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    IT'SUGAR

    4.0 (117 reviews)
    Closed 10:00 am - 9:00 pm
    Updated 3 months ago

    IT'SUGAR Photos

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    Jasmine G.

    It's a sad day when a business decides to close early without any explanation. We drove 45 minutes to It's Sugar, only to find the doors locked 15 minutes before their posted closing time. If your hours say you're open until a certain time, customers should be able to count on that. Unfortunately, no candy for me tonight. I guess I'll have to make sure to get there even earlier next time.

    Bebés living it up
    Jazmenn B.

    Quick Notes: *kids have a lot of fun just running around and seeing the cool stuff they only get to see on videos here *this place is overpriced but it's niche items so understandable *Inside Ala Moana right outside Target across from Bdubs It'Sugar was a fun random place to take my siblings and nieces they definitely enjoyed all the little cool things around this store and got a good laugh out of some of the things like "urine candy" why that exists.. I do not know but the girls thought it was hilarious. Haha I personally wouldn't come back for myself although they had some intriguing pieces of candy and the place was decorated lively and fun I don't see myself shopping there often, candy isn't a huge part of my life though so I can understand for people that really love candy why this store would be a cool experience and sweets adventure. They also have the oreo place attached which my family enjoyed but wasn't in love with. Overall 3 star experience for me.

    Lisa D.

    If you're having a sugar craving and not quite sure what you want...this place is for you. Several employees around to help. Lots of options for containers vs ziplock bags to get your favorite treat.

    Susan B.

    Super cute store! Very colorful and cool. I felt like I was a big kid here lol. The displays were stunning. They were made from jelly beans and other candies. I was mesmerized. Definitely true work of art. I didn't purchase anything but this store was definitely worth to check out. It is candy heaven for kids and adults.

    Josh M.

    Very unique shop that was huge and filled with sugar with an island vibe. I couldn't miss my opportunity to buy a blue sour patch kids plush. It's by far my all time favorite candy. Love this place and would come back (for more blue sour patch kids).

    Urine!!!
    Katherine P.

    If you are looking to satisfy your sweet tooth you can definitely do it here! This is a candy fantasyland for kids and adults too. They have everything even some retro candies. Only thing is that everything is soooo expensive but great place to just wander and trip out on what they have. Loved the candy sculptures such great art!!!

    Display made from candy
    Ter L.

    The absolute coolest IT'SUGAR location I've EVER stepped foot in!!!! Located in the Ala Moana Hawaiian Center, this particular IT'SUGAR is large in size and has no shortage of things you will "ooh" & "ahhhh" over. Above all, there are so many photo opportunities. I literally found it hard to leave!! The displays are absolutely stunning, a true work of art. Employees are kind- offering help if it is needed but also letting you do your thing, browsing freely. My purchase consisted simply of a custom bag of assorted candies to share amongst my toddler and I. There are a number of gummies, chocolates, candy belts, and jelly beans to chose from. Sweet, sour, or even spicy- pick your poison! 5/5 stars because you cannot come here and not be put in a good mood. Prices are inflated but you walk away with EXACTLY what you want, no extra bits that you have to pick around.

    Jenn G.

    The cutest candy shop in Honolulu! It's Sugar is located at the Ala Moana Shopping Center in Honolulu and it was on the list of my places to visit on my recent trip to Hawaii because......there's a giant Hello Kitty statue inside. The Hello Kitty fan girl in me definitely wanted to say aloha to this store because of that. There indeed was a giant Hello Kitty statue that welcomes folks to the store on the south side. It's not jus the Hello Kitty statue however because there are other plenty of other cute statues such as Donutella of Tokidoki. There's so much kawaii eye candy but let's not forget the actual candy in the store! No matter what kinda of sweet tooth you have; you'll be sure to find your sweet treat here! They've got chocolate, jelly beans, nerds and even a whole section on the north side of the store for Oreo treats! It's Sugar is definitely sugar heaven! Sweet treats and sweet statues everywhere! Be sure to bring a camera for pictures and also be sure to bring your sweet tooth for a trip here :).

    Brigitte L.

    Located on the 3rd floor of the Ala Moana Center near Target. This store is HUGE and has all sorts of candy options. They even have a section just for sour patch kids and Oreos. I saw HK stuff and had to snap a pic! They also had the owl from the tootsie pop commercial from when I was younger. This store is well laid out to where you aren't crowded with other shoppers. Organized by candy brand. You can either bag candy and purchase by weight or u can buy prepackaged. Cool seeing all the candy. But who the heck would want candy that is Urine!? That's just gross.

    Rose L.

    A review that echos everything else -- this It's Sugar is truely one of a kind. The candy sculptures and the Japanese snacks really elevate it to another level. Had so much fun looking around, kids were going crazy from the free samples.

    Walter H.

    It's Sugar never seems to bore me! Their displays and items offered in the stores are funny and you can always find something sweet to eat! The decorations and displays are pretty funny, and you can spend a fair amount of time readying all the silly descriptions. They have a huge section dedicated to Oreos, and even have an Oreo Cafe!

