1. Jin Wang

    1. Jin Wang

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    San Francisco, CA

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    Jin Wang

    4.7 (329 reviews)
    PriceyBridal
    Closed 10:00 am - 6:00 pm

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    The prettiest cocktail dresses ever
    Beemy N.

    Thinking of you Jin and Hikari! This is me at 2years old wearing my sister Denise's veil in 1991. Thank you for making my 80/90s wedding dress dreams come true. You are the gentle fairy godmother that saw me and showed me, the beautiful girl that my parents' love, sacrifices and support brought to life. before the darkness of world told me I'm insignificant, unworthy of connection and love, and to remain invisible, there was me. I'm curious and want to know how things work or don't work and joyful. My experience with you and Hikari, the stories you shared, how you came upon these dresses, the stories of how they came to be, was all very immersive and helped me appreciate it in new ways. Now i could see the intentional efforts in things that people have considered, that I think is really a kindness. If your intention was to make me feel special, i want you to know it landed on me. You've made an impact on me and our interactions are kept in the most secure and sacred parts of me. It's where I keep my thoughts on what is going right with the world. thank you!

    I could not be happier with my choice of purchasing my wedding dress from Jin Wang! Stepping into her bridal boutique was such a breath of fresh air after having tried dresses elsewhere in San Fransisco. Jin and her staff were the most pleasant people, and super knowledgeable about every dress I tried on. Jin was able to also alter my dress which she did perfectly, despite the fact I had lost some weight between my first and second fitting. The French bustle she did on my dress was stunning. I can't really say enough positives all around!

    Molly L.

    Jin Wang is more than just the best dress atelier. Jin and her team provided the most comprehensive experience that included dress selection, customization, and advice to execute the timeless and elegant vision I had for our wedding to the fullest. Jin's bridal studio is one of kind, just like the dresses and experience she provided. The pristine space with sweeping views of the San Francisco skyline, made me feel like a classic bride before I tried on a gown. The dress selection process was simple. Because of Jin's expertise, she has a curated selection to fit any style and body type. She doesn't overwhelm you with choices, rather, she and her team listens and helps you find the perfect dress. Jin's expertise shines brightest when it comes to alterations. As a full figure bride, Jin helped make me feel beautiful and confident. She added special touches that helped achieve my perfect look. All along the way, Jin shared her expertise and passion with us. She advised to help me decide on many other details including jewelry, accessories, bridesmaid dresses, amd groomsmen look. Working with Jin, you get so much more than a wedding dress. The value is incredible. The advice and service provided for the wedding day, truly went above and beyond. I visited the other premier wedding shops in San Francisco. You will get the most value, the best experience, and ultimately the wedding of your dreams with Jin Wang.

    The One!
    Alexa H.

    Where do I even begin? Jin Wang has left an indelible mark on my heart with their exceptional service and stunning wedding dress collection. My journey to find the perfect gown for my special day was nothing short of magical, thanks to the amazing team at Jin Wang. From the moment I stepped into the store, I was greeted with warmth and genuine enthusiasm. The staff at Jin Wang truly understands the importance of a personalized experience, and it was evident in every aspect of my visit. Their expertise and attention to detail were invaluable, as they took the time to listen to my vision and help me discover the dress of my dreams. What truly sets Jin Wang apart is their commitment to privacy. The store provides a serene and intimate atmosphere, allowing brides to feel comfortable and at ease while exploring their options. I felt like I had the entire boutique to myself, creating a truly special and private experience that exceeded my expectations. The in-house alterations at Jin Wang are simply exceptional. Their talented team of seamstresses worked wonders to ensure my dress fit me like a glove. Jin's attention to detail during the fittings was outstanding, and she made sure every aspect of the dress was perfect for my big day. I couldn't be happier with the flawless craftsmanship and meticulous care they put into their work. Now let's talk about the dresses themselves. Jin Wang boasts an impressive selection from the best wedding dress designers in the world from Carolina Herrera to Lela Rose their collection is nothing short of breathtaking. From classic and elegant to modern and avant-garde, they have something for every bride's unique style and taste. Jin's expert consultant Lily skillfully guided me through the selection process, helping me find a dress that captured my essence and made me feel like the most beautiful bride in the world. Beyond the exceptional service, the ambiance of the store itself is delightful. The tasteful décor, inviting atmosphere, and beautiful views of the downtown San Francisco skyline create an enchanting backdrop for the experience. It's a true haven for brides, and I could have spent hours simply soaking in the beauty and inspiration that surrounds you. In conclusion, Jin Wang is a hidden gem in San Francisco, a place where dreams become reality. Their commitment to personalized service, private consultations, in-house alterations, and a meticulously curated collection of dresses make them the epitome of excellence in the bridal industry. I am forever grateful to the incredible team at Jin Wang for making my wedding dress journey an unforgettable and joyous experience. I truly feel like I made a friend for life in Jin she truly is a legend in the bridal industry and such an amazing person. If you're searching for the perfect wedding dress, look no further--Jin Wang is a true bridal paradise.

