cupcake and a strawberry shortcake cupcake with buttercream icing!! Neither cupcake disappointed. I bit my finger while eating.....it was just so good!!! Don't walk, run to hear the next time you have a sweet tooth and need choices. Enjoy a photo shoot with the tub while enjoying your sweet treat!! read more

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Adorable spot in downtown Geneva to make your sweet tooth happy. Tried the chai latte soft serve and it was delicious. We also tried the peanut butter explosion sundae which was also very good. We got 3 cupcakes to go and they were good as well. Service was fast and friendly read more

Cute shop on 3rd street, specializing in desserts and treats. I had a cup of chocolate soft serve and my guest had vanilla/chocolate. Both were delicious! read more

Hey Sugar - Welcome - Coffee & Tea Near Me - GENEVA, Illinois

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Incredibly charming sweet shop in downtown Geneva. From the time you enter the doorway and walk in it's whimsical and Instagram-able. The counter girl was helpful. However, for what you get it's pricey. I bought a milkshake, a lemonade and a cupcake and my total was $27. I know I'm paying for ambience (and I am in Geneva) having incredibly special looking treats but the lemonade I had was just OK. The concept was great. It had a lavender ice cube, a lemonade, ice cube and a watermelon ice cube on top and I had club soda poured in, but it took forever for it to melt to get any flavor. My daughter had a red velvet milkshake that she said was really great and it looked super cute when she got it. The lemon cupcake was good. However, there were truffles being sold in the case no bigger than a nickel in size that were $5 each. I couldn't even imagine what kind of magic that must've tasted like for $5. Will I be back? Probably since it was so charming inside but next time maybe I'll just stick to a cupcake. read more

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Cute spot in DT Geneva, good cafe and dessert options. Teas, lemonades, cafe drinks, cupcakes, chocolates, and various ways to dress up a few flavors of soft serve. Soft serve and mango mousse is a bit pricey at $6, cupcakes $4.50, cafe drinks $5, had 1 cupcake, 3 basic soft serves, 2 mango mousses , and a cold brew and the bill was roughly $40. I will say the soft serve was fairly large and definitely shareable for 2 people which I would recommend. Service was good and quick. read more

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Everything about Hey Sugar is pretty- from the cupcakes and treats behind the case to the decor to the customers I mean, it was kind of weird- like everybody in there was dressed up to eat cupcakes. We got a selection of cupcakes to go to take to a friend's house and they were all delicious. We ended up cutting them up and sharing them between us and I would definitely go back read more

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I have been here a few times, and although novel with cupcake styles/flavors, the quality of product does not meet the visual expectation. More so recently. I just brought home 2 cupcakes for my hubby and I, and they were disappointingly small and even thought I let them come to room temperature before consuming they were both very dry and the frosting was hard, almost fudge like, kind of crumbly instead of buttercream-y. I have had better from the grocery store for half the price. Cupcakes there are $4.50 each and not at all great... too bad... I guess next time we need a special sweet treat I'll do Nothing Bundt Cakes on Randall! read more

This place is so adorable and the drinks are so cute! Great for photo ops with kids or friends. Loved the cupcake and toffee I tried.

Wow when you see this place from outside it looks simply magical! When you open the doors it makes you feel like a kid in the candy store! So many great cupcake, ice cream, and hot drink options! The prices are modest compared to other dessert places we have dined at. We were so happy to see peanut butter options on the menu board because most places avoid it! We will be back for sure! This place is has the most decadent desserts! I have never seen a waffle cone rolled in cereal before so yum! The only complaint it that we did not get any napkins and it would be nice to have a free water station. We will be back for sure! read more