    Sandy Q.

    This was one of the stores I wanted to visit when I come to the mall. It did take us a while to locate the store but it was definitely worth the hassle. The store was clean and organized. Besides the usual American chocolate brands, I was able to find a few unique items.

    Jennifer H.

    I didn't take enough photos... we were doing a bit of school shopping and ducked into It'sugar for a cheat treat! I usually hesitate going in here because oh my gosh it's sooooooo tempting to not just fill my basket with everything in the store! Lol I'm happy to say I showed restraint. I walked out with just 2 bags! Hahaha yeah I couldn't help it. They have a whole section dedicated to just Oreos which is like my middle name just about. And sour patch kids may as well be hubs' middle name... yup, they had their own section too! It's truly a sweet tooth heaven. Oh and they have a refrigerator full of specialty Jones and the like sodas. The sour ones are sooo tart and delicious! Really glad they carry them because our fam is obsessed with them!

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    Page 2 of 3

    Ask the Community - IT'SUGAR

    Is there any non dairy options here, or vegan for the Oreo spot?

    I did not see anything vegan or non-dairy on the limited menu.

    View All 2 Questions

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    Received a gift from Randy S. from here and what a treat. What started as Joyce wanting one truffle…read moreas a treat ended up with here demolishing the whole stash in one sitting. High praises considering Joyce doesn't have much of a sweet tooth. I too got to try the chocolates and wow. The quality was excellent and the flavors Randy chose were balanced. I especially liked the alcohol infused one. Just kept the white ribbon here to tie onto her laptop bag. The ribbon isn't anything extraordinary but the sentiment is. What an amazing gift. Definitely treats that make the recipient feel extremely special

    You had me at Choco :)…read more My Darling Angel gifted me with a custom 3-piece set because we know I don't want to over indulge...With much self control, I just reversed my pre diabetes! Anyway, on to my rewarding satisfaction of carefully hand crafted artisan dark chocolate. As timing should have it, their seasonal flavored truffle was Hibiki. Wow! Just wow! Big bold robust whiskey taste in this one. My Darling Angel knows I like coffee and Earl Grey, so those were the other two truffles in this custom gift set. So smooth! So creamy! So delicious! Thank you Choco Le'a for bringing peace to the world, one chocolate at a time. Seriously, we all need this!

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    I needed to occupy myself after I dropped hubs off for his first cataract surgery…read more After doing some retail therapy at NR I had half an hour to spare. Hubs had to fast from 6 am for his 2 pm surgery so I thought he would probably be starving and would enjoy a delectable salt and butter roll from here. At $4.50 a piece I consider this a luxury for us. I found a close stall in the parking structure. A very cheerful polite male employee took my order. I had seen two occupied tables as I walked into the shop. Both had matcha drinks. Why not? I asked the young man assisting me, what's the best matcha drink? He said his favorite was banana matcha with extra banana foam. Okay I'll try it. He repeated it to the cashier. So popular there was a wait for beverages to be prepared. Soon enough mine was ready. I think Doc would enjoy this drink. This shop is a working bakery. Many yummy pastries displayed. Menu is posted high up above to choose from. Rather tiny shop with room for customers to stand in line to order and wait for drinks. Clean, busy with a few tables and chairs outside but pretty much in direct sun.

    Photos
    Okayama Kobo Bakery & Cafe - Coffee anyone?

    Coffee anyone?

    Okayama Kobo Bakery & Cafe - Cinnamon roll

    Cinnamon roll

    Okayama Kobo Bakery & Cafe - Coconut haupia bun

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    Holey Grail Donuts - Here for a UYE but where is everyone?

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    Holey Grail Donuts - Upon entrance

    Upon entrance

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    Holey Grail Donuts - Outside seating

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    Big Island Candies - Came just for these special gift boxes

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    A must visit for anyone visiting the islands or locals on island. Big island candies at Ala Moana…read moreis located on the first floor near the center stage. You're always greeted with samples at the door, usually a cookie and a chocolate sample. Their chocolate and cookies are made out of Hilo Hawaii and flown to Oahu. Locally made and always fresh. They have an assortment of treats such as macadamia nut shortbread cookies dipped in various chocolates, brownies, rocky road chocolates, macadamia nut chocolates, pineapple manju, chocolate mints and cute gift sets as well. I have a relative that needs to watch her sugar intake and they have excellent no sugar added brownies, cookies and macadamia nut chocolates. For myself, I love everything here but my favorites are the dark and milk chocolate dipped shortbread cookies and macadamia nut chocolates. These are fantastic gifts to buy if visiting the islands. i buy treats from here to bring as gifts when visiting folks outside of Hawaii and often buy them for myself to eat!

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    Big Island Candies - Big Island Candies store at the Ala Moana Shopping Center.

    Big Island Candies store at the Ala Moana Shopping Center.

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    IT'SUGAR - candy - Updated August 2026

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