IT'SUGAR is a leading specialty candy retailer founded in 2006 by Jeff Rubin, known for "sugar innovations," lighthearted rebellion, and massive, themed candy selections. Operating over 100 locations, it offers an immersive "retailtainment" experience featuring pop-culture merchandise, giant candy items, and, notably, the world's first 3-story candy department store at American Dream in New Jersey. Yaaaas, we love us an IT'SUGAR! I've been to the one in Las Vegas and in Glendale (Arizona) and now I can add Honolulu to the list. I'll be honest and say I had no interest coming in at first but I saw they had a Sour Patch Kid sign outside and I walked in under the pretense that they were having a themed section for one of my favorite candies. They did not. Womp womp. Nonetheless, it was fun looking at all their fun offerings. read more

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If you were in the mood for a lot of sugary sweets, check out It'sugar at Ala Moana Center. Located near target, this large retail space has a little bit of everything. Some nostalgic candy, some new types, even foreign candy. Prices are a bit high for my taste but sometimes you can find items here that are hard to find at any other candy stores on the island. read more

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Quick Notes: *kids have a lot of fun just running around and seeing the cool stuff they only get to see on videos here *this place is overpriced but it's niche items so understandable *Inside Ala Moana right outside Target across from Bdubs It'Sugar was a fun random place to take my siblings and nieces they definitely enjoyed all the little cool things around this store and got a good laugh out of some of the things like "urine candy" why that exists.. I do not know but the girls thought it was hilarious. Haha I personally wouldn't come back for myself although they had some intriguing pieces of candy and the place was decorated lively and fun I don't see myself shopping there often, candy isn't a huge part of my life though so I can understand for people that really love candy why this store would be a cool experience and sweets adventure. They also have the oreo place attached which my family enjoyed but wasn't in love with. Overall 3 star experience for me. read more

IT'SUGAR - Bebés living it up - Candy Stores Near Me - Honolulu, Hawaii

If you're having a sugar craving and not quite sure what you want...this place is for you. Several employees around to help. Lots of options for containers vs ziplock bags to get your favorite treat. read more

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Super cute store! Very colorful and cool. I felt like I was a big kid here lol. The displays were stunning. They were made from jelly beans and other candies. I was mesmerized. Definitely true work of art. I didn't purchase anything but this store was definitely worth to check out. It is candy heaven for kids and adults. read more

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Clearly this shop has a do not touch display. My kids touched none of the candy art and just looked at a huge jaw breaker candy, which an employee like to play security guard while pointing at the do not touch sign and said uhh there's a signed there says do not touch. I asked if the jaw breakers candy is also a do not touch item, He replied no in an aggressive way but kept eye on me like he wanted to fight. Management needs to evaluate this person. read more

Very unique shop that was huge and filled with sugar with an island vibe. I couldn't miss my opportunity to buy a blue sour patch kids plush. It's by far my all time favorite candy. Love this place and would come back (for more blue sour patch kids). read more

IT'SUGAR - Candy Stores Near Me - Honolulu, Hawaii

If you are looking to satisfy your sweet tooth you can definitely do it here! This is a candy fantasyland for kids and adults too. They have everything even some retro candies. Only thing is that everything is soooo expensive but great place to just wander and trip out on what they have. Loved the candy sculptures such great art!!! read more

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The absolute coolest IT'SUGAR location I've EVER stepped foot in!!!! Located in the Ala Moana Hawaiian Center, this particular IT'SUGAR is large in size and has no shortage of things you will "ooh" & "ahhhh" over. Above all, there are so many photo opportunities. I literally found it hard to leave!! The displays are absolutely stunning, a true work of art. Employees are kind- offering help if it is needed but also letting you do your thing, browsing freely. My purchase consisted simply of a custom bag of assorted candies to share amongst my toddler and I. There are a number of gummies, chocolates, candy belts, and jelly beans to chose from. Sweet, sour, or even spicy- pick your poison! 5/5 stars because you cannot come here and not be put in a good mood. Prices are inflated but you walk away with EXACTLY what you want, no extra bits that you have to pick around. read more