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If you're anywhere near Geneva, do yourself a favor and *run* (don't walk!) to **Hey Sugar**! This place is a total *sweet tooth paradise*. From the moment you walk in, you're hit with that dreamy smell of fresh-baked happiness--and the vibe is just as cute and colorful as the treats themselves. We tried the lemonade with those fancy little flavor cubes (hello lavender and watermelon!) called 3rd Street and it was like sipping summer in a cup. The chocolate parfait? Dangerous in the best way. And don't even get me started on the cupcakes. I may or may not have cried a little. Everyone behind the counter is so friendly--it's like visiting your favorite cousin who just happens to be an amazing baker. Whether you're celebrating something or just need a mood boost, **Hey Sugar** is the spot. Sweet, stylish, and so, so satisfying. 10/10 would recommend. And yes, I will absolutely be back. Probably tomorrow. Don't judge. read more

This was my first time stopping in! I like the store's layout, it definitely is young and has tons of Instagram worthy backgrounds. The cupcakes I would give 3.5 stars. I review every cupcake shop on a vanilla cupcake because I think basic cupcake flavors can be hard for some places and it makes it the easiest for comparison. The vanilla let me down here. The cake was very dense and slightly dry. The frosting was decent. Good cake to frosting ratio and overall size. I just wouldn't get this again based on the texture. Then I had a carrot cake cupcake and that was so much better! So I would try different flavors from them given this. The cream cheese frosting had a nice flavor and the carrot cake was moist and had different consistencies of ingredients mixed in. They also offer a good selection of ice cream and drinks and a few other desserts! read more

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Tried this place out for our back to school treats! Very fun and cute place! The flavors and choices were fun, and my son was impressed with Cloud 9 because it had pop rocks and all sorts of goodies like cotton candy! For the 3 kids and myself, it was $43.20, which seemed like a lot - but everything costs so much right now! It was a cute place, and I'm sure we will be back down the road! Service was wonderful - the girls working were very patient with my kids as they weren't behaving the best! Hyper due to excitement!! read more

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SO much fun and yum having a Sweet Treat Birthday Celebration!! The staff were lovely and accommodating to all of our silliness!! And needless to say the ice cream and cupcakes were a hit!!! The girls had SUCH a great time! read more

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First of all the vibes of the place is very welcoming. The decoration is adorable and instagrammable. We bought a cookie dough peanut butter which was a perfectly moist chocolate cupcake, edible cookie dough, and a piece of a Hershey's bar on top. It was really good and great for the price! The peanut butter explosion is a chocolate soft serve with peanut butter Reese's, salted caramel dressing, and other peanut butter bits. This was so good. I'm usually hesitant on chocolate and peanut butter desserts because they're usually super overwhelming but this was so so good. The chocolate soft serve wasn't overwhelming, the peanut butter flavors came out even after you finish the top part, and the salted caramel drizzle was the right amount of salt to boost the sweetness. 5/5 will definitely come back! read more

Hey Sugar - Cookie Dough Cupcake (Left) Peanut Butter Explosion (right) - Coffee & Tea Near Me - GENEVA, Illinois

My love and I were strolling through Geneva during the fall and we wanted to take a break. We saw the establishment called Hey Sugar and were intrigued by the young crowd visiting it that afternoon. The few outdoor tables were occupied by happy treats-eating peeps, and the store was decorated to impress. We were observing the selections in the display case (including cupcakes and croissants), and the "Wow" dessert to me was the combo of cotton candy spiked in an ice cream sundae or cone. We decided to have Italian ice, and the tubes of icy goodness were flavorful and hit the spot for us. read more

Truly a Chicagoland gem. I've tried a few things and so far the red velvet shake was my favorite. Definitely check it out!

Hey Sugar is a fun stop when traveling through Geneva's walkable downtown. This would not be my go to sweets shop, but it is definitely worth the trip for the novelty of the experience. The shop is fun, plenty of photo ops and full of sweet smells. The menu is nuts! You need a translator for it, I used one of the workers. My son was tempted by some photos, but settled on the Oreo cake shake...except, he did not want the cake in the shake. This meant I paid $8.60 for a vanilla ice cream Oreo blizzard basically, but again, this was a special trip. The price tag is the reasonI could not make this our regular shop, although that may not deter everyone. The shake was good, there was a lot of whipped cream on too with frosting around the cup to hold on the sprinkles. There were plenty of Oreos mixed in, and the shake was thick. That was my one other complaint, we love a thick shake, but it destroyed the paper straw before he was half way done. I had a plastic straw in the car, but be warned, the paper just won't hold up for the duration of the shake. Good for them on using paper, but get an extra if you order a shake. Fun pictures, summer fun list checked off too, for me, Hey Sugar is a once a year, or less, stop for something special or to bring someone new. read more

