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    Lids

    3.3 (24 reviews)
    Open 10:00 am - 9:00 pm

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    They have lots of different kinds of Curry inside
    Juan V.

    It's seems like in 2025 everybody is preparing for the big sports events which will hit the San Francisco Bay Area in 2026. It seems Santa Clara will be location for Super Bowl 60 and the 2026 FIFA World Cup games. San Francisco will participate in name only . San Francisco will have events and parties around these events but will not be the venue for the big games. Although the NFL season is not over and the Superbowl teams are unknown ( Let's go Niners) but the FiFA World Cup 2026 tournament countries playing at Levi's Stadium are known such as Qatar and Switzerland ( fits well for the Silicon Valley tech and finance world). There is a place to get sports gear for both events and also for other sport seasons and it's Lids at Pier 39. What would make a better Holiday gift for a family member or a friend than gear of their favorite sports team. Inside Lids you will find lots basketball, baseball, football, and soccer jerseys from all around the leagues. You will find home teams like the San Francisco Giants, San Francisco Forty Niners, and Golden State Warriors gear. Hats off to Lids for offering more hats in 2025 and even more for the 2026 Super Bowl and World Cup. Buy sports teams clothing you like as a "kid" whether it is a team jersey or a "lid"from the basketball court, baseball field or the football iron "grid" now that Levi's Stadium won both the 2026 Super Bowl and World Cup "bid" So spread some Christmas "cheer "with some NFL, NBA, FIFA Soccer and MLB sports team "gear" to sport in 2026 which is next month and next " year" Lids is located in San Francisco inside boardwalk " Pier"

    SF seals hat
    Brian E.

    This place is not your average Lids. The selection was massive compared to other locations I've visited. If your like me and enjoy picking up some team gear whenever you visit a new town, this is the place for you. Staff was also incredibly helpful...all and all it was a great experience.

    Jennifer B.

    A few fam came through as part of a tour (for some who haven't been to this part of San Francisco) and we all collectively agreed to come through Pier 39. The other goal was to come to Lids because we were catching a Niner game the next day and agreed we might want to update all our gear. I was excited. I was in the market for three: one black, one red, one white (Montana, Garoppolo, Kittle) in any which combined way. I took my time to cruise through the area where all the jerseys were. I even spotted a Cowboys jersey I was interested in for another cousin who has been asking for one. Could I possibly end up taking 4 jerseys home? Cousins got this really nice lady helping them. She had her hands full helping them so I didn't want to make it more complicated for her. She asked a colleague to help me (since she was already in the middle of helping my peeps.) I asked to take a look at a Montana (hanging up top) and he said he only has it in a 2XL. I thought, "Okay, not for me, but I could get it for someone else..." Since it's hard to really get an idea from up where it was hanging, I asked if I could "see SEE" it, like bring it down so I can see it, feel the threads a bit. He left it up there and stretched it out instead. Okay...? Then I asked to see another (I couldn't remember which one it was now) but it was as if I was no longer there as he got busy all of a sudden conversing with a family who might be a potential big sale. When I tried to get his attention again, I was completely ignored. It may be because I didn't dress the part of someone who could afford 4 jerseys. Then the desire just died and I didn't want anything from this store no more. I expressed this to my cousins and the lady helping them was apologetic. She offered to help, but the interest was just dead at that point. I was hoping to bring home and wear new gear at the game, but I old gear did the job, so... So, yeah. This visit left a bad taste. ONE. AND. DONE.

    Phil A.

    This is the biggest and best Lids store I have ever been in!! Most Lids stores are primarily hats with a modest selection of sports wear. This Lids store is 2 floors. I walked in the first floor and it looked like a typical Lids, mostly hats and pretty small. But when I went upstairs?? Wow!! Huge selection of jerseys, football, basketball, baseball, and college. Also a selection of old school jerseys as well as current players. Also plenty of T-Shirts of all manner along with lots of hats and various sports memorabilia. I could have easily went crazy in here and just started buying stuff on impulse, and I almost did. If your a sports fan, a real fan, then you will love this place!!!

