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    ICONA Diamond Beach

    3.9 (142 reviews)
    Closed 9:00 am - 8:00 pm

    Services - ICONA Diamond Beach

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    Ceasar with Crab Cake
    Melanie B.

    This hotel does an amazing job making sure guests have unique experiences while also providing an oceanfront ambiance. Dinner was a hotel bar restaurant but still a great option. Highly recommend. They do amazing weddings and have entertainment typically at the beach bar.

    Where the fire extinguisher was supposed to be.
    Mandy H.

    A Fugazi of Luxury Hotels If you only have 30 seconds to spare for this review, just take my advice: DO NOT WASTE YOUR MONEY ON THE ILLUSION OF THIS HOTEL. If you have more time for an in depth review, please read on. The Icona Diamond Beach is listed as a four-star luxury hotel. The website has convincing photography, and the reviews have mostly five stars but it is a lie. The website has a badge declaring it a 2025 Tripadvisor Traveler's Choice award winner, which now has me questioning anything Tripadvisor recommends. Here is what went wrong: The Room and the View: We booked the Premium Studio King, one of only two rooms with "front-facing ocean views," located on the 2nd floor where they store event furniture and linens. The room was old and dirty. There were water stains in the dropped ceiling, stains on the couch, a dresser drawer wouldn't close. The ceiling fixture over the small dining table had a bulb missing. The cabinet below the sink said "fire extinguisher" but the trash can was kept there instead. The internal door flip lock was held on by one screw and there had been clear damage at the top of the door that had been painted over. The A/C unit was an old wall unit, with the plug exposed, and a musty smell. The view is blocked by the roof of the restaurant that extends below and the roof of an event space in between the building and the beach, catching garbage tossed from higher floors. The balcony is a concrete slab wide enough to fit a small chair sideways. The bathroom had an old, faded, navy blue face-towel stuffed inside the bathmat. My first thought was that they left me a rag to clean the bathroom. Then I saw the toiletries wrapped in another towel of the same poor quality and realized these were the towels they intended us to use. If there was one item I could use to prove this luxury brand was a scam, it was these disgusting towels. The window track for our blackout curtains was damaged and did not close all the way, so my husband had to use a nail clipper to MacGyver the curtains closed. The only charger for my phone near the bed was built into the lamp and broken. My phone was dead when I woke up. The bathroom floor was made of linoleum. The Private, Oceanfront Beach: Between the hotel and the water was a large pool, parking lot, outdoor event spaces, beach bar, and a large section of sand. It's roughly 500-1000 feet from the hotel to the beach. The private section is stacked with lounge chairs and it's about 300 feet wide. The water itself is framed by storm sewer pipes, so be careful where the current takes you. The Pool: One of the nicer parts of the hotel, the pool is a decent size and heated. But the towels are no bigger or better than a gym towel you'd find at 24-Hour Fitness. Small, old, used, and gross (on brand with the bathroom towels). You can order food and drinks to the pool, but good luck finding the wait staff and happy hour pricing doesn't apply to the pool, even when Mother Nature sends you winds that make it impossible to use the beach and closes the beach bar early. The Fitness Center: Is more of a fitness closet, containing one rack of dumbbells, a bike and a treadmill, a large TV (blocked view), and a water cooler (the only good thing). The Restaurant: Happy hour includes a limited number of drinks and only applies if you're at the bar. Happy hour food choices are limited to "kids' chicken nuggets" and "a hot dog." Breakfast is supposed to go until 2 p.m. but they ran out of potatoes by noon, so I was forced to substitute with fries or order something else. The Service: 5 minutes after checking, I got a text asking me to rate my stay from 1-10. After seeing the room, I decided I would rate it a 6. Within 48 hours it dropped to a 1, and I vowed to share my experience far and wide to help others avoid wasting their money. If only I had more character space for this review. Just know that the staff knew we were unhappy and never once apologized or tried to accommodate us. I wouldn't stay at this hotel again, if it were free. Don't let the name or website fool you.

    Bathroom ceiling
    Vivian R.

    My husband and I came here 2 years ago and loved it so much we decided to visit again. Unfortunately this visit was not great. Although we booked the same room style, we were put in an outdated version with a sketchy bathroom. The ceiling tiles were not on properly and the bathtub was gross. What put the nail in the coffin was the roach on the wall right next to me!! I was totally grossed out and afraid of taking one home. The one good thing I can say was the staff was very nice.