Hey Sugar - Oreo Shake - Coffee & Tea Near Me - GENEVA, Illinois

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Stunning venue with the cutest decors! The interior design simply begs you in to come in for your insta shots with the pink roses wall deco. The Cake Shake is absolutely beautiful too, wonderful to drink too. Perfect for summer and very enjoyable experience! read more

This corner shop is the cutest sugar shop I've been too. Very inviting and the ambiance is amazing. Definitely a sugar overload but who doesn't like sugar!!! Will definitely come back again!! read more

Yum! Both my daughter and I enjoyed this place. Cute vibe. She loved posing for pictures by their floral sign inside. The desserts were very good. I got the cookie dough cupcake and she got the birthday cake cupcake. read more

Hey Sugar - Cookie dough cupcake - Coffee & Tea Near Me - GENEVA, Illinois

Wow wow and wow! Had to step in as I was walking by. The store is so pretty and whimsical. There are soooo many options to choose from and you can't go wrong at all. I tried a few Gelato and went home with several fun and delightful items! Must visit! read more

We were very impressed with the service at the uber-trendy Hey Sugar in Geneva. There are so many tasty treats to indulge in here, and the interior is inviting and vibrant. We opted to keep things simple with Italian ice, but in the future, I would love to sample one of their more daring (and calorie-laden) offerings. Despite how busy they were on this particular Saturday, service flowed well, and there were many happy faces. read more

Hey Sugar - Coffee & Tea Near Me - GENEVA, Illinois

S'MORES FUN HOT CHOCOLATE is hands down the best hot chocolate ever. The desserts served here are extraordinary... There is a huge variety from ice cream to cupcakes to lattes. So much to offer! The interior (and exterior!) is gorgeous! A definite insta space ;) I will be back! read more

Hey Sugar - SMORES FUN HOT CHOCOLATE!!! - Coffee & Tea Near Me - GENEVA, Illinois

My mom and I love this place! Their soft serve is so good. We come here regularly for the affogato! Their hot chocolates are good too and perfect for our chilly winters. read more

Hey Sugar - Affogato - Coffee & Tea Near Me - GENEVA, Illinois

This place is so cute! When I passed by I was instantly drawn to it with how the have decorated and looking at the menu. We even saw some of the hot chocolates they were serving to some customers and they looked so good and extravagant. They had like cotton candy and what not on top of the cocoa. Oh and the cupcakes! They looked to pretty to eat. Ended up getting 4 cupcakes and were so good. Next time I'm def getting a hot cocoa. The employees were also so friendly and knowledgeable and helped us describing the cupcakes. I'm stopping in everytime I'm in town and would recommend to anyone. read more

Hey Sugar - Coffee & Tea Near Me - GENEVA, Illinois

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Love love love this place! It was originally a frozen yogurt place. Stood vacant for quite some time and I was so pleased to see this place pop up! The lavender honey soft serve is amazing! If ice cream isn't your thing they have amazing cupcakes and treats as well. read more

Such a cute ice cream place! Tried the flavor of the day which was chai tea flavored and it was phenomenal! The service was great, the atmosphere was adorable. Such cute decor. read more

Hey Sugar - Chai tea nice cream with pink cone - Coffee & Tea Near Me - GENEVA, Illinois

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What an adorable ice cream shop! Gourmet ice cream and flavors, great cones, the staff was excellent! There's cupcakes, coffee, lattes, and toffee! Indoor and outdoor seating. Little pricey but WORTH IT. read more

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Yummy treats with a gorgeous view! It's definitely a fun place for kiddos- we will definitely be back for more sweet treats!! read more