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The cutest candy shop in Honolulu! It's Sugar is located at the Ala Moana Shopping Center in Honolulu and it was on the list of my places to visit on my recent trip to Hawaii because......there's a giant Hello Kitty statue inside. The Hello Kitty fan girl in me definitely wanted to say aloha to this store because of that. There indeed was a giant Hello Kitty statue that welcomes folks to the store on the south side. It's not jus the Hello Kitty statue however because there are other plenty of other cute statues such as Donutella of Tokidoki. There's so much kawaii eye candy but let's not forget the actual candy in the store! No matter what kinda of sweet tooth you have; you'll be sure to find your sweet treat here! They've got chocolate, jelly beans, nerds and even a whole section on the north side of the store for Oreo treats! It's Sugar is definitely sugar heaven! Sweet treats and sweet statues everywhere! Be sure to bring a camera for pictures and also be sure to bring your sweet tooth for a trip here :). read more

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Located on the 3rd floor of the Ala Moana Center near Target. This store is HUGE and has all sorts of candy options. They even have a section just for sour patch kids and Oreos. I saw HK stuff and had to snap a pic! They also had the owl from the tootsie pop commercial from when I was younger. This store is well laid out to where you aren't crowded with other shoppers. Organized by candy brand. You can either bag candy and purchase by weight or u can buy prepackaged. Cool seeing all the candy. But who the heck would want candy that is Urine!? That's just gross. read more

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This is a beautiful store. So bright and colorful with a well designed floor plan. So many different type of sweets, more than you would ever think exist. Prices are a bit high but it is located in a world class mall. One downside was the service. The employee that rang us up had a heavy foreign accent and wore a face mask making her hard to understand. We asked her to repeat what she was saying at which time she became rude and snippy. Definitely not the attitude to have in such a happy and fun atmosphere! read more

A review that echos everything else -- this It's Sugar is truely one of a kind. The candy sculptures and the Japanese snacks really elevate it to another level. Had so much fun looking around, kids were going crazy from the free samples. read more

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It's Sugar never seems to bore me! Their displays and items offered in the stores are funny and you can always find something sweet to eat! The decorations and displays are pretty funny, and you can spend a fair amount of time readying all the silly descriptions. They have a huge section dedicated to Oreos, and even have an Oreo Cafe! read more

IT'SUGAR - Candy Stores Near Me - Honolulu, Hawaii

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This was one of the stores I wanted to visit when I come to the mall. It did take us a while to locate the store but it was definitely worth the hassle. The store was clean and organized. Besides the usual American chocolate brands, I was able to find a few unique items. read more

IT'SUGAR - Candy Stores Near Me - Honolulu, Hawaii

I didn't take enough photos... we were doing a bit of school shopping and ducked into It'sugar for a cheat treat! I usually hesitate going in here because oh my gosh it's sooooooo tempting to not just fill my basket with everything in the store! Lol I'm happy to say I showed restraint. I walked out with just 2 bags! Hahaha yeah I couldn't help it. They have a whole section dedicated to just Oreos which is like my middle name just about. And sour patch kids may as well be hubs' middle name... yup, they had their own section too! It's truly a sweet tooth heaven. Oh and they have a refrigerator full of specialty Jones and the like sodas. The sour ones are sooo tart and delicious! Really glad they carry them because our fam is obsessed with them! read more

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If candy or sweets in every form and size is your thing you'll enjoy visiting this store. Very peppy music is played inside this very colorful and bright shop. When I saw the sign $17+ a pound for candy I thought... dentists must be rejoicing for an onslaught of business once the sugar bugs create cavities. There were rock candy on sticks for $1.99, Skittles for $9 and even bubble gum machines for sale. The line for Oreo Cafe housed in the left portion of the shop is still visible. I saw Kit Kat, Tootsie Pops and Tootsie rolls but didn't come across truffles or Horlicks or Flicks . Maybe I didn't look hard enough. Fun novelty store across from the now playing Search for Snoopy Peanuts Adventure. read more