    Maryjane R.

    The private beach is beautiful. The young men set up our umbrellas, our lounge chairs and gave us each a beach towel. Everyday when we were on the beach , they were friendly and smiled. Alex , Nick & Christian made our beach days so much more pleasant

    Kitchenette
    Michelle K.

    Last weekend we stayed at Icona for our friend's wedding. The hotel is beautiful and is right on the beach. Each room has a balcony. The pool looked a little small, but you have access to a beautiful private beach. Everyone we encountered was friendly and helpful! The rooms are clean and the bar makes great drinks. Our friends' wedding was held in the reception hall on the third floor. It has beautiful floor to ceiling windows and the one wall opens to a large balcony that faces the beach. The food was also very well prepared. Wildwood Crest is a dry town and the hotel bar closes around 11. Hit the liquor store on your way in!

    Sliver of beach

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    12 years ago

    Great location. Family had a great time. Can't beat the private beach and the easy short drive to Wildwood & Cape May

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    11 years ago

    Right on beach and rooms are clean and nice. A real nice place to spend a few days. Staff was friendly and helpful

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    Page 4 of 4

    Ask the Community - ICONA Diamond Beach

    Do toubrent umbrellas for the beach or first come first serve and free?

    Everyone gets two beach chairs & an umbrella.

    View All 2 Questions

    Review Highlights - ICONA Diamond Beach

    We enjoyed every minute at the hotel and then had a GREAT breakfast at the hotel restaurant, Coastal Blue.

    Mentioned in 8 reviews

    Read more highlights

    Sand Box Motel - Cook out pre board walk?! Yes please!

    Sand Box Motel

    (7 reviews)

    First off, I gotta say, we just had THE best time ever down the shore while staying with the gang…read more@Sandbox! Hands down, such a great experience all around, I truly cannot recommend this place enough! So.... Ok, you wanna head down the shore but u have dogs? It's gonna be tough right? ....Wrong!!! Sandbox accepts pets (for a reasonable fee) of all sorts and sizes so that the whole family can pack it in and have fun!!! My two boys, hubby and the 4 (Yes I am crazy ) dogs... 3 pitbuls and one 16 yr old chihuahua.... Packed up and moved into the sandbox motel for a week and I truly cannot wait to go back Rooms are clean, cool, spacious and comfortable with everything you could possibly need, all at your disposal!! We stayed in the apartment room on the first floor. It boats two generous bedrooms, large, * beds, a jacuzzi tub (that doesn't take away from the bathroom size btw) ... beautifully tiled and fully functional kitchen with all the amenities of home... coffee maker, plates, all cutlery! Cozy dinning area, closets to live in and a fabulous gas grill right outside our door! It was just perfect! Oh and don't forget? Acme, Walgreens, cvs and bars/restaurants within seconds walking from the hotel! Everyone here is just so nice and welcoming, it has a real family friendly feel Oh and the pool?! Fogettabout it hot tub? They got that too bb! I had a hard time leaving and we actually extended our trip 2 extra nights All seriousness? It's been a few since we have been down the shore, and our first time bringing all the dogs... but it was a trip well worth it and long over due and honestly? If it had been at any other hotel, I do not believe things would have been so amazing! I hope you guys enjoyed having us, bc you know we will be back Call now, it's not too late to book a weekend before the weather changes... You will NOT regret this place as a dog owner and a parent.... I was completely satisfied and 100% content with our wonderful vacation at the Sandbox Hotel in the wildwood crest!

    If you our looking to take your furry friend along this is your spot !! Upon arrival you get a…read morecouple of dog bowls on a nice mat then they give you a dog treat and a portable dog bowl to keep !! Rooms are clean and the staff is great!!

    Madison Resorts - Lobby area where continental breakfast is served (watch your step).

