Owner is awesome. When he's not there, the place sucks. They don't price their beer so be prepared…read moreto pay whatever the random person at the counter wants to charge you. Even as a neighborhood local I pay a different price every time. Tonight Is where I drew the line. Bro at the counter tried to charge $29.99 for a 15 pack of coors light . Byeeeeeeee got 50 more of you on each corner. I pay $23.99-25.99 tops every time I go, even after telling him that he argued.

Well I wasn't expecting this place to be so small but you have to make it work. I thought they…read morewould have a mass amount of craft beer but was I wrong! They did have some decent beer like Belching Beaver and Latitude 33 but the prices were sky high!!! I wasn't impressed at all and probably will not be back. I was expecting something like the one on College and El Cajon.

Large wine selection but I've purchased multiple bottles that are no longer good. I went back with…read morea bottle that had a dried out cork that broke and they refused to give me refund. I stopped going for about two years and went back today. I purchased a bottle of nickel and nickel for over $100. Came home and opened the bottle only for the cork to start breaking apart. Tried giving them a second chance but not worth going here if you're serious about wine.

I am an out of towner who was just looking for a local liquor store in the area to pick up a few…read moredrinks and ran into this place. I can 100% say I am so happy I found this location. All the employees were beyond helpful and made such an effort to show us where they had all the things we were asking for stored in the shop. I even asked for ginger ale and he went and looked to see if he had any cold ones in the cooler. The ambiance and vibe of the store was so great. Will definitely be back when in the area.

This store is really great they always have good service and always have items in stocked ready for…read morecustomers to come and get what they want.

I absolutely love this place. The owner is very nice and the vibes are just great. Also prices are…read morenot bad at all. If you want liquor for a very good price come to paradise liquor.

Pardon my selfish nostalgia, but, I have two distinct fond memories of this cozy deli from my…read moreyounger years. The first was when I was about six-years old and I ate some of the best pizza in my life at that point on the patio during a sunny day while my older sister and her girl scout troop had a party event. The second, my Dad was when my Dad treated me to a mouth-watering and fresh Turkey submarine sandwich after my Confirmation, when I was about 16-years-old. Those were the days, yes, indeed. Forward to present day, and this deli is still unequivocally, one of my favorites spots to grab lunch or dinner. The staff consisting of a very diligent family are always polite and loquacious. The family certainly takes pleasure in making sure all customers are welcomed with open arms. During the past decade or so, the quality of food has not deteriorated. The pizza is always fresh, and hits the spot. I suggest ordering the 20-inch or 28-inch for events such as a movie night, boxing fight-night matches, or a birthday party for your son and/or daughter or for a family-gathering event in general. The crust from the pizza is thick and slightly crunchy...sometimes, I tear off some parts of the crust and save it for later. The selection of toppings are plenty and just enough to create the pizza to your liking. I would say the toppings are from the old-school style of pizza joints....ya know, that 1980's-style feel. As for the sandwiches, I have to refrain from ordering two! The bread is moist, delicious and pairs well with the choice of sub you select. I must warn you, it can be overwhelming with all the choices the deli has to serve. The Philly Steak is one, if not the best I have consumed in San Diego county. The other subs I suggest are: Turkey, ham and cheese, a Turkey sub, Pastrami sandwich and the gyro. I sincerely hope you will not be disappointed when you try what the deli has to offer. In addition, for the appetizers, the French fries, fried zucchini, and cheese garlic bread are supreme and premium side snacks to add if you are feeling voracious and ravenous. And, who knows, you may see Mario Lopez there during your visit. *Side Notes*: Parking lot is never crowded to a point where you become frustrated, the front entrance is visible and you will not miss the turn to drive inside the parking lot, and the establishment is easy to locate off the 805 freeway or if you are traveling from the roads.

Excellent pizza, generous with the toppings. Fair prices for the quality. And a terrific liquor…read moreselection.

DO NOT use your credit or debit cards here! Earlier today,…read morethis was the only business I visited where I used my card. Shortly after, I received fraud alerts from my bank notifying me of unauthorized transactions and possible card compromise I will never buy flowers from here again. 4/8/26

Came for the most beautiful flowers and picked up a bottle for a gift. . Will definitely be back!read more

I have never gone to this liquor store until now and I have been living in San Diego for most of my…read morelife...then again I am unsure if this was even a liquor store back in the day. I stopped by here over Thankstaking break to by some drinks to bring over to my friends place and I would normally just give this spot an A-OK rating for being a regular liquor store on the block. However, I will up the rating cause I found some Sisco in this liquor store, which I know is sometimes hard to find. That drink is delicious and gets the job done before hitting a party or taking a night out downtown! Grape taste like Dimetap, yummmmmm. Plus, its a really cheap drink!

I went here to buy lotto and the guy behind the counter was soo extremely rude. I asked him nicely…read moreif I could buy lotto for a specific date in advance. I don't play the lotto and asked him nicely. He was yelling and was soo rude. Then proceeds to tell me "No if you want to play pick your own numbers i'm not gonna pick them for you!" I walked away and told him he was extremely rude. I don't know what his problem was. He has no business owning a business.

I went to Perry elementary I recommend this place to all family and friends, very courteous,…read morefriendly environment, polite, respectful, and most of all they are kind

Will never set foot in this liquor store or rent a Uhaul from them again. Rented for one day and…read moregot charged for two cause I didn't call them at 6pm last night. I rented the Uhaul yesterday around 10:45am and returned it about 10am today. Also got charged for moving blankets and a dolly which wasn't agreed on or on the truck. Contract was never handed to us. Called Uhaul and they said since it's not a corporate location that they can't do anything. FTP's