    Incredible view of the San Francisco skyline from the beautiful studio

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    Page 2 of 9

    Ask the Community - Jin Wang

    Review Highlights - Jin Wang

    Jin and her team made my wife's entire wedding dress experience, from start to finish, wonderful and seamless.

    Mentioned in 53 reviews

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    Novella Bridal

    Novella Bridal

    4.5
    (451 reviews)
    2.9 mi
    $

    Overall I think Novella is not bad, but their lead alteration person is retired and while I was…read morecoming in, she was retiring. I ended up being charged more than the quoted amount and had to bring my dress back a few times because she missed some basic things. I don't think the person whos doing alterations there is still there so perhaps this review is quickly outdated, but I would say there's definitely not the kind of attention to detail I would have appreciated being at this price point and for this kind of thing where attention to detail for wedding dresses is so important. Every time I've been there, there's been some brides trying on beautiful gowns, so it seems like they have a good selection of dresses if that's what you're in the market for!

    I visited Novella bridal on a whim yesterday after having spent the day in the city. I had gone…read morebridal dress shopping twice previously, with two different entourages in two other cities, and I was feeling discouraged about what I wanted, and pleasing others. First of all, PLEASE make an appointment with them. They have a small staff, and are quite busy accommodating brides! I was incredibly lucky to be greeted by Seneca, who after listening to my sob story offered to squeeze me in for an afternoon appointment to try a couple sample dresses I'd seen listed on Stillwhite. She was such a sweetheart, and when I returned for my appointment, had the two dresses I'd requested pulled, as well as a few others of the similar style. Although I didn't have a group with me, Seneca was incredibly patient and supportive while I mulled over the dresses, and hyped me up to fall in love with my original vision. Some of the sample dresses being sold are quite affordable for the budget conscious bride which was a huge plus! Additionally, I've seen fantastic reviews about their in house alterations. Highly recommend whether you're lost in your wedding dress search, or if you want an exceptional experience picking exactly what you want!

    Photos
    Dress and Veil by Novella.
    Dress and Veil by Novella.
    Dress and Veil by Novella.
    Dress and Veil by Novella.
    Dress and Veil by Novella.

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    Dress and Veil by Novella.
    Lace & Liberty

    Lace & Liberty

    4.8
    (238 reviews)
    0.8 mi
    $$
    Free consultations
    Offers customized solutions

    Lace & Liberty delivered the dress of my dreams. I first visited their San Francisco showroom with…read morean inspiration photo I had saved for years, hoping to create something similar. During my initial consultation, Nancy took the time to understand what I liked about my inspiration and helped me think through the possibilities of a custom gown. The final design ultimately became a beautiful blend of my ideas and the team's expertise, and it felt completely like me. From there, I worked primarily with Alison and the rest of the team throughout the design and production process. They were thoughtful, communicative, and incredibly accommodating every step of the way. They shared progress photos along the way, and when we realized there was a mismatch between how I had interpreted part of the sketch and how it was being executed, Alison immediately jumped on a call to listen to my feedback and help adjust the design. I always felt heard and supported, and it was clear that everyone genuinely cared about getting the dress right. The craftsmanship and quality were exceptional. I chose a custom gown with mikado silk, a square neckline, pockets, a full skirt, and a long train with buttons down the back, and every detail was beautifully executed. Even more impressive, the dress fit perfectly despite measurements being taken about eight months before the wedding. I fully expected I'd need alternations closer to the wedding date, but the only alteration I ended up needing was adding a bustle. On the wedding day, I felt confident, comfortable, and completely myself. Looking back at our photos nearly a year later, I still love every detail. If you're considering a custom wedding dress, I highly recommend Lace & Liberty for their craftsmanship, communication, and genuine care throughout the entire process.