    Madison Resorts

    (35 reviews)

    I stayed at the Madison (Ocean Tower) and definitely recommend!…read more I'll start by mentioning the three things that prevented me from giving a five star review. First, the elevator was down while we were there which wasn't a huge deal for us but since we were on the 3rd floor it made me wonder about folks with disabilities or any kind of knee or back issue. I felt this was a new resort growing pain though and hope they can get this worked out. Second, and another growing pain likely, while the pool on day 1 was heated and amazing as was the hot tub, on day 2 the heater wasn't working and there essentially was no hot tub and the pool was much cooler, though still enjoyable. The final component is more of a structural design issue that won't change but I thought I'd mention. The sink is outside of the bathroom. There is no sink in the bathroom. This means you need to exit the bathroom to wash your hands. We dealt with it but it's a bit of a design flaw. Now onto all the good! First, when I called about an early check in they said that while they couldn't guarantee that, we were welcome to come and get a parking pass and our pool passes while we wait. I think that's a wonderful alternative! It was much appreciated! Then, when we got there our room was ready! An even nicer surprise since we were about 2 hours early to check in. The place is new with new furniture and new flooring in the rooms. We had an adorable retro-looking microwave and refrigerator in our room. We even had bath robes available. The room was also stocked with really great smelling (green tea and coconut) shampoo, conditioner and bath gel. The pool area is wonderful with a cute pink and white theme. The cabanas are rentals, which we didn't do, but they certainly looked lovely. At night there are fire tables available and the deck has beautiful lighting. There is a rooftop open longe area on the 4th floor. There is also a snack stand right on the pool deck and a restaurant connected to the patio. When staying at the Madison you have access to both pools (though since we were only there a weekend we didn't venture over to spend time at the Royal Tower pool, which is the old Royal Hawaiian pool, and is still in tact with the middle island and large hot tub area). There is a small gym on site (again, talking specifically about the Ocean Tower - not sure what's at the Royal Tower in this capacity). Checked it out but didn't use it. The tower sets up chairs and umbrellas on the beach in a first come first serve capacity but again, a great service. Makes you feel elite. And lastly, something we used a lot, was the free shuttle service. The shuttle service is unique (only one other hotel in the area does this) and will take you to and from the boardwalk, local restaurants or close attractions. Tom and Jack, the two drivers we had, were super friendly and accommodating. Overall, everyone was quite friendly and we really enjoyed our stay. It was clean and comfortable. While we mostly stay in condos when down there, I would definitely stay here again! In fact, I look forward to it! #MadisonMoments

    Disappointing stay despite high-end price The silky-sand…read morebeach, free lounge chairs and umbrellas, and beachside food service were the best parts of our stay. Our two-room suite was quiet, and the restaurant staff were pleasant. Unfortunately, the bathroom looked grungy with a rusted toilet paper holder and poor cleaning, and the bed was uncomfortable. Both the bedroom and bathroom were tiny, and I kept hitting my leg on the bed frame when walking around. We were handed one vague sheet of information at check-in, and when my husband went back for clarification, the front desk still couldn't clearly explain the amenities. Most of the staff were unable to answer basic questions. The towel attendant stayed on her phone, and the manager seemed "put off" when asked anything. For a hotel on the high end of pricing in the area, I expected comfort and at least a touch of "luxury." Required valet parking added to the inconvenience. I would not stay here again.

    The Beach House - Hotel Exterior and Pool

    The Beach House

    (4 reviews)

    We always stay in the Crest but the property we've always stayed at has gotten extremely expensive…read morefor rooms that really haven't been updated other than flooring. Needing only one night I tried to book something we could walk to dining. Arrived about 1:30 to see if we could check in early, we could. The front desk lady was funny and personable. She was efficient with check in/checkout rules, hotel features. All rooms are keyless. Upon entering the room has been fully updated, bright, clean but on the small side. The pool busy but the noise couldn't be heard in our room. Kitchenette had a stainless steel fridge and a four burner gas stove. Everything you need to prepare a meal. Plenty of towels in the bathroom. Air conditioner worked a little to well in our room, it was freezing. Two pool showers, one pubic pool restroom, small designated smoking area, ice machine that actually works. WI-FI signal strong with no issues. Start of the boardwalk across the street. This motel was awesome and I actually think I like it better than our normal place. Two things I'd change. The parking. Finding a spot to fit our small SUV was challenging, only three available with two having poles making them even smaller than the other. The walk to the beach.

    LOVED staying here! Upon arrival, the front desk was kind and helpful. She went over everything in…read moregreat detail. Throughout our stay, everyone on staff was super nice. The pool area was awesome and kept clean. There are several chairs and three large tables with umbrellas to use. My only suggestion is some tables in between the lounge chairs to set things on. My kids loved that there were pool toys already there. Our room was newly renovated and clean. There was a small kitchen, which was fully stocked with everything you might need to cook a meal. They came and tidied up our room each day with fresh towels. Truly enjoyed staying here and would come back. Highly recommend!

    ICONA Diamond Beach - hotels - Updated August 2026

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