Hey Sugar - Sprinkle Cupcakes - Coffee & Tea Near Me - GENEVA, Illinois

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My partner and I came to Geneva, IL to spend a night at the Herrington Inn & Spa. We passed by Hey Sugar after getting off of the Metra station, and I knew right away we needed to come. It didn't help seeing a customer eating an ice cream cone inside, so we decided to break a rule and have dessert before dinner because why not. We were immediately greeted by the staff as we walked in, which I can really appreciate. They have a huge selection on their menu -- anything you can imagine from hot chocolate to cupcakes to truffles to ice cream etc, and it was definitely very tough to narrow down as I'm already indecisive and trying to not ruin my appetite for our 7pm dinner reservation. We went with the cookies and crème cupcake -- it had a cute little Oreo cookie on top, and it was so delicious. It was a beautiful Saturday afternoon, we decided to eat our cupcake outside, and I'd recommend Hey Sugar to anyone in the area looking for a sweet treat. You won't be disappointed. The decor inside also super colorful and lively which makes me feel like a kid at heart. I'm already thinking about coming back here to have the full on experience. I came back yesterday to try their ice cream -- we did the vanilla / chocolate swirl in a cup, and it was delicious and creamy. The spoon was giving me mood changing vibes because when it was in the cold ice cream it was a bright green, but as it left my mouth it turned yellow (I felt like a kid being fascinated by that). Also, I love how they have gender neutral bathrooms here. read more

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Hot chocolate was great! Other treats looked tasty. Would like to try the ice cream too. read more

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It's a place we usually hang out and enjoy some delectable cupcakes and drinks. We also love the floral backdrop and the cool bathrooms they have. We like coming here on a weekday as it gets crowded on a weekend. Lost of parking space behind if you cannot see any space on the road in the front. read more

Hey Sugar - Everything was scrumptious! - Coffee & Tea Near Me - GENEVA, Illinois

I really want to like Hey Sugar... it's super cute inside and the menu items sound delicious. Unfortunately, they taste average and are very pricey. read more

We stopped in for ice cream. Their soft serve has an interesting texture but very faint flavor. Another reviewer said it was "not overwhelming", I'd argue it was underwhelming. Typical Geneva pricing due to the local real estate values, I'm sure their lease/rent is insane. The place is very clean and colorful inside. They seem to primarily sell cupcakes and soft serve ice cream. Great experience, ice cream was a little too bland. read more

Wow! This place is good! I brought my three kids here and we all loved everything. My chocolate shake was delicious, the lavender soft serve was great, my daughter loved her express yo'self, and my son's chocolate soft serve was so big could barely finish it. They have been begging me to go back. read more

Hey Sugar - Express yo'self - Coffee & Tea Near Me - GENEVA, Illinois

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Had the best time with some of my friends! Great service, excellent desserts + coffee and the most adorable shop! Can't wait to come back! read more

The ice cream isn't mind blowing it's okay, just not for the price. The workers are a joy to be around though and ambiance was just okay, I loved the decorations though. read more

Let's start by talking about how cute the inside of the shop is! It's freaking adorable in there. The ice cream is delicious and so are the cupcakes. I love the colored cones they offer and they have a good selection of pre-created ice cream but can also make you what you ask for. I ordered a black cone with vanilla ice cream and the 24K gold leaf (they were out of gold so I got silver). My 2 younger sisters ordered the uh-oh orea in a cup with a pink cone on the side and the other ordered the Cloud 9- which comes with a huge serving of cotton candy on top. My mom ordered the Espress Yo' Self and that was actually really good considering it had espresso in it. When you order the espress yo' self they ask if you want a light or medium roast shot, so it's nice that you get a choice. The hot chocolates smell delicious and I intend to order one on my next trip. They do their best to have everyone maintain 6ft. distance and everyone wears their masks correctly inside. The employees are so friendly and kind- it seems like it's hard to find employees like them these days. I will most definitely make the 40 minute trip again to keep trying different menu items, or just make up my own creations. I definitely recommend if you like trying new places and like hot chocolate, ice cream, or cupcakes. They do have a few other items on the menu, like truffles or shakes. read more

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