    I initially became interested in Lace and Liberty because of their promise to create a completely…read moreunique wedding dress tailored to your preferences. That concept really stood out to me, so I scheduled an online consultation with high hopes. Unfortunately, my experience didn't live up to expectations. I met with Ali in March, and after the appointment, I realized that many of the 1-star reviews I had seen mentioning similar concerns were not isolated. Throughout the consultation, her tone came across as condescending and indifferent. As someone who has never been married or shopped for a wedding dress before, I naturally wasn't familiar with all the bridal terminology. Instead of guiding me through the process, she seemed irritated when I didn't know certain terms and made me feel uncomfortable for asking basic questions. At one point, I calmly mentioned that Lace and Liberty was just one of several options I was exploring, hoping it might shift the tone of the conversation--but it didn't. The interaction remained tense, and it became clear that this wasn't going to be a supportive or enjoyable experience. Wedding dress shopping should feel exciting, special, and fun--not stressful or discouraging. Because of this experience, I chose to go elsewhere, and I'm so glad I did--I ended up finding my dream dress in a much more positive and uplifting environment. If you're looking for a more welcoming and enjoyable experience, I would recommend checking out Janene's Bridal or Trudy's Bridal, where the atmosphere felt far more supportive and aligned with what dress shopping should be.

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    Bridal Breeze

    Bridal Breeze

    4.9
    (247 reviews)
    2.8 mi

    I went to four different bridal shops and my mind kept going back to this shop , it's so cute and…read moremarina made this experience amazing. She made this whole process so easy and she was so patient and she helped me find the perfect dress! I love how she listened and I didn't feel any pressure! She's the sweetest ! So thankful for all her help !!!! I ordered my dress around December and it came before February, I picked her up a week after and she is beautiful!! I got to try her on and they gave a list of places I can get alterations done as well as some places to look for shoes. All around the service was incredible and I highly recommend getting your wedding dress here !

    I cannot say enough thank yous to Marina at Bridal Breeze…read more Honestly, I was getting so tired of wedding dress shopping that I almost canceled my appointment with Marina. I'm beyond grateful that I didn't. If you are looking for a personable, intentional, and truly exclusive experience full of unique dresses, this is the place to go. Marina curates every single dress in her shop herself, and it shows. She knows exactly what she has and listens to what you're looking for. My favorite part of working with Marina is that she wastes no time. We had a detailed consultation and went straight into trying on dresses. She guided the process so effortlessly--pulling styles, letting me react, and identifying what I liked and didn't like about each dress. Every minute felt purposeful. She could tell right away if I wasn't in love with the dress and she narrowed it down with each try. We got closer and closer until we found the one! The dress was completely unexpected and not at all what I thought I wanted. It was straight off the runway, and somehow--with Marina's magic touch--I squeezed into a size 00. When I walked out of the dressing room, I knew immediately. There was no doubt. That moment alone was worth everything. I bought the dress that day. Marina took my measurements on the spot, and it arrived months ahead of my destination wedding. Throughout the process, she emailed me updates and checked in, which gave me so much peace of mind. I ultimately ended up getting my veil there as well because I trusted her eye completely. What truly sets Marina apart is the value she provides beyond the dress itself--her expertise, efficiency, and her care. You're not just paying for a gown; you're investing in confidence, clarity, and an experience that saves you time, stress, and second-guessing. Marina made the entire process stress-free, efficient, and genuinely special. I felt seen, supported, and taken care of in ways that other shops didn't. I am incredibly grateful for her and cannot recommend Bridal Breeze enough. Thank you Marina!! You've helped me in so many more ways than you know.