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This place is located on Target wing of the mall. The ambiance is a store full of candy, Oreos, and other goodies. You are a kid in a candy store and you don't know what you want to buy. Employees are friendly when they ring up your purchase. There is Oreo snack shop where you can buy drinks and shaved ice. read more

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The name literally says it all. If it's sugar it's probably here. If it might have sugar it's probably here. I find it amazing how they made a "painting" and sculptures out of jellybeans! Definitely worth checking out just for that and of course to buy something made with sugar! read more

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Walking into this store is like every kids fantasy candyland, maybe for some adults too. They had every type of candy imaginable. They had candy from back in the day when I was growing up. They had those rock chocolates and those gold coin chocolates. They also had gigantic sized Hershey's Kisses, Hershey's Bar, Kit Kat, and Twizzlers. They have different themes in each part of the store. I saw Hello Kitty, Sour Patch Kids, Oreo, Hersey's, Hawaiian, and Japanese to name a few. My favorite was the Japanese Snack Boxes. All the items on the inside are from Japan. I used to subscribe to a similar box of another brand. The service was excellent. Three workers actually approached me at different times asking if I needed any help. I believe one of them was a manager. He explained some of the different candies to me and the history behind it. The prices here are a tad bit higher than your average grocery store. We all know the rent at Ala Moana is outrageous. This place is located on the third floor at Ala Moana, on the same wing as Buffalo Wild Wings and Target. read more

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Candy and sweets at Ala Moana Shopping Center in Honolulu, Hawaii... I'm glad that my niece brought me here to this gigantic megastore! It'Sugar is so huge that I might have gotten lost! My niece took me to the area of Ala Moana where Williams-Sonoma used to be (near the upper level of Target). We entered through the door near the Oreo Department and exited the door by Hello Kitty and Tokidoki. When I asked about certain candies, my niece was able to explain. She even said that sweet types of cereal are here - like Frosted Flakes. It was just overwhelming! I could recognize M&Ms and Kool-Aid. Sour Patch Kids and Nerds were some of the newer candies that my nephew used to like. We walked through the colorful candy artwork. Whoa!!! Everything was amazing - even the Pusheen plushies were cute!!! I had to escape quickly before I bought anything! read more

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Stopped in at the biggest candy store in Hawaii. They span the entire top of the area formerly housed by Janie and Jack, Williams Sonoma, Ann Taylor and _____. Jory and his staff were so friendly and took the time to give us a "tour" of the store pointing out the hottest items that are being featured on tick rock and other social media. They took down our request for old time candies line Horlick and Kits and advised us they would have their manager look for them. Such a cool, fun place! Great displays full of amazing candies, popcorns and beverages. When you go in, ask for Joey and get the guided tour I'll give them 5 stars when they get Horlicks and Kits read more

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As regulars to Ala Moana Center, we've passed through Level 3, near Target, and have seen a whole section of vacant store spaces boarded and up with colorful billboards advertising this new candy store called "It'Sugar." We looked forward to this Honolulu location but unfortunately missed the November 26th opening date because we were off-island. We visited an It'Sugar store at Los Angeles' Universal City's Citywalk several years ago but just came away with Giant 1-pound Reese's Cups and a bag of It'Sugar Dinglebearies Chocolate Covered Gummy Bears, even though I'm not a big fan of milk chocolates. Most of the chocolate or chocolate-covered candies were milk chocolate, not dark chocolate. However, the store was a fun, and happy place where we thought it would be nice to visit again. The other day we were at Ala Moana Center and made our way to It'Sugar. Upon entry, we were greeted a welcoming greeter who offered us a tour of this huge store. We declined her offer and set about roaming about on our own. The store was packed with fun and bright colored statues of Sour Patch Kids, Red (M&M), Punchy (Hawaiian Punch), Oreo cookies, Tokidoki, Hello Kitty and more. Its bright and well organied displays was enough to make one let their sweet tooth and inner child run wild. During our visit, there weren't many other shoppers but we could see several cashiers who were eagerly assisting customers with their purchases. The colorful signs project happy feelings, and the famous vintage candy brands brought back sweet childhood memories. This time around, I didn't buy any candies since I'm trying to watch my sugar-intake but, walking around this store brought us happy thoughts and memories. Now, if only I could find those Horlick's chocolate malted milk tablets that we used to munch on as kids. read more