    Customer embroidery
    Lina L.

    This is the Pier 39 location. They were having a sale that day, buy 1 get 2nd half off of the lowest price. We bought a football hat and a football t-shirt; not gonna say which team lol. They have the custom embroidery inside the store as well, so we did customize the hat. My husband got his name on one side and the signature of one of the players on another side. You can also get the lettering in any style font you like, we got the varsity lettering for my husband's name. He never heard of this store until I brought him in. He was so happy and pleased with his items. The only thing that was weird was the wait for the customizing, we waited on the benches outside, but we were in line before a few people that got their stuff ordered after us and they got their finished order before us; which is why we came back inside the store to check if our order was ready but they told us 30 more minutes, It seemed like the guy was mixing up orders, don't know if it was purposely, didn't make any sense.

    Very clean store

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    Nice well-placed lids store. Prices are the same as at the mall, but the place is great for a tourist to get a San Francisco centric hat.

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    Ask the Community - Lids

    Review Highlights - Lids

    If your like me and enjoy picking up some team gear whenever you visit a new town, this is the place for you.

    Mentioned in 3 reviews

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    Jax Hatz Millinery

    Jax Hatz Millinery

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    Jax Hatz and Corvid-19 Masks are absolutely fabulous!…read more I have been wearing her hats for decades and they never go out of style or wear out. They are well made with the highest quality of materials. She is a true millinery artist. I have collected a wonderful variety of summer and winter hats. In addition, to some amazing holiday hats. Recently, I ordered a custom fascinator for my son's graduation and couldn't be happier. She took my ideas for the fascinator and created a work of art, I loved wearing the fascinator. Plus was able to wear it several more times during the year. I received so many compliments each time I wore it. And I was very excited when I found out Jax was making temporary masks during shelter-in-place. I received my first one and it is beautifully made and comfortable to wear. So I immediately had to placed an order for 5 more masks! Jax Hatz is the BEST no matter what she creates!

    Fun, whimsical, totally affordable!…read more Seeing all kinds of adorable spider & pumpkin hats, fascinators & headbands / combs, Jax was more than well-prepared for this year's Pumpkin Festival I tried on spiderweb hats, feathered fascinators with cute glittered owls & finally decided on an awesome peacock headband-hat that will be perfect for a night at the Jazz Club or the ballet, opera.....anything really! She was extremely nice & showed me ways to wear my choice to give it "attitude". Loved it! You can find Jax Hatz near the Cable Car Museum!

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    Upper Playground

    Upper Playground

    4.2
    (252 reviews)
    2.9 mi
    $$

    This review is for the online ordering process…read more I ordered 3 shirts yesterday and they came today. I live 60 miles away but good damn that was fast! I'm super excited to rep the t-shirts especially the prints from Jeremy Fish, the raddest illustrator around. Also, I want to say if you have any questions, UP responds very quickly about any sizing, garment questions. Very pleased with their response time and the information they have handy. I will be ordering from these dudes again and will be dropping in when I'm in the city next!

    I drove in from out of town to buy Xmas presents. Last Christmas there were all kinds of issues…read moretrying to order online and have it delivered. Ie. Wrong items and taking far longer than promised with nobody reaching out to the customer (me). So I decided I'll stop by when the SF store is open and grab stuff myself. Now I am sitting on your doorstep at your store that was supposed to open 1 hour ago. Not a soul here. Amazon almost gave me a package for you but changed their mind at the last minute. Other customers are asking me if you are going to be open today. I am a long time customer. Great products. Your customer service is shit. I love the style upper playground provides. But I can't rep you bc you won't deliver the correct product promptly or hire employees that, seemingly, can't roll out of bed. Disappointed. You've lost my business.

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    Front enterance

    Lids - sportswear - Updated August 2026

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