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    Selena Judy Bridal

    Selena Judy Bridal

    4.7
    (139 reviews)
    2.9 mi
    $$

    Judy was so amazing in helping me design and craft my absolute DREAM wedding dress that also worked…read morewith my budget! I couldn't be happier!!!! Seriously I am so overjoyed and cannot wait to wear my dress at my upcoming wedding!! I was introduced to her by a friend who bought 3 wedding dresses from her and I was floored to see how beautiful and quality they were without costing an arm and a leg and 2 Bay Area mortgages. It was a no-brainer for me to contact Judy! Overall Thought: Judy is very professional from beginning to end. Booking an appointment was easy. When I got to her studio, she was very friendly in greeting me yet very efficient, clear, and honest in asking about my vision, budget, timeline, and how we can make that happen together. After the initial visit, she was very responsive via email, and I was never left unsure about what the next step was. A super great bonus is that she is very supportive and encouraging in discussing my ideas for the dress and coming up with the design. I cannot emphasize enough how positive she made me feel throughout the design process. She was gushing over the different ideas I brought up like a very excited maid of honor! But was also realistic and honest with ideas that she thought would not have worked. Process Details: Judy offers a few different design/manufacturing/budget options, so there's a good chance that she will have something that fits your need and vision. You can get off-the-rack gowns, or pick from an existing design and she'll make a dress to fit you (either Judy's own or certain other designers' designs), or she can help you design a brand new gown from scratch. The last option is what I went with. My design was fairly simple, and she recommended some manufacturing options that could help me stay within budget. This was the perfect solution for me! I wanted a custom design, but another local designer I contacted was out of my budget range even though my design was super simple. I found a few overseas designers/manufacturers who could help create a custom design and ship the final product to me, but I was apprehensive to work with them since they cannot take my measurements, work with me in person during the design process, and provide a final fitting service unless I can make an international trip to see them. Judy was the perfect happy medium that did not compromise on design and quality! We started by having a one hour meeting where she listened to my ideas, reviewed reference photos, showed me fabric swatches, took my measurements, and sketched designs. She then sent a summary email of the design, and we corresponded via email and at a second meeting to make some adjustments until we arrived at a final illustration. Judy was very meticulous in following the details we discussed and the details that I did not have the expertise to request. For example, the types of hooks and zippers used, the linings, and the silicone liners to hold up the top, etc. Nothing was overlooked. My dress turned out even better than I had hoped for, with me having to do almost zero work after we agreed on the design and fabric. I received multiple photos to confirm the final product. And I asked a LOT of questions, all of which she answered with patience. The dress arrived within the expected timeframe, and Judy did a final fitting with me. The hip area was too narrow (which she fixed without a hitch and I came back to pick it up later), but otherwise, the dress fitted like a glove! She even helped me match my dress with the veils and gloves that I bought separately. All in all, I would 10/10 recommend her to any future brides I know! It was not only a successful process but also a genuinely pleasant one!

    5 Stars! I had the most magical experience at Selena Judy…read moreBridal! I found both my wedding gown and my first dance dress here, and I couldn't be happier. The selection was stunning--elegant, romantic, and so beautifully detailed. Judy was incredibly sweet, patient, and really took the time to understand my vision. The fitting process was smooth and stress-free, and both dresses fit me perfectly. I felt so confident and beautiful--exactly how every bride should feel! Thank you, Selena Judy Bridal, thank you, Judy, for being such an unforgettable part of my big day. Highly recommend to any bride-to-be!!!

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    Emerald City Gowns

    Emerald City Gowns

    4.6
    (299 reviews)
    11.7 mi
    $$

    I didn't end up getting my gown from here, but it felt like such a comfortable and positive…read moreshopping experience that I came back twice (strongly considered both times!) and followed them on Instagram. They have some truly unique selections and a wide, inclusive array. I absolutely love that they seem fair to brides reselling on consignment, as well as helpful to brides that are on a budget. My first visit was with Emilie, who took a great deal of time asking about my wedding, vibe, vision, etc. - then taking note of what I liked and disliked to make thoughtful "pulls". Aliyah was also sweet and not pushy on my second visit. It was just a little tough that the ones that were the "right" size numerically had been altered (understandably) by the bride that wore it before you. So it becomes sort of an esoteric search and hopefully right find for something that fits both the style and sizing you want - otherwise you're looking at lots of alterations costs tacked on, which frankly to me, felt like I should go for new instead. Ultimately, I just found a dress elsewhere that I couldn't pass up, but Emerald City definitely is worth a look or two.

    My first visit here, I didn't find a dress I liked. However, after seeing a dress at another store…read moreI liked that that was too large, I contacted Emerald City and fortunately they were able to find one in my size. Emilie was able to order it for me at a discounted price too since it had been discontinued-which I really appreciated! As an aside, I had a very negative experience with the tailor here, Young. It was a frustrating experience with Young due to poor communication and incomplete work. I ended up paying more for alterations due to her since I ended up taking my dress elsewhere- where luckily the seamstress was able to salvage things. Emerald City was great, but I would recommend considering taking your alterations elsewhere.

    Photos
    Designer consignment
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    Sample designer Rue De Seine

    Jin Wang - bridal - Updated July 2026

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