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Found out about this place when we were walking around Ala Moana waiting for our reservation. This place is big inside. Very colourful and I practically took pictures everywhere! I felt like a kid being inside a giant candy/chocolate store. I was so excited lol My husband and I bought these chocolate peanut butter balls and sour gummies. We transferred them to a ziploc bag so we can seal them afterwards. They have some pretty unique stuff. Definitely worth checking it out. And when we were checking out, the cashier said they're gonna open up an Oreo Cafe!!! I would so come back for that! read more

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Yes it's a giant candy store. Anyone who has followed me knows I have a mouthful of sweet teeth and a dentist who appreciates the business. Now this is not a small shop it covers 3-4 shop spaces. Theres a huge Oreo display complete with an Oreo shake shop. Display artwork is done with jelly beans - impressive. Most if not all sweets come from the US & Japan. With a smattering of European. There is even a TV running old (60s-70s) candy commercials. So nothing really special, one of a kind stuff etc. but you can find it under 1 roof. It's innovative and unique and that gets it 5 stars! read more

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Bravo Ala Moana SC I was thinking how much the lack of items for kids and the kid at heart. It's Sugar can't help but have your tastebuds going overdrive as the new and classic combine for a party filled atmosphere with music and colorful displayed sweets. I actually took a friend who needed some smiles and positive vibe, we had dinner in the mall the decided to give our expanded belly some relief and walked around and asked if she noticed some newer shops that had opened and think it'd be a perfect place to chill lol! Walking in she didn't think this whole place was one and kept saying "whaaaaa!!!" looking over each area then ooh "Hello Kitty!" and just seemed to have found her spot. We all have our own nostalgia tied to ourselves and you certainly can find that here or create new ones with your loves. Seeing her embrace a giant Reese's cup display and say ooohhhh, took a selfie with a giant bar of Snickers these moments are priceless. We did get those packs that you have no idea what's in it and was hoping to feel it and pray it's the one...I'm horrible at it but knowing which one she wanted I guessed and got two. She got two as well to open with another friend to surprise her, I got my two and ripped it opened right outside. One was exactly what I was thinking and hoped the other was the exact one she wanted and we screamed!! You know I gave it to her and she wanted to give me one of hers..NO! Go enjoy that moment with your friend like the night we just had. It's simple but special and things like It's Sugar can create is magical and hope everyone can humble themselves and have that moment as it can easily pass you by. Thank you!! read more

It's Sugar is probably the biggest candy store I've ever been in. We went a couple of weeks ago just to check it out. It's massive. We just kind of walked around and checked out every inch of the place. They have so many different types of candies. I thought the collectible tin idea was pretty good. You select four different or same bags of candy and you get a collectible tin. I'm not much of a candy person so I was merely just looking at the variety. My husband, on the other hand, loves candy. He wasn't there with us that day but he was asking about some old time kind of candy. When I think of old school, the candy that I remember are those old root beer ones. Oh those were my favorite. I looked in the store and didn't really see those types. There were a lot of candies that they made into a bigger size like fonts twizzlers or put they put a spin on it like combining different flavors. It was a little overwhelming to see all that candy in there. They have a big store, I hope that they last but I sure miss my Williams and Sonoma store :( read more

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Finally had time to check out this new hype that everyone is raving about. I was kind of disappointed yes there's some candy they carry that's from when I was growing up back in the day I guess about in the 80's. For example the Cigarette candy it's not the bubble gum cigarette stick that when I was a kid you can blow and smoke powder comes out lol. Wow we're going way back in time lol. Inside of the box just has small round candies. I did see Poprocks , the candies on a lei. Also the small round candies on the paper when you pick it off sometime the paper is stuck on the candy lol. Didn't see any Big League gum. Back in the day that was the bomb! I guess maybe the the future this place will probably stock more of the old candies way back .. be safe and wear your mask read more

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This is one GIGANTIC candy store (18,000 square feet) that is located on the same floor as Target and Buffalo Wild Wings of Ala Moana shopping center and took over shops Ann Taylor, Williams Sonoma, Janie and Jack, and Aloha Confectionary. It's the store's 100th location and is beautifully decorated with candy displays creatively made for the Hawaii scene. In the center it has hand created jelly bean displays- ocean scenery, octopus, shark, ALOHA, surfboards, pineapples, volcano. The details are amazing!! You can find all sorts of candies, pocky, nerds, pez, sour patch kids, Swedish fish, punch, skittles, snickers, chocolate, pretty much any candy you can think of. There are plush dolls of pusheen and hello Kitty, a whole section dedicated to Oreos- plush items, towels, cups, etc, spam, funko pops- Mandalorian, Grogu, sourpatch, squid games, and a ton more!! Be careful if taking your kids there, I'm sure they will want to everything!!! Just opened, go check it out!! It's large!!! read more

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Located on the Mauka Wing on level 3 of the Ala Moana Center, lies a sugary delight that will satisfy your sweet tooth. It'Sugar has made its debut back in November 2021 here in the 50th state and I must admit I am quite thrilled to see it here in the islands. This place is jammed pack with a bunch of candy, snacks, sugary drinks, trinkets, toys, clothing items, and other fun stuff related to candy from all over the world and from different decades. I was quite impressed on the layout when they first opened and been amazed by all the fun things to find every time I pay a visit. The store itself is considered one of their "sugar daddy" stores because its so big filled with so many things. They recently opened up the Oreo cafe which is actually the second Oreo cafe in the States. I had the opportunity to check it out on their grand opening to satisfy my sweet tooth after having a rough week in the office. I ordered the brownie Oreo sundae which consisted of your choice of soft serve (Oreo, vanilla, or both), a whole chocolate brownie, Oreo cookie crumbles, chocolate drizzle, and a whole Oreo cookie. The sundae definitely cheered me up; it was full of sugar, cream, and a whole lot of chocolate. The brownie is very very rich, dense, and delicious and got me a little chocolate wasted. No regrets here, even if my stomach would disagree! Since it is one of their "sugar daddy" stores, there are some exclusive items that are only sold at this location. It's definitely worth checking out, even if its just to take some selfies with the cool decor. read more

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The kid in me really came out in this place! I love that it is so spacious and there is such a huge variety of candy everyone will leave happy. There are 3 different entrances and things are very well organized throughout the store. There were lots of cute gag type gifts as well as plushies, and food themed socks, boxers, and shirts. Conveniently located in Ala Moana center between Buffalo Wild Wings and Target the stores size and vibrant displays make them hard to miss. I loved the jelly bean art that was displayed. In addition to everyone's favorite candies from the USA there were also some Japanese treats and themed boxes that have treats from different countries. It seems similar to snack crate if you're familiar with them. The reason that I'm giving 4 stars instead of 5 is just for the simple fact that it's Ala Moana pricing, which means expensive, lol. I paid $2.50 for a dang Chick-O-stick! Anways...it's still a super cute store and I may just stop by again if someone else is treating, lol. read more

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This is a pretty cool store- reminds me of Las Vegas The prices are reasonable, and there's a huge variety of candies and keepsakes; they also have a variety of mystery snack boxes from Japan. If you're in the area stop by and check this place out.. I'll definitely be back. read more

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Founded in 2006, It'sugar is a national chain of candy stores with some locations so large they're dubbed as "candy department stores", as is the case here. ATMOSPHERE: At 18,000 SF, it takes up an entire row of shops on the third level at Ala Moana Center (where William Sonoma and a few other now-closed businesses used to be). Three unique entrances are combined into a single interior space, incorporating their Oreo, Sour Patch Kids and It'sugar concepts. EXPERIENCE: Never having heard of this brand, I anticipated a Sweet Factory-like sensory experience as I entered: The smell of chocolates combined with other sugary treats. Umm, nope. No smell. What gives? Unlike candy stores of the past, these guys are reselling pre-packaged candies in larger-sized gift boxes, oversized-packages and some in bulk, so there's no loose candy, thus no scent. The most intriguing offering was their small section of retro candies, including full-sized Nerds boxes, Fun Dip, Pop Rocks, Fruit Stripe gum and PEZ. I would've been elated had Horlick's candies been resurrected from the dead, but no such luck, LOL. Other notable items were gigantic edible gummy bears (nearly a foot tall), super long sour tape candy, novelty t-shirts, urine sour liquid candy (not kidding, see my pic) and Squid Game stuffed dolls. OVERALL: While most of the goods can be found in everyday stores, their unique packaging is what sets them apart. Good luck and welcome to the 808! read more

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Definitely a place for people who likes their sweet indulgence. So many candies and chocolates to choose from. The store is set up like candy land and it's very pleasing to the eyes for sure. Prices are a little steep considering it's located at the tourist mall. Everything is displayed nicely and the staff was really very nice. read more

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Candy store on steroids! This place is huge and should be on any candy lover's itinerary. We hopped in too close to closing, but the staff was very helpful and didn't rush us out. We didn't make them stay late either! It was almost more fun just to see it all and take in the fun than it was to shop. We found quite a few treasures to sneak home . Totally worth a trip read more

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Wow! If you love candy this is your store! So much to see it's overwhelming. Every kind of candy is represented here. As you enter you are cheerfully greeted by a candy ambassador. In the center of the store is an amazing display made of candy! Upon closer inspection the sea life was made of jelly beans! It truly was amazing and just seeing that made me smile. It somehow filled me with a magical joy. So colorful and detailed. I purchased some chocolates and the special one I picked up was chocolates filled with tequila! Yes! Adult candy! Wish they had more adult selections. They even had a section with Squid games merch! Go satisfy your sweet tooth and pick up some gifts to satisfy all your candy desires. read more

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Sugar,Sugar-sugar.. This new candy store is huge. Lots of Nastalgic brands. As well as newer brands .It was very busy so I only looked. Will be back. One draw back is the pricing. read more

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It's a candy lovers heaven! I must say the displays are so cute a definitely eye catching. You can find candy here that's hard to find. I love that they have candies from bye gone years. It gave me such a nostalgic feeling. Then I thought about Easter coming up and of all the ways I can incorporate the candies from here in baskets. I didn't get a chance to really take a good look around but I will be back to do some shopping. read more

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Browsing around Ala Moana and accidentally found Its' Sugar! If i didn't look up i wouldn't have seen it. It's kid of in a hidden place (3rd floor) by target. Everything is so eye catching. My kids had so much fun in this store. Of course as we walked in the first thing we did was take a tour around the whole store, when done then we actually went around again to choose what we wanted. My kids filled up bags of candies that was available. We also got a Chico-stick and a duff beer (soda). As i checked out the cashier told me this is the largest it's sugar store even compared to the ones in the mainland. We gone to the ones in the mainland and this truly was the largest be been in. Definitely would recommend this store to anyone, just be careful because you may come out with a ton of candy! read more

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You can find it on the 3rd floor near Target and they have a children play area with a enclosed climbing display for the kids to play and enjoy climbing through. At It's Sugar you can find any candy item you might be looking for from small and super large gummy bear, sour Patch, Oreo's and clothes & bags, Jelly Belly, Pez dispenser and candies, Tootsie pops, Fruit loops, Cotton candies of different flavors, and all kinds & flavors of different gummy candies. You can purchase items by the 1/4 oz size or make a mix and match at 1 lb size, Lots of parking at the Ala Moana shopping center. read more

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